Top International Markets for Native American Tourism

Ron Erdmann U.S. Department of Commerce

International Trade AdministrationNational Travel & Tourism Office

September 2015

We Serve as the National Tourism Office…

…by advancing policies and programs that strengthen economic development and export opportunities.

http://travel.trade.gov

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U.S. Department Of CommerceInternational Trade Administration Tourism Resources

NATIONAL TRAVEL &TOURISM OFFICE

Office of Domestic OperationsOver 100 U.S. Offices

Foreign Commercial ServiceOver 120 Offices in 70 Countries

http://export.gov/industry/travel/index.asphttp://trade.gov/cs/

http:// travel.trade.gov

Market Develop Cooperator Program (MDCP)

• The Cooperator Program provides financial and technical assistance from ITA to support projects that enhance the global competitiveness of U.S. industries.

• Partnership with ITA and non-profit industry groups like trade associations and chambers of commerce.

• Industry Groups pledge to pay a minimum of two-thirds of the project costs on sustainable projects

• Award Limits: $500,000. Awards up to 3 years• Announcements usually made in Feb./March each year.

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Travel Trends to the U.S.

U.S. Visitors & Spending(1999-2014p)

(p) Preliminary, subject to future revisions.

Sources: Department of Commerce, National Travel and Tourism Office; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

Origin CountryTravel

Receipts

Passenger Fare

Receipts

Total Travel

Receipts

2013/ 2014

% change

Canada $22.2 $5.0 $27.2 -2%

China $21.1 $2.6 $23.8 13%

Mexico $15.5 $3.8 $19.3 7%

Japan $12.2 $5.1 $17.3 -2%

United Kingdom $10.1 $3.2 $13.2 0%

Brazil $9.6 $3.4 $13.0 5%

India $7.8 $1.8 $9.6 7%

South Korea $7.6 $0.2 $7.8 10%

Germany $5.6 $1.8 $7.4 2%

Australia $5.3 $0.8 $6.1 -10%

Total Travel Exports

$177.0 $43.7 $220.6 3%

Top Preliminary Travel & Tourism Export Markets 2014 in $ Billions

Record year for travel exports

Top Origin Markets forInternational Travelers to the U.S.

2014

* International travelers include all countries generating visitors to the U.S.** Overseas includes all countries except Canada and Mexico. Record year for travel to

U.S.

Rank

Market of Origin

Visitors (000)

% change

-- Total Arrivals * 74,757 7%

-- Overseas Arrivals **

34,419 7%

1 Canada 23,003 -2%

2 Mexico 17,334 19%

3 United Kingdom 3,973 4%

4 Japan 3,579 -4%

5 Brazil 2,264 10%

6 China (PRC) 2,188 21%

7 Germany 1,969 3%

8 France 1,625 8%

9 Republic of Korea 1,450 7%

Forecast for International Travelto the United States

2014 Actual Arrivals & Short-Term Forecast Inbound Travel to the U.S.

Visitor Origin 2014 (000)

% Chang

e

2015 (000)

% Chang

e

2016 (000)

% Chang

e

Total Visitors 74,757 7% 77,563 4% 80,827 4%

Overseas 34,419 7% 35,608 3% 37,517 5%

Canada 23,003 -2% 23,233 1% 23,465 1%

Mexico 17,334 19% 18,721 8% 19,845 6%

United Kingdom

3,973 4% 4,132 4% 4,256 3%

Japan 3,579 -4% 3,472 -3% 3,472 0%

Brazil 2,264 10% 2,377 5% 2,472 4%

China 2,188 21% 2,626 20% 3,099 18%

Germany 1,969 3% 1,969 0% 2,008 2%

France 1,625 8% 1,690 4% 1,757 4%

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Visitation Estimates & Traveler Characteristics of Overseas Travelers

to American Indian Communities

Trends in Total Overseas Visitors to American Indian Communities (1996-

2014)In 000s

Overseas includes all countries except Canada & Mexico

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Visiting American Indian Communities:

Regions of Origin 2013 vs. 2014

OriginMarket

Visit Amer.Indian Comm.

2012(000)

Visit Amer.Indian Comm.

2013(000)

%Change

2011/2012

Overseas * 1,506 1,652 10%

Europe 658 769 17%Asia 372 472 27%Oceania/ Pacific 140 135 -3%South America 201 132 -34%

* Overseas includes all countries except Canada & Mexico

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Visiting American Indian Communities:

Country of Origin 2013 vs. 2014

OriginMarket

Visit Amer.Indian Comm.

2013(000)

Visit Amer.Indian Comm.

2014(000)

%Change

2013/2014

Overseas 1,506 1,652 10%China 112 168 50%U.K. 123 151 23%France 114 151 32%Germany 109 128 17%South Korea 110 126 14%Australia 133 114 -14%

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Selected Key Traveler CharacteristicsOverseas Visitors to the USA compared to Visitors

to American Indian Communities 2014

Characteristic

Visit Amer.Indian Comm.2014

Overseas Travelers to

the USA 2014

PointChange

Use of Packages 22% 17% 5%First International Trip to USA 35% 24% 11%Main Purpose of Trip - Vacation 70% 58% 12%Main Purpose of Trip - VFR 16% 18% -2%Nights in the USA 30 18 12Number of States Visited 2.4 1.5 0.9Number of Destinations Visited 3.6 2.0 1.6

Overseas Travelers To Native American Sites - Top Ports

Los Angeles (LAX) - 25%New York (JFK) – 15%San Francisco (SFO) – 9%Miami (MIA) – 9%Newark (EWR) – 4%Chicago (ORD) – 4%Honolulu (HNL) – 3%Atlanta (ATL) – 3%Guam (GUM) – 3%

Top Ports Of Entry by Overseas Travelers to the U.S. & Native American Sites – 2014

New York (JFK) – 18%Miami (MIA) – 14%Los Angeles (LAX) – 11%Honolulu (HNL) - 7%Newark (EWR) - 6%San Francisco (SFO) - 6%Chicago (ORD) - 5%Agana, Guam (GUM) - 3%Orlando (MCO) - 3%

All Overseas TravelersTo the U.S. - Top Ports

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Transportation Used byOverseas Visitors to the USA compared to Visitors to

American Indian Communities 2014

Mode of Transport

Visit Amer.Indian Comm.2014

Overseas Travelers to

the USA 2014

PointChange

Rented Auto 47% 35% 12%Airlines in the U.S. 43% 30% 13%Company or Private Auto 37% 32% 5%City Subway/ Tram/ Bus 34% 31% 3%Taxi/ Cab/ Limo 30% 33% -4%Bus Between Cities 25% 18% 7%

Overseas Travelers To Native American Sites - State Visited*

California (47%)Nevada (43%)New York (32%)Arizona (19%)Florida (17%)Utah (13%)Hawaii (7%)TexasMassachusettsIllinoisColoradoWashington State

Top States Visited by Overseas Travelers to the U.S. & Native American Sites – 2014

All Overseas TravelersTo the U.S. - State Visited

* Note: trip information is collected separately for destinations visited while in the U.S. and activities. Thus, visitors to a state may not have visited a Native American site in that state.

New York (29%)Florida (25%)California (21%)Hawaiian Islands (9%)Nevada (9%)Texas (5%)Massachusetts (4%)Illinois (4%)Guam (4%)Pennsylvania (3%)New Jersey (3%)

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Activity Participation Overseas Visitors to the USA compared to Visitors to American

Indian Communities 2014

Activity

Visit Amer.Indian Comm.2014

Overseas Travelers to

the USA 2014

PointChange

Visit Am. Indian Comm. 100% 5% 95%Shopping 91% 88% 3%Sightseeing * 90% 77% 13%Visit National Parks 77% 34% 43%Small Towns/ Countryside * 65% 28% 37%Visit Historical Locations * 63% 26% 36%Experience Fine Dining * 52% 38% 14%Cultural Ethnic Heritage Sites * 51% 15% 36%Art Gallery/ Museum 50% 28% 22%Guided Tours 50% 23% 27%

* New Activity categories starting in 2012

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