THE FACTORS INFLUENCING THE GROWTH OF ADVENTURE TOURISM: A CASE STUDY OF WHITEWATER RAFTING IN CAGAYAN DE ORO CITY

NOTES: (Should be included as important areas to tackle)ADVENTURE TOURISM types of product --typical customers ---customer motivators ----its growth(adventure tourism) in general, in the Philippines, in CDOCWhitewater Rafting-----its growth in general, in the Philippines, in CDOCCustomer Decision-making: what influences the decision making? Eg: Recommendation Experience Marketing messages Desire for adventure---- what factors are important to adventure tourists? Do they desire soft adventure or extreme adventure? are these tourists looking for travel/tour agencies that organized these adventures for them? or are going with their own so that they will experience themselves without the help of tour guides?Why choose white water rafting? why choose Cagayan de oro?