Top 3 Focus Areas in B2B Marketing

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Top 3 Focus Areas in B2B Marketing Mikael Alatalo May 2016

Transcript of Top 3 Focus Areas in B2B Marketing

Page 1: Top 3 Focus Areas in B2B Marketing

Top 3 Focus Areas in B2B Marketing

Mikael AlataloMay 2016

Page 2: Top 3 Focus Areas in B2B Marketing

Flow

Content

Data

Page 3: Top 3 Focus Areas in B2B Marketing

Flow

H2H

Buying personasCustomer journeyCEM

CRM

Omnichannel XPMarketing automation

Page 4: Top 3 Focus Areas in B2B Marketing

Content

Content marketing

SEO

Visual content

SoMe marketing

Employee advocacy

Interactive content & VR

Native Advertising

Page 5: Top 3 Focus Areas in B2B Marketing

Data

Segmentation and profiling

Data enrichment

Online analytics

Predictative analytics

CRO – conversion rate optimation

Targeting and personalization

Joining online and offline data

Page 6: Top 3 Focus Areas in B2B Marketing

Thank you! Let’s talk!

Page 7: Top 3 Focus Areas in B2B Marketing

Focus areas and targets communication template_Magnus_Larsson

Focus areas and targets communication template_Magnus_Larsson

InSTEDD Focus Areas

InSTEDD Focus Areas

FOCUS AREAS ON NATIONAL ROADS Congestion

FOCUS AREAS ON NATIONAL ROADS Congestion

Focus Areas - University of Manitoba

Focus Areas - University of Manitoba

Key Focus Areas

Key Focus Areas

Presentation Of Focus Areas

Presentation Of Focus Areas

Growth Focus Areas

Growth Focus Areas

Environment Theme: Focus Areas

Environment Theme: Focus Areas

Solution Focus Key Areas

Solution Focus Key Areas

FOCUS AREAS ON NATIONAL ROADS Congestion. FOCUS AREAS ON NATIONAL ROADS Causes – Traffic Density.

FOCUS AREAS ON NATIONAL ROADS Congestion. FOCUS AREAS ON NATIONAL ROADS Causes – Traffic Density.

Areas of Focus

Areas of Focus

ENVIRONMENTAL, SOCIAL & GOVERNANCE FOCUS … Focus Areas...Enerplus' ESG focus areas; and the capital costs associated with achieving the ESG focus area targets, commitments and ambiti

ENVIRONMENTAL, SOCIAL & GOVERNANCE FOCUS … Focus Areas...Enerplus' ESG focus areas; and the capital costs associated with achieving the ESG focus area targets, commitments and ambiti

College Strategic Research Focus Areas - utoledo.edu

College Strategic Research Focus Areas - utoledo.edu

Habitat Focus Areas of Statewide Ecological … Areas of Statewide Ecological Significance: Roque Bluffs 1 ... Focus Areas of Statewide Ecological Significance: ... wire rush (Juncus

Habitat Focus Areas of Statewide Ecological … Areas of Statewide Ecological Significance: Roque Bluffs 1 ... Focus Areas of Statewide Ecological Significance: ... wire rush (Juncus

Question: Will the “Seven Areas of Focus” simply be replaced by the “ Seven Areas of Concern?” Seven Areas of Focus.

Question: Will the “Seven Areas of Focus” simply be replaced by the “ Seven Areas of Concern?” Seven Areas of Focus.

Key Focus Areas - Latham & Watkins

Key Focus Areas - Latham & Watkins

Our Diversity & Inclusion Focus Areas

Our Diversity & Inclusion Focus Areas

Key focus areas door tweetallen

Key focus areas door tweetallen

B2B Writing Success Member Update€¦ · 03/04/2017  · Choosing a focus: 1. Direct-response 2. Content marketing . Can do both! B2B Success Path Roadmap . Advanced Training . Focus

B2B Writing Success Member Update€¦ · 03/04/2017  · Choosing a focus: 1. Direct-response 2. Content marketing . Can do both! B2B Success Path Roadmap . Advanced Training . Focus

Mobile Application Development - Areas of Focus

Mobile Application Development - Areas of Focus