The AzA Gazette - kmsgtv.com · The AzA Gazette The Azteca America ... TIN TAN SILVIA PINAL...

Fundación AztecaAmerica TakesAction AgainstAlcohol ImpairedDriving

Alcohol Impaired Driving is a seri-ous issue that affects our HispanicCommunity.

Cultural and language barriers canoften exacerbate the problemeven further. Some relevant statis-tics from government and non-government organizations are asfollows:

• Alcohol-related motor vehiclecrashes kill someone every 31 min-utes and injure someone non-fatally every two minutes (NHTSA2005).

cont. p. 8

Dear AzA Friend:We have some exciting news toshare with you this month in ourAzA Gazette. On the programmingside, Azteca America is featuringclassic Mexican movies with itsTaquilla de Oro series; we continuewith strong success from our BoxeoAzteca boxing series; the 2006Clausura season of the MexicanSoccer League remains strong; andthe momentum of La Academia USAappears unstoppable. Our Gran Finalwill be here on Feb. 26. Don’t missthese great event featuring our topcontestants.

Special congratulations go out toJosé Luis Guasch and his stellar newsteam for their relaunch this month ofNoticiero Azteca America. We have

always taken great pride in ournewscasts and feel that being closerto the community with production inLos Angeles and reporters through-out the country will give an addededge and ability to further serveHispanics (see page 7).

On our social responsibility front,Fundación Azteca America hasdesigned and produced a new publicservice announcement (PSA) cam-paign to create awareness aboutAlcohol Impaired Driving. Every yearthousands die in alcohol-related acci-dents: alcohol-related motor vehiclecrashes kill someone every 31 min-utes and injure someone non-fatallyevery two minutes.

We take our responsibility as abroadcaster very seriously, and weare proud to be the only trulyHispanic television network. Thesewere key reasons to createFundación Azteca America, a non-profit dedicated to inform, educateand empower the Hispanic commu-nity. We know that a foundation anda broadcaster make a powerful com-bination to benefit our Hispaniccommunity.

Thank you for your interest inAzteca America,Luis J. Echarte • Chairman

1w w w . a z t e c a a m e r i c a . c o m

The AzA GazetteThe Azteca America Monthly Newslet ter for Cl ients , Friends and Associates

Station Spotlight: Salt Lake CityProgramming HighlightsPachuca Remains Undefeated; AzA Teams Lead All GroupsMid-Week Soccer Breaks Weekly Top 25Our Talent Noticiero Azteca America Debuts With LA ProductionNames & Faces: Fernando del Solar Fundacion Azteca AmericaAzA Coverage / Contacts

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F e b r u a r y 2 0 0 6 • N u m b e r 3 9 • Ye a r 4

• Mexican Soccer Triumphs in San José p. 5Events &Features

http://www.aztecaamerica.com/corporate

w w w . a z t e c a a m e r i c a . c o m

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

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StationSpotlight:Salt Lake CityKSVN Channel 66 /Comcast 98

Alex CollantesOwner and VP of AztecaBroadcasting Corp.

It could be the vast Hispanic mediaexperience that Alex has, or maybeit’s the one-two punch of operatingfour Spanish language stationsalongside Azteca America.However, what’s certain is thatKSVN, which was formerly aUnivision affiliate, is beatingUnivision hands down in Salt LakeCity and is the number one Hispanicstation in town during strong rat-ings periods.

Alex arrived in California at age 14from Guadalajara. After studying at

UCLA, it was straight to the mediabusiness: first, as a reporter forUnivision precursor SIN for threeyears, and then as a radio reporterwith KWKW in Los Angeles for fouryears. Later, he worked as the LAcorrespondent for a print publica-tion in Tijuana. With the media pro-duction summed up, he later wentto work in sales in Univision, all withthe eyes of owning his own stationone day.

“I learned all of their moves,” saysAlex, who adds that his broadcastsignal in terms of reach and clarity issuperior to Univision’s high-powerstation in Salt Lake City.

Although the Hispanic populationof the great Salt Lake City area,which includes Provo, Ogden andSalt Lake City, is now around300,000, Alex still faces limited pro-motional budgets. So his promo-tional strategy, aside from cross pro-motion with his radio stations, islargely based on grass roots effortscentered on local concerts, both bigand small.

“We try to have our Toyota Priuswith an Azteca America logo parkedoutside of every Hispanic event inSalt Lake City,” said Alex. Where heregularly has three to four peopledistributing T-shirts and bumperstickers.

“If your budget is limited, you haveto look for creative ways to pro-mote,” he added.

In terms of content, he says AztecaAmerica has it all, novelas (especiallysimple, rural based-ones for the audi-ence in Utah); Ventaneando, Soccer,La Academia USA and top news.

“Azteca America is the only net-work that goes beyond simply read-ing the top stories of the days andreally gives in-depth coverage,” saidAlex, adding that he is seeing a verypositive trend with the relaunchednews production based in LosAngeles. He especially likes thecombination of top national newscombined with the Hechos broad-casts with Javier Alatorre fromMexico.

*KSVN’s Comcast cable position willbe moved to channel 98 as of Feb.17, which will put it directly along-side Telemundo’s channel 97.

* In thousands

Station DataMarket Salt Lake CityCall Letters KSVNChannel 66

General Market

Market Rank 36Population 2004* 2,501Households* 734% Cable TV Penetration 2004 44.0%Retail Sales (Million US$) 30,119% of Hispanic Origin 9.7%

Hispanic Market Info.

Hispanic TV HH Market Rank 33Hispanic TV HH Market Coverage 0.6%Hispanic TV HH Market * 62Hispanic P2 + Coverage 0.6%Hispanic P2 + * 234

http://www.aztecaamerica.com/corporate/

3



ProgrammingHighlights

La Academia USAGears Up for Feb. 26Final Concert Competition continues to heat upas La Academia USA prepares itsGran Final.

The concert will be held on Feb. 26in Mexico City.

At the time of publishing, still in therunning were Jazmin, from Salt LakeCity; Nohelia, from Miami; Afid,Houston; Gustavo, Santa Ana, CA;Frankie, Dubuque, IA; Mariana, ElPaso; and Yoshigei, South Gate, CA.

Jazmin Nohelia Afid

Gustavo Frankie MarianaYoshigei

La Academia USAOutpaces Objetivo

Fama

Ratings performance of LaAcademia USA continues strong,despite the onslaught of competi-tion from Univision with Bailandopor un Sueño and Telefutura withObjetivo Fama.

The average viewership for the first12 concerts has been over 500,000people ages 2 or older. This is over40% higher than La Academia 4taGeneración was at concert 12.

Comparing Concert 1 of LaAcademia to Concert 1 of ObjetivoFama, La Academia USA beat outthe competition by 6% whencomparing audiences ages 2 orolder, and a whopping 79% high-er when comparing the coveted18-49 demographic.


4



Taquilla de OroPresents the Best in

Classic Mexican Movies

Our Mexican movie series Taquillade Oro features the best in Mexicancomedy, action and drama.

Throughout the month of February,a renown Mexican actor or actress

is being featured during a given dayof the week throughout themonth.

Mondays feature Tin Tan; TuesdaysSilvia Pinal; Wednesdays “Resor-tes;” Thursdays Luis Aguilar; andFridays the Soler Brothers. Thecomplete schedule for February isas follows:

Special features of the wrestlingsuperstar Blue Demon will also beaired on Saturdays depending onavailability according to the soccerschedule.

Mid-Week SoccerBreaks Weekly Top 25

Our Feb. 2 transmission of theSinaloa Dorados vs. América camein at number 23 of the top 25Hispanic primetime programs ofthe first week of February.

The transmission attracted 658,000viewers ages two or older, and568,000 viewers between the agesof 18 and 49. As for more targeteddemographics, the game attracted394,000 men, ages 19 to 49.

Other strong games for the sameweek included Cruz Azul vs Tolucaand Veracruz vs. Jaguares, whichattracted 426,000 and 422,000viewers two or older, respectively.

At the time publishing, AztecaAmerica’s teams were in first placeof each of the three league groupsand had four of the top eight teamsof the league (see p. 5).

DATE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

TIN TAN SILVIA PINAL RESORTES LUIS AGUILAR DOMINGO SOLER

Feb. 6-10 El Niño Perdido El Cuerpazo El Andariego Las Interesadas Las Coronelasdel Delito

Feb.13-17 El Hijo Morir de Pie Dicen que La Calavera El Gran Desobediente Soy Comunista Negra Mentiroso

Feb. 20-24 Simbad el Por Ellas Nieto del Zorro El Correo del Norte Mi MadrecitaMareado Aunque Mal

Paguen

Feb. 27- March 3 El Ceniciento El Hombre El Rey El Jinete Mis Hijosque Me Gusta de México Sin Cabeza


5



Pachuca RemainsUndefeated; AzATeams Lead AllGroups

As of Week 5, the Tecos gave upthe league leadership following a0-5 goliza against Pachuca. Tecosslipped to second place overall,with 12 points, while the undefeat-ed Pachuca squad is on top with 13points.

Nevertheless, Tecos remain in firstplace of Group One. Chiapas’Jaguares are in turn leading GroupThree with 10 points following awin against Cruz Azul. Team coachLuis Fernando Tena is lookingstrong as the Chiapas squad sealedits second straight victory.

The Cruz Azul loss puts it at thirdplace of Group Three, although it isonly three points from the leader.

Following the weak record of threelosses and a tie, Monarcas Moreliaappointed Darío Franco as headcoach. Franco’s debut was a tieagainst Atlas in Guadalajara.

Santos tied against América in itsstadium, with coach BenjamínGalindo hoping his team will begina strong comeback. América hasbeen held to a single victory in itsfirst five starts of the season.

Following a loss against Pumas,Veracruz’s Tiburones Rojos isreplacing its head coach. Veracruzhas no points to date for the cur-rent season and is in serious dan-ger of falling to the minor leaguesif it does not turn things aroundsoon.

Mexican SoccerTriumphs in SanJosé

Spartan Stadium was full of excitedfans on Jan. 15, as over 26,000people turned out for the Copa ElMexicano exhibition game betweenClub América and Atlas ofGuadalajara.

Fans arrived early with hopes ofmeeting their favorite stars such asCuauhtémoc Blanco or Claudio“Piojo” López from América andRafael “Chiquis” García or Emma-nuel Villa from Atlas.

As a warm-up to the América-Atlasmatch, it was Azteca AmericaKTNC-TV 42 viewers against LaPreciosa radio listeners. Radio per-sonalities such as Alex “El Genio”Lucas took the field. And unfortu-nately for our network, La Preciosacame out on top.

The featured game was intensebeing one of the last exhibitionmatches prior to the opening of theClausura 2006 Season. The finalscore was a 1-1 tie.

At the end of the gameCuauhtémoc Blanco was presenteda special MVP award.

Special thanks to KTNC-TV 42, LaPreciosa for their support in thisevent.


6



Our TalentHÉCTOR BONILLA

Graduated from the INBA’s NationalTheatre School. Héctor Bonilla is anactor that has covered all the gen-res, besides creating a followerleague known as La liga de laimprovisación; it consisted in de-monstrating that with one wordyou can create a story acted andrepresented in a good way (1990).

Because of his commitment withhis job and his versatility in all thegenres we can remember him inthe plays: El diluvio que viene(1978-81), El vestidor, Mi vida es mivida, Barnum, Madame Butterfly,Equus, Arte and recently La sombradel poder.

Besides Ernesto Gómez Cruz andPedro Armendáriz (father), the onlyactor that received in several occa-sions the Ariel for best actor inmovies like Serpientes y escaleras,La leyenda de la máscara, Luces dela noche, Crónica de un desayunoand of course, Rojo amanecer, inwhich he debuted as the producerand was awarded with elevenArieles, as well as many interna-tional awards in San Sebastián,España, Cuba and Colombia.

Its impossible to forget his perform-ance in novelas like: Viviana, La

Pasión de Isabella, La Gloria y elinfierno.

In TV Azteca he has participated innovelas like Señora, La vida en elespejo, Tío Alberto in which heplayed the main part and Amores.We also could enjoy his perform-ance in Agua y aceite, with ChristianBach and Humberto Zurita.

At the moment we can enjoy hisgreat experience as an actor in thenovela Machos, in which he playsÁngel Mercader.

ILIANA FOX

Born in Mexico City, Iliana Fox stud-ied acting under Carlos Fernándezand later enrolled in Azteca’s in-house drama school CEFAC.

Her first novela was Señora, fol-lowed by Tres veces Sofía, andMarea Brava. Her first leading rolewas in the novela Ellas.

Other roles have been in CuandoSeas Mía, one of the most success-ful novelas in Azteca history, andthe single-episode dramatic seriesLo que Callamos las Mujeres Shealso played the role of Ana Camilain the highly-acclaimed Mirada deMujer, el regreso.

She currently plays FernandaGarrida in the novela Machos.

PLUTARCO HAZA

He studied in NET (Nucleus of the-atre studies), in Foro de Rivera andin Casa del Teatro.

His theatre career started with theplay Así que pasen cinco años byFederico García Lorca, Morir, dormir,soñar, playing Macbeth, ¡Ahmachos!, Muerte Súbita, Llegué yno me esperabas and El Cartero.

His television career started with: SiDios me quita la vida, and Bizbirijea children show in which he playedHost the detective.

The succesful novela Mirada deMujer in TV Azteca gave him aninternational showing; later we sawhim playing, a tormented painter inCasa del naranjo, Románticaobsesión and finally Todo por amor.

His strong presence, the undeniableversatility and his charming allowshim to swing among goodness andevil, sweetness and horror.

We also saw him in El país de lasmujeres playing Bruno, and shortlyafter that in Mirada de Mujer, elregreso.

Machos, is the novela in which wecan enjoy his performance.


7



Names & FacesFernando del Solar

The stellar host of La Academia USAwas born in Argentina and studiedacting at the Conservatorio Nacio-nal de Arte Dramático.

He has played roles in novelas suchas Perla and Mirada de Mujer, elRegreso. However, he is best knownat Azteca as an outstanding pro-gram host. His first work as a hostwas with Insomnia along with Ana

la Salvia. However, he is most recog-nized for his stellar work as a host ofSexos en Guerra, with IngridCoronado, with whom he currentlyshares the morning variety showVenga la Alegría.

His appointment to La AcademiaUSA came as a surprise followingthe exit of Alan Tacher in lateDecember. Nevertheless, he hasrisen to the occasion and brought afresh and funny image to our suc-cessful reality show as we movetoward the Gran Final on Feb. 26.

Noticiero AztecaAmerica DebutsWith LAProduction

José Martín Sámano is back asanchor of our network newscastalongside Nancy Agosto andJaqueline in a revamped format asour news production moves fromMexico City to Los Angeles.

News director is Óscar Salcedo,with 12 years of experience inAzteca news in Mexico; under theguise of José Luis Guasch, with over30 years of experience at Televisa.

Boasting a state-of-the art fully dig-ital studio, the newscasts will fea-ture a special segment of legaladvice for immigrants, as well aslive link-ups with Azteca in MexicoCity. The nightly newscast featuresa live interview segment withArmando Guzmán from Washington.

Other features include a dailyviewer survey, with the results pre-

sented in the nightly news pro-gram; live sports updates fromMexico City with David Faitelson;and an opinion section with notededitorialists Jorge Gestoso andErick Guerrero.

Also included in the newscast aredaily regional and world newsroundups, as well special investiga-tive reports and live on-the-groundreports from our network of corre-spondents and reporters.

The evening transmission is week-days at 6:30PM/5:30 CST; with thenightly transmission at 11PM/10CST.


8



FUNDACIÓN AZTECA AMERICA

cont from p. 1

• During 2004, 16,694 peopledied in alcohol-related motor vehi-cle crashes, representing 39% ofall traffic-related deaths (NHTSA2005).

• In 2004, about 1.4 million driverswere arrested for driving under theinfluence of alcohol or narcotics(Department of Justice).

• More than two-thirds of childpassengers ages 14 and youngerwho died in alcohol-related crash-es during 1997-2002 were ridingwith a drinking driver (Shults2004).

• Male drivers involved in fatalmotor vehicle crashes are almosttwice as likely as female drivers tobe intoxicated (NHTSA 2004).

• For all levels of blood alcoholconcentration, the risk of beinginvolved in a crash is greater foryoung people than for older peo-ple (Zador 2000).

• Young men ages 18 to 20 (underthe legal drinking age) reporteddriving while impaired almost asfrequently as men ages 21 to 34(Liu 1997).

• Of the 2,136 traffic fatalitiesamong children ages 0 to 14 yearsin 2003, 21% involved alcohol(NHTSA 2004).

Fundación Azteca America (FAzA),committed to the well being of theHispanic Community, has pro-duced a dramatic PSA campaignaddressing this important socialproblem. FAzA aims to educate

and inform Hispanics about theseriousness of alcohol impaireddriving. Important communityleaders will address our audiencewith strong messages designed tocombat this problem in comingmonths as part of this program.

The spots are short but dramaticdepicting the dire consequences ofDrinking and Driving, soon in yourAzteca America screen.

Fundación Azteca America Takes Action AgainstAlcohol Impaired Driving


http://www.fundacionaztecaamerica.org/

10



Contacts:Executives: Luis J. EcharteChairman(212) 207-8839011(5255) 1720-5777

Adrian SteckelPresident and CEO(212) 207-8839011(5255) 1720-9189

Sales: Carlos de la Garza(212) [email protected]

Operations:Jorge Jaidar(212) [email protected]

Distribution and Affiliate Relations:Luis M. Cortés(212) 207-8839011(5255) [email protected]

For further contacts see our website

A Grupo Salinas Company www.gruposalinas.com

About TV AztecaTV Azteca, listed on the MexicanBolsa and Spain’s Latibex, is thesecond largest producer ofSpanish-language programming inthe world, and one of two nation-wide broadcasters in Mexico.

Today TV Azteca broadcasts fournetworks: the family-driven Azteca13, with 278 signals in Mexico; theyouth-focused Azteca 7, with 270signals in Mexico; AztecaInternational for 13 countries inCentral and South America; andAzteca America the fastest grow-ing network in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

Editorial Committee

Héctor RomeroDaniel McCoshLinda GarcidueñasElena ArceoLuis M. Cortés Juan Pablo ÁlvarezFernanda OstosEdith PavónDavid Mejía

The Fastest Growing Hispanic Network in the U.S.

San Francisco-SacramentoKTNC Channel 42

5.1%

Santa BarbaraKBDF Channel 32

0.4%

Palm SpringsKYAV Channel 19

0.4%

Monterey-SalinasKMCE Channel 43

0.6%

BakersfieldKPMC Channel 42

0.6%

Fresno-VisaliaKMSG Channel 55

1.9%

Yakima-Pascoe-RichlandKAZW Channel 9 & 27

0.4%

Los AngelesKAZA Channel 54

16.3%

Las VegasKHDF Channel 19

0.9%

San DiegoKZDF Channel 41

2.0%

PhoenixKPDF Channel 41

2.5%

TucsonKUDF Channel 14

1.0%

AlbuquerqueKQDF Channel 25

2.1%

San AntonioKTDF Channel 18

3.3%

WichitaKSMI Channel 51

0.3%

Oklahoma CityKOHC Channel 38

0.3%

RenoKAZR Channel 46

0.3%

BoiseKCBB Channel 51

0.2%

McAllenK64FM Channel 64

0.4%

Salt Lake CityKSVN Channel 66

0.6%

CharlestonWTBD Channel 22

0.04%

ChattanoogaWDGA Channel 43

0.1%

ChicagoWOCK Channel 13

3.95%

DenverKCIN Channel 27

1.7%

OmahaKAZO Channel 57

0.14%New York

WNYN Channel 3911.3%

Hartford - New Haven, CTWHCT Canal 38

0.7%

Coverage:77%

* Note: KTNC-TV 42 covers the SanFrancisco and Sacramento DMA´sSource: Nielsen Universe Estimates, 2003,Hispanic households.

AustinKADF Channel 20

1.1%

HoustonKAZH Channel 57

4.1%

DallasKODF Channel 26

3.3%

VictoriaKBGS Channel 51

0.1%

Corpus ChristiKYDF Channel 64

1.0%

OrlandoW21AU Channel 21

1.2%

MiamiWPMF Channel 38

5.7%

West Palm BeachWWHB Channel 48

0.6%

Ft. MyersWTPH Channel 14

0.4%

TampaWXAX Channel 26

1.2%


http://www.gruposalinas.com

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