UNIT 21 : GOPRO EVALUATION

EVALUATIO

NInitial Ideas

The initial idea of my product was to produce an advertising campaign all about the new GoPro Hero 5 set to be released summer 2016. Throughout my campaign I produced 1 T.V advert and multiple print adverts that would be showcased in a variety of events.

I believe that my project was a success because I followed my original proposal and my Tv advert went the way I hoped it would, this Is due to following my story board and Going out by my self and getting footage. I also used footage that I had got from a Holiday I went on last year. I also stuck with my story boards and location shots to insure My advert was a success.

This is a screen shot of my advert and next to it is a location photo that I took.

EVALUATIO

NProduction Process

I think that my pre-production went well because I stuck with it. I stuck with my Production schedule which helped me Time manage my project. I started Filming for my advert ahead of scheduleSo that I had enough time to get all the Footage I wanted.I also thing that Unit 21 was a success Providing that it was a individual project and all the work that I did was by myself.Because my pre-production went so well and smooth, this allowed my production toAlso go well and quickly. During this product I learnt many new skills and knowledge about GoPro’s history and future.

Week Number Activity

Week 1 Produce Pre-production and case study on GoPro

Week 2 Look at GoPro print adverts and make my own

Week 3 Create Web ads

Week 4 Create TV Advert

Week 5 Evaluate Product

Week 6 Pitch Product

I also think that my TV advert was a success because I watched a lot of GoPro adverts that they had produced on YouTube for inspiration

Also I got copyright from the music I used in my advert from the song producer.

EVALUATIO

NProduction Process

I started my advert with the typical ‘GoPro Be A Hero’ intro that GoPro use in all of their adverts, this Immediately tells the viewer that itsAbout GoPro and is going to be a Fast pace video.

I added audio transition effects which slowly adds my audio Onto my footage for a more professional look and makes the advertAnd product more appealing to the customer.

I made sure my clips were in timeWith the audio to build tensionAnd adrenaline because that’s What my advert is about.

EVALUATIO

NStrengths

I feel that Unit 21 went very well. I think that this is mainly due to doing a lot of research And being well prepared before I started creating adverts and filming. Before I started Filming I spent a few media lessons watching GoPro adverts and videos on YouTube. I didThis so that I could see what kind of style that GoPro try to implement into their adverts.Doing this led to me creating a video that had the same style and approach as a GoPro Advert. One strength is that I have a variety of different clips in my advert, this creates aDifferent contrast within my advert and I feel like it shows off the GoPro in a positive way.

Unit 21 was a success because I made a very good pre-production, this allowed me to Follow time schedules and follow time management and allow me to plan ahead accordingly. Also in my advert I liked the way that I synced the music with the clips, this builds tension and excitement to the viewer and makes the whole video look very smooth and I believe I made the advert to the best of my ability.

EVALUATIO

NStrengths

This is a shot that I screen shotted from my advert where I put my GoPro chest mount onto my dog (a fully grown St Bernard) and got her to chase after me. I have proud of this shot and am happy with the result as I didn’t use the typical GoPro mount meant for a dog. I believe that this shot shows off the GoPro and shows the audience how versatile the GoPro is.

This is a unique shot due to not really seeing this kind of shot before in a typical GoPro advert. This makes my advert different to a typical advert.

EVALUATIO

NWeakness

Due to Unit 21 being such a success it’s hard for me to pin point any significant weakness. One weakness is that Unit 21 was a very short project compared to others I have done previously, throughout my project I was felt rushed and pressured into making decisions that normally I wouldn’t make if I had more time. Also I felt rushed in making my TV advert due to not having a significant amount of time to film shots I would’ve wanted.

I have chosen this shot to analyse because I believe it is one of the weaknesses of my advert. The reason being that due to having to use a YouTube converter to get the footage from my channel onto my computer, this resulted in the quality being poor and not 1080p HD like my other video clips were.

EVALUATIO

NFeedback

I think that Liam's final edit is pretty cool. It is very well put together, there is quite a funny bit where his dad bumps his head. It’s a good combination of stunts and fails, the go pro captures the pictures amazingly however the YouTube convertor lowers the quality; overall a great piece. Frank

Liam’s final advert highly resembles a real GoPro advert, it is very professional and shows off the product well. I think that the way he complied and edited the clips makes the product look very appealing. Brodie

Liam’s advert works great, the quality is really good. The song works great and goes well with the video. Personally I would watch it again and would recommend it to someone to watch and it inspires me to want to buy the new GoPro.

From my feedback I can see that I have accomplished what I wanted to do with my advertising Campaign and have enticed the audience into wanting to buy the new GoPro. I think that this is due To spending a lot of time filming and doing my pre-production and it really paid of

EVALUATIO

NIf I had to do it again

If I had to do this project again I would give myself enough time to film more clips for my advert, this is so I could improve my advert and get a higher grade. I would also make sure I stick to the production schedule, I wasn’t able to keep with the time schedule I had set myself to insure that I complete my project in time.