The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto
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#SMX Toronto THE 1 ST TOOL IS YOUR ATTENTION: HARDCORE SEO & SOCIAL POWER TOOLS @kmullett
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Kevin Mullett's SMX Toronto presentation, The 1st Tool is Attention: Hardcore SEO & Social Power Tools.
Transcript of The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto
#SMX Toronto
THE 1ST TOOL IS YOUR ATTENTION: HARDCORE SEO & SOCIAL POWER TOOLS
@kmullett
Presenter
Presentation Notes
// SMX Toronto – Tools or Attention: Hardcore SEO & Social Power Tools - Presented by Kevin Mullett March 21st 2013. http://twitter.com/kmullett, http://www.kevinmullett.com, http://www.cirrusabs.com
Carefully monitor not only the reputation you create, but that which is created about you.
DON’T LET THE INTERN DO IT!
@kmullett #SMX Toronto
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Presentation Notes
// SMX Toronto – Don’t Let The Intern Do It
#SMX Toronto @kmullett
Tools HELP you pay attention
Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.
ACTION: START LISTENING AND WATCHING
Presenter
Presentation Notes
// SMX Toronto – Start Listening and Watching Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.
1. Alerts 2. allintitle: 3. allintext: 4. site:whois.domaintools.com/ “bad seo dude” 5. What else is on this server? 6. Gone, but not really?
#SMX Toronto @kmullett
USING GOOGLE OPERATORS Trying to clean up from a bad SEO or Plagiarism?
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// SMX Toronto – Using Google Operators Alerts allintitle: allintext: site:whois.domaintools.com/ “dumb seo dude” What else is on this server? Gone, but not really? http://news.netcraft.com/ http://archive.org/web/web.php http://www.googleguide.com/advanced_operators.html
#SMX Toronto @kmullett
CHECK BRAND/IDENTITY AVAILABILITY Help clients grab their online properties
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// SMX Toronto – Check Brand/Identity Availability Easy social media brand and identity checks: Use a service like namechk.com to go grab your brands social id’s. I think it is wise for both branding reasons, and for online marketing presence to grab them. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is worth noting. This is especially important while the crawl rate on your website is low. Posting links to some of these networks, like twitter.com, friendfeed.com, ning.com, mybloglog.com, and others where the search engines already spend a significant amount of time, can lead to pages being indexed in under an hour radically improving the time it takes for your sites content to be available to potential searchers. Extra credit actions: namechk.com free, http://usernamez.com/ free (?), http://claimid.com/ free (?), http://namevine.com free, http://knowem.com/ $69.95 and up, http://claim.io/welcome $189 and up.
#SMX Toronto @kmullett
FIND YOUR AUDIENCE It doesn’t matter what ‘I’ like…
Which phone line will you be ignoring today?
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// SMX Toronto – Find Your Audience
#SMX Toronto @kmullett
Where are they now? ACTION: FIND WHICH CHANNELS THEY PREFER
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// SMX Toronto – Find Which Channels They Prefer http://ming.ly/ - freemium, unlimited $9.99/mo. http://www.rapleaf.com/ - Email audience information http://rapportive.com/ http://www.mailchimp.com – SocialPro add-on starts at $1/mo. http://www.fliptop.com/peoplegraph - starts at $99/mo. http://www.ecquire.com/ - Adds contacts to CRM automagically, http://minemymail.com/ - extract all emails addresses, add profile pics, social, gravatar, twitter, facebook data. Starts at $4.99 http://connectedhq.com/ - contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars, http://commun.it – Twitter engagement tool https://developers.google.com/analytics/devguides/socialdata/
#SMX Toronto @kmullett
DOCUMENTATION, IS THAT A ‘TOOL’? Discovered, documented, tracked, removed
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// SMX Toronto – Documentation, Is That A ‘Tool’ This old screenshot finally paid off when the person forgot and changed it to something I could take action on. https://chrome.google.com/extensions/detail/bnmfcdcicagaffaokphooddegagehcin cache tool http://bit.ly/i1VAcn » Capture whole pages. webpage screenshot (chrome) http://bit.ly/e2ONOa » fireshot (firefox)
#SMX Toronto @kmullett
Keep name, address, phone consistent!
ACTION: GET YOUR LOCAL CLEANED UP! Or grab local listings if you haven't
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// SMX Toronto – Action: Get Your Local Cleaned Up Grab your local listings:�getlisted.org
#SMX Toronto @kmullett
WHILE TALKING WITH A PROSPECT/C-SUITE What might the ‘other’ guy not think of?
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// SMX Toronto – While Talking With a Prospect or C-suite What might your competitors failed to impress them with, help quite their ‘expert,’ or what might impress the boss. http://builtwith.com/ http://www.screamingfrog.co.uk/seo-spider/ http://www.seomofo.com/snippet-optimizer.html http://home.snafu.de/tilman/xenulink.html http://getlisted.org/ http://socialmention.com/ http://www.bing.com/tags http://www.copyscape.com/
#SMX Toronto @kmullett
GOOGLE ANALYTICS URL BUILDER Chrome extension
» Pre-populate URL » Setup quick sets » Bit.ly integration
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// SMX Toronto – Google Analytics URL Builder: Chrome extension » Pre-populate URL » Setup quick sets » Bit.ly integration
#SMX Toronto @kmullett
GOOGLE+ SHARING TOOLS Extensions & Plug-ins
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// SMX Toronto – Google+ Sharing Tools doshare - https://chrome.google.com/webstore/detail/do-share/oglhhmnmdocfhmhlekfdecokagmbchnf » Pre-populate URL » Drafts/scheduling » Access to Brand Pages » Select circles » Polls! » Hashtag support » Pulls thumbnail Extended Share for Google Plus - https://chrome.google.com/webstore/detail/extended-share-for-google/oenpjldbckebacipkfbcoppmiflglnib http://socialba.com
#SMX Toronto @kmullett
WHAT HAS MY ATTENTION RIGHT NOW Alpha, Beta, and others
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// SMX Toronto – What has my attention right now http://dubbler.com/ - 60 second audio http://rankinity.com/ - SEO tool in beta Succynct - https://chrome.google.com/webstore/detail/succynct/hngjfhijhmcechdkbgopbgghajokogdi – Minimalist APP.NET client for Google Chrome http://www.muffleit.com/ - delay, block, flag, and analyse your users’ tweets http://www.inkybee.com/ - blog outreach for pr pros http://oneqube.com/ - SocialRM (Relationship Mangement) https://sumall.com/ - Analytics for social http://www.wisemetrics.com/ - Facebook Page Analytics http://www.thinglink.com/ - embed information and audio on images http://keyhole.co
In Search of Stock Photography
My 49 Stock Photography Sites Mega List
#SMX Toronto @kmullett
BONUS SLIDE 1: IMAGE SEARCH TOOLS What’s behind the digital curtain?
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// SMX Toronto – Bonus Slide 1: Image Search Tools Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well. Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. In Search of Stock Photography My 49 Stock Photography Sites Mega List http://www.tineye.com/ http://picscout.com/imageexchange/home - Firefox and Chrome https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk
#SMX Toronto @kmullett
BONUS SLIDE 2: SOCIAL MEDIA TOOLS Starting at freemium…
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// SMX Toronto – Bonus Slide 2: Social Media Tools http://sproutsocial.com/ - starts at $39 per user/mo. & free trial http://sendible.com/ - starts at $9.99/mo. w/free trial http://www.socialreport.com – starts at $9/mo. http://statuspeople.com/ - starts at $8.99/mo. w/free trial https://www.viralheat.com/ - Limited free account available http://www.buzzstream.com/social-media or http://www.buzzstream.com/link-building – starts at $19/mo. w/free trial (requires cc) https://socialcrawlytics.com/ http://simplymeasured.com/free-social-media-tools - some free tools reports
#SMX Toronto @kmullett
BONUS SLIDE 3: PAID SEO TOOLS I don’t have the time…
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// SMX Toronto – Bonus Slide 3: There is No Shortage of Paid SEO Tools http://ontolo.com/ http://www.seomoz.org/ http://raventools.com/ http://www.se-intel.com/ https://www.majesticseo.com/ http://www.whitespark.ca/ http://www.brightedge.com/ http://www.spyfu.com/ https://seo.blekko.com/ http://authoritylabs.com/ starts at $49/mo. http://ahrefs.com *allows 3 reports per day http://webmeup.com/ starts at $19.95/mo. http://www.wordtracker.com/ $69/mo. or annual $449 not pictured http://www.semrush.com starts at $69.95/mo. http://www.link-assistant.com/ SEO PowerSuite http://www.marketsamurai.com/ http://www.linkresearchtools.com starts t $269 http://whooshtraffic.com/ http://www.keywordspy.com/ http://cognitiveseo.com starts at $19/mo. http://linkprospector.citationlabs.com/ 1 report free per month
#SMX Toronto @kmullett
BONUS SLIDE 4: SPEED & PERFORMANCE Start measuring it!
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// SMX Toronto – Bonus Slide 4: Speed and Performance Matters https://developers.google.com/speed/pagespeed/ https://developers.google.com/speed/pagespeed/insights http://tools.pingdom.com/fpt/ http://www.woorank.com/ http://gtmetrix.com http://www.webpagetest.org/result/130316_VZ_P52/ http://developer.yahoo.com/yslow/ Not pictured: http://www.showslow.com/ - monitor/compare over time http://www.websiteoptimization.com/services/analyze/ http://wordpress.org/extend/plugins/w3-total-cache/ - wordpress optimization http://site-perf.com/ http://loadimpact.com/ - freemium This doesn’t even get into tools like http://www.cloudflare.com/ for optimized delivery of sites.
#SMX Toronto @kmullett
BONUS SLIDE 5: PAID SOCIAL TOOLS Most don’t even list pricing!
formerly Radian6
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// SMX Toronto – Bonus Slide 5: There Is No Shortage of Paid Social Tools Either http://www.adobe.com/products/social.html http://synthesio.com http://www.salesforcemarketingcloud.com/ http://argylesocial.com/ - starts at $200/mo. http://www.exacttarget.com/products/social-media-marketing http://www.readypulse.com/ - Free trial & free Social Brag Board http://www.socialchorus.com/ http://www.sysomos.com/ http://www.infegy.com/ - $4000/mo. http://www.alterian.com/socialmedia – starting at $400/mo. http://www.attensity.com/home/ http://simplymeasured.com/ - Free trial & some free reports Not pictured: http://www.crowdbabble.com/ - Free trial Beta, not yet open to public http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reports
#SMX Toronto
Humanize your message Encourage conversation Listen first Promote Less.
H.E.L.P. PHILOSOPHY @kmullett
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// SMX Toronto – The H.E.L.P. Philosophy H.E.L.P. philosophy = Humanize your message, Encourage conversation, Listen first, Promote Less.
@CirrusABS
ME
search “Kevin Mullett” bit.ly/aboutKM
@kmullett
Text “like cirrusabs” to 32665
Joe Shoemaker – untitled pic of me
Presenter
Presentation Notes
// SMX Toronto – LET’S CONNECT Search for Kevin Mullett, find me on a network you already participate on and say hello. bit.ly/aboutKM and check out http://www.cirrusabs.com/. Picture by: Joe Shoemaker - http://www.flickr.com/photos/joeshoe/5740389452/
