The buzz about the social media buzz - Viral Factory
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Transcript of The buzz about the social media buzz - Viral Factory
Seeding and Tracking
What is Seeding?
Seeding is…
The marketing technique that places content online with the aim of facilitating its spread on social platforms and feed conversations
around the content which leads directly or indirectly to conversations about a brand or product.
The online environment
Super Connectors
Connectors
Connected
How seeding engages the online environment
Super Connectors
Connectors
Connected
Audi
ence
Tim
e
The aim of seeding is…CONNECT PEOPLE
Seeding is good for…
Spread content across the web
Enable viral mechanic
Generate conversations about the content, the brand and the product
Raise positive awareness
Seeding isn’t good for…
Direct influence on client’s sales
Drive traffic to corporate websites
Seeding Kpi’s
Seeding KPI’s
• Views Count (Game Plays, Microsite visits)
• Geo Tracking
• Qualitative Feedback over all platforms • Coverage, including Facebook shares and Tweets
• Search Engines searches
Video Sharing Platform VS Bespoke Video Player
Video Sharing Platform VS Bespoke Video Player
Video Sharing Platform
AdvantagesEnables viral spreadTriggers spontaneous re-seeding
DisadvantagesLess precise metrics
Video Sharing Platform VS Bespoke Video Player
Bespoke Video Player
AdvantagesMore measurableMore precise metricsSuitable for media planning
DisadvantagesNot suitable for authentic seeding Doesn’t enable viral spread