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SOME TRENDS, BUT STILL QUESTIONS This season’s year-over-year decline in viewership for NFL football across all broadcast and cable networks is a hot issue, as networks and marketers try to figure out what is going on. Pivotal Research Group analyst Brian Wieser has been crunching the numbers because of the importance of the NFL to the networks and advertisers. “On a live + 3-day basis, NFL games accounted for 8.6% of all TV viewing during the first five weeks of this season, and a significantly higher share of the viewing for networks with rights to air its games, including CBS, Disney’s ESPN, FOX, NBC and the NFL Network. With higher-than-average pricing for ad inventory, the programming is disproportionately important beyond those viewing shares in terms of ad revenue, which marketers prize because of the still-relatively high ratings,” Wieser notes. “Networks’ affiliate sales efforts and the health of the market for retransmission consent holds up in part because of the value of the programming to consumers, who are in turn generally willing to pay relatively more to their MVPDs for access to that programming as well,” he added. Over the first five weeks of the current NFL season, the analyst finds that aggregated viewing in terms of person-hours has declined by 13.2% on a live + same-day basis for all people 2+. For Adults 18-49, viewing has declined by 14.1% on a live + same-day basis. However, Wieser says viewing per person is slightly worse at -14.6% on a live + same day basis 2+ and -15.1% 18-49. The incremental declines are because current year results are boosted by growth in the population. “It appears the decline is at least partially specific to NFL game programming rather than to football or total TV consumption, as college football programming on a live + same-day basis is up by 0.5% (2+),” the analyst wrote. Looking at where the changes in viewing per person are significant vs. the overall averages, Wieser notes a significant difference in viewing per person when comparing households with more than $75k in income, down 14.1%, but in homes with less than $75k in income, viewing declines are 19.0%. He also found some differences based on ethnicity and education. But the drops are widespread, so more data is needed as the season goes on.

ADVERTISER NEWS Brand Key’s 2016 Loyalty Leaders Report shows the growing influence of digital and social networks in our lives. In fact, 35 of the top 100 spots were brands in the digital space. The dominance is even more apparent when you look at the top 20 brands. 80% are digital technology and social brands, with Google, Amazon, Apple, Netflix, Facebook and YouTube the loyalty frontrunners. Traditional brands Dunkin’ Donuts, Nike, Ford and Starbucks also placed in the top twenty. Four digital brands made their first

appearance on the list this year: Airbnb (#52), Line (#72), theSkimm (#76) and BuzzFeed (#95). Full list HERE……Dick’s Sporting Goods is bidding for Golfsmith International’s U.S. business. Dick’s joins Worldwide Golf Shops, which operate under Roger Dunn Golf Shops, Van’s Golf Shops and Golfers Warehouse, in the bid for Golfsmith. A U.S. bankruptcy judge is expected to approve a sale before the holiday shopping season…… Google has started a new TV campaign for its Nest product line of smart home devices.

The campaign features a new slogan, We Heart Home, to promote the flagship Nest Thermostat, smoke and carbon monoxide detectors and Nest Cam.....The New York Post is reporting that J. Crew chairman and CEO Mickey Drexler is meeting with McKinsey & Company to hammer out a strategy to turn around the struggling retailer. Changes being considered are restructuring debt, emphasizing active wear over tailored clothing, closing stores and boosting e-commerce. Private equity firms TPG Capital, Leonard Green & Partners and Drexler are owners of J. Crew……Macy’s has partnered with Brookstone, a gadget specialty retailer, to offer uniquely designed gifts at 347 Macy’s stores and macys.com. Brookstone is knownContinued on Page 3

DIGGING INTO THE NFL NIELSEN RATINGS SLIDE

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The Daily News of TV Sales Thursday, October 20, 2016

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NETWORK NEWS FOX is developing an American version of the ITV British hit series, Benidorm. The U.S. version will be called The Big Package and is being considered for a summer run. The half-hour comedy will be about a blue-collar Boston family, on the brink of financial disaster, that takes a trip to Mexico that they can’t afford……A TV version of the movie Equity is being developed at ABC in conjunction with Sony TV’s TriStar Television……NBC is teaming up with Jennifer Lopez on another project—a futuristic procedural drama called C.R.I.S.P.R. Each episode will explore bio-attacks and crimes, including a genetic assassination attempt on the president to the framing of an unborn child for murder. Lopez is currently working on the second season of Shades of Blue and will serve as a judge on the new NBC competition series World of Dance. She’s also working on an unnamed legal drama for CBS…...FOX is developing a new single-camera comedy called Pigeon with Lee Eisenberg and Gene Stupnitsky of The Office. The series will feature Anders Holm in the lead role as a private eye who’s uniquely suited to detective work, but ill-equipped to manage his personal life……Actress and producer Eva Longoria has sold another project to ABC. 940 Saturdays, based on the 2014 book by Harley Rotbart, has been put into development by the network. Longoria and producing partner Ben Spector have two other projects in the works, including a Magnum P.I. reboot at ABC and Big of Me, a comedy project for NBC……Telemundo has acquired the U.S. licensing for three new Brazilian telenovelas by Globo, including the Emmy-nominated Rules of the Game, Ambitious Women and Forever and Ever……Meet the Press with Chuck Todd was the number one Sunday morning public affairs program for the third week in a row this past week. Nielsen ratings have NBC’s MTP the winner in total viewers and in the news demo of 25-54. ABC’s This Week with George Stephanopoulos placed second in the demo and third in overall viewers, while Face the Nation with John Dickerson on CBS was second in total viewers and third in the demo.

TUESDAY RATINGS The new NBC drama This Is Us once again improved on its lead-in and won the night in the 18-49 Nielsen ratings. The series was able to improve on The Voice by two tenths of a point to deliver a 2.6 demo rating. NBC’s 10 PM (ET) drama, Chicago Fire, was off by a tenth of a point from last week with a 1.7 rating. ABC had some success with its new comedy as American Housewife (1.6) was up by a tenth of a point over the veteran comedy, The Middle (1.5). The rest of the night showed a steady decline for ABC as Fresh off The Boat posted a 1.3, The Real O’Neals did a 1.0 and Agents of S.H.I.E.L.D. managed a 0.8 demo rating, a series low. At CBS, NCIS improved over last week by at tenth to a 1.8 and newcomer Bull stayed even with a 1.6, NCIS: New Orleans delivered a 1.2. New Girl and Brooklyn Nine-Nine both did a 0.9 demo rating, while Scream Queens posted a 0.6 for FOX. For The CW, The Flash did a 1.0 and No Tomorrow delivered at 0.3 demo rating.

AVAILS KCLO-TV in Rapid City, SD is looking for an Account Executive. The successful candidate will be an aggressive, self-starter with excellent communication skills, solid presentations skills; the ability to close sales and have a winning attitude. Must be creative and demonstrate enthusiastic sales attitude for “getting the job done”. Emphasis for this position will be new business development for both television and internet sales. Apply online at www.mediageneral.com - Job ID #CLO-000002. EOE/M/F/V/D Background check and drug screen required.

WDTN-TV 2 and WBDT Dayton’s CW is looking for an Account Executive/Marketing Consultant to join a winning team that already exceeds in bringing in new local business to our station. Candidates must have a disciplined work ethic with the drive to prospect, set appointments and present solution based proposals to local businesses, using state of the art resources. We will encourage your creativity and enthusiasm to generate

new business and cross platform revenue. We will pay top commissions for Top Level Talent. Send resumes and references to Billie.Adkins@wdtn.com. EOE. Winter is just around the corner! If you would prefer to be selling where summer never ends, WPBF 25, the Hearst owned ABC Affiliate in sunny West Palm Beach has an opportunity for you! WPBF 25 seeks a sales superstar to join our team. The ideal candidate must have broadcast TV sales experience and possess the drive and ability to thrive on multiple platforms in a fast paced, highly competitive market. Your passion for developing new business will be encouraged and rewarded! CLICK HERE to apply. EOE New Media Digital Project Manager, Raleigh, NC: Capital Broadcasting Company seeks a person to provide digital marketing services such as website design & social media management. This person will guide processes, coordinate digital specialists contributing to campaigns and projects, and directly fulfill certain services. Experience in the field of digital marketing preferred. All candidates must apply online at http://www.capitolbroadcasting.com EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. WAVY-TV10/WVBT Fox 43 in the Norfolk, VA, market seeks a Digital Account Executive. This position will be responsible for aggressively pursuing digital media ad sales with local direct clients and with interactive and traditional advertising agencies. This individual will sell all digital properties including display, mobile, video, social media, SEM, and email marketing. 5+ Years of Sales experience (2+ years of digital sales) is required. APPLY ONLINE and remember to upload a copy of your cover letter and resume. Equal Opportunity Employer.

10/20/2016

A new study estimates that Pokémon Go players took over 100 billion steps in the last three months. Unfortunately not one of them was toward a date.

Seth Meyers

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

SPECTRUM AUCTION ROUND ENDS QUICKLY Wireless broadband companies kept their wallets closed and the forward auction portion of Stage Two incentive auction ended after a single round at $21.5 billion bid. “It looks to us like the quick end was because either one bidder dropped out or one bidder chose to reduce their demand by one block per license area,” said Wells Fargo Securities analyst Marci Ryvicker in a quick note—adding that the rules stated that the forward auction simply ends when bidding activity has stopped for Category 1 blocks in the 40 high-demand markets. The amount of TV spectrum to be cleared comes down with each stage, so we now move from 114MHz to 108MHz for Stage 3, with the FCC expected to announce auction details next week. Ryvicker has long been of the opinion that the auction will succeed at Stage 4, with 84MHz to be cleared at about $30 billion of gross proceeds.

ACCOUNT ACTION Avon has hired Horizon Media to handle its off-line media planning and activation in the U.S. Ad Age reports that private equity firm Cerberus, which invested $435 million as the North American unit of the beauty brand separated from its global parent in March, is increasing the marketing budget. No word on how much.

THIS AND THAT Walmart is launching a new ad supported video-on-demand service called Vudu Movies on Us. The free service will offer high-definition feature films and TV titles with pre-roll and mid-roll advertising…..The Wall Street Journal reports that Snapchat wants to change how it deals with content creators. Rather than share ad revenues from its Discover channels, the WSJ says Snapchat wants to pay upfront for content—and then have total control over monetization. That’s not sitting well with some partners......Fiat Chrysler Automobiles is recalling more than 183,000 2016 and 2017 Jeep Wrangler SUVs in the U.S. because the air bags may not inflate in a crash. Separately, FCA is recalling about 86,000 Ram pickups and chassis cabs and Dodge Charger police cars to fix an alternator problem.

ADVERTISER NEWSContinued from Page 1for items like tech-enabled pens, wine openers, massage tools and other items that make popular holiday gifts. Macy’s recently opened an Apple Store in its Herald Square flagship location in NYC……Bloomberg is reporting that Apple has reassigned or let go “hundreds of members of the car team” indicating that the Apple may have abandoned plans for the much-discussed Apple Car. Apple plans to focus on a self-driving platform, most likely partnering with existing car makers……A new campaign called Let’s Burger has been launched by Red Robin Gourmet Burgers and Brew designed to target millennials and Gen Z consumers. The campaign includes TV and digital video spots, a social media rollout and a branded content deal with The Onion. The move is seen as an effort to hook more young eaters, similar to a recent efforts launched by McDonald’s.

AVAILS WJAC-TV, Johnstown, PA seeks an enthusiastic, highly motivated Sales Account Executive to connect with clients in the State College area and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – we’re looking for hard-working salespeople who want to have FUN at work, make money and help local businesses grow. CLICK HERE for more info or to apply now. EOE.

Bright House Networks, St. Petersburg, FL seeks a Regional Ad Sales Account Executive This person will generate advertising revenue by organizing, building and managing a customer base of Regional businesses and advertising agencies. The Regional Account Executive will develop high levels of competency to position Bright House Networks media products to successfully meet the needs of customers. Candidates must be self-

motivated with a professional attitude. A minimum of two years’ experience in media sales required. CLICK HERE for more details or to apply now. EOE M/F/D/V Bright House Networks, St. Petersburg, FL seeks a Regional Ad Sales Account Executive This person will generate advertising revenue by organizing, building and managing a customer base of Regional businesses and advertising agencies. The Regional Account Executive will develop high levels of competency to position Bright House Networks media products to successfully meet the needs of customers. Candidates must be self-motivated with a professional attitude. A minimum of two years’ experience in media sales required. CLICK HERE for more details or to apply now. EOE M/F/D/V Media General in the Tri-Cities, TN market, (CBS, ABC), seeks a Sales Manager. We’re looking for a

highly motivated, creative thinking, success driven sales manager to oversee all aspects of national sales, and manage a 3-4 person local sales team.

Candidates should have a Bachelor’s level degree and a minimum of 3-5 years of experience in broadcast television or at a rep firm, and a thorough understanding of the national sales process. CLICK HERE for more info or to apply, Look for Job ID: JHL-000328.No calls. EOE M/F/V/D

MORE AVAILS ONLINE @ SPOTSNDOTS.COMPlace a classified, email: ads@spotsndots.com

DONE DEAL Debra Juarez has been named VP, Digital, for WTVJ (NBC) and WSCV (Telemundo) Miami, beginning January 3, 2017. She has been News Director of WMAQ (NBC) Chicago, which is also an NBCUniversal property.

10/20/2016

Julian Assange’s Internet connection was severed. I

wonder if he’s tried restarting his computer. That always

works for me.

Chelsea Handler