P R E - S E R V I Z I O

C O N O S C E R E RETROAGIREP O S T - S E R V I Z I OS E R V I Z I O

A B I L I T A R EWeb site TicketAdvertise

channelCheck in panel

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Before (from home)Before (on site)

Before (from home)Before (on site)

Information:

•about the system•about the service•about pros & cons•instructions / demo

Ticket sell or pre-sell

Information:•about the system•about the service•about pros & cons•instructions / demo

via:•Depliant / Leaflets•Traditional:-local transports- roads- posters•New Media- Social FB TW- Other Websites

Information & Advertise on the back side or on the envelope

Added value in backprint information from the totem, like a map “tube style” of other totems nearby or other personalized info.

Media Strategy

Content Production

Campaign Mainte-nance

Ticket infrastructure:•print capabilities•print facilities•logistics•coordination

If not physical•hardware•software

Content Production•contents•copy•visual•design•media

Website infrastructure•hardware•software•logistics

Maintenance•hardware•software•contents

MuseumMuseums CircuitCurator (Zetema)Ticket Pass Circuit•Roma Pass•Oher ConventionsMunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersThird Party Ventures

MuseumMuseums CircuitTicket Pass Circuit•Roma Pass•Oher Agreements

Museum

Museums Circuit

Curator (Zetema)

U T I L I Z Z A R E

Before (from home)Before (on site)

Before (on site)

Before (from home)Before (on site)During the VisitAfter the Visit

Physical Panel•Design•Hardware•Software•Production

Wifi / Max infrastruc-tureEmpowering of existing servicesPhysical and Hardware•Sensors•Placement•StructuresNavigation support●Sector mappingStructure:•Design•Hardware•Software•ContentsMaintenanceIf modelled around a design object / furniture•Design•Materials

Ticket SellInstructions

Information, but depends also on ticket Form Factor:•Paper / Printable•Numeric Code•QRCode•Magnetic Band•NFC•Digital•Only IDPaymentConsensusRegistration *

Information

Contents

Navigation

Security

User Assistance

User Technical Assitance

ContentsInformation (logistics)Advertise / Self Advertise•Promotions•Temporary Exib.•Connection•Relations

Navigation & OrientationThird party ContentsPublic Utility ContentsTicket SellPayment

Knowledge Training

Technical Training

Experience

Wifi / Max infrastruc-tureEmpowering of existing servicesPhysical and Hardware•Sensors•Placement•StructuresNavigation support•Sector mappingDevice:•Design•Hardware•Software•Contents

Maintenance

Content Production•Contents- Hystorical- Facts- Relational- Navigational- Archive•Copy•Visual•Design•MediaDigital infrastructure•Hardware•Software•LogisticsPhysical infrastructure•Design•Production•PlacementLaws•Compliance•EnviromentMaintenance•hardware•software•contents•physical

Racks / Structures for•Material distribution•Queue or People Management•Device Retrieval and CollectionPayment Infrastruc-ture•Hardware•SoftwareIdentification Infrastructure•Hardware•Software

InformationInstructionsDevice TestingAdvertiseAwarenessSponsors Visibility

InformationContentsNavigationMap, AR, Infographics

Space for•Rest•Share•Comments

InformationContentsNavigationMap, AR, Infographics

EducationTrainingInformation

Provide a good service!

Physical•Design•Hardware•Placement

MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnlogical SponsorsDesign Sponsors

MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnological Sponsors

MuseumCurator (Zetema)Sponsors / Partners

MuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / Partners

MuseumCurator (Zetema)Sponsors / Partners

MuseumMuseums CircuitCurator (Zetema)Ticket Pass Circuit•Roma Pass•Oher ConventionsMunicipalityCultural Heritage OrgsPrivate FundingSponsors / Partners

n/aMuseumMuseums CircuitCurator (Zetema)MunicipalityCultural Heritage OrgsPrivate FundingSponsors / PartnersTechnological Sponsors

n/a

If applicable:Museums CircuitCurator (Zetema)MunicipalityCultural Heritage Orgs

Ticket SellInformation, but depends also on ticket Form Factor:•Paper / Printable- Numeric Code- QRCode- Magnetic Band- NFC•Digital•Only IDPayment

InformationsCommentsFeedback

Physical interactionAwareness

During the VisitBefore (from Home)Before (on Site)After the Visit

Before (from Home)Before (on Site)During the VisitAfter the Visit

During the Visit During the Visit During the Visit

user journey