THE CHALLENGE OF - iec.ch · incits .isa itu jis mil moduk nace nato nema .sae smacna smpte snv...
Transcript of THE CHALLENGE OF - iec.ch · incits .isa itu jis mil moduk nace nato nema .sae smacna smpte snv...
THE CHALLENGE OF PROTECTING INTELLECTUAL PROPERTY
Nicolas Fleury Director, Marketing,
Communication and Information ISO Central Secretariat
Guilaine Fournet Head of Sales & Business Development IEC Central Office
Under attack… • Customers
• Information anarchists
• Governments • Commercial
piracy • …ourselves !
Significant increase of cases of illegal commercial activities
The ISO/IEC Action Plan
• Communication • Education
• Mandatory watermarking • More flexible
models
Fighting infringements
• Secure evidences • Inform ISO/CS, IEC/CO and members concerned
• Email notice • Send cease
and desist letters • Coordinated
legal action
Next steps • More sharing of information
between ISO, IEC and their members
• Joint or parallel actions for important cases, to be more efficient and limit costs
• Policy documents updated to reinforce protection of copyright