Top International Markets for Native American Tourism
Ron Erdmann U.S. Department of Commerce
International Trade AdministrationNational Travel & Tourism Office
September 2015
We Serve as the National Tourism Office…
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U.S. Department Of CommerceInternational Trade Administration Tourism Resources
NATIONAL TRAVEL &TOURISM OFFICE
Office of Domestic OperationsOver 100 U.S. Offices
Foreign Commercial ServiceOver 120 Offices in 70 Countries
http://export.gov/industry/travel/index.asphttp://trade.gov/cs/
http:// travel.trade.gov
Market Develop Cooperator Program (MDCP)
• The Cooperator Program provides financial and technical assistance from ITA to support projects that enhance the global competitiveness of U.S. industries.
• Partnership with ITA and non-profit industry groups like trade associations and chambers of commerce.
• Industry Groups pledge to pay a minimum of two-thirds of the project costs on sustainable projects
• Award Limits: $500,000. Awards up to 3 years• Announcements usually made in Feb./March each year.
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Travel Trends to the U.S.
U.S. Visitors & Spending(1999-2014p)
(p) Preliminary, subject to future revisions.
Sources: Department of Commerce, National Travel and Tourism Office; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
Origin CountryTravel
Receipts
Passenger Fare
Receipts
Total Travel
Receipts
2013/ 2014
% change
Canada $22.2 $5.0 $27.2 -2%
China $21.1 $2.6 $23.8 13%
Mexico $15.5 $3.8 $19.3 7%
Japan $12.2 $5.1 $17.3 -2%
United Kingdom $10.1 $3.2 $13.2 0%
Brazil $9.6 $3.4 $13.0 5%
India $7.8 $1.8 $9.6 7%
South Korea $7.6 $0.2 $7.8 10%
Germany $5.6 $1.8 $7.4 2%
Australia $5.3 $0.8 $6.1 -10%
Total Travel Exports
$177.0 $43.7 $220.6 3%
Top Preliminary Travel & Tourism Export Markets 2014 in $ Billions
Record year for travel exports
Top Origin Markets forInternational Travelers to the U.S.
2014
* International travelers include all countries generating visitors to the U.S.** Overseas includes all countries except Canada and Mexico. Record year for travel to
U.S.
Rank
Market of Origin
Visitors (000)
% change
-- Total Arrivals * 74,757 7%
-- Overseas Arrivals **
34,419 7%
1 Canada 23,003 -2%
2 Mexico 17,334 19%
3 United Kingdom 3,973 4%
4 Japan 3,579 -4%
5 Brazil 2,264 10%
6 China (PRC) 2,188 21%
7 Germany 1,969 3%
8 France 1,625 8%
9 Republic of Korea 1,450 7%
Forecast for International Travelto the United States
2014 Actual Arrivals & Short-Term Forecast Inbound Travel to the U.S.
Visitor Origin 2014 (000)
% Chang
e
2015 (000)
% Chang
e
2016 (000)
% Chang
e
Total Visitors 74,757 7% 77,563 4% 80,827 4%
Overseas 34,419 7% 35,608 3% 37,517 5%
Canada 23,003 -2% 23,233 1% 23,465 1%
Mexico 17,334 19% 18,721 8% 19,845 6%
United Kingdom
3,973 4% 4,132 4% 4,256 3%
Japan 3,579 -4% 3,472 -3% 3,472 0%
Brazil 2,264 10% 2,377 5% 2,472 4%
China 2,188 21% 2,626 20% 3,099 18%
Germany 1,969 3% 1,969 0% 2,008 2%
France 1,625 8% 1,690 4% 1,757 4%
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Visitation Estimates & Traveler Characteristics of Overseas Travelers
to American Indian Communities
Trends in Total Overseas Visitors to American Indian Communities (1996-
2014)In 000s
Overseas includes all countries except Canada & Mexico
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Visiting American Indian Communities:
Regions of Origin 2013 vs. 2014
OriginMarket
Visit Amer.Indian Comm.
2012(000)
Visit Amer.Indian Comm.
2013(000)
%Change
2011/2012
Overseas * 1,506 1,652 10%
Europe 658 769 17%Asia 372 472 27%Oceania/ Pacific 140 135 -3%South America 201 132 -34%
* Overseas includes all countries except Canada & Mexico
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Visiting American Indian Communities:
Country of Origin 2013 vs. 2014
OriginMarket
Visit Amer.Indian Comm.
2013(000)
Visit Amer.Indian Comm.
2014(000)
%Change
2013/2014
Overseas 1,506 1,652 10%China 112 168 50%U.K. 123 151 23%France 114 151 32%Germany 109 128 17%South Korea 110 126 14%Australia 133 114 -14%
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Selected Key Traveler CharacteristicsOverseas Visitors to the USA compared to Visitors
to American Indian Communities 2014
Characteristic
Visit Amer.Indian Comm.2014
Overseas Travelers to
the USA 2014
PointChange
Use of Packages 22% 17% 5%First International Trip to USA 35% 24% 11%Main Purpose of Trip - Vacation 70% 58% 12%Main Purpose of Trip - VFR 16% 18% -2%Nights in the USA 30 18 12Number of States Visited 2.4 1.5 0.9Number of Destinations Visited 3.6 2.0 1.6
Overseas Travelers To Native American Sites - Top Ports
Los Angeles (LAX) - 25%New York (JFK) – 15%San Francisco (SFO) – 9%Miami (MIA) – 9%Newark (EWR) – 4%Chicago (ORD) – 4%Honolulu (HNL) – 3%Atlanta (ATL) – 3%Guam (GUM) – 3%
Top Ports Of Entry by Overseas Travelers to the U.S. & Native American Sites – 2014
New York (JFK) – 18%Miami (MIA) – 14%Los Angeles (LAX) – 11%Honolulu (HNL) - 7%Newark (EWR) - 6%San Francisco (SFO) - 6%Chicago (ORD) - 5%Agana, Guam (GUM) - 3%Orlando (MCO) - 3%
All Overseas TravelersTo the U.S. - Top Ports
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Transportation Used byOverseas Visitors to the USA compared to Visitors to
American Indian Communities 2014
Mode of Transport
Visit Amer.Indian Comm.2014
Overseas Travelers to
the USA 2014
PointChange
Rented Auto 47% 35% 12%Airlines in the U.S. 43% 30% 13%Company or Private Auto 37% 32% 5%City Subway/ Tram/ Bus 34% 31% 3%Taxi/ Cab/ Limo 30% 33% -4%Bus Between Cities 25% 18% 7%
Overseas Travelers To Native American Sites - State Visited*
California (47%)Nevada (43%)New York (32%)Arizona (19%)Florida (17%)Utah (13%)Hawaii (7%)TexasMassachusettsIllinoisColoradoWashington State
Top States Visited by Overseas Travelers to the U.S. & Native American Sites – 2014
All Overseas TravelersTo the U.S. - State Visited
* Note: trip information is collected separately for destinations visited while in the U.S. and activities. Thus, visitors to a state may not have visited a Native American site in that state.
New York (29%)Florida (25%)California (21%)Hawaiian Islands (9%)Nevada (9%)Texas (5%)Massachusetts (4%)Illinois (4%)Guam (4%)Pennsylvania (3%)New Jersey (3%)
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Activity Participation Overseas Visitors to the USA compared to Visitors to American
Indian Communities 2014
Activity
Visit Amer.Indian Comm.2014
Overseas Travelers to
the USA 2014
PointChange
Visit Am. Indian Comm. 100% 5% 95%Shopping 91% 88% 3%Sightseeing * 90% 77% 13%Visit National Parks 77% 34% 43%Small Towns/ Countryside * 65% 28% 37%Visit Historical Locations * 63% 26% 36%Experience Fine Dining * 52% 38% 14%Cultural Ethnic Heritage Sites * 51% 15% 36%Art Gallery/ Museum 50% 28% 22%Guided Tours 50% 23% 27%
* New Activity categories starting in 2012
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