Teacher Recruitment Marketing Jo Murawski Marketing Executive
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Teacher Recruitment Marketing Jo Murawski Marketing Executive
description
Teacher Recruitment Marketing Jo Murawski Marketing Executive. Our main focus. Teacher Training Scholarships Marketing October 2013 – April 2014 150 Scholarships to award £25,000 tax-free. Scholarship campaign design. Integrated campaign: Blog, email, Facebook & Twitter. - PowerPoint PPT Presentation
Transcript of Teacher Recruitment Marketing Jo Murawski Marketing Executive
Teacher Recruitment Marketing
Jo MurawskiMarketing Executive
Our main focus
Teacher Training Scholarships Marketing
October 2013 – April 2014
150 Scholarships to award
£25,000 tax-free
Scholarship campaign design
Integrated campaign: Blog, email, Facebook & Twitter
Advertising: Prospects.ac.uk, Google, LinkedIn & Facebook
New: Teacher profiles and updated Scholarship video
Not entirely digital! Brochures still important
Scholarship campaign stats
• Web views www.iop.org/scholarships22,170 page views (17,694 unique views)
24% more views than same period last year so word is definitely out!
• IOP Blog articles – over 30% more time spent on page than other blog posts. People are engaged with Scholarships
• Tweets – 57 since October (approx 10 per month)
How did you hear about IOP Teacher Training Scholarship?
Scholarship figures to date
• 491 applications to date
• 7 assessment days and 4 still to go
• 71 scholarships offered
• Still 79 left to award!
• Two deadlines remaining: 16 May and 16 June
Prospects CRM Programme
Data
1,970 people on our prospects database
Details obtained at events and through website sign-up form
Emailed on a monthly basis with information about teaching and scholarships
Very high engagement: emails receive 30-35% open rate and 10-15% click through rate
Events
Where have we been?
Hosted 10 Insight into Teaching events(2 more still to go)
Attended 5 NCTL Train to Teach events
Attended 2 NCTL Career Changer events
Attended 7 Careers Fairs
We’ve met 262 prospects!
Challenges
Universities overwhelmed with employer events
Engineering departments not so receptive
Final year students not attending events
Anecdotal research from careers advisers:
“I personally feel that tuition fees are
having some effect in making some
people think earlier about their
potential careers”
“Final year students may be concentrating on getting a good high classification degree and therefore forfeit career planning and career researching till after they have obtained the degree”
School Experience Programme (SEP)
School Experience Programme (SEP)
Still going strong!
673 schools on database
87 people matched to a school so far
this year
Always looking for new schools
Look out for rebrand later this year.
Recent SKE promotion
What next?
It’s not too late to apply campaign for
undergraduate physics students
More focus on engineering
Redesign School Experience Programme
