THE E-MENU

Anna MartinWomen’s Business Leadership part 1Professor Frey12-08-2010

Intro

Don’t you feel like going crazy if people don’t understand you??? Especially when you’re hungry…?

I got my idea when I was in a Chinese restaurant in Washington…

I’m Anna Martin from Germany, since 11 .5 months an AuPair in Washington DC

My business idea

E-menu is shaped like a ipad Gives you information(nutrition

facts, calories, picture, ingredients) about the meal

Translates in different languages You can order via E-menu or push

the button for a waitress

Target costumer

Owner of a fancy restaurant in a modern city

Restaurant should be from a foreign culture or have multicultural guests

Supporting Research

75 % of the interviewed persons would like to use the e-menu if they were restaurant owners

87,5 % of the interviewed persons would like to use the e-menu if they were restaurant guests

Financials

50 - 100$ 100 - 200$

200 -500$ 500 $ and up

0%5%

10%15%20%25%30%35%40%45%50%

Price for ONE E-menu

Series 1

Actions

suggested idea at restaurants in Washington DC and Bethesda with positive feedback

suggested idea to Apple, Nokia and Siemens, waiting for price evaluation

Continuous learning

Connections and mental strength are more important than plain knowledge

Thank you for listening!

Picture page 2 : http://h-1.abload.de/img/burrito17xf.jpg