Digital Reimagination - Key to Winning in the Digital Consumer Economy
Thewinningpresentation
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Transcript of Thewinningpresentation
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The
It Gets You.
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The
It Gets You.
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Creative.
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Selected Designated Market Areas• New York• Los Angeles• Chicago• San Francisco• Philadelphia• Dallas- Fort Worth• Atlanta• Boston• Washington, D.C.• Houston
• Detroit• Phoenix• Seattle-Tacoma• Minneapolis- St.
Paul• Miami-Fort
Lauderdale• Denver• Cleveland-Akron• Sacramento-
Stockton-Modesto
• Tampa• San Diego• Salt Lake City• Orlando-
Daytona Beach• St. Louis• Portland• Raleigh-Durham
25 DMAs = 51% of Nation’s 20-30 year olds
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• 730+ colleges, 1600 locations• 100% of Top 50 DMAs• 97 of Top 100 DMAs
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The
It Gets You.
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The
It Gets You.
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“Type of Beat”
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Added Value
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The
It Gets You.
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Lights Camera
Action
Theater Advertising
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The
It Gets You.
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Public Relations. It Gets You.
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Mentors
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“Like Family… It Gets You.”
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The
It Gets You.
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Promotions. It Gets You.• Matrix, Fame, Fortune• The X-Squad• Matrix Endzone Mania• Dealership Experience
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“What kind of feeling do you get from the word ‘companion?’”
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30 Matrix prowling hot nightspots
Hands-on experiences for potential buyers
Pressure-free courtesy shuttles acting as companions
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The
It Gets You.
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vs.
vs.
vs.
Alabama Auburn
Michigan Ohio State State
UCLA USC
University FloridaOf Florida State
Notre DameUSC
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Matrix Endzone Mania
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The Booth.
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The
It Gets You.
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DealershipExperience.
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• Test-drive demonstration
• Upcoming Promo events
• Campaign Music List
• Toyota Financial Services
• Vehicle Tour- features/style
• Warranty information
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The
It Gets You.
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Titan Advertising Thanks:
“The Writer”
WWIThe TEAM
Our Coach and MentorProfessor David Cooper
The Faculty and Staff of CSUF
Chuck and Sarita