Adventure Tourism Management Plan

Adventure Tourism Management Plan

Prepared for:

Legal Name: WOA-Whistler Outback Adventures Ltd. Doing Business As: Arbutus Routes

Storefront: (Bike Shop) #114-4557 Blackcomb Way Whistler, BC V0N 1B4

Billing: 8133 Cedar Springs Road Whistler, BC V0N 1B8

Prepared by:

Unit 3 – 1005 Alpha Lake Road Whistler, BC V0N 1B1

Project No.: 637-01-01 Date: February 2, 2016

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 iii

Executive Summary

Cascade Environmental Resource Group Ltd., acting as agents for Whistler Outback Adventures Ltd. doing business as Arbutus Routes, prepared this management plan in support of tenure application to the Ministry of Forests, Lands and Natural Resource Operations for Commercial Recreation tenure in the Sea to Sky and Sunshine Coast regions. Arbutus Routes operates mountain bike and hiking tours as guided trail rides using the existing maintained trail infrastructure. Expansion into winter snowshoe trips is planned for the future.

Current tours operate under park use permits through the Resort Municipality of Whistler (RMOW) and BC Parks, with current Crown Land bike tours operating in small groups, with plans for expansion. With submission of this Management Plan, Arbutus Routes wishes to expand these offerings to more trips on the trail networks in Whistler, Squamish, and Pemberton and on the Sunshine Coast.

Arbutus Routes operates on existing trails, and as a member of the Whistler Off Road Cycling Association (WORCA) sponsors trail races and trail maintenance days. Arbutus Routes remains committed to trail maintenance in all the communities in which it operates.

Arbutus Routes’ operations focus on environmental values including ensuring wildlife encounters are managed according to the 2006 Wildlife Guidelines for Backcountry Tourism / Commercial Recreation in British Columbia.

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 v

Table of Contents

1 Introduction .......................................................................................................................................... 1

2 Description of the Operation and Activities ...................................................................................... 1

2.1 General Description of Operation ................................................................................................... 1

2.1.1 Area Overview ......................................................................................................................... 2

2.1.2 Base Operation ....................................................................................................................... 1

2.1.3 Proposed Improvements ......................................................................................................... 1

2.1.4 Access ..................................................................................................................................... 1

2.1.5 Staff ......................................................................................................................................... 1

2.2 Recreation Activities Offered On Crown Land ................................................................................ 2

2.2.1 Description of Experience ....................................................................................................... 2

2.2.1.1 Summer Activities ............................................................................................................ 2

2.2.1.1.1 Hiking and Multisport Tours .......................................................................................... 2

2.2.1.1.2 Biking ............................................................................................................................ 3

2.2.1.2 Winter Activities ................................................................................................................ 5

2.2.2 Improvements .......................................................................................................................... 9

2.2.3 Intensive Use Sites .................................................................................................................. 9

3 Overlap with Environmental and Cultural Values ............................................................................ 9

3.1 First Nations .................................................................................................................................. 10

3.2 Fish Values ................................................................................................................................... 10

3.3 Wildlife Values .............................................................................................................................. 10

3.3.1 Sensitive wildlife and habitat values ...................................................................................... 11

3.3.2 Potential adverse effects ....................................................................................................... 16

3.3.3 Mitigation ............................................................................................................................... 16

3.4 Water Values ................................................................................................................................ 18

4 Overlap with Existing Use ................................................................................................................. 18

4.1 Mineral Tenure .............................................................................................................................. 18

4.2 Timber Tenure and Forest Use .................................................................................................... 18

4.3 Land Use Planning, Local or Regional Zoning Requirements ..................................................... 19

Literature Cited .......................................................................................................................................... 20

5 Appendices ............................................................................................................................................ I

vi ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January28, 2016

Maps:

Map 1: Arbutus Routes Tenure Application Area - Pemberton ..................................................................... 1

Map 2: Arbutus Routes Tenure Application Area – Squamish ..................................................................... 2

Map 3: Arbutus Routes Tenure Application Area – Whistler ........................................................................ 3

Map 4: Arbutus Routes Tenure Application Area – Sunshine Coast ............................................................ 4

Photos:

Photo 1: Guests receiving orientation and safety briefing at Lost Lake, Whistler. ........................................ 2

Photo 2: Guests hiking on Whistler Mountain under Arbutus Routes’ Park Use Permit .............................. 3

Photo 3: Guests riding established singletrack mountain bike trail............................................................... 4

Tables:

Table 1. Staff employed by Arbutus Routes ................................................................................................. 1

Table 2: Activity Report ................................................................................................................................. 7

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 1

1 Introduction

Arbutus Routes was founded in 2003 under the name Whistler Outback Adventures, and has operated under its current name since 2011. When Arbutus Routes first began operations, the primary business was bike rentals. The business then grew into a full fleet of bike rentals from road bikes to downhill bikes. During this growth phase Arbutus Routes started to offer biking and hiking tours in the Whistler Valley with the goal of running multiday trips. Through various partnerships Arbutus Routes grew the tour business to include a range of multisport trips.

Arbutus Routes is a member of the Whistler Off Road Cycling Association (WORCA) and sponsors multiple trail maintenance days every year, as well as being the primary sponsor of an annual Toonie Race. In addition to sponsoring organized trail maintenance days, Arbutus Routes staff also give their personal time to maintaining existing trail systems.

Arbutus Routes operates primarily in the Sea to Sky Corridor, with trips throughout British Columbia. Cascade Environmental Resource Group Ltd., acting as agents for Arbutus Routes, prepared this management plan in support of an Adventure Tourism tenure application to the Ministry of Forests, Lands and Natural Resource Operations (FLNRO) for Commercial Recreation in the Sea to Sky corridor and Sunshine Coast.

This management plan is intended to fulfill the requirements set out in the Adventure Tourism documents available from FLNRO. The plan requirements include:

1. Description of the operation and areas of use2. Overlap with environmental and cultural values3. New application areas (Extensive Use Areas)4. Intensive Use Areas, including the delineated base operations areas5. Addition and expansion of trails6. Integration with the Cheakamus Community Forest (CCF) and other forest licencees7. New adventure tourism opportunities

2 Description of the Operation and Activities

2.1 General Description of Operation

Arbutus Routes is a multi-faceted operation with offerings ranging from a storefront bike rental shop to tailored multisport tour and trip packages throughout the Sea to Sky Corridor and elsewhere in British Columbia. Guided tours offered include road bike tours, cross-country bike tours, downhill mountain bike tours and hiking tours. Through strong local partnerships with diverse adventure tourism operators, Arbutus Routes creates tailored adventure tour trips by combining biking and hiking adventure tours with rafting and ziplining activities.

2 ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January28, 2016

Photo 1: Guests receiving orientation and safety briefing at Lost Lake, Whistler.

Existing Activities

Arbutus Routes manages a bike rental shop at the base of Blackcomb Mountain, in Whistler, B.C., and currently offers mountain biking and hiking tours based in Whistler with occasional trips in the Pemberton and Squamish areas. Partnership with Canadian Outback Adventures allows Arbutus Routes to offer Sea to Sky multisport trips that include rafting in Squamish on the Elaho and Cheakamus rivers. Partnership with The Adventure Group allows Arbutus Routes to offer multisport trips that combine hiking or biking tours with Superfly zipline adventures.

Proposed Activities

Arbutus Routes proposes to expand the guided touring aspect of its business by increasing the numbers of tours guided and offering new locations for biking and hiking tours in the Sea to Sky corridor and on the Sunshine Coast. Currently only operating during the summer season, Arbutus Routes intends to offer winter non-motorised activities such as snowshoeing and fatbike tours.

2.1.1 Area Overview

Currently, Arbutus Routes operates within the Sea to Sky Corridor and on the Sunshine Coast. The base of operations is a bike rental shop located at the base of Blackcomb Mountain at #114-4557 Blackcomb Way, Whistler, B.C. Guided mountain biking and hiking tours are offered, mainly on Whistler’s extensive Valley Trail system, Lost Lake trails, and in the Whistler Mountain Bike Park. Tours on trails in Squamish and Pemberton are also offered.

In order to expand and grow business opportunities, and to offer a wider variety of trail locations to guests, Arbutus Routes proposes to increase the number of tours offered in the Squamish and Pemberton areas, and on the Sunshine Coast. Arbutus Routes also intends to offer guided tours on the North Shore, primarily in North Vancouver, but not on Crown Land.

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² Tenure Application Area - PembertonArbutus Routes

Whistler, British Columbia

GIS Cartographer: Todd HellingaDate: January 28, 2016CERG File#: 637-01-01Projection: UTM 10N, NAD83Data: BC Gov/TerraPro/Cascade

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² Tenure Application Area - Sunshine CoastArbutus Routes


GIS Cartographer: Todd HellingaDate: January 27, 2016CERG File#: 637-01-01Projection: UTM 10N, NAD83Data: BC Gov/Cascade

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2.1.2 Base Operation

Arbutus Routes operates summer tours out of its retail store at #114-4557 Blackcomb Way in Whistler. This location is a full-service bike shop offering rentals, repairs, and retail sales including bikes, clothing, parts, and accessories. Administrative operations are conducted at a home office located at 8133 Cedar Springs Road in Whistler.

Summer tours starting and ending in Whistler meet at the retail store. The majority of rides leave the store by bike, but for rides further away guests are transported by truck or passenger van. Guided rides outside of the immediate Whistler area meet at the guests’ accommodation or the trailhead. Winter trips meet at a restaurant in Whistler for a welcome dinner and guide/trip introductions or if starting in the morning the guides will meet the group at their accommodations.

2.1.3 Proposed Improvements

Use of existing trail systems and amenities precludes the need for development of additional facilities. No alterations other than the above trail maintenance improvements are proposed by Arbutus Routes. Potable water is carried in on an individual tour basis, existing toilet facilities on trail systems will be used, and all garbage items will be disposed of in appropriate garbage receptacles, or bagged and returned to the base of operations.

2.1.4 Access

The majority of guided tours take place on the Whistler Valley Trail system, Lost Lake trail system, or Whistler Mountain Bike Park and do not require any vehicles to transport the guests. Tours to trails further afield, such as Squamish or Pemberton, will typically require motorised transportation to access the trailhead. The guides need to drive guests occasionally hold a valid Class 4 BC Drivers License for this purpose.

2.1.5 Staff

Table 1. Staff employed by Arbutus Routes

Position Duties Number of Employees

Owner/Operator Provides direction for the overall businessand is involved in daily operations, workingclosely with the rest of the team.

1- Matt Delany

Operations Manager Provides leadership and staff training.

Handles scheduling of staff, tours andevents.

Fosters relationships with sales partners andoversees all daily procedures at the bikeshop.

1- Shaun Fry

Lead Guides Lead guests on the trail for guided trips andcoaching.

10- Includes some guides


Pre-trip planning including looking over guestinformation, weather forecasts, day plans,and equipment checks.

Handle safety of the group and teaching onthe trail.

that also work in the bike shop

Head Bike Mechanic Handles all training of mechanics

Works closely with the team on proficiency,professionalism and customer service.

1- Steve Reid

Bike Mechanics/Shop Staff Helps customers with bike rentals, repairsand retail.

Some of the shop staff also work as guidesduring busy periods.

6 - Includes some overlap with guides

2.2 Recreation Activities Offered On Crown Land

2.2.1 Description of Experience

2.2.1.1 Summer Activities

2.2.1.1.1 Hiking and Multisport Tours

Hiking trips offered by Arbutus Routes are part of multi-day trips, some of which are hiking only and some are multi-sport trips that include biking as well as hiking. Currently, hiking tours offered are primarily located in Joffre Lakes Provincial Park and Garibaldi Provincial Park. Arbutus Routes holds park permits for both of these parks for hiking and backpacking operations.

Expanding beyond the Provincial Park boundaries, Arbutus Routes proposes to lead day hiking trips on designated hiking trails that fall on Crown Land within the Sea to Sky Corridor and on the Sunshine Coast. All guides are first-aid and CPR certified (Wilderness First-Aid) and tours are operated with a 1:5 guide to guest ratio.

Guests are typically met at the Arbutus Routes storefront in Blackcomb Village, where they sign a security waiver and are given a safety briefing. Once ready, guides lead the guests to the trailhead and continue on the trail. If the trailhead is further afield, guests are transported via a 15-passenger van.

Hiking tour numbers in the Activity Report found in Table 2 do not include hiking trips operated in Provincial Parks under Arbutus Routes’ Park Use Permit. The capacity figures are based on multi-day trips booked through partners, with all partners selling out all bookings.


Photo 2: Guests hiking on Whistler Mountain under Arbutus Routes’ Park Use Permit

2.2.1.1.2 Biking

Biking tours offered are focused in Whistler, with the intention of expanding into Squamish and Pemberton. Whistler bike tour locations include the Valley Trail, the established mountain bike trails in the valley with a focus on the Lost Lake area due to its proximity the Arbutus Routes bike shop, and the Whistler Mountain Bike Park. Arbutus Routes has an operating agreement with Whistler Blackcomb to allow guided tours within the Whistler Mountain Bike Park.

Arbutus Routes is a member of the Professional Mountain Bike Instructors Association (PMBIA). The PMBIA trains and certifies mountain bike coaches and guides to effectively teach mountain bike riding skills in both cross-country and downhill riding environments, while guiding students safely on varying degrees of technical terrain (www.pmbia.org). Arbutus Routes guides/coaches use the principles and framework from this certification to lead guided trips and coaching sessions to achieve the guests goals. In additional to PMBIA certification, guides also hold first-aid and CPR certifications as well as a variety of other guiding certifications including International Mountain Bike Instructor Certification (IMIC), Instructor Development Program (IDP), Leave No Trace, Eco Tourism and Leadership Degrees.

For biking tours, guests are typically met at the Arbutus Routes storefront in Blackcomb Village, where they sign a security waiver, and are fit to bikes and given a safety briefing. Once ready to ride, guides lead the guests to the trailhead and continue on the trail. If the trailhead is further afield, guests are transported via a 15-passenger van.

Mountain Bike Tours listed in the Activity Report found in Table 2 include trips in municipal parks, most notably Lost Lake Park in Whistler.


Photo 3: Guests riding established singletrack mountain bike trail.

Whistler Singletrack Mountain Bike Tour

Let the locals show you the hidden spider web of single-track that makes Whistler North America’s preeminent mountain bike destination. These tours are customized to the interests and abilities of each group. Ride fast rolling trails or attempt some of the world famous logs and ladders. The trails that Arbutus Routes ride on this tour are not in the Bike Park and rather take advantage of the amazing XC/All Mountain trails that line the Whistler Valley. The majority of the trips include:

Half-day tour with one of our skills coaches.

Dual Suspension Trail bike.

Helmet, Bottled Water & Snacks included.

Small group sizes (Max. 5 riders per guide).

Daily tours; 10am and 2pm.

Squamish Singletrack Mountain Bike Tour

Resting at the end of Howe Sound sits the beautiful and often over looked valley of Squamish. With more trail options than imaginable and arguably the best trails in the Sea to Sky Corridor, Squamish is a must visit for anyone interested in the world of biking. These tours are customized to the interests and abilities of each group. Ride fast rolling trails or attempt some of the world-famous logs and ladders. This is sure to be the highlight of your vacation if you consider yourself a cyclist or have an athletic, adventurous spirit.


Dual Suspension Trail bike.




Daily tours; 10am departure.

Whistler Scenic Valley Tour

The Whistler Scenic Valley Bike tour is a great option for families. Our bike shop offers a full range of bikes and sizes for the whole family that are included in the bike tour package. We also offer bike chariots and tag-a-long bikes for the little ones to join. Our route has been designed to take in the astonishing views of the Whistler area and provide the most enjoyable bike ride available. Your guides will stop often to point out, and interpret, the natural and cultural history evident along the route.

Half-day tour with one of our professional guides.

Comfort Cruiser bike.




Private Coaching

Skills coaching is the quickest and safest way to progress your riding skills. Join one of our experienced coaches and learn to ride smoother, faster and with more confidence. We have the huge selection of world-class trails in the Whistler valley, along with the Downhill trails of Whistler Bike Park to choose from. Ride the chair with one of experienced coaches, or simply pedal to the top. We offer this tour to cover all ability levels, with coaches experienced from beginner riders through to downhill race training; there’s something for everyone!


Rental bikes available.


Lift tickets sold separately.

2.2.1.2 Winter Activities

Snowshoeing

Currently Arbutus Routes business is a summer-only operation focused on biking and hiking activities. Plans for expansion include some winter offerings that may include snowshoeing or fat bikes on trails on Crown land. All future plans are for non-motorized activities. Capacity for snowshoe trips will be reached when all planned partnered trips are running during a winter season. Arbutus Routes is not planning to run a day to day snowshoe operation. Numbers presented in Table 2 represent pre-booked, multi-day trips only. Arbutus Routes’ primary focus remains its summer business.

Snowshoeing trips would include the areas in Whistler, but remain outside of the Whistler/Blackcomb ski area. Areas of interest for snowshoeing include: Lost Lake, Green Lake, Cheakamus Valley, Callaghan Valley, Rainbow and Sproatt Mountains as well as the Joffre Lakes Provincial Park (under Park Use permit).


Table 2: Activity Report

Activity Report Client Days

Activity Specific References

on Map

Season / Frequency of

Use

Typical Period of

Use

Year Started

Current Year

Next Year

Year 3 Full Capacity

Year Full Capacity Reached

Snowshoeing Whistler Valley

Winter – Daily Nov – May None None 60 75 144 2023

Mountain Biking Sea to Sky Corridor

Summer – Daily May – Oct 50 240 300 375 1500 2023

Hiking Sea to Sky Corridor

Summer – Daily May – Oct 50 30 38 48 120 2023


2.2.2 Improvements

Aside from contributing to the maintenance of the trail networks being used, no improvements are planned. Arbutus Routes is a trail sponsor and partner of WORCA, and provides funding and volunteer time for trail maintenance projects. Aside from organized volunteer trail maintenance efforts, no alterations or improvements are proposed on Crown Land by Arbutus Routes. Potable water is carried in on an individual tour basis, existing toilet facilities on trail systems will be used, and all garbage items will be disposed of in appropriate garbage receptacles, or bagged and returned to the base of operations.

2.2.3 Intensive Use Sites

There are no intensive use sites located on Crown Land associated with this Management Plan.

3 Overlap with Environmental and Cultural Values

Arbutus Routes is aware that its tour operating area is home to many species of aquatic and terrestrial wildlife. Arbutus Routes strongly supports initiatives that minimize impacts to wildlife and has developed wildlife encounter procedures for guided tours to that effect. These are aligned with the Wildlife Guidelines for Backcountry Tourism/Commercial Recreation in British Columbia (2006).

The tenure area requested in this application covers all existing trails on crown land in the Sea to Sky Corridor, and all existing trails on the Sunshine Coast that are outlined in the Sunshine Coast Tenure Area Map. Elevations of trails in the tenure areas range from 0 m to 2400 m above sea level. Commonly occurring vegetation types and related environmental conditions in the area are described using the biogeoclimatic ecosystem classification system widely used in BC. The application area contains the following distinct biogeoclimatic subzones:

CWHms1 – moist submaritime Coastal Western Hemlock – southern variant

CWHdm – dry maritime subzone

CWHds1 – dry submaritime Coastal Westerm Hemlock – southern variant

CWHvm2 – very wet maritime Coastal Western Hemlock – montane variant

MHmm1 – moist maritime Mountain Hemlock – windward variant

MHmm2 – moist maritime Mountain Hemlock – leeward variant

IDFww – wet warm Interior Douglas Fir

ESSFmw – moist warm Engelmann Spruce-Subalpine Fir

CMAunp – undifferentiated and parkland Coastal Mountain-heather Alpine

AT – Alpine Tundra

Climax forests in the CWHms1 subzone are characterized by western hemlock, Douglas-fir, western redcedar and amabilis fir. Understory species include Alaskan blueberry and well developed moss layers.

Forests in the CWHdm zone are dominatd by Douglas-fir, western redcedar and western hemlock. Major understorey species include salal, red huckleberry, Hylocomium splendens, Kindbergia oregana, Rhytidiadelphus loreus, and Plagiothecium undulatum. Less common species include dull Oregon-grape, vine maple, bracken and swordfern.

The CWHds1 subzone is characterized by Douglas-fir, western hemlock and, to a lesser extent, western redcedar. The understory is characterized by relatively poorly developed shrub and herb layers, featuring some falsebox and small amounts of prince’s pine, dull Oregon-grape and Queen’s cup, and a well developed moss layer.

10 ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016

The CWHvm2 subzone is dominated by western hemlock, amabilis fir, and to a lesser extent western redcedar, yellow-cedar and mountain hemlock. Major understorey species include Alaskan blueberry, five-leaved bramble, Hylocomium splendens, Rhytidiadelphus loreus, and Rhytidiopsis robusta

The MHmm1 subzone is dominated by amabilis fir and mountain hemlock, and to a lesser extent yellow-cedar. Alaskan blueberry, oval leaved blueberry and Rhytidiopsis robusta are premoinent in the understorey.

Climax forests in the MHmm2 subzone are characterized by western hemlock, mountain hemlock and amabilis fir, with subalpine fir occurring less commonly. Understory species include Alaskan blueberry, black huckleberry, oval-leaved blueberry, five-leaved bramble, white flowered rhododendron and mosses.

The IDFww subzone is dominated by Douglas-fir, with minor amounts of western hemlock and western redcedar. The understorey is characterised by a diverse mix of species including falsebox, Saskatoon, tall and dull Oregon-grape, prince’s pine, birch-leaved spirea, baldhip rose, beaked hazelnut, and western trumpet honeysuckle.

Climax forests in the ESSFmw are dominated by subalpine fir, Engelmann spruce, and to a lesser extent amabilis fir. The understorey is dominated by black huckleberry, white-flowered rhododendron, Pleurozium schreberi, and Rhytidiopsis robusta.

The CMA zone is an alpine zone that occurs where the snowpack is deep and summers are moderated by maritime influences. Most of the land area is occupied by glaciers or recently exposed bare rock (MFR, 2006).

The AT subzone remains unclassified primarily due to its lack of forest cover. Vegetation consists of ground cover of heathers, sedges and wild flowers with occasional krummholz occurring near exposed peaks.

3.1 First Nations

Three First Nations hold Traditional Territory in the desired trail use areas: the Lil’wat (Mount Currie), Sechelt, Squamish, and Tsleil-Waututh (Ministry of Agriculture and Lands, 2008). Arbutus Routes will ensure that none of their hiking or biking activities impede First Nations’ traditional use in any way. Arbutus Routes has contacted the three nations and discussions of opportunities and accommodation are ongoing.

3.2 Fish Values

Tours offered by Arbutus Routes do not include river-based activities. Hiking and guiding activities occur only on established trails that are maintained to prevent erosion and associated impacts to fish habitat. The following mitigation measures will be implemented to avoid potential adverse impacts to fish habitat:

Ensuring guests stay on the trail and do not trample riparian vegetation.

Ensuring guests are in compliance with Concern: Water pollution section from the WildlifeGuidelines for Backcountry Tourism/Commercial Recreation in British Columbia.

At all times Arbutus Routes guides and guests will meet or exceed the Wildlife Guidelines forBackcountry Tourism/Commercial Recreation in British Columbia.

3.3 Wildlife Values

This section considers the following:

Whether, where and when there are sensitive wildlife and habitat values in the proposed operatingareas.


Potential adverse effects of the operation on these values (i.e. risks).

Mitigation options.

3.3.1 Sensitive wildlife and habitat values

In B.C., there are two bodies involved with the ranking of species and/or ecological communities at risk. At the national level, the Committee on the Status of Endangered Wildlife in Canada (COSEWIC) works under the Species at Risk Act (SARA), and at the provincial level, the Conservation Data Centre (CDC) manages the B.C. Status List.

SARA ranks species using the following terminology:

Extinct (XX)

Extirpated (XT)

Endangered (E)

Threatened (T)

Special concern (SC)

Not at risk (NAR)

Data deficient (DD)

A species that is listed as Endangered, Extirpated or Threatened is included on the legal list under Schedule 1 of the Act and is legally protected under the Act with federal measures to protect and recover these species in effect.

The B.C. CDC designates provincial red or blue list status to animal and plant species, and ecological communities of concern (BC CDC, 2014). The red list includes indigenous species or subspecies considered to be endangered or threatened. Endangered species are facing imminent extirpation/extinction, whereas threatened groups or species are likely to become endangered if limiting factors are not reversed. The blue list includes taxa considered to be vulnerable because of characteristics that make them particularly sensitive to human activities or natural events. Although blue listed species are at risk, they are not considered endangered or threatened. Yellow listed species are all those not included on the red or blue list and may be species which are declining, increasing, common or uncommon (BC Ministry of Sustainable Resource Management, 2002).

The Sea to Sky corridor and Sunshine Coast provide potential habitat for a wide range of wildlife species. Table 1 below contains species that occur in habitat types found in the proposed tenure areas, and are blue or red listed by the CDC, or listed as endangered, threatened or of special concern by SARA.

Table 2. Rare and endangered animal species potentially occurring in the proposed tenure areas.

Scientific Name Common Name CDC List Status SARA Status

Accipiter gentilis laingi Northern Goshawk, laingi subspecies Red 1-T

Acipenser medirostris Green Sturgeon Red 1-SC

Anaxyrus boreas Western Toad Blue 1-SC

Ardea herodias fannini Great Blue Heron, fannini subspecies Blue 1-SC

Argia vivida Vivid Dancer Red

Ascaphus truei Coastal Tailed Frog Blue 1-SC



Brachyramphus marmoratus Marbled Murrelet Blue 1-T

Butorides virescens Green Heron Blue

Callophrys eryphon sheltonensis

Western Pine Elfin, sheltonensis subspecies Blue

Carychium occidentale Western Thorn Blue

Cercyonis pegala incana Common wood nymph, incana subspecies Red

Cervus elaphus roosevelti Roosevelt Elk Blue

Charina bottae Northern Rubber Boa Yellow 1-SC

Chordeiles minor Common Nighthawk Yellow 1-T

Chrysemys picta pop. 1 Painted Turtle – Pacific Coast Population Red 1-E

Contia tenuis Sharp-tailed Snake Red 1-E

Contopus cooperi Olive-sided Flycatcher Blue 1-T

Corynorhinus townsendii Townsend’s Big-eared Bat Blue

Danaus plexippus Monarch Blue 1-SC

Dendragapus fuliginosus Sooty Grouse Blue

Epargyreus clarus Silver-spotted Skipper Blue

Epargyreus clarus californicus

Skipper, californicus subspecies Red

Erynnis propertius Propertius Duskywing Red

Erythemis collocata Western Pondhawk Blue

Eumetopias jubatus Steller Sea Lion Blue 1-SC

Euphyes vestris Dun Skipper Red 1-T

Falco peregrinus Peregrine Falcon No Status

Falco peregrinus anatum Peregrine Falcon, anatum subspecies Red 1-SC

Gulo gulo Wolverine No Status

Gulo gulo luscus Wolverine, luscus subspecies Blue

Haliotis kamtschatkana Northern Abalone Red 1-T

Hesperia Colorado Western Branded Red



oregonia Skipper, oregonia subspecies

Hirundo rustica Barn Swallow Blue

Megascops kennicottii Western Screech-Owl No Status

Megascops kennicottii kennicottii

Western Screech-Owl, kennicottii subspecies Blue 1-SC

Monadenia fidelis Pacific Sideband Blue

Myotis keenii Keen's Myotis Blue 3

Nearctula sp.1 Threaded Vertigo Red 1-SC

Oncorhynchus clarkii clarkii

Cutthroat Trout, clarkii subspecies Blue

Pachydiplax longipennis Blue Dasher Blue

Parnassius clodius claudianus

Clodius Parnassian, claudianus subspecies Blue

Parnassius clodius pseudogallatinus

Clodius Parnassian, pseudogallatinus supspecies Blue

Patagioenas fasciata Band-tailed Pigeon Blue 1-SC

Pekania pennanti Fisher Blue

Phalacrocorax auritus Double-crested Cormorant Blue

Progne subis Purple Martin Blue

Rana aurora Northern Red-legged Frog Blue 1-SC

Salvelinus confluentus Bull Trout Blue

Salvelinus confluentus – coastal lineage

Bull Trout – Coastal Lineage Blue

Sorex bendirii Pacific Water Shrew Red 1-E

Strix occidentalis Spotted Owl Red 1-E

Sympetrum vicinum Autumn Meadowhawk Blue

Tanypteryx hageni Black Petaltail Blue

Ursus arctos Grizzly Bear Blue

Source: Conservation Data Centre for the Squamish Forest District (BC CDC, 2015)

The CDC also tracks rare and endangered ecological communities in the province of British Columbia. The CDC list primarily applies to large, relatively intact sites with mature and old growth communities.


Table 2 below outlines rare and endangered ecological communities that potentially occur in the proposed tenure areas.

Table 3. Rare and endangered ecological communities potentially occurring in the proposed tenure areas.

Scientific Name Common Name CDC List Status

Abies amabilis - Picea sitchensis / Oplopanax horridus

amabilis fir - Sitka spruce / devil's club

Blue

Abies amabilis - Thuja plicata / Gymnocarpium dryopteris

amabilis fir - western redcedar / oak fern

Blue

Abies amabilis - Thuja plicata / Oplopanax horridus Moist Submaritime

amabilis fir - western redcedar / devil's club Moist Submaritime

Blue

Carex sitchensis / Sphagnum spp. Sitka sedge / peat-mosses Red

Equisetum fluviatile - Carex utriculata swamp horsetail - beaked sedge Blue

Eriophorum angustifolium - Carex limosa

narrow-leaved cotton-grass - shore sedge

Blue

Leymus mollis ssp. mollis - Lathyrus japonicus dune wildrye - beach pea

Red

Picea sitchensis / Rubus spectabilis Dry Sitka spruce / salmonberry Dry Red

Picea sitchensis / Rubus spectabilis Moist Submaritime

Sitka spruce / salmonberry Moist Submaritime

Red

Populus trichocarpa - Alnus rubra / Rubus spectabilis

black cottonwood - red alder / salmonberry

Blue

Populus trichocarpa / Salix sitchensis black cottonwood / Sitka willow Blue

Populus trichocarpa / Salix sitchensis - Rubus parviflorus

black cottonwood / Sitka willow - thimbleberry

Red

Populus trichocarpa / Salix spp. Dry Submaritime

black cottonwood / willows Dry Submaritime

Blue

Pseudotsuga menziesii / Acer glabrum / Prosartes hookeri

Douglas-fir / Douglas maple / Hooker's fairybells

Red

Pseudotsuga menziesii - Pinus contorta / Arctostaphylos uva-ursi Dry Submaritime

Douglas-fir - lodgepole pine / kinnikinnick Dry Submaritime

Red

Pseudotsuga menziesii - Pinus contorta / Arctostaphylos uva-ursi Moist Submaritime

Douglas-fir - lodgepole pine / kinnikinnick Moist Submaritime

Blue

Pseudotsuga menziesii - Pinus contorta / Holodiscus discolor / Cladina spp.

Douglas-fir - lodgepole pine / oceanspray / reindeer lichens

Red

Pseudotsuga menziesii / Polystichum Douglas-fir / sword fern Blue



munitum

Pseudotsuga menziesii - Thuja plicata / Corylus cornuta

Douglas-fir - western redcedar / beaked hazelnut

Blue

Pseudotsuga menziesii - Tsuga heterophylla / Gaultheria shallon Dry Maritime

Douglas-fir - western hemlock / salal Dry Maritime

Blue

Pseudotsuga menziesii - Tsuga heterophylla / Paxistima myrsinites

Douglas-fir - western hemlock / falsebox

Blue

Salix sitchensis / Carex sitchensis Sitka willow / Sitka sedge Blue

Thuja plicata / Carex obnupta western redcedar / slough sedge Blue

Thuja plicata / Lonicera involucrata western redcedar / black twinberry

Red

Thuja plicata / Oplopanax horridus western redcedar / devil's club Red

Thuja plicata / Polystichum munitum Dry Maritime

western redcedar / sword fern Dry Maritime

Blue

Thuja plicata / Rubus spectabilis western redcedar / salmonberry Red

Thuja plicata / Tiarella trifoliata Dry Maritime

western redcedar / three-leaved foamflower Dry Maritime

Blue

Thuja plicata - Picea sitchensis / Lysichiton americanus

western redcedar - Sitka spruce / skunk cabbage

Blue

Thuja plicata - Pseudotsuga menziesii / Acer circinatum

western redcedar - Douglas-fir / vine maple

Blue

Thuja plicata - Tsuga heterophylla / Polystichum munitum

western redcedar - western hemlock / sword fern

Blue

Tsuga heterophylla - Abies amabilis / Blechnum spicant

western hemlock - amabilis fir / deer fern

Blue

Tsuga heterophylla - Abies amabilis / Hylocomium splendens

western hemlock - amabilis fir / step moss

Blue

Tsuga heterophylla / Acer circinatum - Paxistima myrsinites

western hemlock / vine maple - falsebox

Blue

Tsuga heterophylla / Buckiella undulata western hemlock / flat-moss Blue

Tsuga heterophylla / Clintonia uniflora western hemlock / queen's cup Red

Tsuga heterophylla - Pseudotsuga menziesii / Eurhynchium oreganum

western hemlock - Douglas-fir / Oregon beaked-moss

Red

Tsuga heterophylla - Pseudotsuga menziesii / Rhytidiadelphus triquetrus

western hemlock - Douglas-fir / electrified cat's-tail moss Dry

Red



Dry Submaritime 1 Submaritime 1

Tsuga heterophylla - Thuja plicata / Blechnum spicant

western hemlock - western redcedar / deer fern

Red

Tsuga heterophylla - Thuja plicata / Gaultheria shallon Very Wet Maritime

western hemlock - western redcedar / salal Very Wet Maritime

Blue

Source: Conservation Data Centre for the Squamish Forest District (BC CDC, 2015)

3.3.2 Potential adverse effects

Arbutus Routes activities are restricted to vehicle access on existing roads and walking or biking on existing trails. The proposed tenure areas experience considerable commercial and public recreational use, and Arbutus Routes’ activities are unlikely to present any significant additional disruption or loss of habitat in the area. However, hiking and biking activities do have the potential to disturb wildlife and ecological communities in the vicinity of the trail. Arbutus Routes will protect blue and red listed ecological communities potentially occurring in proximity to tour routes by ensuring that guests stay on the trail and avoid harming plants and trees. The mitigation methods and Wildlife Avoidance Response Protocol outlined in the following section will be adhered to at all times on Arbutus Routes’ tours.

3.3.3 Mitigation

Efforts to mitigate any potential adverse impacts to wildlife values will include the following:

Guides will be trained in and able to implement the Desired Behaviours from the DirectDisturbance of Wildlife section of the Wildlife Guidelines for Backcountry Tourism/CommercialRecreation in British Columbia.

Guides will be trained in detecting and aware of the potential for young (nesting birds, bears, etc)in the spring and take measures to avoid disturbing wildlife during excursions.

Guides will be trained in and able to take measures to protect guests in case large wildlife isencountered (i.e. American black bear, Ursus americancus).

As part of their pre-hike briefing, guests will be made aware of the potential for disturbance ofwildlife (i.e. going off trail, loud noises, food attractants, etc) and of appropriate behaviour whenwildlife is spotted, including ensuring personal safety when encountering larger wildlife.

At all times Arbutus Routes staff and guests will meet or exceed the Wildlife Guidelines forBackcountry Tourism/Commercial Recreation in British Columbia.

Bear Management

This management plan is intended to prevent negative effects to bears that may result from operational activities associated with Arbutus Routes. Black bears are abundant in the proposed tenure areas, and grizzly bears may also be sighted in these areas. In recognition of the work underway to establish the RMOW as a Bear Smart Community, Arbutus Routes will employ management practices identified by the Whistler Black Bear Working Group (WBBWG). The WBBWG is comprised of representatives from RMOW, Ministry of Environment, BC Conservation Officer Service, Get Bear Smart Society, Whistler-Blackcomb Mountain and the RCMP and has been actively overseeing Black Bear conservation, education and management in Whistler since 2001.

Bear management objectives related to operational activities of Arbutus Routes include:

Establishing protocols for containing human-food bear attractants, including recycling

Establishing protocol for response to black bear encounters


Ensuring compliance with Provincial Wildlife Act provisions regarding attractants and feeding ofdangerous wildlife

Ensuring that guides carry, and can safely use, airhorns and bear spray

Human-bear conflicts can lead to human injury and destruction of bears. Both of these outcomes can be avoided through the containment of human food and other bear attractants, and by using encounter-prevention strategies. Bear attractants include food garbage and food/drink recycling receptacles, as well as natural food sources such as berries. Arbutus Routes guides will ensure that all garbage and recycling is disposed of in approved bear proof containers, or returned to Whistler for appropriate disposal.

Arbutus Routes will provide a qualified training program to instruct guides on how to respond to, and report, bear sightings and how to avoid negative encounters with bears. Information on how to respond to bear sightings, and the importance of containing and properly disposing of bear attractants, will be passed on to clients during a pre-tour briefing.

Wildlife Avoidance Response Protocol (WARP)

To ensure minimal disturbance to wildlife, wildlife avoidance strategies are employed as appropriate. A policy of avoidance/withdrawal will be in effect for all wildlife encounters with all species of concern in order to minimize the effects of Arbutus Routes’ activities in the proposed tenure areas.

A Wildlife Avoidance Response Protocol (WARP) will be initiated by staff on sighting a moose, a black or grizzly bear, or any other large mammal on the trail. This initiative corresponds to guidelines put forth by the Ministry of Environment in Wildlife Guidelines for Backcountry Tourism/Commercial Recreation in British Columbia, May 2006.

A WARP is initiated on sighting a large mammal within a minimum 50 m buffer (or as constrained by habitat). When a large mammal is observed within 50 m of approaching tours, the tour group will halt at a distance and not approach the animal. The group will take a wide detour or leave the area immediately. If the animal is in close proximity to the group or acting aggressively, guides and clients will be trained to put a tree, or something solid, between the animal and themselves(as recommended by the Alaska Department of Fish and Game).

Guides should be aware that a single animal may be accompanied by young on either side of the trail and avoid unintentionally intercepting young attempting to reunite with an adult female. If in close proximity to the bear, guides and clients will be trained to remain calm, keep the bear in view, avoid direct eye contact and move away without running.

In addition, staff will adhere to the following BC government safety guide to bears in the wild:

Avoid conflict by practicing prevention.

Be alert.

Look for signs of recent bear activity. These include droppings, tracks, evidence of digging, and

claw or bite marks on trees.

Make your presence known by talking loudly, clapping, singing, or occasionally calling out. Some

people prefer to wear bells. Whatever you do, be heard! It doesn't pay to surprise a bear.

Keep children close at hand and within sight.

Photographing bears can be dangerous. Use a long-range telephoto lens.

There is no guaranteed minimum safe distance from a bear - the further, the better.

Stay away from dead animals. Bears may attack to defend such food.


3.4 Water Values

Tours offered by Arbutus Routes do not include river-based activities. Hiking and guiding activities occur only on established trails that are maintained to prevent erosion and associated impacts to water values. The following mitigation measures will be implemented to avoid potential adverse impacts to water values:

Ensuring guests stay on the trail and do not trample riparian vegetation.

Ensuring guests are in compliance with Concern: Water pollution section from the WildlifeGuidelines for Backcountry Tourism/Commercial Recreation in British Columbia.

At all times Arbutus Routes guides and guests will meet or exceed the Wildlife Guidelines forBackcountry Tourism/Commerical Recreation in British Columbia.

4 Overlap with Existing Use

4.1 Mineral Tenure

I acknowledge that mineral tenures in the proposed tenure areas may overlap with my area of use and understand that I may have to coordinate access and activities with the tenure holders. I further acknowledge that additional mineral tenures may be located in my area of use in the future and that I may have to coordinate access and activities with the tenure holders.

Signed: ________________________________________________

4.2 Timber Tenure and Forest Use

I acknowledge that timber tenures in the proposed tenure areas may overlap with my area of use and understand that I may have to coordinate access and activities with the tenure holders. I further acknowledge that additional timber tenures may be located in my area of use in the future and that I may have to coordinate access and activities with the tenure holders.

Signed: ________________________________________________


4.3 Land Use Planning, Local or Regional Zoning Requirements

Arbutus Routes has a current partnership with Whistler/Blackcomb to run mountain bike tours/coaching in the Whistler Bike Park. These are small group tours and estimate that there were only 20 client days in the bike park in 2014. In many cases Arbutus Routes refers the business to Whistler/Blackcomb and they operate the tours directly.

Arbutus Routes also holds Provincial Park Use Permits for hiking/backpacking in Joffre and Garibaldi Park (Appendix 1).

Arbutus Routes’ proposed tenure area falls within the Sea to Sky Land and Resource Management Plan (LRMP). There are no overlaps with special designations for conservation or cultural management, and the activities described herein are all approved uses under the LRMP.

I acknowledge that my areas of use may overlap with a commercial recreation tenure and/or heli skiing territory. I understand that I am required to contact these tenure holders and have them complete an Operator Input Form. I will receive this information from the regional MFLNRO office.

Signed: ________________________________________________


Literature Cited

BC Ministry of Forests and Range. 2006. The Ecology of the Alpine Zones. Accessed January 21, 2015. http://www.for.gov.bc.ca/hre/becweb/Downloads/Downloads_SubzoneReports/CMA.pdf

BC Ministry of Agriculture and Lands. April 2008. Sea to Sky Land and Resource Management Plan.

http://www.for.gov.bc.ca/hre/becweb/Downloads/Downloads_SubzoneReports/CMA.pdf

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 I

5 Appendices

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 III

Appendix 1 – Certificates and Documentation

Jardine Lloyd Thompson Canada Inc.

Vancouver 16th Floor, 1111 W. Georgia St., Vancouver, B.C. Canada V6E 4G2 Telephone:(604) 682-4211 Fax: (604) 682-3520

Certificate Holder: To Whom It May Concern

Description: Evidence of Commercial General Liability Insurance

Name of Insured: Whistler Outback Adventures Ltd. dba Arbutus Routes

This is to certify that the policies of insurance listed below have been issued to the insured named above for the policy period indicated, notwithstanding any requirement, term or condition of any contract or other document with respect to which this certificate may be issued or may pertain. The insurance afforded by the policies described herein is subject to all the terms, exclusions and conditions of such policies. Limits shown may have been reduced by paid claims/expenses. These statements have been made in good faith and are a summary of the insurance cover in force (which is subject to the full terms and conditions of the policy). We accept no responsibility whatsoever for any inadvertent or negligent act, error or omission on our part in preparing these statements or for any loss, damage or expense thereby occasioned to any recipient of this certificate.

Schedule of Insurance

Type of Insurance Company and Policy Number

Policy Dates Limit of Liability/Amount

Commercial General Liability including Non-Owned Auto Liability

Sutton Special Risk Inc. under an authority from Syndicate 3334 at Lloyd’s

Policy No. PCAN99/0476479

Effective: May 1, 2014 Expiry: May 1, 2015

Bodily Injury and Property Damage $5,000,000.00 Each Occurrence $5,000,000.00 Aggregate Products / Completed Operations $5,000,000.00 Tenants Legal Liability

Particulars of Insurance Indicates that the coverage indicated is included Commercial General Liability Premises Property and Operations Products and Completed Operations Blanket Contractual (all written agreements) Owners and Contractors Protective

Terms and Condition This certificate is issued for convenience only. All of the terms and Conditions of the Policies referred to are contained in the original document which are not modified or amended by this Certificate. With respect to Liability Insurance Coverages, where an Aggregate limit applies, the Certificate Holder is advised that the limit shown may apply to products/completed operations or projects other than shown on this certificate and the limit may be reduced by Claims/Expenses Paid.

Jardine Lloyd Thompson Canada Inc.

Dated: April 11, 2014 Per

Continue

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 V

Appendix 2 – Safety Plan

ACCIDENT REPORT FORM

PERSONAL INFORMATION Name of patient: Address:

First Street

Last City

Tel # Province

Medicare# Postal Code

ACCIDENT INFORMATION

Accident Date: / / Time: : Location: Weather: Temperature Clouds Precipitation Winds Visibility

VITAL SIGNS RECORD TIME : : : : : : : : LEVEL OF CONSCIOUSNESS PULSE (rate/character) RESPIRATION (rate/character) SKIN (colour, temperature, moisture) COMMENTS (Long Term Patient Care) Time 1

Time 2

Time 3

Time 4

Time 5

EVENTS LEADING UP TO THE ACCIDENT

MEDICAL HISTORY

Allergies (Medic Alert) Medications used by patient

History of previous injury/illness Last meal

Contact lenses: yes� no� Tetanus Innoc. within 10 years: yes� no�

PATIENT INFORMATION

Age Sex Level of Consciousness: Alert & Oriented Verbal Pain Unresponsive

Airway (condition) Breathing (condition) Circulation (condition)

Position found in:

Mechanism of injury:

_____________________________________________________________________________________________________

Chief complaint:_______________________________________________________________________________________

ASSESSMENT (Provoke/Quality/Region/Severity/Time)

DESCRIPTION & LOCATION OF PAIN AND INJURIES:

GENERAL CONDITION:

TREATMENT PLAN:

EVACUATION PLAN:

ASSISTANCE REQUIRED/FOLLOW UP:

PATIENT CONSENT: I have carefully read this report REFUSAL OF TREATMENT: I have carefully read and agree that the information is accurate. I accept the this report and understand its contents. I agree prescribed treatment. that the information is accurate. I hereby refuse the

prescribed treatment.

_________________________________/_____/____ ________________________________/____/_____ Signature Date Signature Date _________________________________/_____/____ ________________________________/____/_____ Witness Date Witness Date

Patient released to (Medical Professional) Person completing this form is:

Name: Name:

Address: Address:

Telephone #: Telephone #:

_________________________________/_____/____ ________________________________/____/____ Signature Date Signature Date

Emergency Action Plan 2014- Backcountry Regions

Arbutus Routes Guides: Emergency Action Plan

1. Scene Survey/ Assessment2. Patient assessment-

Does this patient need transport?Yes- Cell Phone or Radio for emergency medical supportNo or unsure- Continue with patient assessment in safe location

3. Begin First-Aid-Primary Survey- ABC’s and Rapid Body Survey-Secondary Survey- Other injuries that may be masked by primary concern ofpatient.- Ready for transport- decision based on all information gathered on siteOptions: Heli Pick-up, Stretcher Carry, Weight barring or Not

Ambulance: Call 911 or Whistler Patrol depending on locationRide/Walk: C-spine is ruled out. Escort patient down to base of trailhead.Communicate plan of action with patient’s family/friends for furtherevaluation and monitoring.

4. Discuss plan with other guides and guests to assist in transport of patient.5. Group to determine the continuation of the tour or wrapping up depending

on timing and other details of tour and group makeup.6. Complete the Incident Report Form. Keep copy of Incident Report Form filed

at bike shop. Use Rite in Rain for notes taken on scene7. Notify family and friends as to the incident.8. Notify Arbutus Routes team with the delivery of the incident report form.

Ensure that Matt or Shaun is aware of the details.9. Follow up with the guest either later that day or the following day.10. Meet with Matt to debrief the accident. Learn from the situation and adjust

for the next guests.11. Re-stock first-aid and any supporting supplies used.

Contacts for Emergency Situations:

911- Emergency Medical Matt- 604-932-7990 Blackcomb Aviation- 604-938-1700 Whistler/Blackcomb Patrol- 604-935-5555 Radio Frequencies- Programmed into VHF Radios (Emergency Use Only) Frequencies: all BC commercial operations, air services and local authorities

ARBUTUS ROUTES

1755367_1 ROBERT KENNEDY/FARRIS/APR/2014

RELEASE OF LIABILITY, WAIVER OF CLAIMS, ASSUMPTION OF RISKS AND INDEMNITY AGREEMENT

(Hereinafter referred to as the “Release Agreement”) BY SIGNING THIS DOCUMENT YOU WILL WAIVE OR GIVE UP CERTAIN LEGAL RIGHTS, INCLUDING THE RIGHT TO SUE OR CLAIM COMPENSATION FOLLOWING AN ACCIDENT

PLEASE READ CAREFULLY! SIGNATURE OF PARTICIPANT

Name Last First Middle Initial

Address Street

City Prov./State Postal/ZipCode

Contact InfoTelephone Email:

TO: WOA-Whistler Outback Adventures Ltd. doing business as Arbutus Routes and its directors, officers, employees, instructors, guides, agents, representatives, independent contractors, subcontractors, suppliers, sponsors, successors and assigns (all of whom are hereinafter referred as “the Releasees”)

DEFINITION In this Release Agreement the term “Bicycle/Adventure Touring” shall include all activities, trips, tours, rides, events, accommodation, meals and services organized, provided, arranged, conducted, sponsored, promoted or authorized by the Releasees.

SAFETY I have been advised to wear an approved helmet while Bicycle Touring, and to comply with all applicable municipal and provincial highway laws and regulations.

ASSUMPTION OF RISKS I am aware that participation in Bicycle/Adventure Touring involves many risks, dangers and hazards including, but not limited to: changing weather conditions; mechanical failure of bicycles; loss of balance; difficulty or inability to control one’s speed and direction; variation or changes in the cycling surface including slippery surfaces, holes, depressions, loose gravel, etc.; impact or collision with pedestrians, motor vehicles or other cyclists; encounters with domestic or wild animals, failing to cycle safely or within one's own ability; and NEGLIGENCE ON THE PART OF THE RELEASEES. I UNDERSTAND THAT NEGLIGENCE INCLUDES FAILURE ON THE PART OF THE RELEASEES TO TAKE REASONABLE STEPS SAFEGUARD OR PROTECT ME FROM THE RISKS, DANGERS AND HAZARDS OF BICYCLE/ADVENTURE TOURING.

I AM AWARE OF THE RISKS, DANGERS AND HAZARDS ASSOCIATED WITH BICYCLE /ADVENTURE TOURING AND I FREELY ACCEPT AND FULLY ASSUME ALL SUCH RISKS, DANGERS AND HAZARDS AND THE POSSIBILITY OF PERSONAL INJURY, DEATH, PROPERTY DAMAGE OR LOSS RESULTING THEREFROM.

RELEASE OF LIABILITY, WAIVER OF CLAIMS AND INDEMNITY AGREEMENT In consideration of the RELEASEES agreeing to my participation in Bicycle/Adventure Touring and permitting my use of their services, equipment and other facilities, and for other good and valuable consideration, the receipt and sufficiency of which is acknowledged, I hereby agree as follows:

1. TO WAIVE ANY AND ALL CLAIMS that I have or may in the future have against the RELEASEES AND TO RELEASE THERELEASEES from any and all liability for any loss, damage, expense or injury, including death, that I may suffer or that mynext of kin may suffer, as a result of my participation in Bicycle/Adventure Touring, DUE TO ANY CAUSE WHATSOEVER,INCLUDING NEGLIGENCE, BREACH OF CONTRACT, OR BREACH OF ANY STATUTORY OR OTHER DUTY OF CARE,INCLUDING ANY DUTY OF CARE OWED UNDER THE OCCUPIERS LIABILITY ACT, ON THE PART OF THERELEASEES. I UNDERSTAND THAT NEGLIGENCE INCLUDES FAILURE ON THE PART OF THE RELEASEES TOSAFEGUARD OR PROTECT ME FROM THE RISKS, DANGERS AND HAZARDS OF PARTICIPATING INBICYCLE/ADVENTURE TOURING;

2. TO HOLD HARMLESS AND INDEMNIFY THE RELEASEES for any and all liability for any property damage, loss or personalinjury to any third party resulting from my participation in Bicycle/Adventure Touring;

3. This Release Agreement shall be effective and binding upon my heirs, next of kin, executors, administrators, assigns andrepresentatives, in the event of my death or incapacity;

4. This Release Agreement and any rights, duties and obligations as between the parties to this Release Agreement shall begoverned by and interpreted solely in accordance with the laws of the province where the Bicycle/Adventure Touring takes placeand no other jurisdiction; and

5. Any litigation involving the parties to this Release Agreement shall be brought solely within the province where theBicycle/Adventure Touring takes place and shall be within the exclusive jurisdiction of the Courts of that province.

In entering into this Release Agreement I am not relying on any oral or written representations or statements made by the Releasees with respect to the safety of Bicycle/Adventure Touring, other than what is set forth in this Release Agreement. I CONFIRM THAT I HAVE READ AND UNDERSTAND THIS RELEASE AGREEMENT AND I AM AWARE THAT BY SIGNING THIS RELEASE AGREEMENT I AM WAIVING CERTAIN LEGAL RIGHTS WHICH I OR MY HEIRS, NEXT OF KIN, EXECUTORS, ADMINISTRATORS, ASSIGNS AND REPRESENTATIVES MAY HAVE AGAINST THE RELEASEES.

Signed this day of , 20_ _.

Witness Signature of Participant

Please print name clearly Please print name clearly

Signature of Guardian if Participant is under age of 19

TO: Whistler Outback Adventures Ltd. doing business as Arbutus Routes and its directors, officers, employees, instructors, guides, agents, independent contractors, subcontractors, representatives, equipment manufacturers, equipment distributors, successors and assigns, (collectively referred to as the “RELEASEES”).

RENTAL AGREEMENT I accept full responsibility for the equipment rented under this Agreement (the “Equipment”). I agree to pay for any damage and will replace the Equipment at full retail value if not returned by the agreed date.

MOUNTAIN BIKE SAFETY The term “Cycling Activities” includes but is not limited to mountain biking and road riding. I have been advised to wear an approved helmet and other protective equipment while participating in Cycling Activities. I am aware that helmets are mandatory in mountain bike parks. I have also been advised to wear an approved helmet while participating in Cycling Activities and to comply with all applicable laws and regulations.

ASSUMPTION OF RISKS I am aware that injuries are a common and expected part of Cycling Activities. Cycling Activities may take place on steep and rugged terrain and features that are both physically and technically challenging and will expose the rider to many risks, dangers and hazards including but not limited to: mechanical failure of bicycles; improperly adjusted or maintained equipment; unexpected or unanticipated variation or steepness in terrain, trails or features; loose gravel, holes, depressions, or unevenness in the riding surface; inability to control speed and direction; loss of balance; collisions with manmade and nature objects including trees and rocks; collisions with vehicles, cyclists or other persons and NEGLIGENCE ON THE PART OF THE RELEASEES. I UNDERSTAND THAT NEGLIGENCE INCLUDES FAILURE ON THE PART OF THE RELEASEES TO TAKE REASONABLE STEPS TO PROTECT OR SAFEGUARD ME FROM THE RISKS, DANGERS AND HAZARDS OF THE USE OF THE EQUIPMENT OR MY PARTICIPATION IN CYCYLING ACTIVITIES.

In consideration of the rental of the Equipment, I hereby agree as follows:

1. I AGREE TO WAIVE ANY AND ALL CLAIMS that I have or may in the future have against the Releasees andTO RELEASE THE RELEASEES from any and all liability for any damage, expense or injury including deaththat I may suffer, or that my next of kin may suffer, resulting from or arising out of any aspect of my use ofthe Equipment, DUE TO ANY CAUSE WHATSOEVER, INCLUDING NEGLIGENCE, BREACH OF CONTRACTOR BREACH OF STATUTORY DUTY OF CARE, INCLUDING ANY DUTY OWED UNDER THE OCCUPIERSLIABILITY ACT, in respect of the selection or maintenance of the Equipment or in respect of the provisionor failure to provide any warnings, directions or instructions as to the safety of Cycling Activities or theuse of the Equipment

2. TO HOLD HARMLESS AND INDEMNIFY THE RELEASEES from all liability for any property damage, loss orpersonal injury to any third party resulting from my use of the Equipment

3. This Release Agreement shall be effective and binding upon my heirs, next of kin, executors,administrators, and representatives, in the event of my death or incapacity;

4. This Release Agreement and any rights, duties and obligations as between the parties to this ReleaseAgreement shall be governed by and interpreted solely in accordance with the laws of the Province ofBritish Columbia and no other jurisdiction; and

5. Any litigation involving the parties to this Release Agreement shall be brought solely within the Province ofBritish Columbia and shall be within the exclusive jurisdiction of the Courts of the Province of BritishColumbia and no other jurisdiction.

I HAVE READ AND UNDERSTAND THIS AGREEMENT AND AM AWARE THAT BY SIGNING THIS AGREEMENT I AM WAIVING CERTAIN LEGAL RIGHTS WHICH I OR MY HEIRS, NEXT OF KIN, EXECUTORS, ADMINISTRATORS AND REPRESENTATIVES MAY HAVE AGAINST THE RELEASEES

CUSTOMER SIGNATURE: DATE:




RELEASE OF LIABILITY, WAIVER OF CLAIMS, ASSUMPTION OF RISKS AND INDEMNITY AGREEMENT

BY SIGNING THIS RELEASE AGREEMENT YOU WILL WAIVE OR GIVE UP CERTAIN LEGAL RIGHTS, INCLUDING THE RIGHT TO SUE OR CLAIM COMPENSATION FOLLOWING AN ACCIDENT

READ CAREFULLY Initial

ADVENTURE TOURISM MANAGEMENT PLAN |PREPARED FOR: ARBUTUS ROUTES | File #: 637-01-01 | Date: January 28, 2016 VII

Appendix 3 – Business Plan

Arbutus Routes Marketing Strategy

2015 season

Created by Shaun Fry.

Goal:

The goal of this strategy is the continued promotion and brand awareness of Arbutus Routes within the community, through increased community involvement and customer interactions; leading to an increased knowledge of our store location and encouraging continued feedback and referrals from locals.

Page 1 of 15

Table of Contents

Target Market: .............................................................................................................................................. 3

Summary: ...................................................................................................................................................... 4

1. – Social Media & Web based integration.................................................................................................. 5

2015 Targets: ............................................................................................................................................ 5

- Facebook: ............................................................................................................................................ 5

- Instagram/Twitter: .............................................................................................................................. 5

- TripAdvisor: ......................................................................................................................................... 5

- Website: .............................................................................................................................................. 5

- Email: .................................................................................................................................................. 5

Facebook ................................................................................................................................................... 6

Solution ................................................................................................................................................. 7

Instagram & Twitter. ................................................................................................................................. 8

Solution ................................................................................................................................................. 8

TripAdvisor ................................................................................................................................................ 9

Web & Email ........................................................................................................................................... 10

Goals ................................................................................................................................................... 10

Key points to encourage traffic; .......................................................................................................... 10

Online Advertising ................................................................................................................................... 10

2. – Increased Community involvement and presence. ............................................................................. 11

Event Sponsorship................................................................................................................................... 11

Ambassador Program.............................................................................................................................. 12

3. – Strategic Alliances and referral rewards program. .............................................................................. 13

Strategic Alliances ................................................................................................................................... 13

Hotel Referral Rewards Program ............................................................................................................ 14

Marketing Focus Table ................................................................................................................................ 15

Page 2 of 15

Target Market:

Our current target market encompasses several geographic locations;

- Whistler and Sea-to-Sky Community - Family and Weekend visitors from Lower Mainland and Seattle area - ‘Destination’ customers, through both 3rd parties and online bookings.

A more targeted demographic is not available at this time and can be obtained after analysis of;

- Social profiles, Link tracking and Profiling tools of Web and Social Media - Analysis of Rental forms for direct customers.

Page 3 of 15

Summary:

Currently we’ve used three key methods to try and boost our customer base: - Print promotions - Facebook promotions - Website ecommerce

These were all used independently of each other, with varied results. Facebook engagement rate increases to grow, and the new website is effectively harnessing rental sales.

There appears to be minimal in-store feedback on print promotions and direct discounting through Facebook. However, we have noted a lot of referrals from locals and other shops. This shows that our direct referrals are generating better revenue, and as such we should invest more time into word or mouth and exploring other avenues of engagement.

This calls for three key elements;

1. – Social Media & Web based integration. Social Platforms, Newsletters and Web Advertising.

2. – Increased Community involvement and presence. Event Sponsorship, Ambassadors

3. - Complimentary product and Referral rewards program.

With these elements working together, we will be able to harness upon all our strengths and in the end, convert these to a stronger brand name and in the end, revenue.

Page 4 of 15

1. – Social Media & Web based integration.

2015 Targets:

- Facebook:

Increase interactions (engagement rate) on Facebook; hit 1000 likes for the season.

- Instagram/Twitter:

Hold a successful #hashtag series on Instagram & twitter, increase followers by at least 50% on

these platforms.

- TripAdvisor:

Consistently hold #5 “activities in whistler” for key months Jun/Jul/Aug on Trip Advisor.

- Website:

Effectively drive social traffic through the website, increase usage of online booking service.

- Email:

Successfully launch a semi regular digital newsletter.

Page 5 of 15

Facebook

The key here is genuine content, stories of adventure, videos & photos of local riders/racers. For 2014 this notion is reflected with the current engagement and reach numbers. Posts that sounded genuine, or offered unique and relatable content, harness higher results than those that sounded generic or commercial;

Highest Engagement rate for 2014;

978/43 - Chilcoltin Riding Adventure 322/25 - Arbutus Team Rider – Bryson 282/6 – Cumberland pics 272/72 – New York Magazine 267/18 – Huge congrats to those that race the endure 193/28 – First of our 2014 rental fleet

Highest Reach for 2014;

1.8k (org)– New York Magazine 1.2k (1.9k w/boost) – Finn Iles video 1.1k (org) – Chilcoltins 900 (org) - Run bikes built just like yours! 865 (org) – Arbutus Team Rider - Bryson 835 (org) – Training time @cwxenduro

From this, we can easily conclude that genuine content wins. We know this; however a large factor on why these particular posts performed well were outgoing links. All these posts featured either tagged riders, #hashtag or @username links, direct outgoing links or a big selection of visual content. The more the content relates to local community, the more they are inclined to comment and interact.

Page 6 of 15

Solution

What we need to start with is a specific format for commercial blog posts, following a few criteria;

- Local, genuine content. Be that an amusing ride photo, an Arbutus or local rider, trail updates etc. If it is an external link, make sure it relates back to our local customers. (for example, Finn Illes video or Bike Park related videos).

- Visual content (all posts should have an associated image, even if it’s just a stock image or graphic).

- Facebook related link, be that a company username, a personal text tag or an image tag.

- External link; video embeds etc. Any ‘write up’ or congratulations should ideally link through to our website. (Trace-able link, use a service such as bit.ly for tracking of outbound links).

Original: (a top performing post can still be improved <image exluded>)

“Arbutus Team Rider- Bryson Robertson back on the podium for the Island Cup Enduroseries. This time Top Step! Atta boy.”

Example #1: (Introduce Facebook person tags aswell as page links. Follow up with # references).

“Arbutus Team Rider- Bryson Robertson back on the podium for the Island Cup Enduroseries. This time Top Step! Atta boy. #killinit #topofthepodium #enduro”

Example #2: more on this in the website integration section (external link refers to the Blog page of Arbutus Routes, where a brief write up will be there for us or Bryson)

“Arbutus Team Rider- Bryson Robertson back on the podium for the Island Cup Enduroseries. This time #Topofthepodium! Atta boy. http://bit.ly/1oVucqn”

Page 7 of 15

http://bit.ly/1oVucqn

Instagram & Twitter. Instagram and Twitter are little used platforms for Arbutus. Their usage then should be taken more as an integration tool rather than a platform in itself. With Instagram we can very easily use it as a function for posting images and associated #hastags and @users to both Twitter and Facebook. Take for example all the @cwxenduro posts on Facebook. These were done natively on Instagram and shared to both Facebook and Twitter.

Both these tools encourage customer interaction, be that likes or direct responses. Instagram is very visually stimulating and encourages likes, whereas Twitter is more influential on creating interactions with customers, particularly through #hashtags and direct messaging.

Quick stats:

Instagram: 116 followers, 18 posts.

Twitter: 161 followers, 681 tweets.

Solution

Some simple protocols to follow on Instagram;

Always tag @arbutusroutes, or encourage people to tag our name in any post relating to biking.

Adopt or create a hashtag for promotion or competition use, #talesfromthetrails has little use and could be adopted, along with #trailtales and similar.

Make sure Instagram is cross-posting to Twitter, this will generate a text only version of the post; including any text links, along with a direct link back to the Instagram image.

Prefer Instagram for any trail or team related posts. This will link through from facebook and encourage any Instagram users to follow us through there. Combine this in with either #talesfromthetrails or #trailtales to create a base and hashtag acknowledgement to work from, giving potential for a competition.

Example: Show us your favorite trails, tag @arbutusroutes #trailtales and you can #WIN an Arbutus Routes guided Singletrack tour! http://bit.ly/1oVucqn

#singletrack #bikes #whistler #outdoors #learntoshred

Page 8 of 15

http://bit.ly/1oVucqn

TripAdvisor

TripAdvisor reviews have been quite successful over the previous seasons. A continued push in store should be successful here; combined with a continued awareness of the reviews.

Key points to encourage reviews;

- More TripAdvisor signage in store, install window sticker. - TripAdvisor logos on corporate signatures, paperwork and business cards. - Friendly review encouragement by guides and staff. - Usage of review quotes in advertisement. - TripAdvisor widgets and quotes throughout website.

We may also consider taking advantage of the Trip Advisor booking system, to encourage customers to book directly through their site.

Page 9 of 15

Web & Email Our current website is the key focus for a lot of our marketing. With a recent overhaul, it’s very important to drive as much social product towards our site and online product. This will be done with a combination of social media and through our digital newsletter.

The newsletter should be at least once monthly and recap all articles contained in the site blog.

Goals - Officially launch a regular email newsletter. - Utilize the website blog in newsletter and social blasts. - Drive social traffic towards online product. - Boost SEO scores.

Key points to encourage traffic; - Cross publish longer articles on the blog, link out to social channels and newsletter. - Targeted key words (to be outlined later in a detailed marketing ‘cheat sheet’).

Online Advertising Working closely with Glacier Media we will be launching a new campaign that will run for a minimum of 3 months. This is designed to target our market through online ads using a software system through Simplifi. This will be monitored on a regular basis with monthly reports being generated to show the effectiveness of the campaign. This campaign will also help our organic search rankings.

Marketing May through August.

Page 10 of 15

2. – Increased Community involvement and presence. Event Sponsorship, Ambassadors

Event Sponsorship

Throughout the season we have traditionally supported the WORCA toonie races as well as a couple of Trail days. This strategy works well and we have received great feedback. Last season we sponsored;

1. Arbutus / Merlins / Sliding Center Toonie race. (Organisers and Volunteers) 2. WORCA / Dusty’s 25th Anniversary Toonie (Track setting and Volunteers) 3. 3x WORCA Trail maintenance days (A Cut Above Trail)

Event Sponsorship is encouraged within the community, however it can be draining on resources. Last year we were already leaders in the community for the quantity of local events supported.

We are committed to the Annual Toonie race already, and will likely support more trail days or WORCA races.

Any further support may be draining on our small team. This has opened up the idea of Athlete Sponsorship /Ambassadors Program to help relieve this stress while generating a bigger impact.

Page 11 of 15

Ambassador Program

The Arbutus Ambassador program is a new project for this season and encompasses several key elements.

1. Local rider involvement. 2. Media generation and promotion; both social and web print. 3. Brand & Supplier support.

“The Arbutus Routes Ambassador Team has been created to share our passion for biking and the outdoors; exploring what the sport and mountains have to offer, participating in local events and to be a genuine part of the local community; in essence to convey the biking lifestyle of Arbutus Routes and of Whistler.”

In addition to traditional competition result based selection, local riders have been selected for their community involvement, event participation and their trail manners. In addition, they have also been considered based on their Marketing knowledge and expertise.

Media generation is the primary goal of the team, creating a constant stream of content for all the aforementioned channels. This will help the channels stay current and contain genuine content. In addition, the extra trail presence of riders will in turn help promote our product and branding.

1. Local rider involvement. a. People on trail, showing our product and branding. b. Team members available for Trail days, Rides and other events.

2. Media generation and promotion.

a. Genuine content from rides, races and events. b. A unique insight into the biking lifestyle.

3. Brand and Supplier support.

a. Increasing the stores appeal to suppliers and brands. b. Provides additional brand exposure, beyond traditional shop exposure. c. Opportunity for custom ‘builds’ and discounted product for Rental use.

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3. – Strategic Alliances and referral rewards program.

Strategic Alliances

Currently we work with several activity resellers, with the most obvious being TAG. While they offer booking programs and cross promotion of our tour services; they do not effectively advertise or promote Arbutus Routes as a brand, instead ‘white-labelling’ the product. This system is essential for our current operation and has been proven through the years.

What can be improved is ‘strategic alliances’ whereby we cross promote with other companies in Whistler, advertising both brand and product.

One such possibility would be with Lululemon; using a ride day or clinic to cross promote both biking and yoga. A session such as this introduces our customers to theirs, but more importantly, their customers to our brand. By utilising alliances with non-competing businesses, we should be able to harness more local customers.

It is the recommendation that we use this as a trial and see how the community responds; perhaps utilising the ambassador team to promote a trial event with a local company.

Page 13 of 15

Hotel Referral Rewards Program

Referrals are currently un-measured within the business. Store staff have noted customers referred from Hotel concierge staff, however we have no data to prove this.

I propose a hotel referral program, to offer hotel staff incentives for referrals, but more importantly to help provide referral data to help inform our future marketing decisions. Existing systems in Whistler work on a monetary reward, however this is a large risk for a small business.

Similar to the social media requirements for our Ambassador program; the system should be a points reward structure. Instead of giving a percentage of cash directly to the referrer, it makes better business sense to get the referrer to experience our product.

Points earnings example:

Rental referral: 1point for 1hr, 2points for 2hrs, 4points for halfday etc. Tour referral: 10points per person half day, 20points for full day etc. Product purchase: 1point per $20 etc.

Points spending example:

50points: free trail bike rental half day. 100points: 30% off instore 200points: one person free tour.

This way referrers can earn incentives, at a rate greater than typical cash back programs. For Arbutus, we get the referrers to experience our product and hopefully encourage further referrals.

Tracking will be done through classic business card/voucher card systems, with customers perhaps given a ‘VIP Pricing’ rather than a percent or dollar figure.

This system will be later defined properly and trial should be put in place early season.

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Marketing Focus Table

Category Tactics Focus Date Audience Online Social Media Shop Events Bi-Weekly

Ongoing Current

Social Media (Ambassador)

Brand - Trail, Racing & Local Community

Daily Ongoing Prospect

Online Blogs (Ambassador)

Brand - Trail, Racing & Local Community

Bi-Monthly Ongoing

Current & Prospect

Keyword / Banner /Google

Tour selling & Ecommerce promotion

May - Aug Prospect

Newsletter Brand & Product Promotion

Bi-Monthly Ongoing

Current

TripAdvisor Product Promotion

Ongoing Prospect

Community Ambassador Presence

Brand Promotion May - Sept Prospect Sea-to-Sky Community

Strategic Alliance Brand & Product Promotion

Jun, July, Aug Prospect Whistler

Event Sponsorship Brand Promotion May – Sept Prospect Whistler Referral Referral System Product

Promotion Ongoing Destination Hotel

Tourists / Concierge Staff

Page 15 of 15

Business Plan- Updated for Jan 2015 Created by: Matt Delany

Whistler, BC - www.arbutusroutes.com - 604-935-7566

Arbutus Routes

In business since 2003, Arbutus Routes first operated under the name Whistler Outback Adventures, until we rebranded in 2011. We felt it was time to find a distinct name to represent our unique operation as we had grown to operate multi-sport adventures not only in Whistler, but throughout British Columbia.

Arbutus Routes specializes in guided biking and multisport trips and bike rentals. Our biking and hiking tours range from a 2-hour local trip to a week-long adventure into a number of destinations across the province, including the Sea to Sky Corridor, the Gulf Islands, Vancouver Island, the Chilcotin Mountains and the Okanagan valley. Located in the heart of Whistler’s Upper Village, our storefront carries a range of active and lifestyle clothing, biking apparel and accessories and a full service bike shop. Our rental and tour bikes include a full range of Specialized mountain bikes as well as carbon road bikes of the current year models and tuned by our professional mechanics.

Our difference is that we truly specialize in British Columbia and have the ability to fully customize your trip to match your vision. Our local connections in the area are immediately felt by our travellers and draw you into the local culture while exploring these inspiring regions.

Our passion is fuelled by our desire to experience areas we consider to be some of the most beautiful in the world, to share those experiences with our guests and to simply get outside and play.

Our name

ar-bu-tus - the Arbutus is a distinct tree that stands uniquely along the WestCoast.

routes - our biking, hiking and traveling routes that led us through beautifulBritish Columbia. Our personal 'roots' are on the west coast where theArbutus grow and where we focus our operations.


Business Organization

Legal Name: WOA-Whistler Outback Adventures Ltd. DBA: Arbutus Routes

Billing Address: 8133 Cedar Springs Road Whistler BC, V0N 1B8

Storefront (May-Oct): #114-4557 Blackcomb Way Whistler BC, V0N 1B4

Phone: 604-935-7566

Website: www.arbutusroutes.com

Type of organization: Incorporated

Management: Matt Delany Position: Owner/Operator Ownership: 100%

Shaun Fry Position: Bike Shop Manager + Marketing Ownership: None


Product/Service

Mission Statement

Creating an environment for people to connect with family, friends, partnersand themselves through unique outdoor experiences. These connections ormoments are supported by genuine personalized service.

Our Products/Services

Arbutus Routes is a full service bike shop that includes mountain and road bike rentals, retail of bikes, apparel and accessories as well as a workshop. Our guided tours range from a 2-hour Scenic Valley bike tour to a customized multiday trip in Southwest British Columbia.

Our guests book rentals and guided trips through our website and various sales partners. A significant part of our business comes through walk-by traffic to the bike shop for rentals, repairs and guiding.

Competitive Advantage- Arbutus Routes is the only full service bike shop in the region that runs a full guiding program. The two components of the business support each other in driving more business and gaining economies of scale. When the bikes are not being used by guests on guided trips they can then be used for bike rental opportunities. Guests from our guided trips get exposed to the rental options that we have and often look to rent a bike once they have gained a better idea of the trails and local area.

Arbutus Routes also focuses exclusively on Southwest BC to run our multi-day trips as this is our specialty and where our connections lie. Rather than offering trips to a broader range of regions like many of our competitors we specialize in the region we call home and run the best trips we know.


Our Business Model

Bike Shop Component-

Our sales are driven by a per service or product model. Our customers are charged for the length and type of bike rental, type of retail product or level or service provided to repair their bike. Payment is made when the customers arrive in store for the product or service with the exception of customers booking and paying for a product/service on our website through our e-commerce capability. All sales go through our point of sale system in the bike shop and the accounts are all linked through our accounting program.

Tours and Trips Component-

Our customers largely pay for the day tours that we sell when they arrive at the bike shop for their tour. We also have a number of sales partners that will collect customer payment upon booking and we would then invoice our partners at a discounted NET rate.

The majority of our multi-day trips are sold through our sales partners rather than directly through Arbutus Routes. These partners include The Adventure Group, REI Adventures, Austin Adventures, Butterfield and Robinson and H&I Adventures to name a few. Arbutus Routes will design a trip that fits with the sales offering of these partners and will pass on discounted pricing that the partners then mark-up to retail. The margin that is added to our pricing is determined by each of our partners. Pricing for the different trips is generally tiered (4-5 guests, 6-9 guests and 10-12 guests) and subject to the inclusions. Payment to Arbutus Routes from the partners is generally due in full 15-day prior to the trip departure.


The Market

Target Market- Bike Shop Active Whistler visitors and locals Range of ages from young families to active seniors Cycling enthusiasts looking for personalized service Visitors staying in the Upper Village/Benchlands due to our location

Target Market- Guided Trips Active and educated travelers with disposable income Canadian/US clientele- BC, Alberta and Ontario + Coastal US Clientele beyond North America- UK, Germany, Brazil and Australia Majority of guests are 30-60 years old

Customer Reach/Advertising The strength of our growth has been in our partnerships and that is the continued focus for the future. Partnerships with larger companies that invest heavily in sales and marketing hold great value so that we can continue to focus on the operations side of our multiday trips.

For day tours and rentals in Whistler we have focused our resources into a partnership with The Adventure Group as well as the concierge teams at key hotels in our area such as the Fairmont, Four Seasons, Club Intrawest and Benchland properties.

We have chosen to largely stay away from traditional advertising methods such as print advertising and radio.

Sales Channels: Partnerships- Our multiday trip partners include REI Adventures, Austin

Adventures, Butterfield and Robinson and H&I Adventures. These companies handle all marketing and sales roles as well as the complete booking process. Arbutus Routes supports them in these efforts, but doesn't dedicate any financial resources. For our 1/2 tours we have also invested our efforts into partnerships with corporate meeting planners (DMC's) who we now have a strong relationship with for group bookings. This business is now back on the rise after some weaker years during the cuts in 2008-2012.

Website- The website has now evolved into an e-commerce site where wecan take bookings and payments for rentals and tours. Our website continues to evolve with a better design and stronger SEO position. We also invest in imagery and video content with photographers and videographers to generate genuine and quality content

Word of mouth/returning guests- With a unique Whistler operation and aconnected local staff we have seen the awareness of our brand grow


exponentially. A transition in our brand awareness came during our re-branding from Whistler Outback Adventures to Arbutus Routes. In addition to word of mouth we seen a number of returning guests either for guided trips or rentals. An area of potential growth is leveraging the two areas of the business against each other so that we can have rental customers becoming guests on our trips and vice versa.

Social Media/Ambassadors- Our following on our social media channelssuch as Facebook and Instagram has been increasing and the awareness of our brand and service ha grown through these channels. Using our marketing plan we need to work on converting sales through our social media channels and growing our business. New for the 2015 season we have added an Ambassador team that we support with discounted product to be promoters of our business and what we stand for through bike races, events and community support efforts.

2015 Marketing Plan- See attached document (Updated on an Annual Basis)

Market Size:

Whistler & BC Visitors

Whistler Visitors per summer

Mountain Bikers that travelled to BC to ride

Whistler Bike Park Riders per summer

US Visitors to BC per summer


Competition

Major Players in Multiday Trips- Due to our focus in only operating trips in Southwest BC there are a number of travel companies that sell different trips in our region, but the majority of those trips are designed and operated by Arbutus Routes.

Companies that we don't currently partner with and offer competing trips include: Backroads- Industry leader in adventure travel. Lead trips all over the world

and they operate all of their own trips. Great Explorations- Road Biking/Touring trips in key biking regions. Offers

BC trips on the Gulf Islands, Sea to Sky Corridor and the Okanagan. Big Mountain Bike Adventures-Mountain Bike focus. Key competition to our

partners in H&I Adventures. Sacred Rides- #1 operator for mountain bike trips. We have discussed a

partnership in previous years to run some unique BC trips for them, but have placed those discussions on hold due to their focus being in other areas.

Major Players in Whistler Tours and Bike Shops- Whistler Bike Guides- Operations run through their website with no

storefront. The website is powerful yet dated. Appear to be putting less energy into the business and not as visible on the trail.

Whistler/Blackcomb- Focus is on the Bike Park for guiding and coaching.Possible partnership in terms of guiding referrals for 2015 season going both ways. WB owns and operates the biggest retail and rental operations and now includes Summit Sport.

Whistler Eco-Tours- Stronger focus on water activities, but still operate 1/2day bike programs. They are the other player in the bike tour market for DMC business.

Fanatyk Co- Rental and retail operation in high traffic location. Theycurrently do not do any guiding and don't appear interested in that model.

Whistler Tour Opertors (Non-biking) Ziptrek- Incredibly high volume business with zipline tours. The Adventure Group- 1/2 tour operator and strong group business from

Cougar Mountain base. All biking tours sold through TAG are operated byArbutus Routes.

Canadian Wilderness- 1/2 tour operator with high volume year-round. Nobiking operations.


Operations

Bike Shop: The daily operations of Arbutus Routes are based out of our storefront in the Upper Village at Blackcomb Base. We hold this space from May 1-Oct 1 as the rest of the year it is occupied by Whistler/Blackcomb selling ski and snowboard products.

The bike shop is a full service shop as we can handle all bike repairs and maintenance, rent bikes and sell retail bikes and products. The bike shop is also the main meeting location for all of our 1/2 day bike tours and coaching where we handle all the paper work, bike fitting and safety talk.

Bookings/Reservations- If customers are looking to book either a tour, rental or bike service in advance they can do so through our website, over the phone or through our various sales partners. Our website is an e-commerce site to handle the reservations and payment for tours and rentals. All of the multiday trips are booked in advance and largely through our sales partners like REI Adventures, Austin Adventures, Butterfield and Robinson and H&I Adventures.

A significant portion of our business is through walk by traffic along the Upper Village stroll. Guests for biking rentals will know that they want to go for a bike ride, but don't know where they will end up renting from and will be attracted to our shop with the display of 50+ bikes out front and our storefront layout. With our workshop front and centre in the shop a number of repair customers will simply see our mechanics working on bikes and drop in to see about a certain repair or adjustment on the spot.

Upon arriving in Whistler a good portion of guests will simply walk through the village and see what catches their eye or interest for various tour options. We can help families plan their stay with including bike rentals, guiding and giving them advice on where to ride, where to eat and other must do activities in Whistler.

Required elements for strong operations/execution: • Knowledgeable staff with strong customer service skills• Well laid out bike shop with our systems in place to handle rentals, repairs

and tours.• Carrying retail and rental product that is in demand (ie: top bike brands)


Financials: See Appendix A

Complete Financials dating back to 2008 are available upon request

Future Projections See Appendix B

Goals + Future Development

Since opening Arbutus Routes has enjoyed growth in all categories of the business. One of the earlier challenges especially when operating under the brand of Whistler Outback Adventures (2003-2011) was our brand awareness. We had a growing business with visitors, but we didn't have very strong brand awareness with the locals. This was largely due to having a seasonal business and a generic outdoor name that was easily confused with a number of other brands. The shift to the name Arbutus Routes in 2011 was a good transition for the business and we are now enjoying a large jump in brand awareness, which has ultimately helped in gaining more local business and referrals through the locals.

Plans to Support Future Development: • Effectively launch our rebranding of Arbutus Routes with new logo for start

of 2015 season • Stabilize our retail space with Whistler/Blackcomb in a multiyear deal• Work closely with our multiday trip partners to fill more departures of our

partnered trips. Add more itineraries and improve current ones• Increase the power and ranking of our website• Focus on our competitive advantage to grow our 1/2 day tour and rental

business• Secure commercial recreation tenure for the Sea to Sky Corridor• Drive more group business in early season (May/June) through working

closely with our DMC partners.


Appendix A: WOA- Whistler Outback Adventures Ltd Statement

of Income Year Ended November 30, 2014

(Unaudited - See Notice To Reader)

2014 2013

TRADE SALES Bike Rental Revenue $ 134,920 $ 129,014 Bike Sales 100,441 112,517 Multi Day Trip Revenue 80,973 163,945 Bike Tour Revenue 39,192 15,922 Apparel Sales 22,368 26,414 Other Revenue 13,890 13,516 Hike Tour Revenue 7,954 3,422 Insurance Revenue 4,725 2,818 Other Inventory Sales 4,018 3,800 RaftingTrip Revenue 168 36 Corporate Event Revenue - 70

408,649 471,474

COST OF SALES COGS - Bike Sales 117,004 105,290 COGS - Multi Day Trips 53,266 71,408 COGS - Apparel Sales 24,707 19,579 COGS - Other Inventory Sales 10,379 11,482

205,356 207,759

GROSS PROFIT (50%; 2013 - 56%) 203,293 263,715

EXPENSES Salaries and wages 111,643 113,327 Occupancy costs 21,265 18,153 Supplies 10,512 13,691 Amortization 9,723 2,647 Insurance 9,406 7,743 Repairs and maintenance 6,975 18,582 Advertising and promotion 6,958 12,698 Vehicle 5,590 14,563 Interest and bank charges 5,527 5,058 Telephone 2,943 1,791 Professional fees 2,000 - Interest on long term debt 884 589 Sub-contracts 730 736

194,156 209,578

INCOME BEFORE INCOME TAXES 9,137 54,137

INCOME TAXES 733 7,083

NET INCOME $ 8,404 $ 47,054


WOA- Whistler Outback Adventures Ltd Statement

of Income Year Ended November 30, 2012

(Unaudited - See Notice To Reader)

2012 2011

TRADE SALES Bike Rental Revenue $ 98,046 $ 80,205 Bike Sales 86,519 54,629 Multi Day Trip Revenue 60,089 48,000 Bike Tour Revenue 34,384 33,806 Apparel Sales 16,314 20,984 Other Revenue 12,834 14,168 Hike Tour Revenue 5,983 3,008 Insurance Revenue 4,275 - Other Inventory Sales 2,716 12,068 Rafting Trip Revenue 1,350 - Corporate Event Revenue - 1,449

322,510 268,317

COST OF SALES COGS - Bike Sales 63,970 55,369 COGS - Multi Day Trips 47,537 33,614 COGS - Apparel Sales 9,422 15,333 COGS - Other Inventory Sales COGS- Corporate Events COGS- Hike Tours

7,534 4,407

135,248 114,822

GROSS PROFIT (50%; 2013 - 56%) 187,262 153,495

EXPENSES Salaries and wages 89,098 86,729 Occupancy costs 26,030 21,507 Supplies 14,701 14,134 Amortization 11,775 4,509 Insurance 9,965 9,265 Repairs and maintenance 7,361 12,308 Advertising and promotion 7,355 4,711 Vehicle 6,538 4,541 Interest and bank charges 4,319 5,827 Telephone 3,571 1,400 Professional fees 2,056 1,844 Interest on long term debt 120 868 Sub-contracts - -

182,890 167,643

INCOME BEFORE INCOME TAXES 4,372 (14,148)

INCOME TAXES (2,686) 1,649

NET INCOME $ 7,058 $ (15,797)


Appendix B- 3 Year Revenue Projections

PRIMARY REVENUE 2015 2016 2017

Bike Rentals $140,000 $147,000 $154,000 Bike Sales $115,000 $120,000 $120,000 Multiday Trips $100,000 $150,000 $185,000 Bike Tours $50,000 $60,000 $70,000 Apparel $25,000 $30,000 $34,000 Repair Labour $14,000 $17,000 $20,000

TOTALS $444,000 $524,000 $583,000


Adventure Tourism Management Plan

Documents

Transcript of Adventure Tourism Management Plan