Azad is a property management company within AWJ Real Estate Group. It manages AWJ properties in Saudi Arabia.

Azad focuses on the strategic thrusts: a) Customer Centric ity b) Tenant Engagement, c) Ease of Doing Business and d) Asset Redevelopment to create a high energy, transparent and results oriented culture which champions collaboration and joint initiatives in building efficient and thriving business ecosystems throughout the portfolio.

The four major departments within Azad are:

Azad Leader in Property Management

LEASING Azad Real Estate team members are experienced professionals who apply global best practices and the highest industry standards in leasing to create successful tenant mixes in its diversified properties. Also, the team focuses on enhancing the tenant experience to enable them to succeed. We ensure assets are strategically positioned and operating at the highest efficiency.

OPERATIONS Direct management oversight of assigned commercial and residential p r o p e r t i e s , focused on delivering outstanding customer service by tackling day to day operational issues on behalf of both internal and external stakeholders to maximize asset values.

FACILITIES MANAGEMENT The support engine, which ensures that the management of facility services and processes are in line with world-class quality and effective in meeting the expectations of our stakeholders.

MARKETING We promote our properties to create excitement and engagement with shoppers and visitors through creative marketing campaigns and initiatives which use the latest and most advanced mediums to engage with the target market to ensure high reach is accomplished to maximize traffic resulting in boosting tenants sales and satisfaction.

ESTABLISHED 2017

SOUQ 7VISION

Souq 7, a Retail Revolution in Vibrant Jeddah!

The area of Souq 7 was previously a combination of a variety of successful retail shops and services, it was a destination for Jeddah residents and its suburbs. The new Souq 7 will build on the success of its long history and evolve to serve its visitors in a unique and an unconventional atmosphere.

With a footprint of 728,000 sqm, Souq 7 answers the retail needs of Jeddah’s growing population in the Southeastern region by delivering an enjoyable, accessible and safe shopping and dining destination, which combines modern lifestyle with contemporary traditional design.

Souq 7’s vision is to celebrate the best of Saudi bazaars and souqs, merging the heritage, culture and traditions of these historic locations with a contemporary infrastructure that provides modern amenities to both tenants and shoppers alike.

Targeted year-long marketing campaigns, events and activities will promote Souq 7 as the leading value shopping and entertainment destination in the region.

Jeddah, a Saudi Arabian port city on the Red Sea, is a modern commercial hub and gateway for pilgrims to the Islamic holy cities of Makkah and Madinah. It is the majorurban center of western Saudi Arabia.

Historically, Jeddah has always been a hub for tradesmen and travelers, and continues to be so with the development of both domestic and international travel routes running through it.

JEDDAH Bride of the Red Sea

Major highways heading North towards Madinah and East towards Riyadh and Makkah guarantee domestic traffic to the city. The Haramain High Speed Railway (Makkah – Jeddah – Madinah) began service in 2018 and will provide a sustained boost to the city’s economy in terms of family tourism, Hajj & Umrah visitors, conferences and events.The new King Abdulaziz International Airport is set to be fully open by the end of 2019 and has been designed to accommodate more than 80 million passengers annually.With these infrastructural foundations in place, and Vision 2030 plans to increase the number of international visitors annually to 30 million by 2030, this will help realise Souq 7’s potential as a retail and social hub.

Gateway for the two Holy Mosques

SAUDI’S SECOND LARGEST CITY

Population: 4 million

Total Households: 844,000

Median Household Income: 11,254 SR/month

Souq 7 is strategically located in the highly populated Al Jamea district of southern Jeddah, benefiting from direct links to Haramain Road (one of Jeddah’s main vehicular arteries) and Abdullah Alsulaiman St., where both provide easy access to Souq 7.

In addition to the benefits of its location, Souq 7 is also conveniently located near King Abdulaziz University and will therefore become a hub for its staff and students.

Over half a million people live within a 10 minute drive from Souq 7

PROJECT SITE

620K

10 mins

10 mins drive time from Souq 7

20 KM11 KM3 KM

New Produce Market

Train Station

Historic Area

Jeddah Islamic Port

50 MIN

Ol d Ma kk ah J eddahRd.

20 MIN

Al H

aramain Rd.

Al Haramain Rd.

Prince Majid Rd.

King Fahad Rd.

Al Andalus Rd.

Abdullah Al Sulaiman St.

Alfalah Rd.

King Abdullah Rd.

پ King Abdulaziz University

Souq 7’s primary aim is to fill the current gap in Lifestyle facilities in Jeddah’s highly populated southeastern area, providing a modern retail and entertainment complex for the immediate surrounding area andthe growing residential neighborhoods to the southeast.

A Highly-Needed Retail Facilities For A Highly Populated Area

PRIMARY TRADE AREADay Trip Market

620,000 people

The majority are public sector employees

109,000 households

Predominantly Saudi, 53%

Average annual household spending on retail, dining and

entertainment: SR 88,000Expected to account

for around 70% of sales

Total annual household spending on retail, dining

and entertainment: SR 10 billion/year

0-19 yr: 35%

20-29 yr: 20%

30-39 yr: 20%

40+ yr: 25%

The primary trade area of the project is within a convenient 10 minute drive from Souq 7, this includes around 620,000 residents living in 109,000 households in the districts surrounding the project which includes Al Jamea, Al Rawabi and Al Muntazahat.

TRADING POTENTIAL

3.3 million people 580,000 households Expected to account for around 20% of sales

International visitors

Domestic visitors

Hajj & Umrah visitors

Expected to account for around 10% of sales

SECONDARY TRADE AREARest of Jeddah

TERTIARY TRADE AREA

Given the project’s scale and unique character in Jeddah, residents are expected to visit the destination from across the city on an occasional basis, accordingly its 3.3 million population is considereda secondary trade area. Furthermore, the increasing accessibility of the city to international visitors and Hajj & Umrah visitors,this will result in Souq 7 attracting tourists.

TRADING POTENTIAL

Source:The General Authority for Statistics (GAStat) Population Characteristics Survey 2017 McARTHUR+ Company

Design Highlights

• Efficient accessibility, circulation, parking and customer amenities

• Ample car parking spaces• Public realms & green

spaces• Green indoor garden space• Pavilion-like showrooms, with

traditional and contemporary architectural designs

• Food & Beverage offeringsaround main plazas

• Anchor stores• Cinema• Fun Zone• Multi-Purpose Zones

Visitors will enjoy a unique multi-themed shopping experience that will entice them to prolong their visit in order to discover all that the venue has to offer

PROJECT ZONES16% Home

11% Automotive

7% Building Materials

40% Family & Entertainment

12% Food Stuff

6% wellness

Land Area 413,000 sqm

4% Electronics

SOUQ 7EXPERIENCECustomers can experience the excitement of Souq shopping in a modern, organised, compelling and innovative destination which showcases the Saudi renaissance.

Visitors to Souq 7 can enjoy strolling through purpose built winding passageways presented with ambient lighting and stands that are designed to amplify the traditional experiences of Souq shopping that fill the senses. Featured within this exciting complex, is the Middle Eastern Labyrinth where one can exploreand discover treasures and wonders from the region.

Design Highlights

• Efficient accessibility, circulation, parking and customer amenities

• Ample car parking spaces • Public realms &

green spaces • Green indoor garden

space • Pavilion-like showrooms,

with traditional and contemporary architectural designs

• Food & Beverage offerings around main plazas

• Anchor stores • Cinema • Fun Zone • Multi-Purpose Zones

Visitors will enjoy a unique multi-themed shopping experience that will entice them to prolong their visit in order to discover all that the venue has to offer

PROJECT ZONES16% Home

11% Automotive

7% Building Materials

40% Family & Entertainment

12% Food Stuff

6% wellness

Land Area 413,000 sqm

4% Electronics

FOOD STUFF ZONEShoppers will find all food stuff items here, the zone is divided into different markets which are dates, produce, fish, meat, herbs& spices, honey, edible oils, Arabic sweets, chocolates and bakery, etc.

Wholesale and retail outlets will offer their products from around the world to meet the needs of shoppers during all seasons in a convenient atmosphere.

48,000 sqmFood Stuff

12%

FAMILY & ENTERTAINMENT ZONEThis zone will include entertainment for the whole family, where they will enjoy their time exploring each area. The main areas in this zone are:1. State of the art Cinema will offer

the latest movies.2. A variety of edutainment and

entertainment centres for all ages in the family.

3. Mix of F&B with strong representation of cafes for rest and relaxation

4. Retail shops, categories include: Fashion, footwear, accessories, jewelry, handbags, perfumes and cosmetics. The retail mix will combine local and international brands.

16000,4 sqmFamily & Entertainment

40%

HOME ZONESouq 7 made it easy for visitors to find all the home needs under one roof. Furnishing a new or existing home has become easy where shoppers will find showrooms that sell f u r n i t u r e , h o m e accessories, draperies, upholstery, sofa sets, k i t c h e n c a b i n e t s & a c c e s s o r i e s , h o m e appliances, etc.

67,000 sqm Home

16%

ELECTRONICS ZONE

Major electronic retailers will showcase the latest technology has to offer in a unique setting, where shoppers can explore all the electronic products under one roof. Products offeredare but not limited to: Home appliances, smart phones, tablets, TV’s, computers and others.

14,000sqm Electronics

4%

BUILDING MATERIALS ZONEBuying building materials has been difficult since wholesalers and retailers are scattered in different areas in the city.

Souq 7 will elevate this industry and take it to a new dimension, all the building material shops, wholesale and retail will be present in one area, so visitors c a n s h o p f o r a l l t h e i r requirements in one area with a convenient setup.

24

35,000 sqm Building Materials

7%

AUTOMOTIVE ZONEShopping for a car is difficult and t ime consuming , where i t requires visiting different car dealers who are scattered around Jeddah in its congested traffic. Female drivers, a new segment which entered the market, will also shop around for cars. Souq 7 acknowledged this opportunity and will create the largest Auto Park in Makkah Region, it will be a destination for the c i t ies and suburbs in Makkah Region. It will combine car dealers, accessories shops, detailing, spare parts andother related retailers in the Automotive industry.

26

45,000 sqmAutomotive

11%

24,000 sqmWellness

6%

WellnessZone

A zone dedicated to multipurpose health, fitness, banquet halls & conferences.

Azad will develop Souq 7 to be an architectural emblem, where it will become the largest Lifestyle Retail Complex in the Kingdom of Saudi Arabia.

Souq 7 will answer the country’s new vision of 2030 where it will be the only destination in the country which will offer its visitors a huge variety of shopping and entertainment avenues in one location. This will be accomplished through the seven main zones which are: 1- Food Stuff 2- Family & Entertainment:

Fashion; Hypermarket; Entertainment offerings that include Cinema, Family Entertainment & Edutainment centres; Action & Adventure zones; Casual Dining restaurants with dining terraces, Traditional Souq including the Gold Souq.

3- Home: Furnishing & Accessories 4 - Electronics 5 - Building Materials 6 - Automotive 7- wellness

WHY SOUQ 7

30

L a r g e s t L i f e s t y l e C o m p l e x i n Kingdom of Saudi ArabiaWith the evolution of entertainment and shopping in the region, Saudi’s arebecoming sophisticated and demanding, so combining shopping outlets with unique entertainment avenues in a creative convenient setup will result in a major attraction for visitors.

Population DensitySouq 7 is strategically located in the highly populated Al Jamea district, 620,000 residents are within a 10 minute drive. In addition to the established clientele base from Makkah Region and tourist visitors.

Commercial LegacyThe area of Souq 7 was known as “Prince Mutaib Markets”, it was a combination of a variety of successful retail shops and services. It was the address for value bargain seekers attracting both local & expat shoppers in Jeddah & the surrounding suburbs,featured by a well-known auction market and bazaar.

AccessibilitySouq 7 can be reached from different parts of Makkah Region by a variety of major highways and roads.

InfrastructureSouq 7 will have a world class infrastructure that will support the complex to ensure all operations are efficient so tenants can deliver their propositions to visitors.

Zoned ThemingEach zone in Souq 7 will have its special unified unique design, so the projectwill have 7 ready building prototypes where visitors will enjoy shopping and entertainment.

Year-Round ActivitiesSupporting events and marketing campaigns will support Souq 7 to ensure continuous flow of visitors. The Central Park in the family area will showcase a variety of events for all the family.

THE PROJECT SUCCESS LIES IN ITS UNIQUENESS

Souq 7 developers and retailers will exploit this great opportunity to reap the benefit of the increasing demand on Lifestyle projects in KSA.

AZAD will develop a unique Lifestyle project, where it has taken in consideration the needs and requirements of developers and retailers to ensure they deliver a unique proposition to shoppers and visitors.

There are 3 main models to partner with Souq 7:

Land DevelopmentDevelopers will lease a land and develop it as per Souq 7 concept design. This will ensure appearance consistency in the complex while giving the freedom to the developers to configure shops as per their requirements.

Built to SuitSouq 7 offers the opportunities to develop large spaces for anchor retailers inline with the project concept design.

Retail LeasingAZAD will develop small shops, so retailers can lease them.

This unique development represents a rare and huge opportunity for developers and retailers to be part of this one of a kind project in the Kingdom of Saudi Arabia

PARTNERING WITH SOUQ 7

Food S t u f f

Automotive

Family & Entertainment

Building Materials

wellness

Home

Elec

tron

ics

3

1 2.3

2.22.1

34

6

7

5

5

ProjectZones

مناطق المشروع

2 Family & Entertainment Zone 1.2 Traditional Souq 2.2 Entertainment Zone 3.2 Fashion & Retail Zone

1 Food stuff Zone

4 Home Zone

5 Electronics Zone

6 Building Material Zone

7 Automotive Zone

3 Wellness Zone

@souq7azad @souq7azad @souq7azad 920022575www.souq7.sa