What is recruitment marketing?
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Transcript of What is recruitment marketing?
What is recruitme
nt marketing
?
By: Sal Trifilio
Let’s get right into it
The econom
y is finally back ...
(Bye Great Recession)
… and companies are finally hiring
again.
And they’re hiring a lot.
So much so, that
there’s
a surplus of jobs
They need talented people like you ...
to help move initiatives forward …
initiatives that have been on the
backburner for …
IDK ...
Just kidding…
But, in all honesty, some of these initiatives are seriously old.
Anyway, chances are, you already have a job ...
… or are looking at a similar job
at a similar company.
Recruitment marketing is when
organizations compete with one
another
For you
the talent
Because …
while there are a lot of
jobs
there’s also a
skills gap
That means there are a lot
of jobs that not many
people are qualified for.
Which means many
companies are competing ...
… for a small number of
talented people like you.
It’s a job-seekers market.
So what are companies doing to win your favor?
They’re revamping
their company culture ...
providing better benefits
positioning themselves better with creative job descriptions
and above all else ...
They’re investing in the latest recruitment marketing
technology...
Like the technology we’ve created at
to make sure their jobs are getting …
in front of talented people like you.
So what is recruitment marketing?
it’s a talent arms race ...
and it’s companies marketing themselves to
you …
so you’ll come work for
them.