Signs Dallas andAlbuquerque withComcast; CocolaSigns FresnoUna Vez Más, the largest AzA affiliategroup, has signed carriage agree-ments with Comcast Cable for Dallasand Albuquerque. The KODF-TVChannel 26 station in Dallas will becarried on Comcast’s channel 21,while the KQDF-TV Channel 25 sta-tion in Albuquerque will be carried onComcast’s channel 17. The agree-ment will be effective Jan. 1, 2005.

Also on Comcast is a carriage agree-ment with Cocola Broadcasting tocarry Azteca America in Fresno,Clovis, Madera, Los Banos, Mendota,Merced, Reedley and Visalia on itschannel 77. Cocola’s over-the-air sta-tions in California are KMSG-TV 55 inFresno, and KPMC-TV 42 inBakersfield. The agreement is effec-tive Dec. 15, 2004.

Our CommitmentAs we come to the end of the yearand the holiday season, it’s a goodtime to reflect on our values. AtAzteca America we are committed todoing good business, but we are alsodedicated to improving the quality oflife for the communities we servethrough education in both the UnitedStates and Mexico.

Our parent organization GrupoSalinas, through its non-profit armFundación Azteca, has held animpressive series of educationalevents in recent months.

Entries will be closing in midJanuary for an essay contest enti-tled Caminos a la Libertad. This isan international competition (workmust be unpublished and written inSpanish) on the topic of "Free-dom," with a jury of world-renownscholars and cash prizes ofUS$15,000, US$10,000 and US$5,000. So get your pens moving ifthere is a latent writer in you.

In late November Grupo Salinasannounced the funding of fourFulbright scholarships with localpartner Comexus. The scholarshipsare open to Mexicans interested instudying masters’ degrees in the USthat could benefit education inMexico. We were pleased to haveUS Ambassador to Mexico TonyGarza with us to make theannouncement.

Grupo Salinas and FundaciónAzteca also inaugurated in midNovember a joint seminar programwith UC Berkeley's Boalt Hall LawSchool and their Center for LatinAmerican Studies, where notableMexican intellectuals, public policymakers and businesspeople will ...cont. p. 2

1w w w . a z t e c a a m e r i c a . c o m

The AzA GazetteThe Azteca America Monthly Newslet ter for Cl ients , Friends and Associates

AzA Shows Strong at Hispanic Television Summit in New YorkStation Spotlight: Palm Springs Azteca 19, KYAV Channel 12 Over the airPumas Win Second Straight Title; League ChangesMexican League Soccer BasicsHoliday Programming TreatsNetwork Audience Doubles for Lo Que Callamos Las MujeresSales Offices Moves DowntownNames & Faces: Laura y “El Jarocho” Hosts of Cante & GaneSales UpdateAzA Coverage / Contacts

CO

NT

EN

T

2344556679

D e c e m b e r 2 0 0 4 • N u m b e r 2 6 • Ye a r 3

• AzA To Air Berkeley Lecture Series in 2005 p.2• McGraw-Hill Joins the AzA Family p.6• TV Azteca Heads to Madrid p.6

Events &Features

2

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

w w w . a z t e c a a m e r i c a . c o m

AzA Shows Strongat HispanicTelevision Summitin New York

Azteca America made a strongpresence this year at the HispanicTelevision Summit in New York ear-lier this month. The AzA sponsorpackage included full page ads insponsoring publications of Broad-casting & Cable and Multi-channelNews, and was present in a “NewProgramming” panel.

The event was a good opportunityto cement relations with the trademedia, as well as meet with indus-try marketing, promotions, cable,programming and media buyingmembers.

In his panel presentation, COOJorge Jaidar stressed the vast pro-duction capacity of Azteca Americathrough the 8,000 hours of TVAzteca content and 1,000 hours of

programming geared specificallytoward US viewers.

He said that while novelas continueto be the bread and butter of thenetwork, we are seeing promisingsuccess with soccer, single-episodeshows like Lo Que Callamos LasMujeres, La Vida Es Una Canción,

game shows like Cante & Gane,and of course La Academia, where

he added that we would have ourfourth generation in March andthen La Academia USA later in theyear.

... give a talk at Berkeley everymonth during the spring term2005. Inaugurated as “Repensandoel Futuro de México,” the aim ofthe forum is to create viable pro-posals and sustainable advances ineconomics, business, culture andpublic policy, as well as a bridge ofunderstanding between Mexico andthe United States.

The event was attended by Boalt HallDean Christopher Edley, Center forLatin American Studies DirectorHarley Shaiken, and noted Mexicanintellectuals Sabina Berman andJorge Volpi. The seminar will be co-hosted by Grupo Salinas members,who will be responsible for the selec-tion and expenses of the Mexicanguest speakers.

Grupo Salinas through the Fundaciónalso supports a technical grade schoolcalled Plantel Azteca, which is thehighest-rated institution of its kind inMexico for three years running. Fullscholarships are given to 2,500 lowincome students every year.

These are all great programs, andwe’re very excited to announcethat Fundación Azteca will be offi-cially launching in the US next year.It’s just one way of us spreadingour commitment.

For more info on the Fundación,please visit www.fundacionazteca.org

Season’s Greetings and HappyHolidays,Luis J. Echarte President and CEO

cont. of OUR COMMITMENT

w w w . a z t e c a a m e r i c a . c o m

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

3

StationSpotlight:Palm SpringsAzteca 19, KYAVChannel 12 Overthe air

Ernesto GonzalezPublic Relations and Sales

The strategy of running an AztecaAmerica affiliate alongside anestablished Anglo sister station isone that is gaining acceptance forsome of our affiliates. In the case ofPalm Springs, Desert Television, aproperty owned by the Houstonfamily, has a CBS affiliate alongsideAzteca 19.

The advantage is being able to poolinfrastructure especially for localnews coverage. In the case of PalmSprings, Ernesto adds that theAzteca America station can alsotake advantage of the sales staffand infrastructure of the CBS sisterstation.

Administration of both the AztecaAmerica and CBS stations areunder the responsibility of general

manger Bill Evans. MeanwhileErnesto does a little of everythingfrom anchoring the local newsbreaks, along with Juliana Do-minguez, to sales, production andpublic relations.

His background is in comedy andnews production at Televisa inMexico City. Later from PalmSprings, he produced commerciallyas well as anchoring and producinglocal news for Univision, in additionto sales work with the localTelemundo affiliate.

Creative marketing has been thekey for Palm Springs. Given that thestation does not have a radio sisterstation like its Telemundo andUnivision counterparts, Sales man-ager Jonas Udcofff has developedCupones Azteca as an extra forclients with special offers sent to40,000 households every fourmonths.

While the station continues to ana-lyze whether to go to a full 30-minute news block or not, PalmSprings produces 2 minute newsbreaks every hour from 2pm to 11pm called Hechos del Valle.

Key for the community are also twoannual fairs: The Festival del Tamalor Tamale Festival and the DateFestival. The former is held duringthe first weekend for December

and the latter for the last twoweeks of February in the neighbor-ing town of Indio. Ernesto esti-mates the attendance of theTamale event to be about 200,000,with the Date Festival attracting500,000 visitors. Last year the sta-tion scooped their competitionwith live hourly updates from thefair, a participation they hope torepeat for next year. In the DateFestival the station will be partici-pating in the parade and is lookingto bring Azteca talent in as well.

* In thousands

Station Data

Market Palm SpringsCall Letters KYAVChannels 19, 12

General Market

Market Rank 161Population 2002* 332Households* 108% Cable TV Penetration 2003 86%Retail Sales (Million US$) 4,303% of Hispanic Origin 37.6%

Hispanic Market Info.

Hispanic TV HH Market Rank 45Hispanic TV HH Market Coverage 0.4%Hispanic TV HH Market * 39Hispanic P2 + Coverage 0.4%Hispanic P2 + * 16

Pumas WinSecond StraightTitle; LeagueChanges

The Pumas ofUNAM made short-tournament historythis month alterdefeating Monterrey by a 3-1 marginin two matches. Although neither ofthe final games was consideredthrilling play, the Pumas became thefirst team to win two consecutivetitles since the current short-seasontournaments began in 1996.

As for preparations for the 2005Closing (Clausura) Season, one ofthe biggest events has been the hir-ing of Ricardo “Tuca” Ferreti as thenew coach of Monarcas Morelia.Tuca took Toluca to the playoffs inthe last season and promises to doat least the same for the strugglingMorelia team. The Ecuadorian for-ward Johnny Baldeón is also inadvanced talks with MonarcasMorelia.

Good news for Cruz Azul is thearrival of Rubén Omar Romano ashead coach. However, the news iscountered by the exit of the Olympicmedalist forwards from ArgentinaLuciano Figueroa, another playerfrom Argentina Marcelo “Chelo”Delgado, as well as the Mexicanplayers Cesáreo Victorino and EmilioMora. Ruben Omar said his first goalis to strengthen the team’s offenseand mid-field players.

Pachuca, who will be participating inthe Copa Libertadores under the lead-ership of Alfredo Tena, has the addi-

tion of the Mexican striker JaredBorgetti and are on the verge of sign-ing the Argentine Marcelo Delgado.

Tecos have signed the Uruguayanforward Carlos María Morales withhopes of improving their record.The team finished last overall in thepast tournament with four wins,nine losses and four ties.

Also looking to move out of a losingstreak are the Dorados of Sinaloa,who have contracted two Brazilianplayers, one Argentine and oneColombian –reaching the maximumlimit of five foreign players on theirroster as they look to avoid slidingback to the minor leagues.

“Yayo” de la Torre, head coach ofSantos Laguna, is said to be scout-ing for fresh talent in SouthAmerica as the club looks toimprove its record this season.

Mexican LeagueSoccer BasicsAs we wait for the beginning of theClosing (Clausura) Season on Jan.15, Here’s a beginner’s guide toMexican Soccer League.

• Mexican League is divided intotwo tournaments: the OpeningTournament (Apertura), whichbegins in August and ends inDecember, and the ClosingTournament (Clausura), whichbegins in January and traditionallyends in June.• A game is 90 minutes long withone intermission of 15 minutes.There are no scheduled time outs.Advertising opportunities includespots, crawls, superimposed graph-ics, product placement and spon-sorships.

• There are 18 teams in the league.Transmission rights are negotiatedfor home matches. Azteca Americahas rights for the following eightteams:1. Monarcas Morelia (owned by TVAzteca and champions of the 2000Opening Season)2. Jaguares (regular season leaderClosing 2003)3. Veracruz (regular season leaderOpening 2004)4. Pachuca (champions of the 2003Opening Season)5. Cruz Azul6. Tecos7. Culiacán8. Santos

• Every year, teams are dividedthrough a drawing into threegroups• The top two teams of each groupand the strongest two third placesof each group advance to the play-offs, known as the Liguilla.• The eight teams qualified for theLiguilla begin with a home and anvisitor match for the first round.The first game is known as the ida(outgoing) and the second is thevuelta (returning) match. The rank-ing teams traditionally opt to playthe vuelta match at home.• In the event of a tie during eitherof the first two rounds, the highestranking team of the regular seasonadvances.• For the final, in the event of a tieafter the end of the regular 90minute match, an additional two15 minute periods are added. If thetie is still unbroken, the teams go to“penalties,” where each teamselects five players to shoot at theopposing goalie from a given dis-tance. If there is a tie after the fullround of penalties the teams go to“sudden death,” where the firstgoal wins.

4

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

w w w . a z t e c a a m e r i c a . c o m

5

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

w w w . a z t e c a a m e r i c a . c o m

HolidayProgrammingTreats

The winter holidays are just aroundthe corner, and Christmas wouldn’tbe Christmas without our specialline-up. Here’s a sampling of whatwe have prepared:

Ventanazo del Año: TheVentaneando cast gives specialawards to the most polemic actors,actresses and musicians in the mostelectrifying categories. Some of thestrong nominees are Gloria Tevi,Niurka, Mary Boquitas and more.This awards ceremony is held at agala dinner with the show’s cast.

Revista Navideña: Nothing betterto share with the family on thismagical day, than this special. Webring together everything you needto complement a perfect ChristmasEve: holiday recipes, good luckspells, original and practical giftideas, interesting features, plustons of laughs.

Cante y Gane: Earlier this month,this hit musical talent show pro-duced its first grand finale winner,the 14-year-old wonder KarenFlores, who won a brand newCavalier courtesy of Sopp Chevroletthat she will not be driving for atleast a year. For the current season,Cante y Gane has reinvented itselfto bring more laughs, more talentand more categories.

Alejandro Fernández a CorazónAbierto: “El Potrillo de México”will also be present for Christmasdinner as he sings and shares hismost intimate memories with ouraudience in a special feature.

Especial Noticias AztecaAmerica: José Martín Sámano andFuerza Informativa Azteca’s teampresent a special year-end programwith the news that shocked ournation. The two-hour show promis-es to be one of the premier newsspecials of the year.

Network AudienceDoubles for LoQue Callamos LasMujeresAzteca America continues to makefast ratings inroads with its week-day programming.

Lo Que Callamos Las Mujeres, a sin-gle-episode dramatic series thatfocuses on conflicts facing modernLatina women, jumped 100% innetwork audience share whencomparing the first half of this yearwith the second half, according toNielsen NHTI data.

“There’s no doubt that Lo QueCallamos is quality and entertainingprogramming that our audience canlearn from, “said Azteca AmericaCOO Jorge Jaidar. “Its great to see thisreflected in the popularity of theshow.”

Also making large ratings increasesduring the second half was theafternoon transmission (1 pm) ofour entertainment news and gossipshow Ventaneando with PatiChapoy, which increased 50% dur-ing the same period.

6

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

w w w . a z t e c a a m e r i c a . c o m

Names & FacesLaura y “ElJarocho”Hosts of Cante & Gane

The success of our musical talentcontest Cante & Gane was one ofimmediate acceptance. Nonethe-less, as we review the experience ofboth hosts it is no wonder.

El Jarocho, his given name is JavierHernández, was born in Tamiahua,Veracruz and has been a Californiaresident since 1982. He got his startin the entertainment business withappearances on Televisa novelasand children’s shows in Mexico City.

After working as an MC andsinging in grupera bands, he start-ed hosting a musical program on alocal LA television station in 1993,and continued with several othershows. He has been with AztecaAmerica through Cante & Ganesince the show’s launch earlier thisyear.

Laura, whose full name is LauraIsabel Aro Beltrán, is a native ofTijuana and demonstrated musicaltalent from an early age. Sherecorded commercials as an adoles-cent and has studies in electronicengineering. Her big break came asa contestant of La Academia.Following her exit from the show,she moved to LA and hosted sever-al shows before arriving at Cante &Gane.

TV Azteca Headsto Madrid

As of Nov. 16, shares of our parentcompany TV Azteca can be pur-chased directly on the Latibexexchange of the Bolsa de Madridunder the ticker XTZA. The initialday of trading was smooth, withthe stock opening at 5.00 eurosand closing at 5.01 euros.

TV Azteca’s sister Grupo Salinascompany Grupo Elektra also begantrading on Nov. 16.

There are currently seven Mexicancompanies out a total of 34 LatinAmerican firms traded in Madridthrough Latibex.

McGraw-HillJoins the AzAFamily

Media conglomerate McGraw-Hillannounced earlier this month theacquisition of KCIN Channel 27,that has been affiliated to our net-work citing Azteca America’s strongprogramming and the growthprospects of the Hispanic market asthe reason for their decision.

Also in the plans for McGraw Hill arethe affiliations of additional McGraw-Hill stations in Fort Collins (Channel36) and Colorado Springs (Channel

36) in January. On cable the stationswill be carried on Comcast’s channel51. Welcome McGraw-Hill !!!

Sales OfficesMoves DowntownAlter months of living in crampedquarters, our sales team moved thismonth to its new offices in lowermidtown, just two blocks from theEmpire State Building.

We’re still on Madison, however,now we’re about 20 blocks southat 152 Madison (between 31st and32nd). We apologize for any incon-veniences the move may havecaused, but the battles with ourphone provider have been monu-mental. The main phone and faxnumber remain unchanged.

Come by and visit.

7w w w . a z t e c a a m e r i c a . c o m

A z A G a z e t t e • S a l e s U p d a t eT h e A z t e c a A m e r i c a N e w s l e t t e r

It’s not to late to get in on some ofthe holiday excitement we have atAzteca America. In addition to thespecials listed on page 5, we alsohave the following year-end spe-cials:

FOR STARTERS WE HAVESPORTS!

“Los Protagonistas” presents thebest passes, goals, blocks and play-ers of the Mexican Soccer League’s2004 Opening Season.

José Ramón Fernández and the LosProtagonistas team present the bestof the year: the most stellarmoments, the sharpest commentsand the most polemic interviews bythe professional team of sports jour-nalists that makes this the premiersports show of the year.

WE CONTINUE WITH NEWS!

José Martín Sámano and FIA’s teampresent two special year-end programs.

PROGRAM 1Those who have left us.

The untold story. The most touching performances. The most important science innovations.

PROGRAM 2Top 10 celebrities of the year. The unsolved file.What changed the destiny of thecountry and the world.Achievements of the year

WE HAVE SOMETHING FOR THEINNOCENT…

If you thought you could get byunnoticed … well think twice,because anybody can fall prey like“Inocente Palomita,” a show full ofpractical jokes with your favoritecelebrities. Don’t you miss this AprilFool’s Day in December.

AND SOMETHING FOR STARWATCHERS …

The top stories, features, investiga-tive reports and interviews thatshocked the showbiz world and putour favorite celebrities on the spot.Hosted by Aurora Valle.

Your best source for celebrity lifeinfo: interviews, recreated events,and images. The most moving,hardest-hitting and most unbeliev-able stories of actors, musicians,politicians and more. With theunique style of journalist MonicaGarza.

AND OF COURSE SOMETHINGFOR CHRISTMAS EVE…Let Azteca America be part of yourChristmas Eve celebrations. As theclock strikes twelve on December24, we present a Christmas specialwith all our cast to share special hol-iday moments

CONTACTS

Carlos de la Garza González President MKT & Sales AzA

(212) 207 8535 ext. 23cgarza@aztecaamerica.com

Mishelle Velez EsquivelMarketing AzA

(212) 207 8535 ext. 28mvelez@aztecaamerica.com

SALES UPDATE

9

A z A G a z e t t eT h e A z t e c a A m e r i c a N e w s l e t t e r

w w w . a z t e c a a m e r i c a . c o m

Contacts:Executives: Luis J. EchartePresident and CEO(212) 207-8839011(5255) 1720-5777

Sales: Carlos de la Garza(212) 207-8535cgarza@tvazteca.com.mx

Operations:Jorge Jaidar(212) 207-8623jjaidar@aztecaamerica.com

Distribution and Affiliate Relations:Luis M. Cortés(212) 207-8839011(5255) 1720-9256lmcortes@tvazteca.com.mx

KAZA Azteca 54, L.A.Eduardo Urbiola(818) 241-5400eurbiola@tvazteca.com.mx

For further contacts see our website

A Grupo Salinas Company www.gruposalinas.com

About TV AztecaTV Azteca, listed on the MexicanBolsa, the New York StockExchange and Spain’s Latibex, isthe second largest producer ofSpanish-language programming inthe world, and one of two nation-wide broadcasters in Mexico.

Today TV Azteca broadcasts fournetworks: the family-driven Azteca13, with 278 signals in Mexico; theyouth-focused Azteca 7, with 270signals in Mexico; AztecaInternational for 13 countries inCentral and South America; andAzteca America the fastest grow-ing network in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

Editorial Committee

Héctor RomeroDaniel McCoshLinda GarcidueñasElena ArceoLuis M. Cortés Juan Pablo ÁlvarezFernanda OstosEdith Pavón

The Fastest Growing Hispanic Network in the U.S.

San Francisco-SacramentoKTNC Channel 42

5.1%

Santa BarbaraKBDF Channel 32

0.4%

Palm SpringsKYAV Channel 19

0.4%

Monterey-SalinasKMCE Channel 43

0.6%

BakersfieldKPMC Channel 42

0.6%

Fresno-VisaliaKMSG Channel 55

1.9%

Yakima-Pascoe-RichlandKAZW Channel 9 & 27

0.4%

Los AngelesKAZA Channel 54

16.3%

Las VegasKHDF Channel 19

0.9%

San DiegoKZDF Channel 41

2.0%

PhoenixKPDF Channel 41

2.5%

TucsonKUDF Channel 14

1.0%

AlbuquerqueKQDF Channel 25

2.1%

San AntonioKTDF Channel 18

3.3%

WichitaKSMI Channel 51

0.3%

Oklahoma CityKOHC Channel 38

0.3%

RenoKAZR Channel 46

0.3%

BoiseKCBB Channel 51

0.2%

McAllenK64FM Channel 64

0.4%

Salt Lake CityKSVN Channel 66

0.6%

CharlestonWTBD Channel 22

0.04%

ChattanoogaWDGA Channel 43

0.1%

ChicagoWOCK Channel 13

3.95%

DenverKCIN Channel 27

1.7%

OmahaKAZO Channel 57

0.14%New York

WNYN Channel 3911.3%

Hartford - New Haven, CTWHCT Canal 38

0.7%

Coverage:77%

* Note: KTNC-TV 42 covers the SanFrancisco and Sacramento DMA´sSource: Nielsen Universe Estimates, 2003,Hispanic households.

AustinKADF Channel 20

1.1%

HoustonKAZH Channel 57

4.1%

DallasKODF Channel 26

3.3%

VictoriaKBGS Channel 51

0.1%

Corpus ChristiKYDF Channel 64

1.0%

OrlandoW21AU Channel 21

1.2%

MiamiWPMF Channel 38

5.7%

West Palm BeachWWHB Channel 48

0.6%

Ft. MyersWTPH Channel 14

0.4%

TampaWXAX Channel 26

1.2%