The 12 Days Promotion Concept:- Created lots of copycats- Spawned promotions by others throughout the calendar year- Launched a lot of the guru careers you now know- Began the idea of Amazon book launches- Gave birth to multi-speaker telesummits and webinar series- Was copied into many other market niches- Raised a lot of money to buy Christmas presents for kids who would not have had presents if it weren’t for the 12 Days promotion- Some have said “it’s the greatest list builder concept the world has ever seen.”

And it’s why a lot of people call me…

The Grandmasterof List Building

The Bundle PackageBuy two, get one free!

Or… The Ultimate Package(which is the one you will really want!)

How To Build And PROFITFrom Your Own Lists

The Approach

Making friends

Reason why to become a friend

The “Sale”

Provide a truly valuable gift in exchange for their name and address, and permission to contact them again

Build Trust

Consistent behavior

Believable

Quality

Expert opinion and endorsement

Mention friends of influence in your circle

Monetizing Your List

Keep up on the news of your niche market

Let people know of breaking news fast

Give away freebies (good ones)

Provide excellent articles

Content – Relevant and Actionable

Monetizing Your List

Articles

Yours

Others with your intro and close

Resource recommendations

Special deals

Deadlines

Followup

Newsletter Format

Topic introduction

Article (actionable content)

Resource recommendation

Free gift

PS – tell them to take action now

PPS – remind about something else

PPPS – give a preview hint of what is coming

List Management

When they subscribe, sign them up to three lists at one time

- Niche list for topical interest

- Master list for broadcasts

- News list for ‘evergreen’ content

Getting Traffic To Your Site So They Can Get On Your List

There’s not just one bestway to get traffic to yoursite to get subscribers

Continually implement newways to get more

subscribers to signup

17 Ways To Get More Subscribers

Your biggest FREE list building source – Search Engine Traffic

Top 3: Yahoo, Google, MSN

PPC Search Engines

Quick way to get traffic

Very cheap way to build list

Link Trading – friends endorse you, you endorse them

17 Ways To Get More Subscribers

Newsletter

Your own

Your articles in other newsletters

Just start one and do it

Affiliate Program

Builds your list with buyers and interested prospects

17 Ways To Get More Subscribers

Joint Ventures – others endorse you

Builds your list with High Quality buyers and interested prospects

Cross-Promotion

Signature Box

Forums and Newsgroups

Exit Traffic

17 Ways To Get More Subscribers

Viral Marketing

Written materials you write or compile

Ebooks and reviews other peoplecan use and/or give away

Their links in them and yours too

List-building scripts

17 Ways To Get More Subscribers

Testimonials for others

Word of mouth referrals from people on your list to their friends – give them

permission to pass along your newsletter

Unsubscribe pages

RSS articles that others can use

Blog with links to you and others

Things to do

Decide you are an expert

Write your newsletter from that position of authority

Make friends – build relationships

Take one strategy and implement it

Implement one more strategy

Just keep doing it

Why do all this?…

Your list of customers and interested prospects is the most valuable asset you have

As they get to know you, like you, and trust you… they will buy from you, and buy more and more from you in the

future

ToolsHosting Account

datawebpro.net – Steve Hetrick

hunteridge.com/hosting.htm

Webpage Editor (What You See Is What You Get)

FrontPage

Dreamweaver

123WysiWyg.com – quick and easy

ToolsAutoresponder System

Four types:

Single response

Broadcast

Sequential

Sequential / Broadcast *****

ToolsAutoresponder System

Sequential / Broadcast

Desktop connected to internet

Hosted – aweber.com

http://www.hunteridge.com/aweber.htm

Domain – ByPassPublisher.com

plus RSS personalalized

ToolsDelivery Issues

DeliveryWatch.com

Spam Database Lookuphttp://www.mxtoolbox.com/blacklists.aspx

White Listing

Contact postmasters at large ISPs

AR Plumbing#1 – Subscribe / Thank You / Download /

1st Email

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

1st EmailMessage

AR Plumbing#2 – Subscribe / 1st Email / Thank You / Download

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

1st EmailMessage

Thank Youpage tells

them checktheir email

AR Plumbing#3 – Subscribe / Opt-in Email / Thank You / Download / 1st Email

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

Opt-inEmail

Message

AR SystemConfirm

1st EmailMessage

Thank Youpage tells

them checktheir email

AR Plumbing#4 – Subscribe / OTO / Thank You / Download / 1st Email

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

1st EmailMessage

One TimeOffer

(Upsell)

Order Processing / Download Pages

No

Yes

AR Plumbing#5 – Subscribe / 1st Email / OTO / Thank You /

Download

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

1st EmailMessage

One TimeOffer

(Upsell)

Order Processing / Download Pages

No

Yes

AR Plumbing#6 – Subscribe / Opt-in Email / OTO /

Thank You / Download / 1st Email

SubscribePage

AR SystemName

Capture

Thank Youand/or

DownloadPage

Opt-inEmail

Message

AR SystemConfirm

1st EmailMessage

One TimeOffer

(Upsell)

Order Processing / Download Pages

No

Yes

OTO Plumbing Order Processor / Subscribe Options / Thank You and Download Pages

OrderProcessor

Thank Youand/or

DownloadPage 2

SubscribeOptions

1-6

Thank Youand/or

DownloadPage 1

Combined Thank Youand/or DownloadPage for 1 and 2

Or

List ManagementFor product sales, have a lead list and a buyer list – and when someone buys they are added to the buyer list and remove from the lead list automatically (or manually)

Keep up with unsubscribes – your system should do this automatically

If someone writes you a “nasty-gram”, just delete them from your database

Deduplicate your lists at least once a week to keep the AR system running smooth

Market Research For Leads, Sales and Backend Profits

Always remember…

You are always better off marketing to people who are already interested in buying

1 – find people who are buying

2 – find or create what they want

3 – sell it to them

Market Research For Leads, Sales and Backend Profits

Marketing

Finding people who are already ready to buy and then you sell it to them

Sales

Hard work – getting people to buy what they don’t already want

Niches you have an expertise in

Niches where you have a friend who is an expert

Niches you are interested in yourself

Niches you know that people are nuts about

Niches you know nothing about, and could care less about except that someone else is already selling to the niche and making lots of money

Market Samurai

http://hunteridge.com/a/marketsam.htm

Alexa Toolbar – alexa.com

Forums – find people who are easily accessible

Newsgroups – get on these lists

Groups – people who are interested already

Competitors newsletters, blogs and sites

Google.com

Forum +topic

Newsletters +topic

Groups +topic

You are looking for two types of people:

Buyers – understand their feelings (anger, frustrations, hopes, dreams, etc.)

Sellers – your competitors, people who already have your customers

ClickBank.com – hunteridge.com/a/cbe.htm

CJ.com – ShareASale.com

AssociatePrograms.com

Amazon.com – Ebay.com

The magazine rack (articles, ads, classifieds)

Survey scripts – YouAskThem.com

Get people from Forums, Newsletters, and Groups to take your survey

Give them a reward for doing it

Things to do

Become a “student” of niche markets

Niches you have an expertise inNiches where you have a friendwho is an expertNiches you are interested in yourselfNiches you know that people are nutsaboutNiches you know nothing about or

care about, but it’s already making someone else a lot of money

Why do all this?…

Unless you can:

- Find the people who want something- Produce or acquire the product or service they want- Communicate to them and let them know you have the solution to their most

troublesome problems or the object of their heart’s most burning desire…- Then all your further efforts won’t yield the biggest results as they could

"This course tells it all - and I mean ALL!"...

I've bought list building books and courses before, but I've always felt that the gurus were keeping their real secrets back, and just throwing us a few tasty crumbs. Not so with this! This course tells it all - and I mean ALL!

There's just so much incredible detail that goes way beyond just list-building, every time I work my way through it, I'm scribbling down new ideas and discovering new nuggets of vital information. And the value for money is incredible.

In my opinion, this course is the Holy Grail of list-building, straight from a world class marketer, and I know for a fact that Mark practices what he preaches. I just don't think you could get a better course on building your list and marketing to them through email promotions than this one. Thanks Mark, for revealing all and then some!

-- Christopher Byrnes, InfoProductAlchemy.com Kanazawa, Ishikawa, Japan

"His methods are time-tested and not based on the latest tricks or gimmicks"...

I was lucky enough to attend Mark Hendricks' Listbuilding Workshop, which his new home study course is based on. Students who had never before had a list were actually getting subscribers before the event was over, just doing what Mark told them. Those of us with more experience got a lot out of it, too. The hardest thing was probably for Mark to cram so many years of experience and knowledge into a few days of teaching. His methods are time-tested and not based on the latest tricks or gimmicks that might soon stop working.

Building a list is great, but it's also important to learn how to manage and profit from your lists. Mark goes into great detail on that, too, unlike some other products I've seen.

I'd recommend the course to anyone interested in this important topic (which should be just about anyone doing business online).

- Chris Lockwood lockwoodletter.com

"I now have a live, cash generating list campaign that makes money 24/7!" I bought How to Build and Profit from Your Own Lists at a time when I was working hard to make some real money online, but just couldn't put the pieces together.

I decided to stop randomly trying different things, and spend a little time learning. I listened to the mp3 files on my IPOD while driving to and from my boring day job.

Everything started to become crystal clear!

Very informative information, simply explained. Then, I just followed your advice, step by step.

Thanks Mark. - Ken Soszka AdsenseWebsite4Free.com

When I first ran across your ISS program, I was a bit skeptical about just what you were offering. But since I was already broke and the computer world as I knew it was gone, there wasn't much left. Something, though, kept nagging at me to try your system out.

I knew making money off the internet was working for others and I wanted a piece of that action. I just wasn't sure how.

I can honestly say you have changed my outlook with regards to working on the internet. This is the first time in years that I am enjoying doing work with computers again.

My favorite part to date is the monthly teleconferences that you do where everyone can talk live, discuss their issues and get instant feedback.

Looking forward to the conference in Florida, learning lots more and meeting everyone.

Thank you for getting my brain going again! It feels great!

-- Robin Coles, Boston, MA

I find Mark’s ISS is a roadmap to online success.

You do the driving but Mark helps plan your path and offers you many roads to travel BUT without the normal confusion you sometimes run into with other study courses. I like the thorough planned sessions Mark does on just about everything you’ll ever need to be successful in an online business.

ISS is an “on-growing library” that Mark gives you access to. It’s a work in progress you’ll continually benefit from as Mark shows you how to connect the dots in a most logical way. I find you’ll think more like a marketer when Mark reworks your thinking just a little.

The effect you get puts serious marketing techniques under your belt that are simply a byproduct of studying as an ISS member. Many are walking away as really good marketers ready to take on the internet with the right tools.

It’s hard to find a better team of doers being involved with as ISS as it gets really hands-on… and that’s what drives many of Mark’s members to the action it takes to succeed.

-- Michael Nicholas, Baltimore, MD

My ISS Gold membership is hands down, walking away the single most important support I have to create a successful Internet Marketing business.

Virtually everything I have needed has come through ISS including education, fabulous colleague relationships, powerful master mind sessions, JV partners, tremendous support and encouragement and more.

Thanks for all you give and all you do.

In spite of all my topic knowledge and other skills, I would not be where I am in my Internet Marketing business, if it weren't for you and ISS.

Thank you seems inadequate, but you have my thanks and always will.

-- Marie Kane, Atlanta, GA

There are three items on my budget that I pay straightaway: Mortgage, Internet ISP monthly bill, and my ISS Gold Membership...not necessarily in that order. The information and relationships I've built at the Internet Success Systems seminar have become a vital part of my daily life. ISS absolutely reflects your giving personality and high integrity. I can't give any higher praise. The terrific speakers you get come early, stay late, participate in the critiques and help each and every ISSer that asks for it. And they do that for three solid days! But the best part is watching speakers who only six months earlier sat next to me in the audience...now they talk about their successes from the front of the room. They made it under your tutelage! These are real people breaking out and quitting their jobs to build financially independent lives. You can't imagine how much hope that provides those of us just building our businesses. This program works! In the six months I've been an ISS member, I've built several online businesses. Your help was the key!

(continued…)

(continued…) Mark, like your speakers, you hold nothing back. You reveal exactly what it takes to be successful online. And you expect the same commitment from apprentices as well as speakers. And you get it. Willingly.

You attract people like you, Mark, so there are a roomful of people willing to give aid and comfort as we build businesses together. Without the ISS -- you as a mentor specifically -- I would have drowned in the sea of online information. Thanks for the lifeline. -- David Perdew, Eva, AL

The neatest thing is that I am starting to think differently.

I am seeing and recognizing the failure attitudes and actions that up to now I was engaging in unconsciously. I guess I unknowingly trained myself to turn a blind eye to these attitudes and actions so I didn't have to take responsibility for my own success.

The thing that has really made the difference for me with the USP is that instead of reading a book and skipping the exercises, I am actually writing out the answers to the questions and taking the time to think about how to put what I am learning into action.

Thanks Mark. This is really starting to pay off.

-- Jim R. - Cheshire, MA

My thoughts and mindset have changed drastically.

I'm not always positive, but I am fighting the negative and am able to get on track much, much quicker. I am getting more done in less time and it's as if people are attracted to the things we are doing.

I am a success and am going to have many successes.

Can't wait for more! It's an exciting time!

-- Jason B. - Beaufort, SC_______________________

I can see how these lessons have definitely helped with my life, but the one thing I really need to do is to go back and go over them again. It has seemed like every lesson you wrote just for me, and they all have such incredible content.

I'm definitely referring people when you start your next class, because I think this is an absolute MUST DO course for everyone!!

-- Jenny F. - Dunedin, FL

I have always lived with the sense that I wasn't there on the day the manual of how things work was handed out to those around me. I have now discovered that part of this lies in several holes in my thinking which neither my parents nor my schools were able to teach to me. My current experiences thus far did not help me to understand either.

By becoming aware of these holes through the USP program, I am more able to:

* see opportunity and assess whether it fits with my big reason why.* be more relaxed around people, as I am more in control of my own thoughts.* work more organized meaning I get more done with the same hours as everyone else.* become more focused & concentrated mentally, allowing me to better workshop ideas and concepts inside my head before capturing them on paper.* I've become strangely more excited about life in general.* I have become more choosey with how I spend my time.

-- Craig S. - San Venanzo, Italy

The Bundle PackageBuy two, get one free!

Only… $291 … $194

The Ultimate PackageAll three training programs

plus…

The Ultimate PackageAll three training programs

plus…ISS Gold Membership for one year Value = 1,564.00

Bypass Publisher AR system for one year Value = 239.64

You Ask Them survey software Value = 97.00

Plus the three training programs Value = 291.00

Total Ultimate Package Value = $2,191.64

All for only… $1177

Just one more thing…

And Now It’s Time For You To…

BUY …

BUY …

BUY !!!

Thank you

I will be around all weekend, and I am very approachable

If you have questions or a project you’ve been working

on that you’d like to talk about, simply introduce

yourself to me and let’s talk