The AzA Gazette · AzA Gazette The Azteca America Newsletter 2 Station Spotlight: Chicago WOCK...

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Alta Invests in Una Vez Más A warm welcome goes out to Alta Communications as they recently invested in Una Vez Más, our largest affilate group in terms of number of stations with 12 markets on the air. Alta is one of the leading private equity firms in the country that specializes in communications. Una Vez Más expects to add at least ten new stations to it current foot- print during 2006. Congratulations and thanks go out to Una Vez Más and Alta Communications!! Comcast To Carry National Signal For the first time in history, Comcast viewers outside of our affiliate network will have the pos- sibility of receiving stellar Azteca America programming. cont. p 2 Happy New Year!! It’s hard to believe, but 2006 is here. And we look forward to a bright year at Azteca America. As Chairman of our young net- work, I will be dedicating much of my effort this year to continue our distribution drive and the develop- ment of our affiliates along with Luis Mariano Cortés, as we contin- ue to expand our network. We also plan for Fundación Azteca America to begin spreading its educational messages and programs through- out our Hispanic communities, and to work closely with our affiliate group to make sure these messages reach our local communities at every level. Our President and CEO Adrian Steckel has been working very closely with our operational team in recent weeks on some very interest- ing changes for the year, which will be announced shortly. As our distri- bution network becomes more consolidated everyday, our pro- gramming and promotional efforts become increasingly important. Among other things, expect a very much expanded La Academia USA concert tour this year and exciting new exclusive programming. In this issue of our Gazette, we give you a brief recap of the national agreement recently signed with Comcast; the investment into our affiliate group Una Vez Más by Alta Communications, a leading media investment firm; a profile of our budding talent from Amor en Custodia, Andrés Palacios and Paola Núñez; and a brief glimpse at our secretarial team, whom many of you I am certain recognize by voice but have yet to meet in person. Enjoy, Luis J. Echarte • Chairman 1 www.aztecaamerica.com The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates Station Spotlight: Chicago Programming Highlights Mexican Soccer Our Talent Boxeo Azteca America Mexican League Soccer Comes to San Jose Names & Faces: Wendy Waag & Hashim Benedet Sales Update AzA Coverage / Contacts C ONTENT 2 3 3 4 5 5 6 7 9 December 2005 / January 2006 • Number 38 • Year 4 • First Juguetón Toy Drive in Los Angeles p. 6 • KMSG and Aztek Cellular in Fresno Team Up for Juguetón Donation p. 6 Events & Features

Transcript of The AzA Gazette · AzA Gazette The Azteca America Newsletter 2 Station Spotlight: Chicago WOCK...

Page 1: The AzA Gazette ·  AzA Gazette The Azteca America Newsletter 2 Station Spotlight: Chicago WOCK Channel 13 Antonio Torres VP of TVC Broadcasting Juan Montenegro

Alta Invests in Una Vez MásA warm welcome goes out to AltaCommunications as they recentlyinvested in Una Vez Más, ourlargest affilate group in terms ofnumber of stations with 12 marketson the air. Alta is one of the leadingprivate equity firms in the countrythat specializes in communications.

Una Vez Más expects to add at leastten new stations to it current foot-print during 2006.

Congratulations and thanks go outto Una Vez Más and AltaCommunications!!

Comcast To CarryNational SignalFor the first time in history,Comcast viewers outside of ouraffiliate network will have the pos-sibility of receiving stellar AztecaAmerica programming. cont. p 2

Happy New Year!!It’s hard to believe, but 2006 ishere. And we look forward to abright year at Azteca America.

As Chairman of our young net-work, I will be dedicating much ofmy effort this year to continue ourdistribution drive and the develop-ment of our affiliates along withLuis Mariano Cortés, as we contin-ue to expand our network. We alsoplan for Fundación Azteca Americato begin spreading its educationalmessages and programs through-out our Hispanic communities, andto work closely with our affiliate

group to make sure these messagesreach our local communities atevery level.

Our President and CEO AdrianSteckel has been working veryclosely with our operational team inrecent weeks on some very interest-ing changes for the year, which willbe announced shortly. As our distri-bution network becomes moreconsolidated everyday, our pro-gramming and promotional effortsbecome increasingly important.Among other things, expect a verymuch expanded La Academia USAconcert tour this year and excitingnew exclusive programming.

In this issue of our Gazette, we giveyou a brief recap of the nationalagreement recently signed withComcast; the investment into ouraffiliate group Una Vez Más by AltaCommunications, a leading mediainvestment firm; a profile of ourbudding talent from Amor enCustodia, Andrés Palacios and PaolaNúñez; and a brief glimpse at oursecretarial team, whom many of youI am certain recognize by voice buthave yet to meet in person.

Enjoy,Luis J. Echarte • Chairman

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The AzA GazetteThe Azteca America Monthly Newslet ter for Cl ients , Friends and Associates

Station Spotlight: ChicagoProgramming HighlightsMexican SoccerOur Talent Boxeo Azteca AmericaMexican League Soccer Comes to San JoseNames & Faces: Wendy Waag & Hashim BenedetSales UpdateAzA Coverage / Contacts

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D e c e m b e r 2 0 0 5 / J a n u a r y 2 0 0 6 • N u m b e r 3 8 • Ye a r 4

• First Juguetón Toy Drive in Los Angeles p. 6• KMSG and Aztek Cellular in Fresno Team Up

for Juguetón Donation p. 6

Events &Features

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StationSpotlight:ChicagoWOCK Channel 13

Antonio TorresVP of TVC BroadcastingJuan MontenegroGeneral Sales ManagerWOCK 13

TVC is starting to harness the enor-mous Hispanic, and specificallyMexican potential, of Chicago withits WOCK channel 13.

The station, which is operated alongwith TVC’s other properties in NewYork and Miami, is also carried onChannel 13 by DirecTV and is theanchor Hispanic station ofComcast’s basic digital tier.

Thanks in part to a strong marketingpush in recent months, cumulativeratings at the station were up over55% for November sweeps com-pared to a year earlier, and up 24%from the strong cumes of May.

“We’re tracking well in Chicago,”said Antonio. Top soccer matchesand La Academia concerts inChicago have outpaced bothTelefutura and Telemundo.

Next month TVC plans to launch astrong outdoor campaign inChicago that will include over 100billboards. This is added to theongoing intensive print media cam-paign that includes weekly ads intop Hispanic publications like Hoy,La Raza, Teleguía and El Imparcial.

“We’re covering every majorHispanic print media outlet intown,” added Antonio.

The print push began in conjunctionwith the La Academia casting inChicago, where Adán, from Joliet,Illinois and Frankie, the Puerto Ricanborn resident of Iowa were discovered.

For 2006, expect to see evenstronger community involvementwith strong participation at top localevents and fairs.

“With 77% of the Hispanic popula-tion of Mexican descent, viewershere know our brand and they seekit out,” concluded Antonio.

For WOCK sales information, pleasecontact General Sales Manager JuanMontenegro at: [email protected] or (312) 944-0544.

* In thousands

Station DataMarket ChicagoCall Letters WOCKChannel 13

General Market

Market Rank 3Population 2004* 9,496Households* 3,429% Cable TV Penetration 2004 71.0%Retail Sales (Million US$) 119,508% of Hispanic Origin 19.9%

Hispanic Market Info.

Hispanic TV HH Market Rank 5Hispanic TV HH Market Coverage 4.0%Hispanic TV HH Market * 433Hispanic P2 + Coverage 4.3%Hispanic P2 + * 1,615

cont. p 1

This is all thanks to an agreementannounced in mid-December thatgives local Comcast operatorsaccess to our national programmingfeed.

“We are excited about the signifi-cant carriage opportunities withComcast, and expanding the net-work’s reach in the U.S. Hispaniccommunity,” said Luis J. Echarte,Chairman of Azteca America

“The agreement is geared towardfurther boosting Azteca America’scoverage, while providing advertis-ers with sought after demograph-ics from new viewers.”

The benefits of the agreementwere echoed by Comcast, “AztecaAmerica offers unique content thatis very popular with viewers, andwe’re looking forward to workingwith them to offer this excitingservice to a wider audience,” saidDavid Jensen, Vice President ofInternational Programming forComcast. “This agreement under-scores our commitment to offeringcustomers more choice, controland value.”

Azteca America is also currentlyavailable through Comcast’s ONDEMAND En Español video-on-demand service, which makessome programming available toviewers anytime they wish towatch.

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ProgrammingHighlights

Texas Leads WithExpelled Students in La

Academia USA

In the East vs. West vs. Central racewithin La Academia USA, it’s theEast, with Miami that held strongthrough concert 8.

First to leave was Fatimat, fromHouston, then Bianca, from Dallas;followed by Carlos from Santa Anaand Alejandro, from Sacramento.

Then the first contestant fromMiami, Gabriel; followed by a heart-felt disappointment for many, theexit of Michael, from San Antonio.

Still in the race are two contestantsfrom Miami: Catalina and Nohelia.

But California still has Diana, fromChula Vista; Gustavo, from SantaAna, and Yoshigei, from South

Gate, who are added to other WestCoast participants Ivan, fromPhoenix; Jasmín, from Salt LakeCity; and Heloisa, from Seattle.

The remaining Texas contingent wasAfid, from Houston; and Marianafrom El Paso. Other Central statecontestants include Frankie, fromIowa; and Adan from Illinois.

Don’t miss La Academia USA, withSunday concerts at 7 pm / 6 pm CST,with weekday updates on Detrás dela Academia (4 pm/ 3 pm CST ) andCamino a la Fama (8 pm/ 7 pm CST).

Mexican SoccerUpdate

The Diablos Rojos of Toluca are thechampions of the 2005 MexicanLeague Soccer Opening Tourna-ment, thanks to a 6-3 overalladvantage against rival Rayados ofMonterrey.

Toluca Head Coach AmericoGallego captured the league title inhis first season with the team, whilethe Monterrey team lost a finalmatch in its home stadium for thesecond time, its prior championshipmatch being against the UNAMPumas.

The Diablos Rojos have obtainedfour titles since the short tourna-ments have been played and arethe reigning short-tournamentchampion, followed by Pachucawith three titles.

The teams with the most number ofoverall championships are: Guada-lajara and America with 10, CruzAzul and now Toluca with eight andPumas and Leon with five.

In other news, Cruz Azul has a newhead coach, Isaac Mizrahi, and hasbegun pre-season training follow-ing the team’s dismal post-seasonshowing in the Opening Season.Another head coach change hasbeen the appointment of Sergio

Bueno at Monarcas Morelia.Meanwhile, Benjamín Galindoarrives at Santos Laguna, andAlfredo Tena is the new Veracruzhead coach.

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Our TalentSERGIO KLAINER

Born in Buenos Aires, Sergio Kleinergot his first break in 1961 with theactress María Teresa Montoya in asuccessful season at the AvenidaTheatre in Buenos Aires, followedby a Latin America tour that fin-ished in 1962 and his Mexico debutin Los Padres Terribles.

With over 50 plays in his repetoire,some of his most memorable per-formances have been El Gesticu-lador, El Luto Embellece a Electraand Don Quijote También Murió delCorazón. He has also successfullydirected Si Todos los Hombres delMundo and Viva la Vida. His mostrecent theatre performance was inthe play Confesiones de una GüeraOxigenada.

Of his cinema roles, he first filmwas Fernando y Liz (1969), fol-lowed by Mictlan, which was exhib-ited at the Cannes Film Festival. Hehas also played important roles inLa Generala (1970) and Las Reglasdel Juego (1970), among manyother movie appearances.

He has participated in the telenove-las Lucía Sombra, Los Caudillos,Alcanzar una Estrella, Muchachitasand Alondra.

He began at Azteca with the novelaLa Casa del Naranjo (1998), fol-lowed by Catalina y Sebastián(1999), Golpe Bajo (2000), El AmorNo Es Como lo Pintan (2001) andLa Hija del Jardinero (2003).

He also has participated in theseries Lo Que Callamos las Mujeresand La Vida Es Una Canción.

He currently plays the part ofSantiago in Amor en Custodiaalongside Margarita Gralia andSergio Basáñez.

PAOLA NÚÑEZ

This talented actress got her start atAzteca’s in-house acting schoolCEFAC. In addition to several shortfilms, she has acted on stage in LaEnfermedad y la Juventud, LasPrincesas y sus Príncipes and ElGraduado.

Her television credits include: LoQue Callamos las Mujeres, Vivir Así,Cara a Cara and Sin Permiso de tusPadres as well as the telenovelasComo en el Cine, Lo Que Es elAmor, Súbete a mi Moto,Enamórate and Mirada de Mujer,el Regreso, with the role of Diana.

She was featured in Las Juanas asJuana Maricela, and recently com-pleted a very successful nationaltour in Mexico of the play ElGraduado.

She currently plays the role ofBarbara in the novela, Amor enCustodia alongside MargaritaGralia, Sergio Basáñez and AndrésPalacios.

ANDRÉS PALACIOS

Born in Chile, Andrés Palacios stud-ied at Azteca’s in-house actingschool CEFAC. His televisionappearances include the novelas ElAmor No Es Como lo Pintan,Háblame de Amor, El País de lasMujeres, La Duda and Belinda.

His most recent performance wasin the novela Las Juanas, where heplayed Álvaro Matamoros. He hasparticipated in the series El Poderdel Amor, Historias de Ellos, ParaEllas, Cara a Cara, Vivir Así, La VidaEs una Canción and Lo QueCallamos las Mujeres.

He currently plays the role ofPacheco in the successful novelaAmor en Custodia.

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Boxeo AztecaAmerica

In one of the first major interna-tional events held in Cancun sincethe devastating Wilma hurricane,Azteca America presents fourchampionship fights as part ofBoxeo Azteca series on Jan. 28.

Jorge “El Travieso” Arce faces offagainst José “Carita” López for theWBC World Flyweight Champion-ship; the Russian Champion facesoff against the US Champion forthe first-ever WBC-Muaythai WorldChampionship; Jackie Nava will beputting on the gloves against KelsieJeffries for the WBC World Superbantam Women’s title and RudayLópez faces Oscar Pinto for theWBC Youth World ChampionshipFeatherweight title. Julio CésarChávez Jr. will also be fighting inthis star-studded event.

Special invited guests include JulioCésar Chávez, Jorge “El Travieso”Arce, Muhammad Ali, Laila Ali,Oscar de la Hoya, Sugar RayLeonard, Mike Tyson and Tommy“The Hitman” Hearns.

In other upcoming fights, on Jan. 14we will feature Jorge Solís, eighth-ranked WBC featherweight fighter(28 wins and 2 draws) fromGuadalajara. The fight will be broad-cast from Tacoma, Washington.

On Feb. 11, we feature Jorge PáezJr. The young fighter, still under 20,is undefeated with a 4-0-0 record,all knockouts. Jorge, the son of thefamed Jorge “Maromero” Páez,will be fighting in his hometown ofMexicali in what promises to bepure boxing excitement.

Don’t miss the best in Latino boxingwith Boxeo Azteca!!!

Mexican LeagueSoccer Comes toSan Jose

Sunday, January 15 is the date foran epic match of America vs. Atlasat the Spartan Stadium, brought toyou by KTNC, Marquez BrothersEntertainment and La Preciosa 92.3FM.

Kickoff time is 3 pm and tickets aremoving fast, so don’t miss this clas-sic rivalry.

For more information, contact JuanPablo Álvarez.

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Names & FacesWendy Waag and Hashim BenedetExecutive Assistants

Distinctive tones of “Azteca Ame-rica” address callers to our offices.

But who are the talented womenbehind these voices?

Wendy Waag has been working forour Chairman, Luis J. Echarte, foralmost ten years, serving him sincehis days at Grupo Elektra and also asCFO of TV Azteca before beingnamed CEO and now, Chairman ofAzteca America. Wendy has fourchildren, Erick, Jacqueline, Yuval,and Joel and she enjoys going toconcerts and plays.

Hashim Benedet arrived at AztecaAmerica in February of 2003 andher efficiency allows her to assistmore than one executive at thesame time. She has a son, Carlitos,who is nine years old. She lovesmusic and enjoys reading.

Wendy and Hashim agree that thebest part of working at Azteca

America is meeting new peopleand expanding professional rela-tionships. The cultural balancebetween the US and Mexico is notalways the easiest, but the learn-ing along the way is enriching.

Best wishes to Wendy andHashim!!

First JuguetónToy Drive in LosAngeles

Juguetón organizer and A QuienCorresponda director Jorge Garral-da was present at our flagship sta-tion KAZA in Los Angeles for thefirst annual Juguetón of this city.

About 20,000 toys were distrib-uted to needy kids and non-profitgroups in a ceremony that wasinaugurated by Los Angeles MayorAntonio Villarraigosa and NetworkOperations Director and KAZA-54General Manager Jorge Jaidar.

“I’m very pleased with the workthat Azteca is doing and hope thatthis is the first of many Juguetóntoys drives in the future,” saidMayor Villarraigosa.

A special program was jointly pro-duced by the KAZA news team andthe A Quien Corresponda produc-tion staff that was aired on Jan. 6.

KMSG and AztekCellular in FresnoTeam Up forJuguetónDonation

For the third consecutive year,Aztek Cellular, led by AnamiriaMadrigal, has journeyed to MexicoCity to make a donation to theJuguetón toy drive, which is nowin its tenth year in Mexico.

Anamiria contributed $10,000that was raised from three con-certs held for the cause in Fresnoin conjunction with KMSG.Clients expressed a wish for themoney to be earmarked for thestate of Michoacán and Anamiriawas on hand at an orphanage inthe town of Tlalpujahua de Rayónhelping with the distribution.

The Juguetón exceeded its ambi-tious goal of distributing 10 mil-lion toys on Three Kings’ Day, thetraditional gift giving holiday forchildren in Mexico, and looks for-ward to building on this successnext year.

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A z A G a z e t t e • S a l e s U p d a t eT h e A z t e c a A m e r i c a N e w s l e t t e r

CONTACTSCarlos de la Garza González

President MKT & Sales AzA

(212) 207 8535 ext. 23

[email protected]

Mishelle Velez Esquivel

Marketing AzA

(212) 207 8535 ext. 28

[email protected]

ADVERTISING OPPORTUNITIES

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Contacts:Executives: Luis J. EcharteChairman(212) 207-8839011(5255) 1720-5777

Adrian SteckelPresident and CEO(212) 207-8839011(5255) 1720-9189

Sales: Carlos de la Garza(212) [email protected]

Operations:Jorge Jaidar(212) [email protected]

Distribution and Affiliate Relations:Luis M. Cortés(212) 207-8839011(5255) [email protected]

For further contacts see our website

A Grupo Salinas Company www.gruposalinas.com

About TV AztecaTV Azteca, listed on the MexicanBolsa and Spain’s Latibex, is thesecond largest producer ofSpanish-language programming inthe world, and one of two nation-wide broadcasters in Mexico.

Today TV Azteca broadcasts fournetworks: the family-driven Azteca13, with 278 signals in Mexico; theyouth-focused Azteca 7, with 270signals in Mexico; AztecaInternational for 13 countries inCentral and South America; andAzteca America the fastest grow-ing network in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

Editorial Committee

Héctor RomeroDaniel McCoshLinda GarcidueñasElena ArceoLuis M. Cortés Juan Pablo ÁlvarezFernanda OstosEdith Pavón

The Fastest Growing Hispanic Network in the U.S.

San Francisco-SacramentoKTNC Channel 42

5.1%

Santa BarbaraKBDF Channel 32

0.4%

Palm SpringsKYAV Channel 19

0.4%

Monterey-SalinasKMCE Channel 43

0.6%

BakersfieldKPMC Channel 42

0.6%

Fresno-VisaliaKMSG Channel 55

1.9%

Yakima-Pascoe-RichlandKAZW Channel 9 & 27

0.4%

Los AngelesKAZA Channel 54

16.3%

Las VegasKHDF Channel 19

0.9%

San DiegoKZDF Channel 41

2.0%

PhoenixKPDF Channel 41

2.5%

TucsonKUDF Channel 14

1.0%

AlbuquerqueKQDF Channel 25

2.1%

San AntonioKTDF Channel 18

3.3%

WichitaKSMI Channel 51

0.3%

Oklahoma CityKOHC Channel 38

0.3%

RenoKAZR Channel 46

0.3%

BoiseKCBB Channel 51

0.2%

McAllenK64FM Channel 64

0.4%

Salt Lake CityKSVN Channel 66

0.6%

CharlestonWTBD Channel 22

0.04%

ChattanoogaWDGA Channel 43

0.1%

ChicagoWOCK Channel 13

3.95%

DenverKCIN Channel 27

1.7%

OmahaKAZO Channel 57

0.14%New York

WNYN Channel 3911.3%

Hartford - New Haven, CTWHCT Canal 38

0.7%

Coverage:77%

* Note: KTNC-TV 42 covers the SanFrancisco and Sacramento DMA´sSource: Nielsen Universe Estimates, 2003,Hispanic households.

AustinKADF Channel 20

1.1%

HoustonKAZH Channel 57

4.1%

DallasKODF Channel 26

3.3%

VictoriaKBGS Channel 51

0.1%

Corpus ChristiKYDF Channel 64

1.0%

OrlandoW21AU Channel 21

1.2%

MiamiWPMF Channel 38

5.7%

West Palm BeachWWHB Channel 48

0.6%

Ft. MyersWTPH Channel 14

0.4%

TampaWXAX Channel 26

1.2%