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FORD IN ‘GREEN’ DEAL WITH TEQUILA MAKER With gas prices staying low and SUVs and pickups all the rage, the U.S. Environmental Protection Agency (EPA) and other regulators are coming face-to-face with reality and admitting that planned fuel economy limits are beyond the capabilities of the vehicle manufacturers. In fact, the carmakers are making more progress on improving miles per gallon (mpg) and reducing pollution—but the mix of vehicles that consumers are buying makes it pretty much impossible to hit the fleet avereage targets. The EPA said in a draft of a technical report that automakers may only be able to achieve between 50 and 52.6 mpg by a 2025 deadline—not the fleet-wide average of 54.5 mpg specified in a 2012 fuel economy rule adopted by the Obama Administration. Even though automakers may be able to build cars that meet the toughest fuel standards, customers have been buying SUVs and trucks, says the Detroit News in its analysis of the report. So the potential decrease in the target is attributed in part to gas prices that have been lower than anticipated. The proposal mileage rules for 2017 to 2021, which will require automakers to hit a combined average of 41 miles per gallon for their cars and trucks, are set in place under the Corporate Average Fuel Economy (CAFE) rules. The CAFE rules for 2022 to 2025 will not be changed until a mid-term review is completed in 2018, despite the finding that automakers may miss the final fuel efficiency mark. “The government is acknowledging the effect of factors like low gas prices on consumer sales, and the impact of consumer sales on the targets,” said a statement sent to the Detroit News by the Alliance of Automobile Manufacturers. EPA official Janet McCabe said the report “shows that automakers are developing far more technologies to improve fuel economy and reduce greenhouse gas emissions, at similar or lower costs, than we thought possible just a few years ago.” Just how creative the manufacturers have gotten was demonstrated by an announcement yesterday from Ford Motor Company that it is teaming up with Jose Cuervo. No, they won’t be putting tequila bottle holders in vehicle storage bins. Rather, they’re exploring the use of agave plant byproduct to develop moreContinued on Page 3

ADVERTISER NEWS Dealership Financial Profiles from the National Automobile Dealers Association usually lag the end of a month by approximately 45 days, so the numbers through the end of May have just been issued. For the year’s first five months, the average dealership has brought in $21.24 million, 2.5% more than last year. Total gross profit is $2.84 million, up 2.0% while total expenses are $2.35 million, up 4%, creating a net profit before tax of $489,569, which is down 6.4%. Average advertising investments are $214,268,

up 4.5%. The average selling price for a new vehicle is $33,861 while the average used vehicle sold by a dealership is $19,764……Automotive News reports that after three years without any new or redesigned models before the Cascada convertible arrived earlier this year, Buick dealers will now get three more launches in the

next 15 months. A redesigned LaCrosse and a freshened Encore will reach dealers this fall and the next generation Regal will arrive next year as a 2018 model……It may be a short-lived phenomenon, but Nation’s Restaurant News says the current Pokemon Go craze may actually be helping its industry, which has been posting soft numbers recently. NRN adds that some local restaurants have used the game to generate much-needed customer traffic, and says it appears that McDonald’s will become one of the first sponsors of the game……The battle among restaurant chains for breakfast business continues as Chick-fil-A is adding the Egg White Grill, its first new breakfast entrée since 2010. The chain started serving breakfast well before many other current competitors, first opening the daypart in 1986……While most full-price apparel retailers have been struggling, off-price stores have been posting significantly better numbers and now Burlington Stores has issuedContinued on Page 3

EPA LIKELY TO CUT FUEL ECONOMY TARGETS

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NETWORK NEWS NBC, Universal Television Alternative Studios and Jennifer Lopez’s Nuyorican Productions are stepping on to the dance floor with a 10-episode order for World of Dance, a dance competition series where the winner will receive a life-altering grand prize of $1 million. In partnership with global dance brand World of Dance, the series brings the world’s elite dancers together to compete in epic battles. Solo artists will compete against duos and crews in an unlimited range of dance, including hip hop, krumping, popping, locking, tap, ballet, break dancing, ballroom, clogging, stomping and more. Emmy Award-winning choreographers Napoleon and Tabitha D’umo, best known as Nappytabs, will also be on board. No premiere date has been announced, but casting is undereway……The Bachelorette heads to Thailand Monday, July 25, at 8:00 pm on ABC as JoJo narrows her potential partners from three to the two men she will introduce to her family. And the next day, Tuesday, July 26, at 8:00 pm (ET) it’s The Bachelorette: The Men Tell All.

MONDAY RATINGS The Bachelorette on ABC and American Ninja Warrior on NBC battled fiercely on Monday night, as the two networks tied for the Adults 18-49 demo crown, while ABC had the edge in total viewers. Ratings fell off as the two and CBS went into Republican National Convention coverage for the final hour of primetime, with NBC News drawing the biggest audience. According to the Nielsen Fast Nationals ABC had a primetime average of 1.5 18-49 and 3.7 in Households, with an average audience of 5.537 million viewers. NBC was at 1.5 18-49, 3.0 HH and 5.217 million; Telemundo, with the season finale of El Señor de los Cielos, 1.0 18-49, 1.3 HH and 2.374 million; FOX, with So You Think You Can Dance, 0.7 18-49, 1.6 HH and 2.818 million; CBS 0.6 18-49, 2.2 HH and 3.268 million; Univision 0.6 18-49, 1.0 HH and 1.720 million; and The CW 0.2 18-49, 0.5 HH and 0.738 million.

WEEKLY RATINGS For Week #43, July 11-17, ABC was at 1.1 18-49 and 3.1 HH; NBC 1.1 18-49 and 2.9 HH; FOX 0.9 18-49 and 2.1 HH; CBS 0.8 18-49 and 2.9 HH; Univision 0.7 18-49 and 1.0 HH; Telemundo 0.5 18-49 and 0.8 HH; and The CW 0.3 18-49 and 0.6 HH.

ACCOUNT ACTIONS Japanese mobile gaming company GREE International has hired Goodby Silverstein & Partners as it first agency of record. It’s the first gaming account for the Omnicom agency—obviously a hot new sector as others hope to cash in like Niantic’s Pokémon Go……American Century Investments is a global business, but it has found its new agency of record right at home in Kansas City. Meers Advertising will collaborate on the asset management firm’s brand advertising, including client marketing, strategy, creative, channel services, measurement and tracking.

AVAILS WLNE-TV in Providence, RI is seeking a highly motivated Promotion Manager. Candidates must have a proven track record of strong leadership skills, exceptional marketing skills, brand management, and innovative ideas. Promotion Manager will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with Operations Manager, News Director and General Manager in developing brand and marketing strategies for the station, internet properties including web and mobile apps and social

media. Please send resume and cover letter to: cantonio@abc6.com. Equal Opportunity Employer. Account Executive: WPBF 25, Hearst Television’s ABC affiliate in West Palm Beach, Florida is seeking a dynamic individual to be a part of our already successful team. Candidate must have Broadcast TV Sales experience and the ability to thrive in a fast paced, competitive, multi-media environment. We will encourage your creativity and enthusiasm to generate

new business revenue and cross platform sales. Please submit your resume ONLINE. EOE M/F/D/V WAVY-TV10/WVBT Fox 43, Norfolk, VA market seeks a Digital Account Executive. This person is responsible for aggressively pursuing digital media ad sales with local direct clients and with interactive and traditional advertising agencies. Must demonstrate an ability to think creatively, sell strategically, and communicate effectively internally and externally. 5+ years of sales experience, and 2+ years of Digital Marketing sales required. Candidates must APPLY ONLINE; click ‘MORE’, then ‘WORK FOR US’. Be prepared to upload your cover letter/resume. No calls! Equal Opportunity Employer. WISH-TV/WNDY-TV/wishtv.com, Indianapolis seeks an outgoing Account Executive with a self-starter mentality and a history of providing exceptional customer service.

This individual must be able to develop and coach custom solutions for clients across television and digital platforms. Emphasis on new business

development will be key for this individual where high earning potential and flexible work life balance can be met. Must embrace technology and exude a positive attitude at all times. CLICK HERE for more information or to apply now. Search for requisition # 15-00925. EOE/M/F/V/D

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Members of Congress left Washington for a seven-week vacation. Even the

Kardashians are like, ‘From what?’

Jimmy Fallon

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BINGE WATCHING RISING RAPIDLY According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost six in ten (57%) television viewers saying they have regularly watched three or more episodes of the same show in one sitting—whether that be via streaming, DVR, VOD or TV marathons. 14% of the people surveyed say they binge “all or most of the time.” Another 18% binge “more than half the time” and 25% “about half the time.” 41% of regular bingers report that TV shows they have never seen occupy most of their binge viewing time, compared to 35% for “old favorite” programs. Only 22% say that original shows from streaming services take up the majority of their binge hours. Millennials are among the most prolific bingers, with 53% saying that they are regular bingers—binge viewing more than half the time they watch TV. Millennials are more likely than average viewers to say that live TV has become more of a special event for them (16%, index of 152) and that binge viewing makes them feel more connected to the shows they watch (32%, index of 143). Not surprisingly, streaming services are the main conduits for binge viewing; 66% of regular bingers say streaming is the binge viewing option they use most (up from 58% 10 months ago). And of Millennials who binge regularly, 81% binge through streaming services. About one in four (22%) regular bingers say DVRs are their main source of regular binge viewing, and one in five (19%) rely on traditional TV marathons. Asked to think up a new term for their behavior, regular bingers playfully gravitate to the term “extreme viewing”—and overall, 73% of regular bingers report having a positive view of their binge viewing habits. Two out of three (77%) say it is “so fun to binge watch, I have a hard time stopping,” and roughly half (48%) feel that binge viewing keeps them “up to date/in the know.” “Binge viewing used to have negative connotations in viewers’ minds,” said Karen Ramspacher, SVP, Consumer Insights of GfK MRI’s special research on TV viewing. “But as it expands further into the mainstream, people are excited to embrace the behavior.”

DONE DEAL Tim Spengler has joined Simulmedia as President & Chief Revenue Officer. The long-time ad agency executive most recently held senior positions at iHeart Media and FUISZ Video.

EPA LIKELY TO CUT FUEL ECONOMY TARGETSContinued from Page 1sustainable bioplastics. If successful, they could be used for vehicle exterior and interior components, such as wiring harnesses and storage bins. Ford hopes the “green” composite materials could reduce the weight of vehicle parts, which would improve fuel economy. It would also reduce the use of petrochemicals for parts production, also helping the environment.

BASEBALL A BIG DRAW FOR CABLE The Major League Baseball All-Star Game was not the top show on broadcast TV for the week of July 11, but the Home Run Derby the night before led cable networks for the week, getting a 1.9 in adults 18-49 for ESPN. VH1 had a powerful combo with Love & Hip Hop Atlanta and the 2016 Hip Hop Honors, drawing a 1.4 and 1.2 respectively. WWE Raw on USA was right behind, each hour drawing a 1.1 demo rating. Adult Swim’s usual demo powerhouses of Family Guy, American Dad and Bob’s

Burgers accounted for 13 of the top 25 shows in 18-49s. The Home Run Derby was also tops of the week in total viewers, with two O’Reilly Factors on Fox News Channel in the top ten along episodes of Kelly File, America’s Newsroom and The Five. TNT scored top ten finishes with Rizzoli & Isles and Major Crimes, while NBCSN’s Sunday afternoon NASCAR race placed eighth with over 3.3 million viewers.

THIS AND THAT Variety reports that AMC Networks is offering buyout packages to about 200 employees—about 6% of its workforce. The cost-cutting move follows similar buyout programs this year at Discovery Communications and 21st Century Fox……The attorneys general of New York, Massachusetts and Maryland have sued Volkswagen AG in their state courts, accusing the automaker of violating their state pollution laws with its emission test cheating diesel engines. Look for more states to file similar lawsuits......Numerous reports say Roger Ailes is about to exit Fox News over sexual harassment allegations, but there’s no confirmation from 21st Century Fox...... The Wall Street Journal’s latest monthly survey of economists found forecasters making no major changes to their projections for economic growth this year and next. They see the U.S. economy basically shrugging off the U.K. vote to exit the European Union, so they’re making no significant change to their outlook for the U.S. unemployment rate.

ADVERTISER NEWSContinued from Page 1preliminary guidance for its current fiscal quarter that beats the prior estimates. Comps are now expected to rise 4.2-4.5%, beating the previous projection of 2.5-3.5%......The Beverage Buzz survey done by Wells Fargo says that poor weather early in the second quarter hampered growth of most beverages in the c-store channel, with alcoholic beverage growth slightly outpacing non-alcoholic beverages. Growth for craft and imported beers such as Corona and Modelo was ahead of the major domestic beer brands……UnitedHealth Group profit rose mostly from its pharmacy-services business Optum, but the percentage of premiums it pays out in claims rose to 82% largely because of Affordable Care Act plans. The company has already announced plans to withdraw from ACA plans in many markets next year……Johnson & Johnson U.S. pharmaceutical sales rose 13.2% with strong growth shown by some new drugs such as Imbruvica and Xarelto.7/20/2016

A bunch of grapes sold in Japan for over $10,000. In

other words, they’ve opened a Whole Foods in Japan.

Conan O'Brien