The buzz about the social media buzz - Viral Factory

14

description

 

Transcript of The buzz about the social media buzz - Viral Factory

Page 1: The buzz about the social media buzz - Viral Factory
Page 2: The buzz about the social media buzz - Viral Factory

Seeding and Tracking

Page 3: The buzz about the social media buzz - Viral Factory

What is Seeding?

Page 4: The buzz about the social media buzz - Viral Factory

Seeding is…

The marketing technique that places content online with the aim of facilitating its spread on social platforms and feed conversations

around the content which leads directly or indirectly to conversations about a brand or product.

Page 5: The buzz about the social media buzz - Viral Factory

The online environment

Super Connectors

Connectors

Connected

Page 6: The buzz about the social media buzz - Viral Factory

How seeding engages the online environment

Super Connectors

Connectors

Connected

Audi

ence

Tim

e

Page 7: The buzz about the social media buzz - Viral Factory

The aim of seeding is…CONNECT PEOPLE

Page 8: The buzz about the social media buzz - Viral Factory

Seeding is good for…

Spread content across the web

Enable viral mechanic

Generate conversations about the content, the brand and the product

Raise positive awareness

Page 9: The buzz about the social media buzz - Viral Factory

Seeding isn’t good for…

Direct influence on client’s sales

Drive traffic to corporate websites

Page 10: The buzz about the social media buzz - Viral Factory

Seeding Kpi’s

Page 11: The buzz about the social media buzz - Viral Factory

Seeding KPI’s

• Views Count (Game Plays, Microsite visits)

• Geo Tracking

• Qualitative Feedback over all platforms • Coverage, including Facebook shares and Tweets

• Search Engines searches

Page 12: The buzz about the social media buzz - Viral Factory

Video Sharing Platform VS Bespoke Video Player

Page 13: The buzz about the social media buzz - Viral Factory

Video Sharing Platform VS Bespoke Video Player

Video Sharing Platform

AdvantagesEnables viral spreadTriggers spontaneous re-seeding

DisadvantagesLess precise metrics

Page 14: The buzz about the social media buzz - Viral Factory

Video Sharing Platform VS Bespoke Video Player

Bespoke Video Player

AdvantagesMore measurableMore precise metricsSuitable for media planning

DisadvantagesNot suitable for authentic seeding Doesn’t enable viral spread