Promotion BehindLa AcademiaThere’s no doubt that LaAcademia is a great product.However, promotion has been keyin fueling the fire.

First of all, thanks go out to affili-ates that worked in conjunctionwith local radio stations for acombined total of almost 100phone-in interviews with expelledstudents for the three months ofLa Academia. We also generatedabout 20 press releases duringthe 18 weeks of La Academia, aswell as countless phone inter-views with print media.

For the final concert, we had rep-resentatives from El Nuevo Heraldof the Miami Herald and LaOpinion of Los Angeles, as well asrepresentatives from El Latinofrom San Diego, Super Estrellafrom San Diego, Notimex and TVNotas, in addition to a very exten-sive group of journalists fromMexico.

cont. p. 5

Dear FriendsAfter over three months of excite-ment, La Academia, our thrillingmusical reality show, held its finalconcert on July 3.

Although reality shows are definite-ly in fashion these days, what setsLa Academia apart is values. In anage when many television compa-nies are being as explicit as the FCCmay allow (and even more so), andformats are often based on howmuch people can be humiliatedand still smile, it’s refreshing to seehow La Academia is about effort,learning and achieving goals; values

that grandparents, parents andchildren can share.

There’s no doubt that La Academiais complete entertainment, as our 1million-plus audience for the finalconcert illustrated. However, it’s notabout ratings at any cost.

Azteca America and FundaciónAzteca America, its non-profitorganization, also launched thismonth a miniseries called “Ni UnaVez Más” that portrays howdomestic violence destroys one ofour most important values: thefamily. With this kind of program-ming we show that entertainmentwith a message can be a very pow-erful combination.

Apart from exciting coverage of ourLa Academia final concert, anddetails on our first simultaneousnovela launch “Amor en Custo-dia,” this issue profiles our affiliateTVC in Miami, who is holding aregional Upfront this month. Wealso have an update on the comingsoccer season and a profile of twoof our US Hispanic La Academiafinalists: Edgar and Yuridia.

Please enjoy,Luis J. Echarte President and CEO

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The AzA GazetteThe Azteca America Monthly Newslet ter for Cl ients , Friends and Associates

Station Spotlight: MiamiSimultaneous Launch of Amor en Custodia on Both Sides of the BorderKAZA’s Hechos 54 Newcast Beats Out Telemundo’s Local Newscast in LASoccer Season Just Around the CornerNi Una Vez Más Miniseries Focuses on Domestic ViolenceNames & Faces: Yuridia & EdgarFundación AztecaSales UpdateAzA Coverage / ContactsC

ON

TE

NT

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J u l y 2 0 0 5 • N u m b e r 3 3 • Ye a r 3

• Promotion Winners Live it Up in Monterrey p.3• Final Concert Beats Out Anything from Telemundo or

Telefutura in P18-49 for the Week p.5

Events &Features

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StationSpotlight:MiamiWPMF Channel 38

José Ramón Grau -President & CEO TVCGustavo Cubas

Vice-President TVC

With its distribution footprint 99%complete, TVC is entering theupcoming season with a rejuvenat-ed spirit.

In the last twelve months TVC hassigned carriage agreements withComcast, Adelphia and AtlanticBroadband (all on basic tier sys-tems), which are added to DirecTVand Dish Latino’s network signal, as

well as a strong over-the-air signalwith WPMF.

“There is a hunger for quality pro-gramming like what Azteca Americaoffers,” said José Ramón. “Thequality transcends any boundariesof origin.”

While its July 14 Upfront marks itsformal presentation to the localadvertising community, it also sig-nals the start of an aggressive mar-keting campaign.

Using a multipronged attack, the tar-gets will be full-sized billboards, radio,print media (especially with El NuevoHerald and El Diario de las Americas),

and cross promotion within existingcable carriers.

“The community likes our pro-gramming, and there’s certainly aneed for a new option here inMiami,” said Gustavo.

With local programming on holduntil the results of its current mar-keting push are in, Gustavo says heexpects a strong turnout for theJuly 14 Upfront. And clients willsoon have concrete results sinceTVC is currently in talks withNielsen for ratings coverage, whichJosé Ramón expects to be “verysoon.”

Best of luck TVC!!!

Congratulations go out to TVC for their regional Upfront that will be held

in Miami on July 14. Joining the TVC will be COO Jorge Jaidar and our newsteam of Gaby Alcalá, José Martín Sámano and Edgar

Galicia.

This presentation builds on a regional Upfront held by Una Vez Mas following our network Upfront.

For more information on the Miami event, contact: Gustavo Cubas at 305 994 1700

or e-mail: gcubas@tvctv.com* In thousands

Station DataMarket MiamiCall Letters WPMFChannels 38

General Market

Market Rank 17Population 2004* 4,147Households* 1,511% Cable TV Penetration 2004 75.0%Retail Sales (Million US$) 56,023% of Hispanic Origin 41.0%

Hispanic Market Info.

Hispanic TV HH Market Rank 3Hispanic TV HH Market Coverage 5.5%Hispanic TV HH Market * 603Hispanic P2 + Coverage 4.6%Hispanic P2 + * 1,137

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PromotionWinners Live itUp in MonterreyA total of 20 people flew in fromFresno, San Francisco, Las Vegasand Phoenix to cash in on promo-tional contests to see the final LaAcademia concert.

Winners began arriving on Friday,July 1, when Stephanie Aguilar,marketing director for Fresno’sKMSG arrived with eight people.Then on Saturday, Ernesto Del-gado, from Una Vez Mas, arrivedwith a group of seven from LasVegas and Phoenix. They wereaccompanied by two winners fromSan Francisco’s KTNC.

Congratulations go out to all ofthese affiliates for organizing suc-cessful La Academia promotions.We would also like to thank ourradio partners for La AcademiaCuarta Generación: Radiolobo andRadio Tekila in Fresno; RadioRomántica in San José; Oye in LosAngeles, La Mera Mera in Houstonand KBNO in Denver.

We look forward to building onthis success for the next genera-tion of La Academia.

SimultaneousLaunch of Amoren CustodiaNovela

Azteca America will have its firstsimultaneous novela launch with itsMexican counterpart TV Azteca withthe July 18 debut of Amor en Custodia.

The story is based on Juan Manuel,a farmer who has practiced martialarts since his youth. When he findsit difficult to support his wifeGabriela and his young daughterTatiana, he decides to go toMexico City to look for work.

Once in the city, Juan Manuel useshis martial art techniques to pre-vent the kidnapping of the beermagnate Paz Achaval Urien. Theman sent for the abduction turnsout to be the chief of security ofPaz’ husband Alejandro. Paz is eter-nally grateful to Juan Manuel, andtakes him for a special agent, laterhiring him as her bodyguard. Theclose daily contact between Pazand Juan Manuel is a breedingground for romance.

Paz has a teenage daughter,Bárbara, who is capricious and suf-fers from an eating disorder. Shealso has a personal bodyguard,Nicolás Pacheco, who is young,

well-trained and has a crush onBárbara. But everything will change when he meets Juan Manuel’sdaughter Tatiana.

Nevertheless, Paz’s husband’s body-guard, Tango, has not given up ontrying to kidnap the beer baroness,who has the dual challenge ofuncovering her enemy and winningover the heart of her bodyguard.

Don’t Miss Amor en Custodia withits July 18 debut at 9:30pm EST andPST / 8:30 pm CST.

Noticiero AztecaAmerica LiveFrom Miami

Our network news transmissions willbe held live on-site in Miami, at theBayside Mall, for July 13, 14 and 15.As always the early evening trans-mission of Noticiero Azteca Americaat 3:30 will be anchored by EdgarGalicia and Gaby Alcalá. NoticieroAzteca America Última Edición at10:30 with José Martín Sámano willfeature special Miami-based reports,including a scheduled interview withFlorida Governor Jeb Bush.

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Soccer SeasonJust Around the CornerMexican Soccer League teams con-tinue to make last-minute rosterchanges as they gear up for July 30debut of the 2005 Opening season.

Last season runners up, Guadalajara’sTecos, are looking to build on theirsurprising success last season whenthey faced off against America in thefinal. Following the exit of formerhead coach Daniel Guzmán, theTecos hired the Uruguayan EduardoAcevedo, as well as boosting theirroster with the Chilean striker Nelson"el Chupa" Pinto Martínez.

Past season semifinalists MonarcasMorelia are also looking to build onlast season’s success and havebrought on board Edgar Solano

and Gerardo Torres, as well as the25-year-old Brazilian striker Osmar.

Cruz Azul is coming into the seasonwith one of the strongest rosters inthe league thanks to the additionof Gerardo Torrado, who played inEurope last season, as well asAlberto Rodríguez, Adrián Sánchezand Denis Caniza, all with eyes on achampionship in Apertura 2005.

The Tuzos of Pachuca, who sacri-ficed some performance in theMexican League last season in hopesof advancing in the Copa Liberta-dores, have signed the defensivecenter Arquivaldo Mosquera, whoplayed with Atlético Nacional lastseason, as well the ColombianFranky Oviedo, who will be joininghis fellow countrymen the also cen-terfielder Andrés Chitiva and goalieMiguel Calero, not to mention thehead coach José Luis Trejo.

Santos Laguna, is awaiting the arrivalof Jair García and Miguel Zepeda,with whom the team could be astrong contender this season.

Meanwhile, the Tiburones Rojos ofVeracruz are looking to regain someof the shine they had in Apertura2004 with a new head coach fromLeón, Juan Carlos Chávez, as well asplayers like: Joaquín Reyes, AlejandroLeyva, Miguel de J. Fuentes, ÓscarRojas, Miguel Acosta, Mario Rosalesand Hugo Gómez Sánchez.

Finally, the Dorados of Culiacán andJaguares of Chiapas, who struggledto stay in the league last season haveadded Sebastián Abreu, LeonardoGabriel Tambussi, José Castañeda,Gustavo Sedano and Carlos Hurtadoin the case of the Dorados squad; andEdoardo Isella, Humberto Martínez,Gabriel Palmerosa and AlonsoSandoval in the case of Chiapas.

KAZA’s Hechos 54Newcast Beats OutTelemundo’s LocalNewscast in LAWith less than two years on the air,Hechos 54 is steadily climbing inthe news rating wars. During themonth of June, for the first time inhistory Hechos 54 surpassed thelocal newscast of Telemundo’schannel 52 as well as Lieberman’schannel 62.

Hechos garnered 1.3 rating pointsfor the coveted 18-49 demo, com-pared with 1.1 for channels 52 and62, respectively.

"This shows how a dedicated teamof journalists and a dynamic pro-duction staff can make a differ-ence,” said Eduardo Urbiola, CEOof Azteca 54. “Despite fewerresources and staff than our com-petitors, we are nonetheless grow-ing our audience.”

Comparing average 18-49 ratingsfor June with February sweeps,

Hechos 54 was the only local news-cast that gained viewers, to thetune of an amazing 120%, com-pared to losses of 41%, 20%, 13%and 11% for Telemundo’s 52, theindependent channel 22,Lieberman’s channel 62 andUnivision’s 34, respectively.

Congratulations to KAZA andHechos 54!!

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Final ConcertBeats OutAnything fromTelemundo orTelefutura in P18-49 for the WeekThe reality on realities is in, andAzteca America is on top. The finalLa Academia concert attracted 1.19million viewers 2+ for its July 3 finalconcert. The numbers placed theconcert as number 17 for the weekin terms of network ratings whencollapsing strip programs, markingthe eighth consecutive week thatAzteca America has had one ormore programs among the top 25Hispanic programs of the week.

As for the coveted 18-49 demo, LaAcademia attracted 826,000 view-ers, beating out anything for theweek in the demo from Telemundoor Telefutura. In comparable musi-cal reality finals, Azteca America is

also well ahead. The 826,000 fig-ure is a whopping 49% above thenumber of 18-49 impressions fromTelefutura’s Objetivo Fama finalconcert on May 1 and an evenmore astonishing 200% higherthan Telemundo’s 18-49 impres-sions for its Nuevas Voces final con-cert on May 29.

“First we built a network. Nowwe’re building a ratings story, onepage at a time,” said AztecaAmerica President and CEO Luis J.Echarte.

First place winner of La Academiawas Erasmo González, a bilingualschool teacher in the indigenoustown of Xalpatláhuac, Guerrero.Second place went to YuridiaGaxiola, from Mesa, Arizona. Andthird place was for Adrián Varela,of Culiacán, Sinaloa. Edgar Gue-rrero, from Boise, Idaho, just missedthe big money, coming in at num-ber five and was awardered with$20,000 as consolation.

In all, the top three finishers tookhome over $400,000 in prize money,as well as late-model cars and SUVsand unlimited airline tickets.

“In May it was Mexican SoccerLeague finals. Now’s its musicalreality shows. Stay tuned for moreexciting blockbuster programmingformats and live events,” saidAzteca America COO Jorge Jaidar.

Immediately following the finalconcert, 12 La Academia studentslaunched a concert tour that beganin Monterrey and will include 30cities in Mexico and 10 cities in theUnited States, as well as venues inCentral America.

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Names & FacesYuridia Gaxiola andEdgar Guerrero At first glance these two LaAcademia finalists and residents of

Mesa , Arizona (Yuridia) and Boise,Idaho ( Edgar) would seem to havelittle in common, aside from bothresiding in the United States.

Yuridia is 18 years old and still hasa semester to go before finishinghigh school in Mesa. Edgar, age26, is a self-styled hombre delcampo, or country boy.

Edgar was actually born in Idaho,to a father who still drives a trac-tor at night to harvest potatoes,while his mother trucks them intothe silo. However, he has also livedin Sinaloa and California. Prior toLa Academia, Edgar washed about300 cars a day, earning about$300 a week, at the local Hertzrental agency and played with aband at local weddings andquince años parties during theweekends.

Yuridia was born in Hermosilloand was almost ready to graduatefrom her local high school, whenher father insisted that she give LaAcademia a try at a Los Angeles

casting. A young, insecure girlwith an amazing voice, we haveall watched her grow to becomethe runner-up of the final concert.

According to Yuridia the two havebeen a couple for the last fewweeks… Stay tuned!!

Ni Una Vez MásMiniseriesFocuses onDomestic ViolenceThe first simultaneous launch of adramatic series between AztecaAmerica and TV Azteca was with NiUna Vez Más, a miniseries broad-cast this month.

Working with the non-governmen-tal organization APIS (Acción Popu-lar de Integración Social), which is

dedicated to improving the lives ofrural and urban women, the minis-eries was produced by GenovevaMartínez, who also produced theminiseries of the Juárez Killings, TanInfinito Como El Desierto, as well asLo Que Callamos Las Mujeres. The

series depicts different forms ofdomestic violence, such as physical,psychological, sexual and economicabuse.

Although a commercial product, NiUna Vez Más represents some ofthe self-determination and educa-tional values held by FundaciónAzteca America.

The cast includes Angélica Aragón,Andrea Noli, Sergio Bustamanteand Sergio Klainer.

We look forward to including simi-lar projects in the future.

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A z A G a z e t t e • F u n d a c i ó n A z t e c a A m e r i c a U p d a t eT h e A z t e c a A m e r i c a N e w s l e t t e r

FUNDACIÓN AZTECA AMERICA

Vive Sin DrogasVive Sin Drogas, our “drug-free”public service campaign, began inMexico in 1999 and is now themost important national campaignof its kind. The tours are aimed atinforming audiences about thenegative health and emotionalimpacts of drug use. Vive SinDrogas has received the prestigiousCivic Society Award from theUnited Nations for its contributiontoward the betterment of society.

Vive Sin Drogas makes forcefularguments to youths to reduce andavoid substance abuse and illus-trates how narcotics consumptionharms lives and the social fabric ofour communities.

OBJECTIVES:

• Emphasize the societal hazardsof substance abuse• Show the elevated risks associat-ed with drug consumption• Illustrate the accelerated nega-tive health effects caused by drugs• Instill the necessary responses toreject drugs when offered for thefirst time• Strengthen personal commit-ments against drugs• Preserve the lives and integrity ofour community

VIVE SIN DROGASTOUR

A conference series where rehabili-tating users, experts on the topic ofnarcotics use and Azteca Americaon-screen personalities talk to youngpeople about the effects of sub-stance abuse. The tour providesFundación Azteca America theopportunity to transmit the Vive SinDrogas message in a direct and per-sonal manner to more than250,000 young people in a year.

During the conferences, assistanceand information modules are avail-able for participants to receiveimmediate support and guidance.These modules are attended bymedical experts and conferencepanelists.

The response to the Vive Sin DrogasTour in Mexico has surpassed allexpectations, and FundaciónAzteca America plans to build onthis success. There is no doubt thatthe Vive Sin Drogas message is apowerful one, benefiting thou-sands of at-risk youths, with manybeing channeled directly to rehabil-itation centers or support groups.

We need your supportto become a bridge

between the enormousneeds of our communityand the resources that

are available to help.

Please join us in delivering thesepowerful messages to the Hispaniccommunity here in the U.S.

If you are interested in sponsoringor supporting our Vive Sin DrogasTour, please call:Fernanda Ostos or Juan José SainzFundación Azteca America(212) 207-8839

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A z A G a z e t t e • S a l e s U p d a t eT h e A z t e c a A m e r i c a N e w s l e t t e r

CONTACTS

Carlos de la Garza González

President MKT & Sales AzA

(212) 207 8535 ext. 23

cgarza@aztecaamerica.com

Mishelle Velez Esquivel

Marketing AzA

(212) 207 8535 ext. 28

mvelez@aztecaamerica.com

ADVERTISING OPPORTUNITIES

The cast will be integrated by all 5 finalists and the most representative

figures from La Academia 4th Generation:

• Silvia Amalia Mendivil - 27 years - Los Mochis, Sinaloa.

• Erasmo Catarino González - 27 years - Xalpatlahuac, Guerrero

• Johanna Delgado Nuñez - 19 years - Los Angeles, California

• Adrián Eduardo Varela - 21 years - Culiacán, Sinaloa

• Cynthia Deyanira Rodríguez - 20 years - Monclova, Coahuila

• Yuridia Francisca Gaxiola - 18 years - Hermosillo, Sonora

• Edgar Guerrero Gastelum - 25 years -Burley, Idaho

KICK OFF:Friday, August 19th

LENGTH:The Tour will have an approximate lengthof 4 weeks within the following 12 USHispanic cities:

CITIES:- Los Angeles - Dallas- Fresno - Houston- San Antonio - Boise- San Diego - Sacramento- Las Vegas - Salt Lake City- Phoenix - Tucson

ABOUT THE TOUR

ASK ABOUT OUR SPECIAL

SPONSORSHIP LEVELS

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Contacts:Executives: Luis J. EchartePresident and CEO(212) 207-8839011(5255) 1720-5777

Sales: Carlos de la Garza(212) 207-8535cgarza@tvazteca.com.mx

Operations:Jorge Jaidar(212) 207-8623jjaidar@aztecaamerica.com

Distribution and Affiliate Relations:Luis M. Cortés(212) 207-8839011(5255) 1720-9256lmcortes@tvazteca.com.mx

KAZA Azteca 54, L.A.Eduardo Urbiola(818) 241-5400eurbiola@tvazteca.com.mx

For further contacts see our website

A Grupo Salinas Company www.gruposalinas.com

About TV AztecaTV Azteca, listed on the MexicanBolsa, the New York StockExchange and Spain’s Latibex, isthe second largest producer ofSpanish-language programming inthe world, and one of two nation-wide broadcasters in Mexico.

Today TV Azteca broadcasts fournetworks: the family-driven Azteca13, with 278 signals in Mexico; theyouth-focused Azteca 7, with 270signals in Mexico; AztecaInternational for 13 countries inCentral and South America; andAzteca America the fastest grow-ing network in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

Editorial Committee

Héctor RomeroDaniel McCoshLinda GarcidueñasElena ArceoLuis M. Cortés Juan Pablo ÁlvarezFernanda OstosEdith Pavón

The Fastest Growing Hispanic Network in the U.S.

San Francisco-SacramentoKTNC Channel 42

5.1%

Santa BarbaraKBDF Channel 32

0.4%

Palm SpringsKYAV Channel 19

0.4%

Monterey-SalinasKMCE Channel 43

0.6%

BakersfieldKPMC Channel 42

0.6%

Fresno-VisaliaKMSG Channel 55

1.9%

Yakima-Pascoe-RichlandKAZW Channel 9 & 27

0.4%

Los AngelesKAZA Channel 54

16.3%

Las VegasKHDF Channel 19

0.9%

San DiegoKZDF Channel 41

2.0%

PhoenixKPDF Channel 41

2.5%

TucsonKUDF Channel 14

1.0%

AlbuquerqueKQDF Channel 25

2.1%

San AntonioKTDF Channel 18

3.3%

WichitaKSMI Channel 51

0.3%

Oklahoma CityKOHC Channel 38

0.3%

RenoKAZR Channel 46

0.3%

BoiseKCBB Channel 51

0.2%

McAllenK64FM Channel 64

0.4%

Salt Lake CityKSVN Channel 66

0.6%

CharlestonWTBD Channel 22

0.04%

ChattanoogaWDGA Channel 43

0.1%

ChicagoWOCK Channel 13

3.95%

DenverKCIN Channel 27

1.7%

OmahaKAZO Channel 57

0.14%New York

WNYN Channel 3911.3%

Hartford - New Haven, CTWHCT Canal 38

0.7%

Coverage:77%

* Note: KTNC-TV 42 covers the SanFrancisco and Sacramento DMA´sSource: Nielsen Universe Estimates, 2003,Hispanic households.

AustinKADF Channel 20

1.1%

HoustonKAZH Channel 57

4.1%

DallasKODF Channel 26

3.3%

VictoriaKBGS Channel 51

0.1%

Corpus ChristiKYDF Channel 64

1.0%

OrlandoW21AU Channel 21

1.2%

MiamiWPMF Channel 38

5.7%

West Palm BeachWWHB Channel 48

0.6%

Ft. MyersWTPH Channel 14

0.4%

TampaWXAX Channel 26

1.2%