Recruitment and Retention Strategies. Recruitment Strategies.
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Transcript of Recruitment and Retention Strategies. Recruitment Strategies.
Recruitment and Retention Strategies
Recruitment Strategies
TARGET AUDIENCES
• VR Staff (Include Administrators)
• Students in Rehab Programs
• Service Providers including Psychologist, Therapist, Doctors, Vendors and CRP Staff
• Community Service Boards
• Employment Networks
• Similar Associations
Display Board
• Develop a traveling display that can be showcased at different conferences and meetings to attract new members.
• Keep the information current, to the point and relevant to your target audience.
Make Personal Contacts
• In-person meetings
• Telephone
• Physical Mail
• Social Networks
Goodie Basket
• Create a goodie basket for new members to welcome them as a valued member of the association.
• This adds value to their membership in the association.
Develop Local Contacts
• Invite potential members to meetings of your local chapter or division.
• Attend meetings of other associations and groups.
Introductory Portfolio
• Create an introductory portfolio
• Include a letter, a membership application, a brochure/flyer outlining the benefits of NRA/KRA membership, an issue of Contemporary Rehab and an information sheet with highlights.
Highlights Sheet
• National, State and Local Projects
• Professional Networking
• Legislative Information and Advocacy
• Professional Training
• Affiliation with other Associations
• The value of research published in the Journal of Rehabilitation
Retention Strategies
Maintain Contact
• Stay in regular contact with new and current members.
• The first 3 to 6 months is critical for new members.
• Current members need regular contact to feel part of the association.
• Regular contact with members adds additional value to membership.
Members Forum
• Hold a members forum as part of the annual conference.
• Ask members to share ideals and issues
• Follow up on the ideals and issues provided by members.
CRC Credit
• Market the opportunity to obtain CRC and other professional credits.
• Training events sponsored by KRA, divisions and affiliates.
Training Needs
• Ask members about their training needs.
• Offer topics that correspond with their specific requests.
Special Interest Groups
• Create “special interest groups” for members who don’t have a division.
• Rehab Tech staff• Communication Specialist• Rehab Counselors for the Deaf• Rehab Counselors for the Blind• Mentors• Private Rehab
Tracking Members
• Announce lapsed member’ names at board meetings.
• Ask the Board to personally follow up with these members.
Past Presidents
• Create a Past Presidents Committee to use their talents as resources.
• Examples may include: strategic planning and recruiters of new leadership.
Match Making
• Team new members with experienced ones when establishing committees and projects.
• Give new members a chance to shine!
Cost Savings
• Offer no cost services to members
• Offer no cost events to members
• Offer discounts with Vendors
• Offer discounted bundles
• Offer contests with cash prizes
Maintain Contact
• Send renewal reminders 30 days before the membership is due to lapse.
• Send members a yearly newsletter to help them keep track of activities, events and projects.
THANKS YOU!!!!!!