THE DIGITAL MARKETING RECRUITMENT INDUSTRY

Tested Digital Expert Ltd

Background:

The Digital Marketing “revolution” has burst into the marketing and recruitment industry. It has been deemed as the new economic boom approach; fast replacing traditional marketing firm’s so heavily used to rely on. The future of digital marketing is expected rise at an exponential rate as research has illustrated that in the past 3 years e-commerce has grown at 10 times the rate of retail sales. Additionally, the rise in marketing automation means there has been up to a 25% increase in the number of jobs in the digital marketing industry. So, with digital marketing employment dynamically flourishing, surely there must also be problems?

Research:

Marketing professionals have also admitted they felt overwhelmed and isolated by the sheer complexity of their work. 72% of managers felt their job complexity had increased within the last year; this could be due to many factors such as the exponential increase in new technology (e.g. SEO, conversion rates etc) thus having to learn about new processes, problems and solutions. This is why training programmes for traditional marketers is so necessary in this fast paced industry.

Research:

Additionally, research from the Online Marketing Institute has illustrated that around 75% of marketing managers reported that having sufficient digital marketing skills were essential when hiring. However, a significant number (30%) of managers had difficulty distinguishing between candidates who possessed the right digital skills and those who did not. Meaning, recruiting new digital candidates is difficult as there is no guarantee of their level of knowledge, consequently managers may promote marketers within the organisation as opposed to screening new candidates, based on the level of difficulty when hiring in this industry. In return this is restricting the level innovation and new development occurring in those particular organisations.

Our Aim:

In addition, only 10% of these global ad agencies used tests to measure digital marketer’s existing knowledge and skill set. Thus meaning there is a serious need for reliable and trusted organisations that offer tests for marketers to verify their level of digital skills.

That is precisely what we at TDE Ltd specialise in. We offer more than 15 000 highly skilled questions, adapted to test digital marketing firms and job seekers in order to provide them with reliable proof of their skill level. In return this will make applying for jobs and marketing recruitment much easier.

References:

http://www.marketingmagazine.co.uk/article/1230224/uk-digital-industry-attract-right-people-fulfil-its-potential

http://www.thedrum.com/news/2014/11/18/34-digital-marketing-managers-say-their-bosses-don-t-get-digital