SOCIAL MEDIA @NEN - iec.ch · • @NEN_webcare: customer service - Listen to the conversation -...
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Transcript of SOCIAL MEDIA @NEN - iec.ch · • @NEN_webcare: customer service - Listen to the conversation -...
NEN Publishing
• 40 employees • 6 marketeers for marketing and sales of
Standards and related products
Start Pilot Social Media @NEN
Pilotprojects: • Communications: Blog on SR (ISO 26000) • Standards Development:
LinkedIn & Twitter / event-website • Marketing & Sales: Twitter & Facebook
Marketing & Sales Account on twitter • Alter ego • Personal touch
Goals • Engage, listening, dialogue with customers • Interaction on a personal level • More traffic to our website
Twitter @SvenvanNEN
• Start: september 2010 • Intentional focus group:
Building sector • Broadening to:
SR, healthcare and all other news • Now: 1.360 followers • Time: 2 h/week
Fanpage on facebook
• Start: november 2010 • Low profile messaging • Now 87 fans