“Doctor Click”

Members: Alessandra Formica

Carmen María GonzálezIrma Aguado

Javier VicenteMarta Navarrete

Neska Husar

1. Naming: “Doctor Click”. Why?We deliver non-life-threatening medical advice and treatment in the comfort of your own home at your convenience. You just need a laptop or to ordera prescription or to buy medicines.So we have joined both concepts: online and medicine. Those are patent in Docor Click.

2. Storyboard – Spot “Doctor Click”There are two versions: Informative and emotional. We did this just to see which one could express better our service.

Version 1: Informative

Version 1: Informative

Version 1: Informative

Version 2: Emotional

SITUATION 1: HEADACHE

Off voice: I have a huge headache…

Off voice: Let me see if I have any Ibuprophen. No.. I don’t. I will have to arrange an appointment with the doctor just to ask for a prescription.

She is complaining about her headache while she is having breakfast.

She stands up and loosk for a medicine in her medicine cupboard. But there’s nothing that can relieve her pain.

She turns around and sees a doctor joining her breakfast.

Suddenly the doctor gives her the prescription smiling.

Off voice: AW! Off voice: Good morning. Here is your prescription.

Version 2: Emotional

SITUATION 2: CHRONICAL ILLNESS

Off voice: I am running out of my medicines for my chronical illness. I just need a prescription. Hope I could have a doctor right here because I don’t want to bother anyone.

Off voice: Well, I will have to call my son to take me to the doctor.

He is wondering whether he could avoid visiting the doctor just to ask for a prescription for his chronical illness.

He is waiting on the sofa close to the telephone. But suddenly the bell rings.

He stands up and goes to the door to see who it is. When he open the door, a doctor is on the other side.

Suddenly the doctor smiles to him and asks him if she can come in. She sees him.

Off voice: Who is coming now? I’ll see.Doctor: Good morning may I come in?

Off voice: Here you are your receipt I think you already know how to use it.

Version 2: Emotional

SITUATION 3: IN A FOREIGN COUNTRY

Off voice: I can’t understand a word of what he is saying…

Off voice: I don’t know how to explain what I need. I wish there was a doctor that speaks my language so I wouldn’t have any problem.

A woman is living in a foreign country and she needs to go to the doctor. When she gets there, she can’t undertand what he is trying to tell her.

She tries to explain what she needs but she can’t. She wonders whether she could speak to a doctor who could understand what she is saying.

She finally decides to go back home. She switches on her laptop and a doctor who speaks her language appears on the screen and asks her what she needs exactly.

The doctor sends her the prescription. She orders it directly from the online pharmacy.

Off voice: Doctor says: Good morning, how can I help you (in her language).

Off voice: Here is your prescription I’ll add it to tour account. Girl: Thank you so much!

3. Design of the websiteThe way the patients can access to this service is via our website. There they can call their doctor or their pharmacist. So we have worked in a design of how the website could be. There we add some news of what we do, and many other useful information.

4. Design of the LogoEvery service must have a logo so we have worked on its design. It express the work that Doctor Click does all over the world.