Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento

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humaine Final Plenary Meeting Paris, June 4th, 2007 1 Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento

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Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento. HUMAINE (Human-Machine Interaction Network on Emotion) * revisited by HAHAcronym. Human Machine Interaction Nightwork on Expiation Human Machine Interaction Nightwork on CENSORED - PowerPoint PPT Presentation

Transcript of Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento

WP 8: Emotion in communication Oliviero StockOliviero Stock
IRST, Trento
* revisited by HAHAcronym
Human Machine Inaction Network Extreme_unction
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we added an element concerned with emotion and NLP
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WP 8: the main teams
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Persuasion Models / Persuasive systems
A mobile persuasive storytelling guide
Gaze and eyes for persuasion for ECAs
Evaluation
Music for persuasion
What is a Promotion Campaign
A promotion campaign is the coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Focus on fostering concepts of social value (no-profit campaigns).
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The market of electronic advertising
Internet advertising: 8000 Meuro in 2004. Google: 3400 Meuro (from 0 in 2000)
Very fast growth
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Exploit intelligent information technologies that include emotion processing.
Important factors in future electronic promotion and advertisement:
reduction in time to market and extension of possible occasions for advertisement
more attention to the wearing out of the message
planning variants and connected messages across time and space
contextual personalisation, on the basis of audience profile and situation
larger role for multimodal messages
possible interactivity
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Core achievement: Steps of a Promotion Campaign addressed by each partner in the Exemplar
Goals
- Waste problem - Subgroups expensiveness
- Internet - Mobile devices
- What to say
Press Banners Radio - Internet
Univ. of Bari: (Portia)
- Respond to the need for more information - Modify attitude or behaviour -Reinforce attitude or behaviour
- Campaigns promoted by health care services in favour of individuals or groups of people with eating disorders
- What to say - How to say it - How to respond to objections
- Internet -Pervasive computing
- Internet
HWU (storytelling guide)
- need for more info - Modify behaviour attitude -Reinforce behaviour attitude - Inform and make aware
- Public - Foreigners
Internet
ITC-irst: Prototype on use of creative language production for promotion messages: a) valence shifting, b) irony introduction in existing short texts,
ITC-irst: Use of Promoter in Promotion campaign scenario
Paris8: Work on ECA's behavior as a speaker (use of persuasive gesture) and as a listener (compute listener's level of interest based on gaze)
HWU: Development and evaluation of the prototype mobile persuasive guide
UH: Design of an evaluation study and running of study of a promotion system designed by IRST
Bari: Portia will be applied to campaigns promoted by health care services in support of individuals or groups of people with eating disorders
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Insertion of input concepts (->LSA vector)
E,g. “beach” “vacation”
“sea” “hotel” “bay” “excursion”
Assonant words (with filtering and weight: same PoS; possibly: semantics in opposition, emotion…)
(bay day) (bay hay) (hotel farewell)
Creative variation of familiar expressions
“tomorrow is another day” -> “tomorrow is another bay”
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Finalisation of guidelines for developers
Legal issues