TechTarget Germany - SearchSecurity.de SearchStorage.de SearchNetworking.de SearchDataCenter.de...

Crossmedia Planer

PRINTONLINE EVENTS

Endpoint Security

Data Lifecycle Managemen

DLP-Planung in Unternehm

DLP-Strategien

Rundumschutz ge

Datenverlust

Data Loss Pr

Mediapack

2010Price list no. 4

powered by

Germany

W Publishing House

Vogel IT-Medien GmbHAugust-Wessels-Str. 27D-86156 AugsburgTel. +49 821 2177-0www.vogel-it.de

W General Manager

Werner Nieberle

W Bank Details

Commerzbank WürzburgSorting code 790 800 52Account number 309 771 700S.W.I.F.T- Code DRES DE FF 790IBAN: DE37 7908 0052 0309 7717 00

W Memberships

Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.

Publisher‘s imprint

W Phone numbers & contact

Co-Publisher

Tobias Teske - 139E-Mail [email protected]

Markus Späth - 138E-Mail [email protected]

Account Management

Stephanie Lemke - 137E-Mail [email protected]

Chief Editors

Andreas Donner (SearchNetworking.de) - 125E-Mail [email protected]

Rainer Graefen (SearchStorage.de) - 114E-Mail [email protected]

Peter Schmitz (SearchSecurity.de) - 165E-Mail [email protected]

Ulrich Roderer (SearchDataCenter.de) - 155E-Mail [email protected]

Florian Karlstetter (SearchSoftware.de) -154E-Mail [email protected]

Events

Daniela Schilling - 200 E-Mail [email protected]

Campaign Management

Ingo Höhnke - 130E-Mail [email protected]

Maria Singer - 142E-Mail [email protected]

Disposition

Dagmar Schauer - 202E-Mail [email protected]

Technical Support

Albert Petrich (Print) - 179E-Mail [email protected]

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ran-ging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de.

About Vogel Business Media: The publisher of specialized media is one of the leading german providers of spe-cialized information with about 100 specialized magazines and 60 websites as well as numerous international activities. Head office is situated in Wurzburg. Our print & online media offer services in the sectors industry, automobile, information technology and legislation/economy/taxes. Vogel Business Media provides advertisers with tailor-made communication solutions: from coverage, image buildup to lead generation.

3

EventsPrintOnline

The TechTarget media – Platforms and Guides

Kompendium zur www.SearchDataCenter.de 2009 | € 6,90

VIRTUALISIERUNG

Cloud ComputingInvestition in eine performante IT

Management von Cloud Services

Produktivitätstools für die CloudDesktopvirtualisierung

Zugriff auf Services in der Cloud

Eine Publikation vo

Kompendium

Klimatisierung & Energie

Energieeffi zienz im RechenzentrumDie besten Tipps, um Stromkosten zu reduzieren

KlimatisierungslösungenIntelligente Überwachung aller Komponenten

Virtualisierung als SpargigantServervirtualisierung konsolidiert das Datacenter

2009 | € 6,90 www.SearchDataCenter.de

Kompendium

Konsolidierung: Intelligentes Sparen

2009 | € 6,90 www.SearchStorage.de

STORAGE

Virtuelle BandbreitenDeduplizierung fürs WAN-Backup

Director-VergleichBrocade DCX-4S gegen Cisco MDS-9500

Filme aus der NAS-KonserveHDS beschleunigt Mediathek von nacamar

Kompendium

Wide Area Networking & WAN-Optimization

Wide Area Networking – vom taktischen zum strategischen Ansatz Die Netzwerkanalyse als Voraussetzung für die WAN-Optimierung

Intelligente Beschleunigungstechnologien im ÜberblickSo funktioniert die ganzheitliche WAN-Optimierung

Für kleine Unternehmen, Mittelständler und KonzerneIn drei Schritten zur optimalen Prozess-ICT

Eine Publikation von

2009 | € 6,90 www.SearchNetworking.de

Networking2009 | € 6,90 www.SearchSecurity.de

Claim based Identity bringt einfaches IAM

Security-Tokens als Teil des Risiko-Managements

Compliance braucht Identitäten und Rollen

Identitäten, Rollen und Gruppen effizient und sicher managen

von

Identity- und Access-Management

• Network Security• Identity- und

Access-Management• Platform Security• Aplication Security• Threats• Security Management• Data Leakage• Authentication• Mobile Security• Compliance

• Adminstration• Infrastructure• Security• Design• Standards• Management• VPN• Unified Communications• Wireless• IPV6

• Storage Hardware• Storage Networks• Backup/Recovery• Management• Storage Security• Archiving• Deduplication• Solid State Disk• Storage Virtualisierung

• Server/Opera-ting systems

• Virtual DesktopInfrastructure

• Virtualization• Management/

Planning• Datacenter-

technology /-strategy

• Hosting• Business

Applications• Physical

surroundings• Cloud

Computing

• business applications • business intelligence (BI)• datamanagement• crm• erp• cloud services

4Mediadaten 2009 | Konzept

Mediapack 2010 | Concept

TechTarget is a theme-focused and integrated media concept for the IT-decision maker in the companies. This includes:• Total focus on one specific topic• Cause-related information processing for every

target client group• Integrated cross media marketing for advertisers

The TechTarget media brings information to the IT de-cision-makers precisely where solutions are sought for. With focus on the subjects, solution- and strategy-ori-ented.

The flexible media concept from TechTarget allows you to achieve your marketing goals successfully and in a measure way.

You will receive the best support possible from a pro-fessional and service-oriented consulting team.

Thematically-oriented:TechTarget shows important information for the decision-maker for every knowledge field on its own platforms:

• SearchSecurity.de• SearchStorage.de• SearchNetworking.de• SearchDataCenter.de• SearchSoftware.de

Advertisers can place their message in a high theme-oriented and editorial environment there-fore getting their target group direct on the source.

Event-driven:TechTarget offers its readers the event driven processing of the needed information and adver-tisers the optimal communication channel for each message.• Up-to-date and solution-oriented on the theme-

focused websites• Strategically and with background information

in the platform theme guides• Individually at the relevant events• Consultancy through accompanying services

and target oriented campaigns

TechTarget media – an integrated cross media communication concept

PrintOnline

ServicesEvents

StorageSecurity

DataCenter

Net-working

Software

5

EventsPrintOnline

TechTarget offers tailor-made campaign planning with high coverage, certified quality (IVW) and integrated lead generation. To reach your communication goals, TechTarget takes hold of an extensive portfolio of crossmedia communication formats (print, online, events, services). You benefit from a perfect mixture of innovative and established communication formats (examples see diagram).

The fitting advertising format for each target

Advertising formats & services

Your selected communication targets

ONLINE PRINT EVENTS SERVICE

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Onlin

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-Web

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Whi

tepa

per

Spec

ial Z

one

Com

pany

pro

file

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com

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dat

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Edito

rial s

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Adve

rtor

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Loos

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und

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Corp

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Corp

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Serv

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(mar

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Image/Brand-Awareness • • • • • • • • • • • • •Product & solution competence • • • • • • • • • • • • • • •Direct increase in sales • • • • • • • •Face-to-face marketing • •Lead generation • • • • • • • • • • • •High qualified coverage • • • • • • • • • • • •• •Perfectly suitable Well suitable

6Mediadaten 2009 | Konzept

Mediapack 2010 | Concept

The User Base

Banks / Insurance companies 8,12%

Telecommunication 7,94%

Media 6,99%

Public sector 6,81%

Sale / Wholesale / Retail 6,45%

Information technology 5,74%

Machine construction 5,72%

Health and veterinary 5,42%

Electrical 5,24%

Education, science, culture, sport, entertainment 5,05%

Chemical industry 3,92%

Technical consulting and planning 3,70%

Power industry / water works / mining 3,19%

Metal production and handling 2,75%

Transport and logistics 2,51%

Automotive industry 2,47%

Building and construction industries 2,03%

Advertisement 2,02%

Wood, paper and print industries 1,85%

Law, tax and management consultancy 1,78%

Organizations 1,50%

Steel and metal industries 1,23%

Consumer products 1,21%

Food and tobacco industries 1,04%

Plastic and rubber products manufacturing 1,03%

Real state 0,74%

Aerospace industry 0,68%

Automobile industry 0,53%

Precision engineering, optical 0,52%

Leather, textile and clothing 0,44%

Hotel and restaurant industry 0,38%

Steel industry 0,32%

Laboratories 0,23%

Recycling 0,13%

Agriculture, farming, fish farming 0,11%

Laundry and cleaning 0,11%

Stones and minerals 0,10%

W Market sectors (percentage share)

7

EventsPrintOnline

Mediadaten 2009 | Konzept

W Position in the company

W Company size (acc. to number of employees)

Managing director / executive board 14,39%

Head of department / division manager

22,05%

Employee41,32%

Other6,17%

Project manager / Team leader

16,07%

1-9 Employees14,4% 10-19 Employees

4,8%

50-99 Employees12,0%




1.000-4.999 Employees16,2%

more than 10.000 Employees

5,4%

Source: Registered user database from SearchStorage.de, SearchSecurity.de, SearchNetworking.de, SearchDataCenter.de, 11/2009

20-49 Employees8,0%

5.000-10.000 Employees

2,2%

Mediapack 2010 | Online

8

The Search-Platforms – Online advertising from classic to multimedia

The theme-focused internet platforms • SearchSecurity.de• SearchStorage.de• SearchNetworking.de • SearchDataCenter.de • SearchSoftware.de

are the German language versions of the award-winingplatforms for IT decision makers of the publishing houseTechTarget. Vogel IT-Medien is issuer of those media in Germany since October 2006.

The platforms offer IT infrastructure professionals allinformation needed for the regular update of their tech-nical knowledge and the needed research for the pro-curement process: news, background information, ar-ticles, interviews, white papers, webcasts, downloads,case studies as well as a comprehensive supplier and product database, intelligent “my”-areas and valuablecommunity features such as bulletin boards and expert blogs.

All German TechTargetplatforms are IVW-certified.

Lead generation

Lead generation has been established as astandard for successful business-to-business-marketing. It allows you to have direct contact with potential customers over a broad baseof advertisement services, in order to supportsales and strengthen your market position. We guarantee a high contact quality.

Whitepaper Webcast Software-Downloads

Company Profile

Special Zone Classic Online-Advertising & Newsletter

ContentSponsoring

Specifications

9

Online

More about the German TechTarget websites

TECHTARGET PORTAL

THE BUSINESS EFFICIENCY PORTALS:

Offer the user an efficient way to get information Are a highly affine and targeted environment for advertisers

Company/advertiser

• 1:1 dialog• detailed knowledge about user• No waste of coverage• Optimization of media budget

Don’t guess but know!

User

• Relevant information• Solutions• Saving time

Don’t guess but know!

Subject specialized

editorial team

On the Tech Target portals information is transformed into relevant special interest knowledge. Every portal is a B-to B marketplace, where vendors and users meet.

It’s only the relevant content that counts

The platforms are open information platforms on the internet, focusing on topics like Security, Networking, Storage, DataCenter and Software. In a highly qualified editorial environment, vendors present their business activities and messages. The users find worthy information for their professional demands: precise, fast, structured.d.

Important Additional Information for You

To retrieve these worthy information, the user has to register. That way, the vendors can exactly see, who acesses the documents they had provided. They recei-ve valuable knowledge about the user and can take the next step to directly contact him or her.

How do the Tech-Target portals work?


10

Lead generation with Tech Target

Via the online offer of effective lead generation with Tech Target you get the opportunity to get into direct contact with an active community of IT specialists who evaluate, approve and/or make purchase decisions. Tech-Target guarantees a high quality of leads.

To ensure the success of your

campaign, a campaign-management

assists and optimizes your

campaign.

Master file data

The TechTarget Lead

Engagement-Level

First- and family name

Company

Adress

Position

E-Mail address

Telephone number

Company size

An internal quality control

ensures a high quality of addresses.

Reading/exposure time

How much % of content is read?

Has the whitepaper been recommended to others?

Has the whitepaper been printed?

Storage of the content in the my-area of the lead

Additional information show the engagement

of the lead and improve the lead post-processing.

Webcast Software-Downloads

Company Profile


ContentSponsoring

Specifications

11

Online

WhitepaperMore about the GermanTechTarget websites

Rates quoted in €, excl. VAT

Whitepaper

In the white paper databases on the TechTarget Plat-forms we will publish your technical papers with highsolution potential and usefulness for the target custo-mers, e.g.

• Technology studies• Presentations• Market studies• Case studies• Concepts• Best Practices

There‘s a basic principle for your Value Contents: The more neutral, technical and less sales orientedthese are, the more likely the audience will read them.

You will reach a high success rate, if your potential customer perceives you as a future oriented and technically competent supplier of solutions.

Your marketing benefits

9 Product & solution competence

9 Direct increase in sales

9 Lead generation9 High qualified coverage

Services (you will find further services in the Service-Sector)

Additional Whitepaper on request

Preparation of a whitepaper in standard-layout 350/A4 page

Combined offers

Additional Search Platform (Services see above) 4,000

Additional Live Whitepaper 7,500

Single-eMail-Shot to registered User 1.50 per adress

Additional Banner Package (Skyscraper, Content Ad, Leaderboard, total 30,000 AIs) 3,500

Whitepaper Premium-Package

• 3 months hosting• Teasertext• Each Whitepaper will be linked to 5 channels• Rotating promotion-box on the homepage and topic-channel• Highlighted listing in the Whitepaper database (including Logo)• Text-ads in the newsletter• Reporting• Unlimited amount of leads generated on your content inclusive• Banner-ads• Creation of campaign-banner-ads

7,990


12

On-Demand-Webcast

An on demand webcast is the perfect tool in order toconvince the specialized public over any distance about your problem solving capacity.

TechTarget offers the propagation and promotion of your webcasts to a high qualified audience. That means you get your target oriented content successfully to theinterested customers belonging to the top decision makers.

The following formats are possible:

• Recording of live webcasts (see page 12)• Vendor or Expert Webcast• Product Videos• Product Trainings• Studio Webcast


Combinations


Additional Live Webcast 8,500

Single-eMail-Shot to the registered user 1.50 per adress

Additional Banner Package (Skyscraper, Content Ad, Leaderboard, total 30,000 AIs) 3,500Your marketing benefits

9 Image/Brand-Awareness



Webcast on Demand – Premium Package

• 3 months premium hosting of your webcasts• Teasertext • Combination with up to 5 theme channels for each• Rotating promotion-box on the homepage and topic-channel• Highlighted listing in the webcast database with logoHighlighted listing in the webcast database with logoHighlighted listing in the webcast database with logo• Text-ads in the newsletter• Reporting• All generated leadsAll generated leadsAll generated leads• Banner-ads• Creation of campaign-banner-ads

6,990

More about the GermanTechTarget websites

Whitepaper Software-Downloads

Company Profile


ContentSponsoring

Specifications

13

Online

Webcast

Live Webcast

With a Live Webcast you reach the IT partners directlyand live on the workplace. A successfully establishedinteractive communications platform offers you the pos-sibility to contact your target group directly via internet and to generate high attraction on your information within an interested auditorium.




9 Lead generation

9 High qualified coverage


Live Webcast

• Duration of conference: approx. 1 hour + 15 min. soundcheck• 4 weeks promotion and generation of participants• 1 month additional lead-generation as on-demand-webcast

Promotion:• Supporting banner package• E-Mail invitation to registrated Users• Reminder E-Mail before conference beginning• Supply and postage of free headsets to new participants

Administration & Services:• Introduction of your specialized speaker• Introduction to theme• Integration of a survey in your presentation incl. reporting• Recording and production as an on-demand-webcast• Reporting participants

9,990

Optional: licence for own use 1,000

Combinations


Combination-webcast with it-business.de (target-group it-channel) 11,500

Additional lead-generation as on-demand-webcast (3 month) 5,500

Additional lead-generation with whitepaper (3 month) 5,500


14

Live-TechCast

Technical Workshop in Webcast Format

In search of new business software, functionality andusability play an important role. The innovative TechCast Format offers you the unique possibility to acquaint aninterested and technical versed auditorium with the ad-vantages of your software. Via application sharing you present the range of func-tions of your application live via communication plat-form of our business media portals and thus you can re-spond directly via chat function to requests of the recipients.

Teil-neh-mer-liste




9 Qualified lead generation


Live-Webcast

• Duration of conference: approx. 1 hour + 15 min. soundcheck• Generation of participants: 4 weeks• 1 month continuative lead generation as On-Demand-Webcast

Promotion• Supporting banner package• E-Mail-invitation to registered participants • Reminder-e-Mail before start of conference• Supply and postage of free headsets to new participants

Administration & Services• Introduction of your specialized speaker• Introduction to topic• Integration of a survey in your presentation incl. reporting• Recording and supply as an demand webcast • Reporting of participants

9,990

Option: Self-use license 1,000

Combination offers

Additional Search portal (Services see above) 5,000

Combi-Webcast with IT-BUSINESS (target group: IT Channel) 11,500

Continuative lead generation as On-Demand-Webcast (3 months) 5,500

Additional combined lead generation with whitepapers (3 months) 5,500


Whitepaper Software-Downloads

Company Profile


ContentSponsoring

Specifications

15

Online

Webcast

Studio-Webcast

Expert Briefing

You want to convince potential partners personally ofyour products and solutions?

TechTarget offers you the recording and promotion of your presentation in terms of a expert briefing. Our pro-fessional team will personally train you on your video cast of your presentation in our inhouse TV studio. Thenwe publish and promote the Expert Briefing on the selected information platform.





Expert Briefing Rate

• Preparation of your presentation for recording• Briefing for the presenters + Make-up• Recording• Real time composing of presentation/speaker/artwork via bluescreen• Post production• Premium-Webcast on a Search Platform

• Hosting for three months• All generated leads included• Onsite promotion for three months

• Supporting banner package

7,990

Services (Weitere Services finden Sie im SERVICE-Teil)

Self-use-license 1,000

100 DVDs (minimum purchase amount) 500

Combinations Briefing

Additional Search Platform (services see above) 4,000

Single-eMail-Shot to the registered users 1.50 per adress



16

Software-Downloads

Download Standard Package Basic Rate Lead Generation

• Hosting of your software products• Teasertext• Logo• Keyword assignment of 3 terms from the thesaurusKeyword assignment of 3 terms from the thesaurusKeyword assignment of 3 terms from the thesaurusKeyword assignment of 3 terms from the thesaurus

per software

free on request

With each Search-Platform you could offer the users a download of software in a trial- or full-version, such as management tools. That way, you provide your producton a platform, that IT-professionals use intensely toidentify new solutions for their companies. The Structure of the download archive follows a specific

mapping to the editorial content. As such, there willalways be related software products to each editorialtopic and article, which the users can download. The software downloads will be provided with a shortsummary and linked to your company profile, just like the other value contents.


Whitepaper Webcast Special Zone Classic Online-Advertising & Newsletter

ContentSponsoring

Specifications

17

Online

Software-Downloads

Company Profile

Company profile with product showroom

The extensive databank with pinpointed search func-tions offers reliable answers to the question “Who sup-plies what kind of solutions?”With your detailed company profile you are available with your contacts and an extensive company profile in

the IT trade at any time. In addition we support you witha basic company profile installation free of charge. Yourcompany address is not lodged yet? Please contact youraccount manager.

Profile Services Price/Year

Basic profile• Company‘s name • Hosting of your whitepapers and webcasts• Address (in the whitepaper- and webcast-database)

free

Premium profile

• Logo• Complete contact data• Extensive company’s profile• Highlighted listing in database• Management contact with photo• Product showroom with photos• Possibility of publication of further photo material• Transmission of press releases about your company• Link to your company’s RSS feeds• Hosting of your whitepapers and webcasts• Publication of relevant topics in the event calendar

1,200

Service option • Maintenance of your company profile 240

All rates are quoted in € excl. VAT





Example Premium Profile


18

The Special Zone – your own microsite embedded into an editorial context

The “Special Zone” on the Search Platforms is an indi-vidual area, that you can customize to your demands. In your Special Zone you cannot just promote your ad-vertising message. As a complement it offers you the possibility to present yourself as a competent solution partner with your whitepapers, webcasts or other multi media contents, as well as news, dates and appoint-ments etc.

Because of the automatic input of editorial content related to your company, the user gets an extensive overview of your company’s solution competence.

Special Zone – Basic Rate for 3

months

• Layout template• Individual content – possible features are: - Introtext and logo - Whitepaper and webcast listing - Link to vendor profile - Advertorial• Exclusive banner package for Leaderboard and

Skyscraper• Reporting

3,500

Special Zone – Basic

Leaderboard

Skys

crap

er

Individual Content





9 Lead generation

All rates are quoted in €, excl. VAT



Company Profile

Classic Online-Advertising & Newsletter

ContentSponsoring

Specifications

19

Online

Special Zone

Special Zone – Premium

Leaderboard

Skys

crap

er

Individual Content

ZoneLogo

PromoBox

PromoBox

Special Zone – Premium Rate

• Customized design• Individual content – possible features are: - Logo - Link to vendor profile - Promotionboxes: additionally promoted

whitepapers, webcasts and software downloads

- Testimonials - Link to events - Listing of whitepapers und webcasts - Advertorial

• Integration of editorial content(e.g. news, articles, Tests, ...)

• Exklusive banner package for Leaderboard andSkyscraper

• Reporting

on request

All rates are quoted in €, excl. VAT

Example of a Special Zone from Citrix and their technology partner.


20




9 Lead generation


Classic Online Advertising – Formats

Skyscraper standard

The skyscaper is placed on the right hand side of the website and offers you another prominent opportunity to place your message.

• Size: 160 x 600 pixSize: 160 x 600 pix: 160 x 600 pix• Max. file size: 49KMax. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media

Leaderboard standard

The leaderboard is a big format banner at the top of the website. It places your message prominently and offers you enough space for a visually interesting design.

• Size: 728 x 90 pixSize: 728 x 90 pix: 728 x 90 pix• Max. file size: 49KMax. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media

Leaderboard expandable

The expandable leaderboard is an innovative solution to present your message very effectively on the website.

• Size: 728 x 300 pixSize: 728 x 300 pix: 728 x 300 pix (delivered: 728 x 90 pix and 728 x 210)

• Max. file size: 49K (each)file size: 49K (each): 49K (each)• Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media

Skyscraper expandable

The expandable skyscraper folds to the left and pre-sents a prominent placement alternative for your adver-tisement.

• Size: 160 x 600 pix and 320 x 600 pix

• Max. file size: 49K• Formats: HTML, GIF, JPG, Rich Media



Company Profile

Special Zone ContentSponsoring

Specifications

21

Online


Hockeystick/Wallpaper

The Wallpaper occupies the complete top and right advertising ar-eas. By surface area it’s the biggest and most prominent possibility to advertise.

• Size: 728 x 90 pix on the top, 160 x 600 pix or 120 x 600 pix on the right

• Max. file size 2 x 49K• Formats: HTML, GIF, JPG, Rich Media

Page Peel

The page peel is an animated “dog-ear” which is embedded in the right top edge of the website and attracts the attention of the users via animation. As soon as the user clicks with his muse on the edge, the page peel rolls back and shows off the hidden behind advertising area. When the user leaves the area, the page peel rolls back into the edge.

• Size: Please deliver a complete flash file with mouseover and integrated click tag125 x 125 pix, expanded 400 x 400 pix

• Max. file size: 49 K

Content ad right (rectangle/MPU)

The right content ad provides greater awareness in the premium sector of the website.

• Size: 300 x 250 pixSize: 300 x 250 pix: 300 x 250 pix• Max. file size: 49KMax. file size: 49K: 49K• Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media(Also available as video-ad)

Content ad left (Rectangle/MPU)

The left content ad gives you the chance to advertise „in the middle of all happenings“. With an almost square format your strikingly and structured designed ad cre-ates a lot of awareness.

• Size: 336 x 280 or 300 x 250 pixSize: 336 x 280 or 300 x 250 pix: 336 x 280 or 300 x 250 pix• Max. file size: 49K Max. file size: 49K: 49K• Formats: HTML, GIF, JPG,Formats: HTML, GIF, JPG,: HTML, GIF, JPG,

Rich Media(Also available as video-ad)


22

• ROS – Run on Site: Ad appears on the chosen Search-website only.

• ROC – Run on Category: Ad appears on the selected channels of the chosen platform.

• RON – Run on Network: Ad appears on all German TechTarget network:

• SearchSecurity.de • SearchStorage.de • SearchDataCenter.de• SearchNetworking.de• SearchSoftware.de

Rate Card Online Advertising


Exclusive placement as well as special formats available on request.

Cost per CPM ROS ROC RON

Content Ad (Rectangle/MPU) 155 170 140

Skyscraper Standard 125 140 110

Skyscraper Expandable 140 155 125

Hockeystick/Wallpaper 220 235 205

Leaderboard Standard 125 140 110

Leaderboard Expandable 140 155 125

Page Peel 140 155 125



Company Profile

Special Zone ContentSponsoring

Specifications

23

Online


Newsletter Advertisement

The newsletters of the single search portals including up-to-the-date news, topics & background information are sent to the users in a continous frequency of every two days.




9 Lead generation


Top Position

Medium Position

Placements in newsletters

Standard Position

Standard Position

Fullsize-Banner 468 x 60 pix

Fullsize-Banner

Text Ad

Text Ad

Standard Position Text Ad

Placement 2 weeks

Top Position 1,600

Medium Position 1,400

Standard Position 1,200

all rates quoted in €, excl. VAT

Specifications for text ads• Logo size max. 80 x 80 pix• Max. file size 49K• File format jpg, gif• Max. characters text: Headline: 60 characters

Running text: 325 characters (incl. blanks) Linktext: 60 characters

Specifications for newsletter banners• Size 468 x 60 pix• Max. file size 49 K• File format GIF, JPG (non -animated)

NotePlease note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner.


24

Content Sponsoring

W Keyword AdvertisingCapitalize on the many searches gen-erated across the network each month on the Search Platforms.TechTarget applies an extreme-ly powerful semantic search en-gine, that delivers intelligent strikesto all available contents. The keywordadvertising gives you the opportunityto appear prominently with your linked logo above the list of results,every time your booked keyword has been entered into the search box.

Keyword-Advertising 5 Keywords 10 Keywords 15 Keywords

• Sponsor position strike list• Linked Logo• Reporting• Running time: 3 months

990 1,490 1,990

W Channel SponsoringThrough the sponsoring of a whole channel, you can position yourself in segments that are your turf when it comes to offering solutions and proving competence. This way, you prompt security professionals topermantently connect your brand-ing with a specific topic.

Please send us your logo in gif or jpg, max. 150 x 120 pix.

Channel Sponsoring 1 month 3 month

• Presence on all content pages within one topic/channel

• Linked logo• Reporting

1,000 2,500

Please send us your logo in gif or jpg, max. 150 x 60 pix.




9 Lead generation



Company Profile


25

Online

ContentSponsoring

Specifications

Technical Specifications for Online Advertising

General Technical Details for Banners

W Data formatsHTML, GIF, JPG, SWF

W Data sizePlease take the stated data sizes (p. 20/21) into account.

W Link to Landing PageHas to be named for every banner.

W Redirect-/ Third-Party Advertising Adserver is possible (customer‘s responsibility))

W Alternative textYou do have the possibility to integrate text on mouse over action into the banner through the alternative text. Please state the text you want to include, additionally.

W Text AdsText Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed advertising spaces and the contact person.

W Animated banners for newsletterPlease note that outlook 2007 only shows the first frame of animated GIF banners. From Outlook version 2007 onwards the animation can not be displayed.

W Flash-BannerAlways with Fallback-GIF. Use the following Click Tag:on (release){getURL(_level0.clickTag, „_blank“);}

Data Delivery

W Per E-Mail: At least three days before the start of the campaign to: [email protected]

W Via the Vogel Customer CenterHere you can – in real time – upload and administer your data yourself and control the success of your campaigns.

https://www.kunden.vogel.de

You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

Topics and publication dates Technical specifications & digital data delivery

Print

27

Printed guides

Marketing package

New prospects – with the new Guides 2010

The Techtarget Guides inform the IT decision-makers ina professional and accurate manner about the most im-portant issues in the IT-market. The “top issues” e.g.virtualization, data loss prevention, next generation net-working are being reviewed, filtered and made avail-able to the users by our editorial staff.

Profound background information, thoroughly investi-gated facts and practice oriented case studies turn our Guides into the essential information source for IT de-cision-makers. The right place to convince your new and existing customers from your solutions, products and expertise.

Kompendium

Klimatisierung & Energie

Energieeffi zienz im RechenzentrumDie besten Tipps, um Stromkosten zu reduzieren

KlimatisierungslösungenIntelligente Überwachung aller Komponenten

Virtualisierung als SpargigantServervirtualisierung konsolidiert das Datacenter

2009 | € 6,90 www.SearchDataCenter.de

Kompendium

Wide Area Networking & WAN-Optimization

Wide Area Networking – vom taktischen zum strategischen Ansatz Die Netzwerkanalyse als Voraussetzung für die WAN-Optimierung

Intelligente Beschleunigungstechnologien im ÜberblickSo funktioniert die ganzheitliche WAN-Optimierung

Für kleine Unternehmen, Mittelständler und KonzerneIn drei Schritten zur optimalen Prozess-ICT


2009 | € 6,90 www.SearchNetworking.de

Networking

Kompendium



STORAGE




2009 | € 6,90 www.SearchSecurity.de





von


Kompendium zur www.SearchDataCenter.de 2009 | € 6,90

VIRTUALISIERUNG

Cloud ComputingInvestition in eine performante IT

Management von Cloud Services

Produktivitätstools für die CloudDesktopvirtualisierung

Zugriff auf Services in der Cloud








Data and facts:• 64 pages• Printed run 10.000 pcs.• Format: DIN A5 (149 x 210 mm)• Circulation:

- Registered users of the Search platforms- Events and fair trades- Partners- Free of charge order through the respective

platform

Guide marketing package

4 pages with individual content:• Professional article• Product review• Interview• Advertisement

3,900

Mediapack 2010 | Print

28

Änderungen vorbehalten

Monat SearchDataCenter SearchNetworking SearchSecurity SearchStorage Messen/Events

Feb./März

Future computer center• Climate control• Energy efficiency• Virtualization• Hardware

Innovative Backup technologies• Central & local backup• Trends regarding backup

hardware• Backup in virtualized

surroundings

03/16 - 03/25 UCC & MobiliyPartnerSolution Days & IT decision maker congress

DP 02/26 | DDP 02/15 DP 02/26 | DDP 02/16

April/Mai

Networking Management• Products & solutions for

every target group• Management & Monitoring• Remote administration &

Remote Access• Inventory & Deployment

DLP & Compliance• How to protect yourself from

data abuse• How big is the impact of the

new data protection act on the companies

• New technologiesfor data protection

04/20 - 05/06 Storage & ArchivingPartnerSolution Days & IT decision maker congress

DP 04/23 | DDP 04/13 DP 04/30 | DDP 04/19

Juni/Juli

06/15 - 07/01 Virtalisation & Cloud Compu-tingPartnerSolution Days & IT decision maker congress

Topics and launch schedule 2010

Printed guides

Marketing package

Print

29Sept. Converged infrastructure in the datacenter• virtual infrastructure• cloud computing• portal as a service• managed services

09/16 - 09/28 IT-Security & CompliancePartner Solution Days &IT decision maker congress

DP 09/27 | DDP 09/17

Okt. Highspeed Networking/NGN• 10, 40 & 100 Gigabit

Ethernet/IPv6• Optical networks –

Infrastructure 2.0• MAN & WAN networking• Products & concepts

Cloud Storage in 10 Gbit networks/innovative storage architectures• Convergence of FC & 10 GBit

infrastructure• Clouds management• Increase of storage

performance• Storage virtualization

DP 10/15 | DDP 10/05 DP 10/22 | DDP 10/12

Nov. Managed Security Services• Cost reduction via

Managed Security• Communication &

Web security• Firewalls &

Network security

DP 11/26 | DDP 11/15

Technical specifications & digital data delivery

Topics and publication dates

DP=Date of publication | DDP=Delivery date for printing data

Mediapack 2010 | Print

30

Specifications

W By mail Please send your data carrier along with the name

of file, sender details and a binding proof/printing proof to:

Vogel IT-Medien GmbHAnzeigendisposition TechTargetAugust-Wessels-Str. 2786156 AugsburgGermanyTelephone: +49 821 2177-202

W Data delivery1. Label the file/folder as follows:TT_Client_Issue (Example: TT_IBM_2209)

2. Transmission of data:• by E-Mail [email protected]• FTP Server ftp://80.81.28.7

Login: ftpuser Password: vit

W File formats Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Digtal Data delivery

W Format/printing methodMagazine format 148 x 210 mm (= DIN A5)Type area 120 x 170 mm (2 columns)Printing method Rotary offset (Heatset)Paper 90g/qm LWC gleamy

W File construction A trimm of 3 mm is required for advertisements printed in sloping way. Please note that important features of your advertisement are not placed next to the margins (5 mm trimm tolerance).

W Printing symbolsSymbols for margin, folding and cutting have to be 3 mm outside the picture margin, the thickness of printing symbols should not exceed 0,1 mm

W Fonts Do not use system scripts or fonts electronically writ-ten by the layout program. The minimum font size for negative font and raster font is 7 point.

W Lines and FramesMinimum thickness of line is 0,3 point or 0,1 mm

W Colour composition Maximum exhaustive sum for four colours is for neutral picture areas 290%.

W Colour separation Coloured pictures have to be made in CMYK, special colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

W Picture resolution 60 raster units, 300 dpi

W Printing coloursOnly use printing colours of the european colour scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fogra-standard.

W ProofThe proof should be made on circulation paper or paper with similar surface and colouring. Corrections without proof are to be marked

W Increase of tone qualityThe tolerances of increase of tone quality in print are 40%-area +/-3% 80%-area +/-2%

Events

31

Online CongressesPartner Solution Days & IT Decision Makers Congress Corporate Events

The Partner Solution Days and Decision Maker Con-gresses are expert conferences for the IT-infrastruc-ture area which bring the manufacturers, resellers, system partners and IT decision-makers together.

The goal of the congress is to share the IT-expertise on current topics and priorities with selected IT-solution partners and IT decision-makers. These will be present-ed in the form of independent keynotes, breakout-ses-sions and panel discussions. The manufacturer exhibi-tion is the ideal platform to socialize and to have in-depth technical discussions.

W Target group

20.000 IT decision-makers, 12.000 VARs / system houses(general manager, technical manager, sales manager), 5.000 IT-Consultants

W Attendance

150 – 250 Participants for each venue

Partner Solution Days & IT Decision Makers Congress

Congresses Dates/Venues Partnerships

03/16 Frankfurt03/18 Duesseldorf/Neuss03/25 Munich

Platinum 31,000Premium 19,500 Classic 13,500 Standard 9,000Light 5,900

04/20 Frankfurt/Hanau04/22 Munich05/04 Duesseldorf/Neuss05/06 Hamburg


06/15 Frankfurt/Hanau06/17 Munich06/22 Hamburg07/01 Duesseldorf/Neuss


09/16 Frankfurt/Hanau09/21 Hamburg09/23 Duesseldorf/Neuss09/28 Munich


Subjects to chance without notice, all rates quoted in €, excl. VATYour marketing benefits



9 Face-to-Face-Marketing

9 Lead generation

Mediapack 2010 | Events

32

Through the online congresses we can offer an attrac-tive and interactive communication platform, which allows you to convince decision-makers from user com-panies and computer retailers from your specific solu-tion and technological expertise. By doing so, you achieve the greatest attention possible on your subject by the interested audience.

Target Group: IT-partners & IT decision-makers

Scheduled topics of Online Congresses 2010:

• Next generation networking• Business Contunity (disaster Recovery)• Virtualisation, Cloud Computing • Email security

All rates quoted in €, excl. VAT

GREEN IT 2010O N L I N E - K O N G R E S S

Herzlich willkommen

zum Online-Kongress

Online Congresses – Services Partnership

Speaking-Slot-Agenda• Short Interview (approx. 3-5 min or introduction)• Speech: 20 minutes• 10 minutes Q&A after the speech• Interactive survey

Promotion & participant acquisition• Announcements and news coverage• Banners on IT-BUSINESS and on all TechTarget Platforms• Editorial announcements on IT-BUSINESS and on all TechTarget Platforms• Invitation in writing and over telephone of the participants from IT-BUSINESS-Akademie

and registered online seminar users• Issue of HTML invitation and dispatch to partner and customers• Outbound-Reminder-Call approx. 15 minutes before the congress

Administration & Services:• Briefing of your technical speaker• Editorial introduction, transition into the main theme• Past-coverage in the IT-BUSINESS (Print) and the Vogel Websites• Implementation of interactive surveys in the presentation including evaluation• Programming of a registration website with agenda• Recording and providing the on-demand webcast on IT-BUSINESS.de• Preparation and shipment of free headsets for new registered users• User-report with qualified leads

Per partner6,990

(3 – max. 5 partners)

• Additional recording of your presentation as studio webcast• Compilation of DVD with self-use license• Hosting of webcasts on Vogel online portals

4,000

* Co-Marketing-Discount!

After verifiable delivery of the

personally for you designed

HTML-Mailing to your partners

and customers, you’ll get a

20% discount.




Online Congresses

Please find the general conditions for advertising in theVogel Customer Center: www.kunden.vogel.de

Publishing program Vogel IT-Media

Target group public sector

Please find the complete program of the publishing house VOGEL Business Media on www.vogel.de

Target group IT decision makers

Kompendium



STORAGE




2009 | € 6,90 www.SearchSecurity.de





von


Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

Taget group IT channel

TechTarget Germany - SearchSecurity.de SearchStorage.de SearchNetworking.de SearchDataCenter.de...

Documents

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