Pinterest forbusiness

Using Pinterest for

Business

Ana Lucia Novak© www.socialana.com

Getting to Know Pinterest

• Newest social bookmarking site• Allows you to “pin” – or save – interesting things

on the internet• Community allows for interaction• Share your pins with friends• Users are encouraged to share – or “repin” –

other users’ pins


Getting to Know Pinterest


Why Care About Pinterest?

• Traffic– Accounts for nearly 4% of ALL referral traffic– Google +, LinkedIn & YouTube account for 1.5% of

referral traffic combined– 1.36 million visitors per day– Users stay an average of 15.8 minutes– 3000% increase of unique visitors from May 2011 to

January 2012


Who’s Using Pinterest?

• Primarily women• 28% of users make 6-figures• 50% of users have children• Average age 24-35• 4 out of the Top 10 most followed pinners are

men


Pinterest Vocabulary

• Pin – photo, graphic or video shared via pinboard

• Pinboard – collection of pins grouped by category

• Bookmarklet – code added to browser which allows pinning any website

• Repin – adding others’ pins to your own pinboards


Signing Up at Pinterest

• Invitation only– Request invite from friends or request on Pinterest

home page

• Sign up using Twitter or Facebook account– Cuts down on spam– Allows friends to find you



• Create user name & password– Good branding to use same name across all social

media networks– Eliminates threat of imposters

• Choose categories that best represent your business

• Pinterest automatically adds first followers based on categories chosen



• All followers will see your pinboards – Can always unfollow people

• Setup pinboards– Unlimited number allowed

• Create user profile– Fill in About Me, Location & Website sections– Use keywords & website backlink for SEO



• All followers will see your pinboards – Can always unfollow people

• Setup pinboards– Unlimited number allowed

• Create user profile– Fill in About Me, Location & Website sections– Use keywords & website backlink for SEO– Profile will appear in Google searches


Creating Your First Pin

• Pin content from a website OR• Upload photo from your computer


Creating Your First Pin

1.Click “Add A Pin”

2.Enter URL of website

3.Choose a thumbnail photo

4.Select a pinboard OR create a new pinboard

5.Describe your pin

6.Select “Pin It”

7.Share on Facebook & Twitter (optional)


Pinterest Tools

• Bookmarklet – javascript code that lives in your browser’s bookmark bar– Allows you to add pins without actually visiting a site

• Log in & select About >> Pin It Button from navigation bar


Pinterest Tools

• Follow button – HTML code can be added as a widget on your website– When visitors click, they go to your pinterest page &

can see your pinboards

• Pin It button for websites – allows visitors to pin the content of your site to their pinboards– Wordpress has Pinterest plugins

• iPhone & Android apps available


Pinterest Tools

• Allows sharing across social networks


Pinterest Tools

• Can embed pins directly to your site


Pinterest Tools


Pinterest Etiquette

• Be cautious about self-promotion– Pin your own stuff sometimes, pin other people’s

stuff more often

• Give proper attribution– Link pins to original source– If “repinning” include name of Pinterest user who

shared it with you– Never link someone’s photo to your site


Pinterest Etiquette

• Comments should be polite• Report offensive pins


Pinterest Etiquette

• Observe copyright laws– Many photography sites don’t want their work pinned– If pin button doesn’t work on a site, don’t try to make

it work

• Make sure the link source is correct– Pin blog posts from the actual blog link, NOT the

home page


Who’s Your Ideal Follower?

• Building a following will build your influence• Build a following of like-minded people in your

market• Start with your current social networks• Find your blog commenters, newsletter

subscribers & customers on Pinterest• Pick & choose which boards to follow


Who’s Your Ideal Follower?

1.Visit user’s home page http://pinterest.com/username

2. “Follow All” button will follow all the user’s boards

3.OR click on thumbnails to view & select individual boards to follow


http://pinterest.com/username

Refining Your Boards

• Have a number of boards related to your niche– You can have an unlimited number of boards!

• Be descriptive in your board names• Categorize your boards• Add collaborators to a board

– Select “Me + contributors” next to the “who can pin” selection

– Send emails to invited collaborators


Anatomy of a Good Pin

• Repinning is ultimate goal– More than 75% of all pins are repins

• Use good photos– Beautiful pictures will increase repinning

• Add descriptions to pins with link– As your pin is repinned, the original link source can

be lost


Anatomy of a Good Pin

• Tags– Hashtags make it easy to locate pins– Use keywords for SEO– Can use multiple hashtags per pin – BUT too many hashtags can look like spam


Avoid Wasting Time

• Select email updates / notifications on profile page– When someone follows, comments, likes or repins– Single notifications or daily update

• Limit browsing time– Set a time limit of how often & how long you interact

• Pin frequently & consistently for best results– Analyze your results


Pinterest, Traffic & Sales

• Become the expert– Standard SEO tactics will keep your boards at the top

of searches– Keep account current = pin consistently– Follow people– Interact– Tag pins– Create meaningful boards


Pinterest, Traffic & Sales

• Get Your Stuff Pinned– Make it easy for readers– Use WordPress plugins– Use a plugin to encourage people to follow you– Add Pinterest RSS feed to your site– Ask friends to pin your content

• Traffic & sales from Pinterest depends on how many pins & repins you receive


More Pinterest Tips

• Pins offer backlinks to your site

• Pins last forever so avoid pinning coupons or special events– Choose evergreen topics instead like recipes, how-to

videos, crafts


More Pinterest Tips

• Info marketers or service providers can get creative– Share useful tips in the form of graphics– Share infographics relevant to your industry with

commentary– Share photos of you or staff– Create statistics charts relevant to your customers– Film a how-to video sharing a new idea


SocialAna.com

Social Media Management & Implementation Services

StrategyArchitect Monitoring

Measurement

Twitter: @AnaLuciaNovakhttp://www.Pinterest.com/

AnaLuciaNovakAna Lucia Novak© www.socialana.com

Pinterest forbusiness

Technology

Transcript of Pinterest forbusiness