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    14-Sep-2014
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Transcript of Town pinterest

  • SOCIAL MEDIA FOR REAL ESTATE PROFESSIONALS

  • PINTEREST

  • Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment.

    What:

  • 3rd highest referral traffic rater behind Facebook and TwitterPinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.Pinterest referrals spend 70% more money than non-social channel referrals Link-building and increased traffic to your page or blogWhy?

  • Pinterest Buzzwords

    Pin: An image added to Pinterest (.jpg, .png, .gif images only)Pinboard (board): A set of theme-based pinsPinning: The act of visually sharing contentRepin: Reposting somebody elses pin to your own BoardPin It Button: Button that can be placed on website to facilitate sharing on Pinterest. Pins added with the Pin It button automatically link back to the source sitePinner: Person who does the sharing Hashtag: Using the # sign in front of a word or phrase which will link the phrase and aggregate your content with other pins that share the same hashtag

  • Profile: Describe yourself, job and interests in your About MeAdd a photo of yourselfLink it to your TOWN page, blog or personal websiteLink to your Twitter and Facebook profileAdd your location - be specific in your description as well

    Anatomy of Pinterest

  • Anatomy of PinterestBoards

  • Anatomy of PinterestPins

  • Anatomy of PinterestHome ViewSuggested Users to Follow

  • Anatomy of PinterestRecent ActivityNew FollowersRepinsLikes

  • Anatomy of PinterestPins from users youre followingSort by different categories, popular pins or price points.

  • 1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email addressSetting up your Profile

  • What to Pin:Board ideas:Staging Inspiration/TipsCurb AppealNeighborhood Specific BoardsFavorite QuotesPersonal HobbiesInterior DesignArchitecture/ArtVideos/ToursPin ratio should be 3 outside links to 1 personal link

  • Manually Uploading Pins

    Uploading Pins

  • The Pin It button

    Pinning Items

  • VideosPinning Items

  • The Repin

    Pinning Items

  • Creating BoardsCan also create boards with the Pin It or Repin Actions

  • Creating Boards

  • Creating Boards

  • Being as descriptive as possible when pinning, repinning and creating boards is key to having a standout Pinterest presence.

    DescriptionsMost commented & repinned items use 200-310 characters (out of 500 allowed chars.)Include relevant keywords, contextual information, and links to the content in the post.Be SpecficUse Hashtags

  • Grow your FollowingAfter you have your first few boards going, start following othersYou can follow a user, or opt to follow boards that are more specific to your interest.

  • Grow your following

  • Grow your followingShare interesting Pins and Boards with your Facebook/Twitter community

  • Write a detailed description of yourself Start 2-3 Pinterest BoardsShare a Pin to Twitter/Facebook

    Action Items

  • http://www.slideshare.net/larosamaria0/Rosemary Abdelshahid212.355.9090 x 224rosemary@nylmedia.com

    Rosemary Dorsett212.355.9090rdorsett@nylmedia.com

    ----- Meeting Notes (2/12/13 15:36) -----Set up times where we'll be there and they can talk to people

    we should talk about what we'll be doing beyond today

    *Moving on to *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and *Moving on to *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and **Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and *Moving on to ----- Meeting Notes (2/12/13 15:36) -----as their commenting and **connecting with Facebook is the ideal way to sign up for Pinterest. new news feed layoutfinds recommended friendsconnects your facebook page to the pinterest app *Be relevant! Understand what your clientele is looking for, what they are most interested in buying/pinning, and what related industries or topics they are seeking out.These arent advertising boards, its curated content surrounding the lifestyle of your potentional clients.When your brainstorming Pinterest boards, think about your hobbies and industry expertise but also your customers buying habits, average age, lifystyle.

    Pinterest boards are a great way to showcase your in expert in real estate AND NYC living, this will help potential clients understand the market you sell and build trust that you understand their needs.

    *Try not to manually upload pins to boards. Images should be hosted on sites with your point of contact - townrealestate.com, TOWNs youtube, your blog.*The Pin It button allows you to easily Pin things you find on the web

    Repins*You can also pin videos to your boards.

    *The repin button allows you to take existing content from those you follow and put it onto an existing or new board. Its Pinterest etiquette to always credit where your repin is coming from, in this case Connie Wong. Mention them in your description with an @ sign in front of their name.

    Repins*Moving on to *From the home page. *From the your profile. *Think about:LocationUse caseAudience, make specific boards for specific audience membersIncorporate Hashtags

    *As with any social network, building reach through a strong fundamental base of followers is the key to long-term lead generation.

    *Like and Comment on the pins of those your following.

    *Growing visual element of Facebook will make

    *Moving on to ----- Meeting Notes (2/12/13 16:03) -----GEO CHIRP (lets you see who's talking about you in)

    check out nyt article on restauranteurs who are now brokers

    *Moving on to *