t h e w h it e r o o m

i n s i d e

who we are

what we do

working with you

services

our experience

media

the directors

what next

w h o w e a r e

Welcome to The White Room – an advertising agency driven by a powerful

combination of creativity, strategic thinking and business acumen.

Founded by the accomplished leadership team of Jon Sharp and Damon

Pattinson, we offer you the advantage of our vast experience – knowledge

and skill gained from extensive work with national and local brands across

a diverse range of industries.

This experience enables us to offer you the full spectrum of advertising

services; from brand development through to television production; from

media planning and buying to digital and strategic planning.

In The White Room we endeavour to better understand your business.

This allows us to develop unique and sustainable positioning for your brand

to deliver the most competitive edge in the marketplace.

We respect your business and understand the responsibility entrusted

upon us to protect and grow your brand.

We are committed.

We are passionate.

We love what we do.

Welcome to The White Room.

w h a t w e d o

We understand that your brand requires thinking that is creative, strategic

and driven by real business outcomes.

So our passion is developing sustainable, relevant and unique positions

for our clients.

Inside The White Room we follow a disciplined process that examines all

aspects of your brand, from competitors to customers, to develop a truly

unique position.

This position provides the foundation for us to then develop your brand

into a category leader.

Bringing an unparalleled sophistication and depth to the creative process

of developing these positions are the talented people in The White Room.

Boasting an eclectic and multi-dimensional skillset our people deliver

innovative solutions to your marketing challenges.

w o r k i n g w it h y o u

It is not enough to just be innovative in the way we develop brands. We are

just as dedicated to being flexible and adaptable in the way we work with you.

We relish the journey of a long-term partnership, however we are also available

to work on a project basis. We can even work with your current advertising

agency, providing an alternate perspective for your brand.

No matter what the duration or nature of our working arrangement, one thing

we never compromise on is the energy and drive with which we approach

each challenge.

Directors Jon and Damon are personally involved in every project undertaken

by The White Room.

s e r v i c e s

o u r e x p e r i e n c e

Jon and Damon have over 19 years of experience in branding and advertising.

In that time they have contributed to the brand development of the following

leading local and national brands:

dunsborough lakes estate

murray engineering

public transport authority

bankwest aspen group isis capital salvation army oasis foundationaspen funds

transperth department of education and training small business development corporation

united group resources byrnecut steel blue mo’s mobiles

whitsunday shores estate st leonards estate seaside fern bay byford on the scarp

ashley & martin

the berry farm winery

phoenix holden

magic tiles the tile shed imported ceramics better pets and gardens vogue lighting

trivett wanneroo chrysler starcom morning sun ranch

frog belly wines sunsmart yachting western australia the cut golf course

lorimer homesbeaumonde homesblueprint homestradelink

m e d i a

The White Room’s Managing Director, Jon Sharp, has over ten years

experience in media planning and buying on a national and local level.

Jon has strong relationships with Perth’s media organisations which

enables him to negotiate excellent rates and opportunities for

The White Room clients.

In addition to Jon’s media experience The White Room engages the

national buying power of Australia’s largest media planning and

buying agencies.

While accessing their rates and opportunities, these partnerships also

give our clients access to market research, media performance data,

competitor media activity and post-campaign analysis.

j o n s h a r p

managing director

t h e d i r e c t o r s

Industry Experience: 10 years

From media sales, a partnership in a previous advertising agency and

now as Managing Director of The White Room, Jon brings an exceptional

breadth of experience to the agency.

Jon is a strategic thinker and has been central to the continued growth

of many leading brands, from hard-edged retail advertising to high-end

branding campaigns.

Building on 10 years of industry experience, Jon is passionate about

establishing The White Room as a professional and creative agency

with its sole focus the success of its clients.

With Jon as Managing Director you can expect exceptional leadership,

insight and the progress of your brand.

Leadership in the Community

Jon is proud to use his leadership credentials to further football

development in the community. A major achievement was his selection

as an Assistant Coach with WA’s highly successful 18’s AFL Academy in

2008-09. Jon was then appointed to the position of head coach with the

State’s 16s AFL Academy for seasons 2010-11.

d a m o n p a t t i n s o n

creative director

Industry Experience: 9 years

After studying a BA Arts (Fine Arts Major) and a BA Design (Advertising

Major) at Curtin University, national and international collectors sought

his art, while the corporate world quickly embraced his skills.

Cutting his teeth in Perth’s most creatively-driven advertising agencies,

Damon soon established himself as an innovative Art Director and

creative talent.

A skilled conceptual thinker, designer, leader and motivator, he is the

driving force behind The White Room’s powerful creative presence.

Supporting the Arts

Recognising that his own art education was integral to his development

as an accomplished creative, Damon is a keen supporter of local emerging

and established artists. You can expect his presence at anything art

related, keeping his finger on the pulse of tomorrow’s creative talent.

w h a t n e x t

We would love to meet and discuss how we can work with you and your brand.

For a confidential discussion please contact Jon or Damon on 08 9227 9955

or email jon@thewhiteroomagency.com.au

www.thewhiteroomagency.com.au

t h e w h it e r o o m

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