TIPS FOR POWERPOINT

TOP 10typography

Add contrast with weight.1

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Bolding one part of the text will draw attention to it even if the fonts are the same size.

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Subtitle

Add contrast with text size.

When there are competing elements, change the text size to call out the more important one.

2

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Slide TitleLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

DON’T

DO!

Use color to highlight key words.

Adding color to key words is an effective way to put emphasis on key points.

But using too many colors is distracting and will make the key point unclear.

3

Slide Title‣ Lorem ipsum dolor sit amet,

consectetur adipiscing elit

‣ Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

‣ Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris

Pay attention to line spacing.

Adjust the paragraph spacing to make your text simple to follow. It it is easier to tell points apart from one another if there’s space between the bullets!

4

DON’T

DO!

Slide TitleLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas.

Slide TitleLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas.

Consider optimal line length.

Got a lot of text? Break it up in columns until you have 5-10 words per line.

Long lines of text will look boring and make it difficult for the eye to follow.

5

Key Message

Overlay text on photos.

Putting text over an image can make all the difference. A photo can create a greater visual impact and help sell your key message.

6

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

DON’T

DO!

Choose easy-to-read fonts.

Fonts can set the tone for your presentation, try different serifs and sans-serifs for the right feel.

But place readability above everything else.

7

Slide TitleLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Slide TitleLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

DON’T

DO!

Use decorative fonts sparingly.

Certain scripts or decorative fonts can make your presentation more interesting.

Use too many and you’ll run into the problem of having an illegible slide.

8

Slide Title๏ Lorem ipsum dolor sit amet,

consectetur adipiscing elit

๏ Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

๏ Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris

Use graphic elements with text.

Having interesting or colorful graphic elements like custom bullets will help lead the eye, and draw attention to your key points.

9

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Slide Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

DON’T (PLEASE PLEASE DON’T)

DO!

Give your text breathing space.

Let your text breathe. Give it enough space from the edge of the slide, from the content box, and from each other. Omitting these spaces will make for uncomfortable looking slides.

10

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www.stinsondesign.com @stinsondesign 1.888.960.9851