By Josh Brown

UNIT 21- EVALUATION

My init ia l ideas for unit 21 were between either a Photography exhibi t ion or a music v ideo. These were my two most popular opt ions as these were the opt ions I found that I was most confi dent in. After taking them both into considerat ion I thought that doing a music v ideo would be the best opt ion for me as I has al ready got some ideas of what I could do and i t was the sect ion I fel t the most confi dent in doing.

I then used a program cal led inspirat ion 8 to draft ideas for potent ia l music v ideos I could do for my project . This is where I wrote a l l d iff erent ideas I could do for d iff erent genres of songs and also where I highl ighted my favouri te song choices. After an in-depth brainstorm and evaluat ing al l my choices I decided that I wanted to do the song Calv in Harr is - Summer for my music v ideo project . I chose this song because this was the song choice that I has the moist developed and best qual i ty ideas for. Asfter choosing t is song I bel ieved that this would be the song opt ion that wi l l a l low me to reach the best possib le mark as my ideas combined in my video together wi l l come out to make my music v ideo to a very good standard al lowing my to achieve a higher mark.

INITIAL IDEAS!

During the course of the pre- production section of the unit21- Creative unit. We had to make sure that we had everything panned and organised before actually going fourth and doing our actual production. We had to make sure we had done the fol lowing pre-production task for our genre of project(music video was mine) and complete these before proceeding to creation- Research on existing music videos( For inspiration), Production schedule(what and when we were doing certain things), Shot l ist(Variety of shots I would contribute on my video), Lyric Annotation( o create ideas), Budget(to make it more realistic), Cast and crew, Equipment, Reece photos(chosen locations to fi lm), Clearances/copyright(To make certain it was legal), Health and safety, Legal and ethical and fi nally codes of practise. These had to be completed to ensure that when we came to doing the production period of the project we were al l organised and confi dent with our own individual projects. This would also al low us to have a helping hand when doing the production. I think that during this part of the procedure I used my time well and I think this benefi ted me when it came to actually making my music video. This was a hue helping hand as when it came to the period of fi lming I knew exactly what I was going to shoot where, what and when. Also during this hurdle of the project I learnt that making sure you have completed all of the pre-production before fi lming and making sure you have all your ideas are clear it benefi ts hugely when it comes to fi lming because you know what to do straight away making the process less time consuming.

PRODUCTION PROCESS!

PRE-PRODUCTION

Music Video Research- This was the first stage of our pre production process this is where we look at different sources of inspiration to help us with our own individual projects. I looked through a variety of different types of music videos including different genres Performance, Narrative and Conceptual. I then wrote about the ones that gave me the most inspiration and gave my ideas that I could contribute in my own project like Avicci- The Nights. I also done this with many other videos to ensure I had a wide range of knowledge about different types of music videos. This also made me have a much wider variety of inspiration helping my make my own video.

Pre Production schedule-I believe that making one of these schedules was very beneficial in the long ring this was because it helped me know exactly what I was doing and when I was doing it making sure that I would be able to reach and achieve deadlines and goals. This schedule helped me understand what and when I was going to do certain tasks. For example when I was going to do pre production tasks such as annotating the lyrics etc. this was a huge advantage for me as it made me a lot more organised in the long run.

Shot list-I made a shot list to ensure I knew what shots I was going to be doing in my music video. This was to also help me consider a variety of different shot types to make my video a better quality. I think that if I had not done this I would not have been as organised and would have rushed and used rubbish shots in my video, so I am glad I have done this because it has made me put a selection in with has enhanced the skill and quality of my video.

PRE-PRODUCTION

Storyboard- After annotating my lyrics of my song choice it allowed me to make myself a story board of my music video. This allowed my to know what I was going to include in my music video. This was very beneficial as I knew what I was going to do before doing the practical part of filming it. However I did make a few changes in my video compared to my music video this was because there were some decisions I made that I personally think made my video better.

Annotated Lyrics- To gain better understanding of the songSummer- Calvin Harris I got the lyrics off the internet to see the real meaning behind the lyrics of the song this helped as it made me think of initial ideas I could do in my video that would link in to the lyrics of the song. This also help me gain a more in depth knowledge of the kind of atmosphere and genre the video I was making would have to be to suit the genre of the song.

Cast and Crew- After having a better understanding of the concept of the song I decided that I was going to have to get together a cast and crew. I chose Luke Warren, Jack Routledge and Max Stacey for my cast as I believe that these were the characters that were going to be able to suit the genre and summery vibe of the video. I am glad that I used these people in my video as I think that the gave of the right attitude during the video witch perfectly fitted the atmosphere and genre of the song. This helped me create a better video as I was using the right cast in the video.

PRE PRODUCTION

Clearances and Copyright-• Permission to use the song from

the Record Producers done by a simple email.

• Make sure that everyone in the video is fine with being in it and have asked for permission of each

• These are all persuasions that needed to be done before going ahead and filming/editing the video itself this is to make sure that what you are doing is totally legal and everyone in and out of the production is absolutely certain they want to be in it and it is fine with them.

There are also other procedures that need to be taken care of for example legal and ethical meaning:• Nothing to cause offence to an viewers.• Make sure the music video is a suitable for a

variety of different ages groups.• No inappropriate activities including smoking

and drinking.• If young people are featured in the music

video make sure that they are not doing any illegal or unethical things including nudity.

• There wont be any offensive language.• No sexual scenes featured in the video.• No inappropriate clothing e.g. Too revealing.• If any Under 18 year old are included in the

video make sure that you have parent consent to prevent further problems.

PRODUCTION

Filming! Firstly I made sure I knew exactly what I was going to be doing by looking through all of my pre- Production tasks this allowed me to know exactly what to do making me more organised and confident when it came to making my actual video. Firstly I got my main piece of equipment witch was a Go-Pro Hero 3 and got some fitting for it for example the head piece and a Go Pole to ensure that I could video a different variety of different shots. I then went out and shot some of my clips in the local area where I live( Ringwood). I made sure that did a range of different shots as I knew this would benefit my video in the long run. As you can see I took many different video clips ranging from a variety of different types of shots. I filmed most things that were on my story board that I thought would be affective.

Shot typesHigh Angle Shot/Birds eye view

EQ

UIP

MEN

T

STRENGTHS The mus ic v ideo I have produced i s su i tab le fo r the target aud ience I set a t the

beg inn ing o f the pro ject . The mus ic v ideo I have produced fi ts the a tmosphere and v ibe o f the song I had chosen . The var ia t ion o f shots used creates a more in terest ing fi na l p roduct than i f I had not

used a var ie ty. I used eff ects inc lud ing s low mot ion and B lack and Whi te image contro l in my v ideo to

enhance the qua l i ty o f my v ideo. I t matches par ts per fect ly f rom my story board ind icat ing the organ isat ion o f my

pro ject .

Weaknesses Some o f the s toryboard doesn ’ t complete ly work w i th my fi na l Mus ic v ideo.So lu t ion- To prevent th i s fo rm happen ing next t ime I w i l l make sure that I am ab le to access a l l the ideas I have . Some o f my c l ips are a b i t repet i t ive .So lu t ion- To prevent th i s f rom occurr ing next t ime I w i l l make sure that I w i l l take a var ie ty o f d iff erent c l ips so that the fi na l p roduct i s more in terest ing fo r the aud ience. I d idn ’ t use a var ie ty o f d iff erent ed i t ing techn iques .So lu t ion- To make my mus ic v ideo better I cou ld have used more ed i t ing sk i l l s to make my v ideo more pro fess iona l . I d idn ’ t have very s tab le shots .So lu t ion- To prevent th i s f rom happen ing next t ime I cou ld use a t r ipod to fi lm my shots to c reate better qua l i ty shots I cou ld have a lso spent more t ime wi tch wou ld have been more benefi c ia l in the long run .

STRENGTHS AND WEAKNESSES!

Overal l I think that my music video was fair ly successful this was because I didn’t have some good factors during the process witch has been identifi ed through my fi nal piece. For example my fi nal piece clearly fi ts the target audience of the song and also it fi ts in with the atmosphere and the vibe of the song. This is good as it make people who are watching the video relate to the song as I have made sure it works wel l with the song I have chosen. However there were some improvements that I could have made that I wi l l make sure I wi l l do in future pieces. For example I could have made sure that I took better qual ity shots making it a better video to watch. I also think that my pre production stage of the project went very well as I made sure that I went through thoroughly and in depth this was very benefi cial to me as I think that it made me more organised when it came to the production duration of the project. Next t ime I do this sort of media project I am going to do some improvement to al low me to ,make a better more professional video including spending more t ime and eff ort on the production process( Fi lming and Edit ing) I think this part is a very crucial part of the process as I think this is what makes your fi nal project a better qual ity. However overal l this was a good project that I enjoyed thoroughly as it was something I had a lot of interest in. However it wasn’t just fun and interesting it has giving me a good guidel ine of what to make sure to do and avoid in up-coming project of this type.

OVERALL