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Ticket Summit 2009 Joe Koufman Engauge Digital
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Joe Koufman VP of BD and Marketing Engauge Digital
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Joe Koufman, VP of Business Development and Marketing for Engauge Digital talks at the 2009 Ticket Summit in Las Vegas about how ticket brokers and other ticketing industry professionals can leverage social marketing to sell more tickets.
Transcript of Ticket Summit 2009 Joe Koufman Engauge Digital
Joe KoufmanVP of BD and MarketingEngauge Digital
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Follow us and ask questions by using “hash tag”:
#ticketsummit
http://twitter.com/#search?q=%23ticketsummit
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Forrester Forecast: US Online Secondary Ticket Sales, 2007 To 2012 (February 2009)
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The Online Secondary Ticketing Market Is Fragmented (Forrester 2009)
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First a Poll
• Raise your hand if you have watched a YouTube video.
• Raise your hand if you are on Facebook.
• Raise your hand if you are on LinkedIn.
• Raise your hand if you have a blog on your website.
• Raise your hand if you Tweet (or even know what that is)...
• Raise your hand if you are on 5 or more Social Networking sites. 10?
• Raise your hand if your company has a presence on Social Networks.
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What is Social Networking?
Social Networking is a Web 2.0 phenomenon in which people can connect with one another via new tools on the internet.
The Web is no longer just about linking to information, it is also about linking people to each other.
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Web 1.0 - Broadcast
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Web 2.0 – Dialog
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Your customers are using Social Networking sites,
are you there?
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Web 2.0 Sites
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What matters most:
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Top Social Networking Sites
Source: comScore, December 2008
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Size / Growth of Twitter
Population = about 10,000,000
VS.
Both = 1,000,000 followers
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Twitter – Twitter Users More Active Music Consumers
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Twitter – See Tickets
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Twitter – SeatsPro.com
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Twitter – MyCityRocks.com
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Size of Facebook
Population = 200,000,000
+Population = 159,000,000
Source: TechCrunch, December 2008
+
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Agenda
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Facebook – SaveFans
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Blog – ClickitTicket.com
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Flickr
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YouTube
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MySpace
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US Media Spend (Online and Total) by Year
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US Media Spend (Online and Total) by Year
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Resources
•http://www.CommonCraft.com
Read these blogs:•http://Blog.Engauge.com
•http://SethGodin.typepad.com•http://ChrisBrogan.com•http://SocialMediaEcosystem.blogspot.com•http://BloombergMarketing.blogs.com•http://EmpoweringConcepts.net
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Thank You!
Joe KoufmanVice President of Business Development and Marketing
Engauge [email protected]
404.601.4367
Twitter.com/GumboShowJoeFacebook.com/JoeKoufman
LinkedIn.com/in/JoeKoufman
