The World is Us/ing Us MEDIATED CULTURE. What is media? Things that carry communication (mail,...
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Transcript of The World is Us/ing Us MEDIATED CULTURE. What is media? Things that carry communication (mail,...
![Page 1: The World is Us/ing Us MEDIATED CULTURE. What is media? Things that carry communication (mail, telegraph, newspaper, radio, TV, internet, etc.) Principles.](https://reader033.fdocuments.in/reader033/viewer/2022061304/5513bca555034646298b4791/html5/thumbnails/1.jpg)
The World is Us/ing UsMEDIATED CULTURE
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What is “media”? Things that carry communication (mail, telegraph, newspaper,
radio, TV, internet, etc.)Principles of Media
1. Media mediate all human relationships
MEDIA ECOLOGY
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What is “media”? Things that carry communication (mail, telegraph, newspaper,
radio, TV, internet, etc.)Principles of Media
1. Media mediate all human relationships 2. All media are biased
MEDIA ECOLOGY
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What is “media”? Things that carry communication (mail, telegraph, newspaper,
radio, TV, internet, etc.)Principles of Media
1. Media mediate all human relationships 2. All media are biased 3. A change in media can have a profound effect on society
MEDIA ECOLOGY
Census
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Professor Michael Wesch Theory:
Our media is using us to an extent we are unaware of
However, we create all of the media around us
We need to be very aware of this - -> hopefully it will lead to smarter media
How much does this new media shape our lives?
http://www.youtube.com/watch?v=TPAO-lZ4_hU
OUR MEDIA IS US/ING US
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Ubiquitous networks
CONTROL…
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Ubiquitous computing
CONTROL…
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Ubiquitous information
CONTROL…
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At unlimited speed
CONTROL…
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About everything
CONTROL…
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Everywhere
CONTROL…
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From anywhere
CONTROL…
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On all kinds of devices
CONTROL…
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But even in a world of "ubiquitous information", this information is consistently
Controlled
CONTROL…
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But even in a world of "ubiquitous information", this information is consistently
ControlledHidden
CONTROL…
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But even in a world of "ubiquitous information", this information is consistently
ControlledHiddenManipulated
CONTROL…
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What is basic literacy? The ability to read and write? What about use a computer? The
internet? How do we teach children to view media with a critical eye?
This was never a problem before (at least not on this scale)
BASIC LITERACY
First page of results (2003)
The Holocaust
Never Happened
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Who controls media? “We're living in a den of thieves
Rummaging for answers in the pagesWe're living in a den of thieves”
- Regina SpektorOpportunities to remix and recreate
our own culture Remixing is ILLEGAL http://www.youtube.com/watch?
v=zdwN6rRU0Xk http://www.ted.com/talks/
larry_lessig_says_the_law_is_strangling_creativity.html
CULTURE WARS
Creative Commons License
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Fair Use (4 factors) the purpose and character of your use the nature of the copyrighted work the amount taken the effect of the use upon the potential market
http://www.youtube.com/watch?v=SwDEF-w4rJk http://www.youtube.com/watch?v=1dqTrUpmwPg
NET NEUTRALITY AND FAIR USE
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Net Neutrality Who controls the internet? “The foremost free speech issue of our time”
- Senator Al Franken
NET NEUTRALITY AND FAIR USE
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Does the “mediated culture” we live in have a positive or negative impact on your personally? Explain (briefly).
NOTECARD