Technology Entrepreneurship Venture Lab 2012
8
Technology Entrepreneurship Venture Lab 2012 #2 assignment of Stanford's venture class 2012.
-
Upload
oliver-bronner -
Category
Economy & Finance
-
view
225 -
download
2
description
Presentation 2# Assignment
Transcript of Technology Entrepreneurship Venture Lab 2012
Technology Entrepreneurship Venture Lab 2012#2 assignment of Stanford's venture class 2012.
Assignment:
Turning a "bad" business model/idea (here: market entry of Starbucks coffee houses in Italy) into a good one.
The Idea:
Positioning Starbucks as the leading provider ofco-working spaces in Italy; this business will focus on the collaborative and get-work-done aspect about the public space Starbucks.