User journey
1
PRE- SERVIZIO CONOSCERE RETROAGIRE POST-SERVIZIO SERVIZIO ABILITARE Web site Ticket Advertise channel Check in panel Device BACK STAGE CONTESTO DESCRIZIONE DESCRIZIONE FRONT STAGE Magnify Staff Ticket office Before During Magnify smart space SOSTENIBILITA’ e Reseller Magnify tag Influencer e e e Before (from home) Before (on site) Before (from home) Before (on site) Information: •about the system •about the service •about pros & cons •instructions / demo Ticket sell or pre-sell Information: •about the system •about the service •about pros & cons •instructions / demo via: •Depliant / Leaflets •Traditional: -local transports - roads - posters •New Media - Social FB TW - Other Websites Information & Advertise on the back side or on the envelope Added value in backprint information from the totem, like a map “tube style” of other totems nearby or other personalized info. Media Strategy Content Production Campaign Mainte- nance Ticket infrastructure: •print capabilities •print facilities •logistics •coordination If not physical •hardware •software Content Production •contents •copy •visual •design •media Website infrastructure •hardware •software •logistics Maintenance •hardware •software •contents Museum Museums Circuit Curator (Zetema) Ticket Pass Circuit •Roma Pass •Oher Conventions Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Third Party Ventures Museum Museums Circuit Ticket Pass Circuit •Roma Pass •Oher Agreements Museum Museums Circuit Curator (Zetema) UTILIZZARE Before (from home) Before (on site) Before (on site) Before (from home) Before (on site) During the Visit After the Visit Physical Panel •Design •Hardware •Software •Production Wifi / Max infrastruc- ture Empowering of existing services Physical and Hardware •Sensors •Placement •Structures Navigation support ●Sector mapping Structure: •Design •Hardware •Software •Contents Maintenance If modelled around a design object / furniture •Design •Materials Ticket Sell Instructions Information, but depends also on ticket Form Factor: •Paper / Printable •Numeric Code •QRCode •Magnetic Band •NFC •Digital •Only ID Payment Consensus Registration * Information Contents Navigation Security User Assistance User Technical Assitance Contents Information (logistics) Advertise / Self Advertise •Promotions •Temporary Exib. •Connection •Relations Navigation & Orientation Third party Contents Public Utility Contents Ticket Sell Payment Knowledge Training Technical Training Experience Wifi / Max infrastruc- ture Empowering of existing services Physical and Hardware •Sensors •Placement •Structures Navigation support •Sector mapping Device: •Design •Hardware •Software •Contents Maintenance Content Production •Contents - Hystorical - Facts - Relational - Navigational - Archive •Copy •Visual •Design •Media Digital infrastructure •Hardware •Software •Logistics Physical infrastructure •Design •Production •Placement Laws •Compliance •Enviroment Maintenance •hardware •software •contents •physical Racks / Structures for •Material distribution •Queue or People Management •Device Retrieval and Collection Payment Infrastruc- ture •Hardware •Software Identification Infrastructure •Hardware •Software Information Instructions Device Testing Advertise Awareness Sponsors Visibility Information Contents Navigation Map, AR, Infographics Space for •Rest •Share •Comments Information Contents Navigation Map, AR, Infographics Education Training Information Provide a good service! Physical •Design •Hardware •Placement Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technlogical Sponsors Design Sponsors Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technological Sponsors Museum Curator (Zetema) Sponsors / Partners Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Museum Curator (Zetema) Sponsors / Partners Museum Museums Circuit Curator (Zetema) Ticket Pass Circuit •Roma Pass •Oher Conventions Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners n/a Museum Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Private Funding Sponsors / Partners Technological Sponsors n/a If applicable: Museums Circuit Curator (Zetema) Municipality Cultural Heritage Orgs Ticket Sell Information, but depends also on ticket Form Factor: •Paper / Printable - Numeric Code - QRCode - Magnetic Band - NFC •Digital •Only ID Payment Informations Comments Feedback Physical interaction Awareness During the Visit Before (from Home) Before (on Site) After the Visit Before (from Home) Before (on Site) During the Visit After the Visit During the Visit During the Visit During the Visit user journey
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Transcript of User journey
P R E - S E R V I Z I O
C O N O S C E R E RETROAGIREP O S T - S E R V I Z I OS E R V I Z I O
A B I L I T A R EWeb site TicketAdvertise
channelCheck in panel
Device
BA
CK
ST
AG
EC
ON
TE
ST
OD
ES
CR
IZIO
NE
DE
SC
RIZ
ION
E
FR
ON
T S
TA
GE
Magnify StaffTicket office
BeforeDuring
Magnify smart space
SO
ST
EN
IBIL
ITA
’
eReseller Magnify tag Influencer
e e e
Before (from home)Before (on site)
Before (from home)Before (on site)
Information:
•about the system•about the service•about pros & cons•instructions / demo
Ticket sell or pre-sell
Information:•about the system•about the service•about pros & cons•instructions / demo
via:•Depliant / Leaflets•Traditional:-local transports- roads- posters•New Media- Social FB TW- Other Websites
Information & Advertise on the back side or on the envelope
Added value in backprint information from the totem, like a map “tube style” of other totems nearby or other personalized info.
Media Strategy
Content Production
Campaign Mainte-nance
Ticket infrastructure:•print capabilities•print facilities•logistics•coordination
If not physical•hardware•software
Content Production•contents•copy•visual•design•media
Website infrastructure•hardware•software•logistics
Maintenance•hardware•software•contents
MuseumMuseums CircuitCurator (Zetema)Ticket Pass Circuit•Roma Pass•Oher ConventionsMunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersThird Party Ventures
MuseumMuseums CircuitTicket Pass Circuit•Roma Pass•Oher Agreements
Museum
Museums Circuit
Curator (Zetema)
U T I L I Z Z A R E
Before (from home)Before (on site)
Before (on site)
Before (from home)Before (on site)During the VisitAfter the Visit
Physical Panel•Design•Hardware•Software•Production
Wifi / Max infrastruc-tureEmpowering of existing servicesPhysical and Hardware•Sensors•Placement•StructuresNavigation support●Sector mappingStructure:•Design•Hardware•Software•ContentsMaintenanceIf modelled around a design object / furniture•Design•Materials
Ticket SellInstructions
Information, but depends also on ticket Form Factor:•Paper / Printable•Numeric Code•QRCode•Magnetic Band•NFC•Digital•Only IDPaymentConsensusRegistration *
Information
Contents
Navigation
Security
User Assistance
User Technical Assitance
ContentsInformation (logistics)Advertise / Self Advertise•Promotions•Temporary Exib.•Connection•Relations
Navigation & OrientationThird party ContentsPublic Utility ContentsTicket SellPayment
Knowledge Training
Technical Training
Experience
Wifi / Max infrastruc-tureEmpowering of existing servicesPhysical and Hardware•Sensors•Placement•StructuresNavigation support•Sector mappingDevice:•Design•Hardware•Software•Contents
Maintenance
Content Production•Contents- Hystorical- Facts- Relational- Navigational- Archive•Copy•Visual•Design•MediaDigital infrastructure•Hardware•Software•LogisticsPhysical infrastructure•Design•Production•PlacementLaws•Compliance•EnviromentMaintenance•hardware•software•contents•physical
Racks / Structures for•Material distribution•Queue or People Management•Device Retrieval and CollectionPayment Infrastruc-ture•Hardware•SoftwareIdentification Infrastructure•Hardware•Software
InformationInstructionsDevice TestingAdvertiseAwarenessSponsors Visibility
InformationContentsNavigationMap, AR, Infographics
Space for•Rest•Share•Comments
InformationContentsNavigationMap, AR, Infographics
EducationTrainingInformation
Provide a good service!
Physical•Design•Hardware•Placement
MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnlogical SponsorsDesign Sponsors
MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnological Sponsors
MuseumCurator (Zetema)Sponsors / Partners
MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / Partners
MuseumCurator (Zetema)Sponsors / Partners
MuseumMuseums CircuitCurator (Zetema)Ticket Pass Circuit•Roma Pass•Oher ConventionsMunicipalityCultural Heritage OrgsPrivate FundingSponsors / Partners
n/aMuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnological Sponsors
n/a
If applicable:Museums CircuitCurator (Zetema)MunicipalityCultural Heritage Orgs
Ticket SellInformation, but depends also on ticket Form Factor:•Paper / Printable- Numeric Code- QRCode- Magnetic Band- NFC•Digital•Only IDPayment
InformationsCommentsFeedback
Physical interactionAwareness
During the VisitBefore (from Home)Before (on Site)After the Visit
Before (from Home)Before (on Site)During the VisitAfter the Visit
During the Visit During the Visit During the Visit
user journey
