THE ART OF

START-UPS & PRODUCTSNAMING

https://www.flickr.com/photos/avanaut/sets/

your names & your logos

your names & your logos are incredibly

powerful tools

your names & your logos are incredibly

powerful tools to deliver your brand

messages

your names & your logos are incredibly

powerful tools to deliver your brand messages to the

marketplace

to customersto competitorsto distributorsto employees

to retailersto suppliers

to shareholdersto reporters

your brand =

your market position

your brand =

your market position

your brand = your mission, vision, & values

+

your market position

your brand = your mission, vision, & values

your value proposition+ +

and your messaging

and your messaging should drive think, feel & do objectives

upon receiving your messages…

what will your audience think?

what will your audience think?

how will they feel?

what will your audience think?

how will they feel?what will they do?

so the naming of things is not a

decision to take lightly

yet it so often is

not taking it seriously settling

politically acceptableexhaustion

short-sightednessdeprioritizing

naivetelack of creativity

it’s hard, i know

with very little to work with, you must communicate very

complex ideas

but it’s too important to gloss

over

in summary…

your names must drive brand messaging

they must effectively

communicatemarket position

mission, vision, & values

value proposition+ +

and

think feel do+ +

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