THE BTL BUZZ 1

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THE BTL BUZZ

In the Press

A new Leader emergesFrom being voted the top Body shaping Device and taking third in top Aesthetic Companies by Aesthetic everything to Kathy Lee, MD winning best non-invasive body shaping outcome at the Aesthetic Academy industry and organizations alike are recognizing BtL Aesthetics and our solutions!

VIew reCognItIon

the results Are Inthe long awaited “selective non-contact Field radiofrequency extended treatment Protocol: evaluation of safety and efficacy” study is published.

reAD JDD

SELECTIVE NON-CONTACT FIELD RADIOFREQUENCY

EXTENDED TREATMENT PROTOCOL: EVALUATION OF SAFETY AND EFCACY

Amir Moradi MDa and Melanie Palm MDb

aPrivate Practice, Vista, CA bArt of Skin MD, Solana Beach, CA

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CLInICAL InsIghts

Finish what You startedwhile Kybella is promising for dissolving submental fat, patients hoping to rid themselves of “turkey neck” need to address laxity as well.

VIew get LIFteD

In the Press

see For Yourself, BtL Vanquish Me Delivers Maximum Fat reductiongregory Mueller, MD and Chris Bailey display the power of BtL Vanquish Me outcomes to patients utilizing the lastest imaging technologies

see sCAnnIng

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PrACtICe MAnAgeMent

Marketing to the Male MarketAre you tired of attending shows to hear “the males are coming, the males are coming” yet you don’t see an appreciable number of male clients? Learn what others know and how you can begin capitalizing on men today!

show Me the MALes

PrACtICe PeArLs

seizing A “BIg” Market opportunityDifferentiate your practice by thinking and treating big.

reAD go BIg

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THE BTL BUZZ

snAP shots

A Picture says a thousand words!send us your best B&A’s and we will publish them in our future newsletters and ads.

see BtL BUZZ Photos

stAr PArtners

After 4tX

Courtesy of: Yael halaas, MD

Before

these stars Aretwinkling!Babe ruth once said “the way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” Learn why Kevin and holly are invaluable to all.

Meet KeVIn MeYers Meet hoLLY DUVAL Kevin Mayers holly Duval

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MeetIng roUnD UP

stop by and Meet our teamYour practices’ success is of paramount importance to us. stop by and meet our team at any of the below meetings. share what’s working and what’s not. we look forward to seeing you at an upcoming meeting if not sooner.

Meeting Location Date

nFCM hackensack, nJ nov 21-22

Cosmetic surgery Forum Las Vegas, nV Dec 2-5

Cutting edge new York, nY Dec 3-5

Aesthetic Blueprint sunny Isles Beach, FL Jan 9-10

American Acadmy of Cosmetic surgery hollywood, FL Jan 14-16

orlando Derm orlando, FL Jan 15-18

Virgin Derm st. thomas, Virgin Islands Jan 22-24

nC Derm Pinehurst, nC Jan 15-17

Advanced Aesthetics & Cosmetic Dermatology Marina Del rey, CA Jan 29-31

south Beach symposium south Beach, FL Feb 11-14

California society of Facial Plastic surgery squaw Creek, CA Feb 11-14

American Academy of Dermatology washington DC Mar 4-8

sCALe nashville, tn Mar 17-20

AsLMs Boston, MA Mar 30-Apr 3

American society of Aesthetic Plastic surgery Las Vegas, nV Apr 2-7

texas Dermatology houston, tX Apr 15-16

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guilty Pleasures in the Big Apple and soBeFood shouldn’t be just for the body, but the soul as well. gabriel Kreuther and gK Bistronomie are bound to leave an impression and stop your “food” searching.

reAD gABrIeL KreUther’s reVIew reAD gK BIstronoMIe reVIew

the FooDIo

on the net!

Lydia Parker, MD discusses the differences between BtL Vanquish and Coolscupting and the best candidates for each treatment.

wAtCh More

Frank Baron’s office talks about BtL Vanquish Flextreating inner and outer thighs.

wAtCh More

sherrell J. Aston, MD’s patient says “it was like I’d given up bread & sugar for a month“.

wAtCh More

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713-74VANMEBABOOKENUS203

RESULTS

BrAnD BUILDIng wIth BtL

Purchase a BtL Vanquish Me or BtL exilis elite and receive an additional year of warranty until February 14th!either speak to your local BtL Consultant or call (508) 309-7953 ext 1 to refer a friend today!

BtL sPeCIAL oFFer

At the end of the day the business of aesthetics is about making individuals feel more confident. heather, Anne and Leslie, from our recently released BtL Vanquish Me testimonials, express this. to better connect with patients and physicians alike, we developed the “Look Different, Feel Different” campaign. You might have seen the graphic prominently displayed at the AsDs, or in our patient materials. Quite possibly you or your patients may have seen the campaign in the november issue of southwest Airlines Magazine. If you haven’t seen the campaign be sure to contact your local sales representative.

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oUr growIng FAMILY

welcome to the Family!

Melanie Palm, MDArt of Skin

All Smiles With Her New BTL Vanquish ME Radiating Energy and Enthusiasm!

Roy David, MDAdvanced Facial Plastic Surgery

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CLInICAL InsIghts

It’s All About the Neck… and the Fat and the SkinFinancing Patients for Aesthetic Procedureswhen it comes to double chins and big necks, it’s all about the fat – or so patients think. however, equally important to achieving the holy grail of a contoured chin and firm neck is to address both skin laxity and looseness of the platysma muscle.

Fat Firstgiven the complex anatomy of the lower face and neck, surgical lifting procedures performed with anesthesia had been considered the go-to option for patients looking to eliminate a double chin. now, a new kid on the block, Kybella injection therapy, dissolves stubborn submental fat without the knife. Best of all, aesthetic results are expected to be long lasting, if not permanent.

once the fat build-up is gone, many patients whose skin isn’t naturally elastic can end up with wattles of loose skin and “turkey neck.” when this occurs, noninvasive radiofrequency treatment takes center stage. to improve the signs of extra skin tissue that is loose and appears saggy, BtL exilis elite is an ideal solution.

BTL Exilis Elite for Excess SkinAccording to Mary Lupo, MD, LA, the BtL exilis elite is “tremendously beneficial and extremely versatile for use on the face, neck and just about every part of the body you can imagine. I’ve had the device since it was first introduced and the technology only gets better and better,” says one of the country’s leading experts in the field of non-surgical skin rejuvenation.

with its layering advanced cooling, BtL exilis elite offers the dual capability of skin tightening and contouring by delivering energy to the various depths in the tissue. “the key variables are controlled temperature and time that can be adjusted so we can change the cooling during treatment to effect deep tissue all the way up to the superficial layers. this tightens and firms the skin, promotes the growth of new collagen and clarifies shaping without pain and without downtime,” explains Dr. Lupo.

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CLInICAL InsIghts

Finishing Touches: Fillers, Neurotoxins and Cosmeceuticalsto enhance the rejuvenation, Dr. Lupo often adds filler along the jaw line to correct age-related volume loss and provide contour and lift.

the final touch is to treat the loose platysmal bands and horizontal neck creases. here, Dr. Lupo uses a neuromodulator to lift the muscle. “Although the platysma is not technically part of the lower third of the face, its function as a depressor in this area greatly influences the overall aesthetic of the entire face,” Dr. Lupo notes.

For at-home maintenance, triple Firming neck Cream from neostrata is considered an advanced and elegant anti-aging treatment. the potent powerhouse imparts hero ingredients and benefit actives to both lift and firm sagging skin of the neck, help build volume and reduce the appearance of skin discoloration.

Dr. Lupo enthusiastically concludes: “when you skillfully and artfully combine BtL exilis elite with virtually any other cosmetic treatment, like fillers and neurotoxins, we can achieve what I call a face-lift-like effect without surgery, general anesthesia or downtime.”

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PrACtICe PeArLs

we see it in every practice. the increasing demands of daily activities are creating a culture of overweight and obesity. the statistics are startling. More than 2 in 3 U.s. adults are considered to be overweight or obese.1

The Truth Hurtsoverweight and obesity is non-discriminatory. It affects more than 3 in 4 hispanics and blacks, and about 2 in 3 whites are considered overweight or obese.2 And while women more often refer to dieting, Pilates class and skipping dessert, it appears that the men are not mildly serious about watching their waistlines. Almost 3 in 4 men are considered to be overweight or obese.3 on average, dads are 10 pounds heavier, and there are roughly 127.8 million “dad bods” in the U.s.4,5 the numbers are alarming, but also very telling. Fat isn’t going anywhere anytime soon!

Annoyed by Annoying Fatthere are so many patients who work hard to fight the extra pounds, but they still struggle with “problem areas.” And, these problem areas are often far more abundant than an isolated or localized fat bulge. rather, this patient population carries a good amount of excess body mass, despite eating well and generally living a healthy lifestyle. they, too, are looking for a simple solution to reduce fat and improve their shape.

this is not a surprising request. the American society for Dermatologic surgery 2015 Consumer survey found that 88% of respondents were bothered by excess weight on any part of the body.6 In particular, the belly is a real struggle. A survey conducted by Psychology today found that 71% of women and 63% of men said they are most ashamed of their abdomen.7 In addition to health consequences, that stubborn fat can also affect how people look and feel in clothing that may fit other parts of the body, but is just too snug and unflattering around the middle.

Big Is In for the BTL VANQUISH ME

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PrACtICe PeArLs

Shedding the PoundsFor patients looking for an alternate way to eliminate weight around the abdomen, a noninvasive option is the preferred approach. And with demanding work schedules, family commitments and little free time, patients want no pain, no downtime and a worthwhile investment.

In contrast to current options that are designed to target only discrete pockets of fat, BtL Vanquish Me treats the greatest area around the middle.

“It is an exciting time in the world of non-invasive surgery for patients who really want to lose inches and gain shapely body contours without having to worry about pain, discomfort or downtime that comes with so many procedures,” said Dr. Anna Pare. “BtL Vanquish Me is the obvious choice because of the 360 body contouring that it offers, treating not only the love handles and abdomen simultaneously, but also the inner and outer thighs, creating this unique shrink-wrap approach.”

Moreover, patients with a wide-ranging BMI level are potentially excellent candidates for BtL Vanquish Me. Instead of restricting treatment to patients with a BMI level of 30 or below, BtL Vanquish Me expands your potential patient population by more than 30%. In fact, 1/3 of our population falls within the obese category – BMI of 30 or more!

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Body Mass Index8

there are numerous reasons for the popularity and effectives of BtL Vanquish Me. For starters, it has the industry’s largest spot size, covering the abdomen from flank to flank and cumulatively improving circumferential reduction. As mentioned, patient selection is not dictated by BMI level. Additionally,

• It restores patient confidence with efficacious treatments that deliver visible results in as little as two weeks, with smooth and even contours and no lines of demarcation

• recovery is a snap with no pain and no downtime, yielding higher patient satisfaction, retention and conversion rates• It is cost-effective without consumables

“Investing in BtL Vanquish Me for my practice was the right choice, especially given the range of patients I’m able to treat,” said [insert expert MD name]. “I’ve spoken with other physicians who have also found that recruiting and treating one new eligible patient each month quickly covered a lease payment on BtL Vanquish Me – and then some.”

non-invasive technology continues to change and improve. If you invest in your practice and your patients, ultimately, they will invest in you.• Free parking during appointments• Branded skin care products every three months• Monthly facials• Calls and texts with the doctor via private phone number• house calls to surrounding area• After-hours and weekend scheduling• guaranteed next-day appointments

If you are looking for enriched patient-doctor relationships and an enhanced level of services, a concierge setup couldbe a win-win for you and your patients.

PrACtICe MAnAgeMent

BMI of Adults Age 20 and Older9

BMI Classification18.5 to 24.9 normal weight

25 to 29.9 overweight

30 + obesity

40 + extreme obesity

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1. national Institute of Diabetes and Digestive and Kidney Diseases. nIDDK web site. Available at http://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx. Last accessed november 5, 2015.2. national Institute of Diabetes and Digestive and Kidney Diseases. nIDDK web site. Available at http://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx. Last accessed november 5, 2015.3. national Institute of Diabetes and Digestive and Kidney Diseases. nIDDK web site. Available at http://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx. Last accessed november 5, 2015.4. national Institute of Diabetes and Digestive and Kidney Diseases. nIDDK web site. Available at http://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx. Last accessed november 5, 2015.5. the new York times online. the Upshot. Available at: http://www.nytimes.com/2015/05/21/upshot/the-dad-bod-quantified.html?_r=2. Last accessed: november 5, 2015.6. American society for Dermatologic surgery. AsDs survey Press release. AsDs web site. Available at https://www.asds.net/_Media.aspx?id=8894. Last accessed on november 5, 2015.7. Psychology today online. “survey says: Body Image Poll results.”Available at https://www.psychologytoday.com/articles/199702/survey-says-body-image-poll-results. Last accessed on november 5, 2015.8. stanford.edu web site. Body Mass Index Fact sheet. Available at http://med.stanford.edu/nutrition/sharedImages/bmi/bmiFulltext.html. Last accessed on november 6, 20159. national Institute of Diabetes and Digestive and Kidney Diseases. nIDDK web site. BMI Index Chart. Available at http://www.niddk.nih.gov/health-information/health-statistics/Pages/overweight-obesity-statistics.aspx. Last accessed november 6, 2015.

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As we all know, men and women are inherently different in so many ways. And their approach to undergoing cosmetic procedures is no exception.

generally speaking, women love to learn about the latest and greatest aesthetic treatments to tighten and shape their bodies – virtually from head to toe. similarly, women are not shy about seeking consultations for anti-aging procedures and taking advantage of the vast array of no-downtime, noninvasive solutions available today.

Men, on the other hand, might want to look better but often lack the motivation or know-how on where to begin when it comes to getting a little rejuvenation work done. It also doesn’t help that men are less likely to discuss cosmetic options with their friends as women freely do!

so, how do you reach the elusive male cosmetic patient? what can be done to convince them that their “dad bod” isn’t really as desirable as some news reports would like them to believe? And how can you educate them about the benefits of BtL Vanquish Maximum energy (Me) to help reduce fat from a bulging waistline? A good way to start is to use the gender differences to your advantage by devising a strategy that allows you to flex a little marketing muscle to entice men to your practice.

From Flab to Fab: BTL Vanquish ME Can Be Man’s Best FriendAccording to statistics compiled by the nIh’s national Institute of Diabetes and Digestive and Kidney Diseases (nIDDK), almost 3 in 4 men are considered to be overweight or obese. Many men tend to carry their excess weight around their waistline, which can be very resistant to diet and regular exercise.

PrACtICe MAnAgeMent

Amp Up the Office Testosterone When Marketing to Men

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Furthermore, sad but true is the fact that, fat accumulates more with age – making it even harder for middle aged men to trim unwanted bulges around the midsection. research also shows that, on average, dads are 10 pounds heavier than their childless counterparts, carrying an extra two inches on their waist.

with BtL Vanquish Me, you have the perfect noninvasive, discrete solution for men fighting the battle-of-the-bulge. Coupled with the BtL exilis elite technology for skin tightening after BtL Vanquish Me treatment, you can deliver the ideal one-two punch to create a tight, sculpted midsection that male patients crave.

“In our practice, men are surprised to learn that the BtL Vanquish Me offers a noninvasive option to whittle excess fat that accumulates around the waist and that the result can be accomplished in one to two treatment sessions,” said Dr. grace Liu, an aesthetic dermatologist based in newport Beach, CA. “Unlike surgical options that involve healing and recovery time, which most men want to avoid for many reasons, the radiofrequency technology employed by BtL Vanquish Me does not come into direct contact with the body. Instead, the device simply hovers over the treatment area to deliver concentrated energy to the unwanted fat – providing maximum safety, no serious discomfort, no downtime, and impressive, noticeable improvements.”

Getting Men in the Door, Coming Back for Moresince cosmetic procedures will not be top of mind with most men, there are a number of ways you can reach out to this patient population to introduce your practice and aesthetic offerings. Chances are once you’ve made the connection with the right group of potential male patients, you’ll have loyal patients for life – especially with art and science of numerous aesthetic approaches to deliver subtle but visible results that discerning men will appreciate. Here are some marketing ideas to get you started:

• Appeal to Their Better Halves without even looking at your patient database, you can probably name scores of female clientele who are eager to try the latest aesthetic procedures to improve their appearance. Chances are, these women have a male spouse or significant other who could benefit from BtL Vanquish Me to reduce excess belly fat.

what better way to reach these men then through the women who already know and trust you! this form of word-of-mouth advertising will really hit home. You can elevate and reinforce the conversation with a special “couples” or “VIP gifting” promotion around the holidays, Valentine’s Day or an anniversary event.

PrACtICe MAnAgeMent

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• Create a Male-Friendly Marketing Piece If you currently produce a newsletter to update patients on your services, consider doing a “for men only” issue focusing on male friendly technologies like the BtL Vanquish Me. If you have a male patient who is willing to share his success story and before and after photos, all the better! Men (and women) love seeing how regular guys like themselves can transform their midsection without surgery.

• Host a Men’s Night Open House Many men might feel a bit intimidated being the only male in your waiting room. to take the pressure off, why not create an event catered specifically to them. An open house “for men only” or a “Male Monday Madness” event provides a welcoming atmosphere where men won’t feel embarrassed discussing their aesthetic and aging concerns You could also tie in your open house to a sporting event or activity. Use this event to showcase your capabilities and understanding of the particular needs of the male patient. to kick things up a notch, consider a fun giveaway like a raffle for concert tickets or a high-tech device like a Fitbit or iPad mini.

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the American society of Plastic surgeons recently announced that male facial plastic surgery procedures rose 2 percent, with the most notable fact that male

facelift procedures increased 14 percent within one year’s time.

the American society for Derm surgery (AsDs) 2015 Consumer

survey on Cosmetic Dermatologic Procedures found that 88%

of respondents are bothered by excess weight on any part

of their body.

the AsAPs 2014 Consumer national Databank reported

a 42% year-over-year increase in non-invasive fat reduction

treatments

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snAP shots

After 4tX

After 4tX

After 4tX

After 4tX

After 4tX

After 4tX

Before

Before

Before

Before

Before

Before

BtL Vanquish Me treatment BtL Vanquish Me treatment

BtL Vanquish Me treatment BtL Vanquish Me treatment

BtL Vanquish Me treatment BtL exilis elite treatment

Frank Agullo, MD set

Yael Halaas, MD set Michael Sarti, MD set

West Point Medica Center, set Centre de Sante Corps et Ame, set

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You’re in Good Hands With Kevin

stAr PArtner

What do you love about the aesthetic industry?I’ve worked in this industry for the past 20 years, and I love the relationships I’ve established with my customers throughout that time. I believe in creating a long-term partnership with each of my customers and providing them the tools and knowledge to be successful over the years.

the benefit that we have is that Monarch represents the leading manufacturers in the industry, and we offer the best support, before, during and after the sale of each piece of equipment. Monarch is always there, whether customers need training, support, marketing assistance, or even staffing. our motto is “A Partnership for success” and we always give the advice and guidance that has our customer’s best interests at heart.

Why did you sign on with BTL?Believe it or not, I first I turned down the opportunity. At the time, it was hard for me to believe that BtL exilis elite would actually deliver on its promises. But with some diligence, I called several respected physicians in the industry that were currently using the device, and they convinced me that it was a great product and that I needed to get involved.

Who: Kevin MeyersWhat: sales representative for BtL AestheticsWhere: orange County, CaliforniaWhen: since 2009

Babe ruth once said “the way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” Learn why Kevin and holly are invaluable to all.

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THE BTL BUZZ

stAr PArtner

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What separates BTL from competitors, in your opinion?It’s really a great company that is always looking out for the best interests of its customer base…more than other manufacturers in the industry. It’s nice to have a company like that behind me.

How do you create value for your practices?I believe strongly in continued training. If customers are not well-trained, they won’t get the best results. I also have an MBA in marketing, and I believe strongly in the importance of good marketing. At the end of the day, our customers have to make money, so we do a lot of consulting with customers and give them advice to achieve their goals.

For example, I tell my customers that it’s critical to train their front office staff as well as their providers. receptionists as well as front office staff members are the most important people in the office when it comes to converting prospects to customers. If the person who answers the phone can’t answer questions about procedures, callers won’t book

appointments. I did a study of patient calls, and I found that aesthetic office staff members are usually on the phone for 5 minutes with each prospect. If they can’t come across strong in that 5-minute window, the prospect will be lost.

What are your thoughts about the current body shaping market?Body shaping is the next big wave in the industry. even though the marketplace has gotten crowded, only a few products really work, in terms of results and investment for physicians. with all these underwhelming devices, we are continually informing clients on the important factors that they need to focus on when evaluating devices. Cost of ownership is most important.

If you research the history of the aesthetic market, you will see that no product with consumable costs has ever lowered that cost over time. It has always risen! this is directly related to these manufacturers needing to maintain revenue streams to survive and as their capital equipment sales begin to slow, they raise their consumable costs and reduce expenses (all benefits that

they once promoted) to keep their income coming. once you buy a device, you are handcuffed to whatever consumables that come with that device, regardless of how the cost changes over time.

Why do you think it is important to work with a leading company in the aesthetic industry?It is all about relationships! If I sell a device to my customer and the manufacturer of that device does not stand behind it or is no longer supporting that device, my relationship with my customer is damaged. I have to offer good products, with manufacturers who stand behind them and will be around for many years to come, because Monarch and myself will be here for years to come.

What do you enjoy doing in your spare time?I love to play golf, and fortunately, where I live, I can do it all year long. But unfortunately, due to work and family demands, I don’t get to play that much. I also love to travel and I’ve been all over the world. europe, specifically Italy, is one of my favorite places to visit.

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You’re in Good Hands With Holly

stAr PArtner

What is the nature of your job at BTL?I’m a service technician, so my job is to help our customers when they have questions or issues with their BtL devices. I primarily take service calls and troubleshoot issues over the phone. If we are unable to resolve the issue, I ship loaner devices to practices and repair their devices when they arrive at our office for service.

I’ve got a knack for fixing mechanical devices, so I was able to learn how to troubleshoot and repair BtL devices rather quickly. I’ve had a lot of practice fixing my own things when I break them!

What would you like BTL’s customers to know about you?I love my job. It probably seems like this would be a difficult role – because I only hear from customers when something goes wrong – but BtL has wonderful customers, and I love being able to help them.when something goes wrong with an aesthetic device, it can be very stressful on a practice. Yet our customers are very patient people, and when I solve problems for them, it’s a great feeling. I’ll often take calls at night or on weekends because I would prefer to fix things right on the spot, sooner rather than later, minimizing any downtime.

How is teamwork part of your job?our field reps and I often work together to fix issues. sometimes I’ll receive a call from one of our field reps who is onsite and needs help troubleshooting a device. this type of teamwork really works well and helps keep our customers up and running.

How do you like working in the aesthetic industry?It is so different from any other industry I’ve worked in. I always thought this industry was all about Botox and fashion shows, but in reality, it’s about physical healing, wellness, and helping people be totally happy with how they look and feel. that changes people’s lives, and it’s great to be a part of that.

What do you do for fun?I love to travel to Maine – I have family there, and I love the outdoors, especially hiking and running. My favorite place in Maine is Jackman. It’s a very small town; in fact, it’s the last town before the Canadian border, with incredible mountains overlooking lakes and rivers. there’s no cell phone service or wIFI, so it’s the perfect place to unplug and unwind.

Who: holly DuvalWhat: BtL Aesthetics service technicianWhere: Boston, MA officeWhen: since February, 2015

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Gabriel Kreuther’s ReviewAcclaimed as Manhattan’s most beautiful new restaurant and proof that fine dining is not dead, gABrIeL KeUther is the “it” place of the moment. with the opening of his eponymous restaurant, chef gK brings his Alsatian roots to 42nd street across from Bryant Park and is serving up food that has the City buzzing.

earning his expert culinary ranking at the Modern for 10 years, gabriel Keuther imports many of his former genius and touches to the new place, including the pastry chef, a four-course $98 fixed prix format, an impressive wine cellar, and of course, his recipes.

According to a recent review in the new York times, the cooking and dishes here make an irresistible case for the power of classical european techniques, notably French german and swiss disciplines, not to mention “all the blade-flicking and stock-skimming tricks that Mr. Kreuther swings around so easily.”

Dishes come out of the kitchen in a flowing succession of different flavors, sizes and designs. From the amuse bouche, a trio of mini-appetizers and a variety of breads and spreads to the savories, soups, fish and meat entrees, it just gets better and better. For those who enjoy the odd indulgence of duck and goose liver, the foie gras options - a terrine, poached or layered between squab breasts and tied up with cabbage leaves – are a must have. If you can pass up the extraordinary and elegant cheese tray, leave ample room for the refined sweet course. rumor has it that every dessert on the menu is so delicious you’ll be tempted to order another to take home. Make your reservation early and bon appetite!

In a City That Loves a Legend, There‘s Only Room For One!

the FooDIo

GARBRIEL KREUTHER41 w. 42nd street,

new York, nY 10036212-257-5826

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THE BTL BUZZ

GK Bistronomie Reviewonce a quiet neighborhood amid warehouses and commercial storage buildings, the warehouse District in Miami is now a hip and trendy arts hub. Best of all, it’s just a hop, skip and jump north from south Beach and downtown along Biscayne Boulevard.

the latest restaurant to appear on the bustling food scene is gK Bistronomie. the Peruvian eatery is run by chef/partner rafael Perez, who has owned four restaurants in ecuador including one named by relais & Chateaux as one of the top 300 restaurants in the world. By all accounts, his timing couldn’t be better as globally inspired Peruvian cuisine is on fire among foodies across the U.s.

According to an eater Miami review, the menu boasts plenty of traditional “artfully plated” Peruvian dishes like ceviches and tiraditos, along with heartier main dishes like the classic rib eye steak. As for libations, it is sticking with the Peruvian theme serving up handcraft Pisco infusions, featuring sours and Chicanos that are simply exquisite. Chef Perez offers fantastic healthy food and incredibly delicious dishes like the crab and avocado app, addictive potatoes and candy thick crème brulee for those not so into the fitness vibe.

the décor of the space blends in well with its artsy neighborhood. white pine tables, indoor-outdoor bars made of black granite and iron, and high ceiling walls are adorned with various works of art, hand-selected by Perez himself.If you are game for a voyage that fuses imaginative food, exotic drinks and an artsy ambiance, reserve a table at gKB and you won’t be disappointed.

Restaurant Recommendations

the FooDIo

GK BISTRONOMIE218 northwest 25th street,

Miami, Florida 33127786-477-5151

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