Pinterest forbusiness

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    10-May-2015
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  • 1.Using Pinterestfor BusinessAna Lucia Novak www.socialana.com

2. Getting to Know Pinterest Newest social bookmarking site Allows you to pin or save interesting thingson the internet Community allows for interaction Share your pins with friends Users are encouraged to share or repin other users pinsAna Lucia Novak www.socialana.com 3. Getting to Know PinterestAna Lucia Novak www.socialana.com 4. Why Care About Pinterest? Traffic Accounts for nearly 4% of ALL referral traffic Google +, LinkedIn & YouTube account for 1.5% ofreferral traffic combined 1.36 million visitors per day Users stay an average of 15.8 minutes 3000% increase of unique visitors from May 2011 toJanuary 2012Ana Lucia Novak www.socialana.com 5. Whos Using Pinterest? Primarily women 28% of users make 6-figures 50% of users have children Average age 24-35 4 out of the Top 10 most followed pinners aremenAna Lucia Novak www.socialana.com 6. Pinterest Vocabulary Pin photo, graphic or video shared viapinboard Pinboard collection of pins grouped bycategory Bookmarklet code added to browser whichallows pinning any website Repin adding others pins to your ownpinboardsAna Lucia Novak www.socialana.com 7. Signing Up at Pinterest Invitation only Request invite from friends or request on Pinteresthome page Sign up using Twitter or Facebook account Cuts down on spam Allows friends to find youAna Lucia Novak www.socialana.com 8. Ana Lucia Novak www.socialana.com 9. Ana Lucia Novak www.socialana.com 10. Signing Up at Pinterest Create user name & password Good branding to use same name across all socialmedia networks Eliminates threat of imposters Choose categories that best represent yourbusiness Pinterest automatically adds first followers basedon categories chosenAna Lucia Novak www.socialana.com 11. Signing Up at Pinterest All followers will see your pinboards Can always unfollow people Setup pinboards Unlimited number allowed Create user profile Fill in About Me, Location & Website sections Use keywords & website backlink for SEOAna Lucia Novak www.socialana.com 12. Ana Lucia Novak www.socialana.com 13. Signing Up at Pinterest All followers will see your pinboards Can always unfollow people Setup pinboards Unlimited number allowed Create user profile Fill in About Me, Location & Website sections Use keywords & website backlink for SEO Profile will appear in Google searchesAna Lucia Novak www.socialana.com 14. Creating Your First Pin Pin content from a website OR Upload photo from your computerAna Lucia Novak www.socialana.com 15. Creating Your First Pin1.Click Add A Pin2.Enter URL of website3.Choose a thumbnail photo4.Select a pinboard OR create a new pinboard5.Describe your pin6.Select Pin It7.Share on Facebook & Twitter (optional)Ana Lucia Novak www.socialana.com 16. Pinterest Tools Bookmarklet javascript code that lives in yourbrowsers bookmark bar Allows you to add pins without actually visiting a site Log in & select About >> Pin It Button fromnavigation barAna Lucia Novak www.socialana.com 17. Pinterest Tools Follow button HTML code can be added as awidget on your website When visitors click, they go to your pinterest page &can see your pinboards Pin It button for websites allows visitors to pinthe content of your site to their pinboards Wordpress has Pinterest plugins iPhone & Android apps availableAna Lucia Novak www.socialana.com 18. Pinterest Tools Allows sharing across social networksAna Lucia Novak www.socialana.com 19. Pinterest Tools Can embed pins directly to your siteAna Lucia Novak www.socialana.com 20. Pinterest ToolsAna Lucia Novak www.socialana.com 21. Pinterest Etiquette Be cautious about self-promotion Pin your own stuff sometimes, pin other peoplesstuff more often Give proper attribution Link pins to original source If repinning include name of Pinterest user whoshared it with you Never link someones photo to your siteAna Lucia Novak www.socialana.com 22. Pinterest Etiquette Comments should be polite Report offensive pinsAna Lucia Novak www.socialana.com 23. Pinterest Etiquette Observe copyright laws Many photography sites dont want their work pinned If pin button doesnt work on a site, dont try to makeit work Make sure the link source is correct Pin blog posts from the actual blog link, NOT thehome pageAna Lucia Novak www.socialana.com 24. Whos Your Ideal Follower? Building a following will build your influence Build a following of like-minded people in yourmarket Start with your current social networks Find your blog commenters, newslettersubscribers & customers on Pinterest Pick & choose which boards to followAna Lucia Novak www.socialana.com 25. Whos Your Ideal Follower?1.Visit users home pagehttp://pinterest.com/username2.Follow All button will follow all the usersboards3.OR click on thumbnails to view & selectindividual boards to followAna Lucia Novak www.socialana.com 26. Refining Your Boards Have a number of boards related to your niche You can have an unlimited number of boards! Be descriptive in your board names Categorize your boards Add collaborators to a board Select Me + contributors next to the who can pinselection Send emails to invited collaboratorsAna Lucia Novak www.socialana.com 27. Anatomy of a Good Pin Repinning is ultimate goal More than 75% of all pins are repins Use good photos Beautiful pictures will increase repinning Add descriptions to pins with link As your pin is repinned, the original link source canbe lostAna Lucia Novak www.socialana.com 28. Anatomy of a Good Pin Tags Hashtags make it easy to locate pins Use keywords for SEO Can use multiple hashtags per pin BUT too many hashtags can look like spamAna Lucia Novak www.socialana.com 29. Avoid Wasting Time Select email updates / notifications on profilepage When someone follows, comments, likes or repins Single notifications or daily update Limit browsing time Set a time limit of how often & how long you interact Pin frequently & consistently for best results Analyze your resultsAna Lucia Novak www.socialana.com 30. Pinterest, Traffic & Sales Become the expert Standard SEO tactics will keep your boards at the topof searches Keep account current = pin consistently Follow people Interact Tag pins Create meaningful boardsAna Lucia Novak www.socialana.com 31. Pinterest, Traffic & Sales Get Your Stuff Pinned Make it easy for readers Use WordPress plugins Use a plugin to encourage people to follow you Add Pinterest RSS feed to your site Ask friends to pin your content Traffic & sales from Pinterest depends on howmany pins & repins you receiveAna Lucia Novak www.socialana.com 32. More Pinterest Tips Pins offer backlinks to your site Pins last forever so avoid pinning coupons orspecial events Choose evergreen topics instead like recipes, how-tovideos, craftsAna Lucia Novak www.socialana.com 33. More Pinterest Tips Info marketers or service providers can getcreative Share useful tips in the form of graphics Share infographics relevant to your industry withcommentary Share photos of you or staff Create statistics charts relevant to your customers Film a how-to video sharing a new ideaAna Lucia Novak www.socialana.com 34. SocialAna.comSocial Media Management &Implementation ServicesStrategyArchitectMonitoringMeasurementTwitter: @AnaLuciaNovakhttp://www.Pinterest.com/AnaLuciaNovakAna Lucia Novak www.socialana.com