Promotions Unit
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Transcript of Promotions Unit
Advertising CampaignUNIT PROJECT
Learning TargetsI can give examples of how
successful companies have a different marketing mix for different products.
I can understand why marketing is vital to companies because it stimulates sales revenue.
I can successfully identify the target market for a product or service.
What is Advertising?Any form of paid promotionDelivers a message to many
people at the same timeSo what is PROMOTION?
◦The primary way businesses communicate with prospective customers
◦Used to inform consumers about features/benefits & encourage them to buy
Creating an Ad CampaignSeries of advertisement
messages that share a single idea and theme
Ads appear in different media across a specific time frame
Determine: “Champion Theme”◦Central message in promotional
activities
DECA Event: AD CAMPAIGN
Consumer PromotionsSales strategies to get buyers to buy
product or serviceTypes:
◦ Coupons◦ Premium deals◦ Incentives◦ Product samples◦ Sponsorships◦ Promotional tie-ins◦ Product placement ◦ Loyalty marketing programs◦ Point of purchase displays
CouponsCertificates for cash discountsStores accept & send them to a
manufacturer’s headquarters or clearing house to be sorted
Redemption centers reimburse stores for face value + charge a handling about 8¢ per coupon
Apps for your phone
Premiums
Low cost items provided at discount or for FREE
Build product loyaltyAttract new customers “added value”3 Types:
◦ Factory packs = free gifts placed in product packages (cereal)◦ Traffic builders= pens, key chains, coffee mugs @ store or events◦ Coupon plans= ongoing programs (customer sends in soup
labels)
The House Boardshop
Product Samples
Free trial sizes Especially important
in promoting new products
Drug manufacturers to doctors and dentists
Sponsorship
People, events, groups, or a physical location
Promotional Tie-insArrangements between 1 or more
retailers or manufacturersBoth benefit from combing
resources
Product PlacementBrand name products in movies,
TV, sporting events, or in commercials for another product
Transformers
Loyalty Marketing/Frequent Buyer
Programs that reward customers for patronizing
Point-of-Purchase Displays
Designed primarily by manufacturers to display their products
Placed in ↑ traffic areas for in store advertising
Creating an Ad Campaign
Pay per click (PPC)
Analyzing Web Marketing Data
Social Media Marketing PlatformsFacebookTwitterYouTubeBlogosphere