BBC Good Food Mediapack 2015
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Transcript of BBC Good Food Mediapack 2015
Why BBC Good Food Middle East?
www.bbcgoodfoodme.com
BBC Good Food Middle East has been the undisputed market leader in its category since its launch seven years ago, with its core brand values of trusted recipes, and culinary expertise. And now, the brand enters a new era with a refreshing new logo and look.
With a respected, award-winning editorial team, the magazine offers fresh, relevant food-based and related lifestyle content that gives our readers the opportunity to experience life through food. Drawing from both the tried-and-tested recipes from the test kitchen of our UK headquarters, as well as the vibrant food culture here in the region, the magazine is a well-recognised authority in the region’s culinary world. The compelling features, complemented by stunning photography and engagingly friendly, easy-to-navigate design, provide a comprehensive read for foodies.
Newlook!
www.bbcgoodfoodme.com
MonthlyFrequency
Dhs15/QR15Price
12,500Circulation copies
40,000
Readership
Key Facts
(average)
www.bbcgoodfoodme.com
MonthlyFrequency
Dhs15/QR15Price
12,500Circulation copies
(average)40,000
Readership
Key Facts
page views200,00+
The region's biggest food & lifestyle website
ONLINE
MonthlyFrequency
Dhs15/QR15Price
12,500Circulation copies
40,000
DIGITALEDITION
Readership
magzteravailable on
Dhs 7.3Price
www.bbcgoodfoodme.com
Key Facts
The region's biggest food & lifestyle website
ONLINE
(average)
page views200,00+
Inside BBC Good Food Middle EastWhether it’s inspiration for everyday meals and stylish home entertaining, cooking with top chefs from around the world, expert tips and tricks, or culinary travel, the latest news and product picks, restaurant reviews, and nutrition advice, it’s all here.
In our opening section, we keep our finger firmly on the pulse of what is hot and happening in the world of food with vignettes of the latest news, both local and global; reviews; product shopping pages; and expert advice.
The main section of the magazine is a one-stop recipe destination, with everything from quick dinners for busy weeknights, to special dishes for relaxed weekend entertaining. In every issue, we strive to include a carefully curated mix of healthy recipes, inspiring chef creations, and sustainable food choices.
The bit that you can really get stuck into, this section is where you will find inspiring, informative and entertaining features on everything from travel and nutrition to global cuisines, kitchen design, food trends, ingredient know-how and lots more.
The magazine is divided into three main sections:
HOMECOOKING
STARTERs
GOURMETLIFESTYLE
www.bbcgoodfoodme.com
Our AudienceOver the past six years, BBC Good Food Middle East has not only forged long-standing relationships with leading chefs and culinary personalities from around the world, but also developed a loyal and ever-growing readership base.
Who is the reader?A combination of subscribers and faithful newsstand buyers, our readers belong to the medium-high income bracket, with around 70 per cent of them being female.
Our readers are aged between 25 to 55, have a high disposable income, like to cook at home as well as dine out (see pie charts), and travel abroad on holidays.
www.bbcgoodfoodme.com
DistributionBBC Good Food Middle East is distributed by the following means in the UAE and Doha: • Expanding paid subscriber database.• Sold in leading supermarkets,
bookshops and garages. • Controlled, targeted distribution to
five star hotels, leading cafes and other relevant outlets.
• Given away at key annual events, food festivals, and regular Food Club events.
Female
Male
Readership
70%
30%
www.bbcgoodfoodme.com
Our AudienceOver the past six years, BBC Good Food Middle East has not only forged long-standing relationships with leading chefs and culinary personalities from around the world, but also developed a loyal and ever-growing readership base.
Who is the reader?A combination of subscribers and faithful newsstand buyers, our readers belong to the medium-high income bracket, with around 70 per cent of them being female.
Our readers are aged between 25 to 55, have a high disposable income, like to cook at home as well as dine out (see pie charts), and travel abroad on holidays.
DistributionBBC Good Food Middle East is distributed by the following means in the UAE and Doha: • Expanding paid subscriber database.• Sold in leading supermarkets,
bookshops and garages. • Controlled, targeted distribution to
five star hotels, leading cafes and other relevant outlets.
• Given away at key annual events, food festivals, and regular Food Club events.
501-1000
2001-3000
Do you make purchasing decisions based on ads in the magazine?
36%
21%
23%
10%
6%
of our readers make purchasing decision based on advertisements they see in the magazine77%
4%
NO
YES
Average weeklyspend on dining out
www.bbcgoodfoodme.com
57%
33%
1%5%4%
Frequency ofcooking at home
1001-2000
below 500
3001 above
N.A
2-3 times a week
Everyday
Less than that
Once a weekN.A
reader research
Facts and figures based on sample survey
Marketing Solutions360
www.bbcgoodfoodme.com
Display ads
Advertorials
& Sponsored
features
Pro
du
ct
placem
ents
Recip
e cards
As a powerful, multi-platform brand, BBC Good Food ME
provides holistic solutions to reach and engage with
a targeted audience anytime, anywhere!
Marketing Solutions360
online
www.bbcgoodfoodme.com
Display ads
Advertorials
& Sponsored
features
Pro
du
ct
placem
ents
Recip
e cards
Emai
l bla
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E-Newsletter
adsSocial media
As a powerful, multi-platform brand, BBC Good Food ME
provides holistic solutions to reach and engage with
a targeted audience anytime, anywhere!
Marketing Solutions360
www.bbcgoodfoodme.com
bespokeprojects online
Display ads
Advertorials
& Sponsored
features
Pro
du
ct
placem
ents
Recip
e cards
Emai
l bla
sts
E-Newsletter
ads
Contract
publishing
Social media
Recip
e
sup
plem
ents
As a powerful, multi-platform brand, BBC Good Food ME
provides holistic solutions to reach and engage with
a targeted audience anytime, anywhere!
Marketing Solutions360
bespokeprojects online
events
www.bbcgoodfoodme.com
Display ads
Advertorials
& Sponsored
features
Pro
du
ct
placem
ents
Recip
e cards
Emai
l bla
sts
E-Newsletter
ads
Pre
view
&
sam
plin
gs
Contract
publishing
Food club
events
Social media
Even
t
spon
sors
hips
Recip
e
sup
plem
ents
As a powerful, multi-platform brand, BBC Good Food ME
provides holistic solutions to reach and engage with
a targeted audience anytime, anywhere!
Advertise on our newly relaunched website with anticipated traffic of over 230,000 page views, as well as try interactive options. You can also reach our 23,000-strong database of targeted foodies with email blasts and tap into our social media following with sponsored posts.
online activations
Plus!twitter & instagram
www.bbcgoodfoodme.com
Magazine operationsPromote your brand with tailored, reader-relevant content created by our award-winning editorial team, sponsor a themed editorial feature with your branding, or try a gamut of special operations including brand-specific recipe cards.
www.bbcgoodfoodme.com
Magazine operationsPromote your brand with tailored, reader-relevant content created by our award-winning editorial team, sponsor a themed editorial feature with your branding, or try a gamut of special operations including brand-specific recipe cards.
online activationsAdvertise on our newly relaunched website with anticipated traffic of over 230,000 page views, as well as try interactive options. You can also reach our 23,000-strong database of targeted foodies with email blasts and tap into our social media following with sponsored posts.
Plus!twitter & instagram
www.bbcgoodfoodme.com
competitions & giveaways
Get our readers to engage with your brand and product with reader offers, competitions and other unique opportunities including special offers, previews and prizes for our Food Club Premium members.
recipe supplementsShowcase your restaurant’s or brand’s specialties in a dedicated recipe book that is edited and designed by our team, and polybagged with the magazine to reach its entire distribution base. Extra copies can also be printed for your exclusive use.
competitions & giveaways
Get our readers to engage with your brand and product with reader offers, competitions and other unique opportunities including special offers, previews and prizes for our Food Club Premium members.
www.bbcgoodfoodme.com
recipe supplementsShowcase your restaurant’s or brand’s specialties in a dedicated recipe book that is edited and designed by our team, and polybagged with the magazine to reach its entire distribution base. Extra copies can also be printed for your exclusive use.
JANUARY
JUNE
MAY
ApRil
MARCh
FEBRUARY
ThEME FEATURE hiGhiGhTS plUS!
The Healthy issue
The Ramadan issue
The Travel issue
The Spring issue
The Sustainability issue
The Valentine’s issue
Healthy diet plan | Lighter desserts | Learn to make sushi | Spa cuisine
Arabic menu | Iftar round-up | Meat recipes
Global destination reviews | Egg recipes | Product focus: Cheese | plus: Kitchens Special
Local produce recipes | Mother’s day treats | Product focus: Coffee| Children’s nutrition | Easter baking | plus: Awards supplement
Romantic dinner menu | Chocolate focus | Chinese recipes | Product focus: Cooking oils | plus: Abu Dhabi Destination Series supplement
JANUARY 2015 TO DECEMBER 2015 * Details are subject to change
www.bbcgoodfoodme.com
May 2013 BBC Good Food Middle East 65
KITCHENS SPECIALDÉCOR
4
Instant styleSmart, simple ways to give your kitchen a fresh new look without breaking the bank. By Nicola Monteath.
updates for your kitchen
Is your old dresser not in need anymore? Paint it, to suit your kitchen colour scheme, and use it as a kitchen island. Or you
could strip off the colour and varnish it, to give it a rustic look. A kitchen island is great for chopping, quick breakfasts, and for the kids to sit down to do their homework over an after-school snack.
Refurbish old furniture
Cupboards and doors can become dull over time, but there’s nothing that a coat of paint can’t spruce up. “When painting doors, take off the hinges and place the door flat on the floor, before painting. This produces a more professional finish,” says Lyndall Fernie, Interior design tutor at Chelsea College of Art and Design.
Give it a new lick of
paint3
2Alison Laws, International operations manager at Lakeland, says, “It’s a great idea to hang plant pots in bare ceiling corners to give a lived-in feeling to a plain kitchen.” Plants and flowers not only bring nature in, but add colour and aroma to your kitchen.
Go greenPlace kitchen towels and supplies into a wicker basket, and keep it in the cabinet under the kitchen sink. They not only look great, but are also useful for keeping things organised and within reach.
Become a basket case!
66 BBC Good Food Middle East May 2013
Most kitchens are fitted with regular white lights, but adding some ambient light can make a big difference. “Decide which area in the kitchen you want the
focal point to be, and then light up that area with ceiling or table lamps. This will help draw your eye to the area that you want people’s attention to be drawn to,” says Lyndall. Pendant lamps over the kitchen island and a great option for creating a cosy feel.
Shine a light658
9
10“Add extra counter and storage-space to your kitchen, with a
portable trolley that has two or more adjustable shelves, and grooves along the sides – to keep bottles in place,” says James McGowan, Regional brand communications manager at Ikea. The trolley can store anything from olive oil and vinegar bottles, to baskets of onions and potatoes, which would typically take up counter or cabinet space.
spaceCreate
Get picture-perfectPhoto frames are not just for your living room or bedroom. “Add an artsy element to your kitchen walls by putting up framed vintage recipe sheets, food photos, or even kitchen wall art,” says Ann Hayward, Senior Visual Merchandising manager at Home Centre.7
If you have extra space above the windows in your kitchen, add a storage cabinet or shelving unit overhead, to store away crockery and pots and pans neatly. This will keep clutter away from kitchen counters, and keep you from cramming all your beautiful sets into cabinets.
Clear outthe clutter
Give your kitchen a pop of colour and texture by adding a splash-back. “Coloured glass splash-backs are fashionable and the reflective quality brings a sparkle to your kitchen. They also don’t have grout lines which collect dirt. Alternatively small mosaics or patterned tiles can add texture and colour as well,” says Lyndall.
Freshen up the background
Adding a few colourful accessories to counter tops, or simply replacing old accessories can immediately make
your kitchen a more stylish, functional space. “A few strategically placed accessories can give you a whole new look. Replace key accessories like toaster covers, dish towels, canister sets, salt and pepper shakers and pot holders with new ones in bright colours,” says Alison.
Accessorise!
2015 Editorial calendar
UAE Brunch guide
UAE iftar guide
New ways with pasta | Cooking with kids | Product focus: Chicken | Thai recipes | plus: palm Destination Series supplement
www.bbcgoodfoodme.com
JUlY
DECEMBER
NovEMBER
oCToBER
SEpTEMBER
AUGUST
ThEME FEATURE hiGhiGhTS plUS!
The Summer Survival issue
The Festive issue
The Alfresco issue
The Birthday issue
The Back to School issue
The Budget issue
Cooling drinks | Hydration tips | Vegetarian recipes | Kids’ summer activities
Christmas recipes | Entertaining tips | Gift guide
Barbecue ideas | Indian recipes for Diwali | Thanksgiving menu | Diabetes awareness
Celebration cakes | Halloween menu | Rice recipes
Lunchbox ideas | Product focus: Milk | Cooking with kids
Cost-controlled recipes and menus | Entertaining on a budget | Cooling ice creams and sorbets | Refreshing salads
JANUARY 2015 TO DECEMBER 2015 * Details are subject to change
2015 Editorial calendar
UAE Brunch guide
Signature recipe book
BBC Good Food ME Food Club Monthly members events
The BBC Good Food ME Food Clubis a loyal community of over 9,000 members, interested in quality food and products, and superior dining and travel experiences. Food Club members enjoy free membership, and benefits include weekly newsletters, discounts at restaurants, and exclusive invitations to a range of exciting culinary events, including our regular Masterclasses with leading chefs. Bepoke events can also be arranged.
www.bbcgoodfoodme.com
Tying in with our subscription base, Food Club Premium members pay an annual fee of Dhs120, and get a subscriber copy of the magazine delivered to their door each month, plus exclusive discounts and offers with leading foodie brands. Clients can access Food Club Premium members for special events and other activities.
Food Club premium
BBC Good Food ME Food Club Monthly members events
The BBC Good Food ME Food Clubis a loyal community of over 9,000 members, interested in quality food and products, and superior dining and travel experiences. Food Club members enjoy free membership, and benefits include weekly newsletters, discounts at restaurants, and exclusive invitations to a range of exciting culinary events, including our regular Masterclasses with leading chefs. Bepoke events can also be arranged.
www.bbcgoodfoodme.com
Involvement benefits
BBC Good Food ME Food Club Monthly members events
• Create instant footfall at a location• Interact and engage with a targeted audience• Showcase a brand's offerings at the Masterclass-style events
organised and hosted by the BBC Good Food ME team • Also enjoy editorial exposure in the magazine
www.bbcgoodfoodme.com
Food Club premium
The BBC Good Food ME Food Clubis a loyal community of over 9,000 members, interested in quality food and products, and superior dining and travel experiences. Food Club members enjoy free membership, and benefits include weekly newsletters, discounts at restaurants, and exclusive invitations to a range of exciting culinary events, including our regular Masterclasses with leading chefs. Bepoke events can also be arranged.
Tying in with our subscription base, Food Club Premium members pay an annual fee of Dhs120, and get a subscriber copy of the magazine delivered to their door each month, plus exclusive discounts and offers with leading foodie brands. Clients can access Food Club Premium members for special events and other activities.
Involvement benefits• Become a key sponsor and get over
six months' worth of exposure on a varied range of collateral and marketing activities, across print, digital and broadcast media
• Showcase your signature dishes via a tasting station, or see your products featured at the awards gala night
• Sponsor our unique Chef of the Year cook-off competition• Bespoke packages available on request
The annual BBC Good Food ME Awards Dubai, UAE | July 2015-January 2016
Launched in 2010, the BBC Good Food Middle East awards has earned a distinctive reputation in the food industry as being a reliable barometer of consumer choice. It is a public vote-based process that culminates in a glamorous awards ceremony every January. Celebrating the best and most popular restaurants, chefs and food brands, the awards have become a highly coveted recognition.
www.bbcgoodfoodme.com
BBC Good Food MEANNUAL AWARDS
The 25 Guide SeriesNow in their fourth year, the perennially popular coffee table guide books, offer restaurants and hotels around the UAE a chance to put their best foot forward in an exclusive four page profile. Each guidebook is limited to only 25 clients and booked on a first come, first served basis.
Each annual guide book has a print run of 40,000 copies, distributed free with retailed copies of the magazine and at key annual consumer events throughout the year:
• The 25 UAE Food & Beverage Guide will be polybagged twice in 2015 with BBC Good Food ME May and November editions.• The 25 UAE Brunch Guide will be polybagged twice in 2015 with BBC Good Food ME March and October editions. • The 25 UAE iftar Guide will be polybagged once in 2015 with BBC Good Food ME Ramadan issue.
www.bbcgoodfoodme.com
PAGE SPECIFICATIONS
Full page (FP) Half PageHoriontal
Half PageVertical
Bottom Page Strip
DPS Page Strip
Double-page spread (DPS)
23cm x 27.5cm
23cm x 13.75cm23cm x 3.5cm 46cm x 3.5cm
10.5cm x 26.5cm46cm x 27.5cm(0.4cm bleed) (0.4cm bleed)
STANDARD ADVERTISING SPECIAL OPERATIONS
THE MARKETPLACE (CLASSIFIEDS)
SPECIAL POSITIONS
Half Page
Full page
DPS
Full page advertorial
Front Cover Mount
Full Page + Tipon
Front Cover Wrap
Gatefold Front or Back
Polybag Sponsor
Belly Band
BookmarkHalf Page
Quarter Page
Inside Front Cover
Inside Back Cover
Outside Back Cover
Inside Front Cover DPS
First DPS
First Right Hand Page
$3,850
$7,150
$9,350
$8,650
$19,800
$11,000
$11,000
$11,000
$8,800
$8,800
$8,800$2,750
$1,650
$8,800
$8,250
$9,350
$13,200
$10,450
$7,700
SPECIAL SUPPLEMENTS/INSERTS
Sponsored Recipe Book
Double Sided Perforated Recipe Card
Bound in Double Sided Card Insert
Insert – Loose
Insert – Polybagged
$17,600
$8,800
$11,000
$7,150
$8,250
www.bbcgoodfoodme.com
Print Advertising Rates
CPI Media Group Events
Some of our valued clients
CPI Events and conferences supercharges the ability of SMEs, larger corporates and government entities to reach valued markets and access their chosen keynote prospects. With a span and scope encompassing the major GCC markets, CPI events also provides keynote sponsors the opportunity to foreground their image and reputation to the targeted audiences who matter most.
Creating events that range in scale from round tables with 10-12 industry experts through to some of the largest gala functions in the Middle East, CPI Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up. This includes and is not limited to major stage furnishing and back-drop; high quality sound and light systems - videography services. Key marketing and branding elements, a complete on-line and social media campaign to deliver on the objectives of the event.
CREATiNG CoNTENT – ADDiNG vAlUE
Importantly, CPI provides expert content management for every scale of event, providing title, contents and agenda and the ability to provide VIP speakers across diverse industry sectors. Delivering a full ‘one-stop’ service of this kind also involves the ability to source delegates fully in line with demographic requirements, working with leading database specialists to ensure the application of rigorous selection criteria. All events can then be promoted through the raft of relevant CPI publications and on-line media, reaching a highly specific, pre-selected target audience.
Cpi Events provides a fully-managed service that includes every aspect of comprehensive on-site branding and set-up
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For two decades, Dubai-based CPI has published magazines and guides, organised events and run successful marketing campaigns across the GCC.
From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market.
Privately owned by its founder, Dominic De Sousa, CPI has grown organically from a single title to its current stable of over 25 titles, over 20 web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years.
Proud of its multinational staff mix, CPI is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences.
CPI is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions.
CPI has enjoyed several long term partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI over competing publishers because of our innovation and understanding of the regional market.
Importantly, CPI never stands still or takes its past successes for granted.
www.cpimediagroup.com
About CPI Media Group
www.bbcgoodfoodme.com
MANAGEMENTDominic De Sousa
Chairman
Nadeem HoodGroup CEO
Georgina O’HaraGroup COO
EDITORIALSenior Editor
Sudeshna [email protected]
+971 4 440 9147
Deputy EditorSophie McCarrick
[email protected]+971 4 440 9150
Group Director of EditorialPaul Godfrey
[email protected]+971 4 440 9105
ADVERTISINGGroup Director of Sales
Carol [email protected]
+971 4 440 9110
Sales ManagerVanessa Linney
[email protected] +971 4 440 9137
+971 52 962 2460
MARKETINGMarketing Manager
Marizel [email protected]
+971 04 440 9156
DESIGNhead of Design
Glenn Roxas
Senior Graphic DesignerOdilaine Salalac-Mejorada
production Manager James TharianData Manager Rajeesh Melath
Head OfficePO Box 13700, Dubai, UAE
Tel: +971 (0) 4 440 9100 Fax: +971 (0) 4 447 2409