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Page 1: Technology Entrepreneurship Venture Lab 2012

Technology Entrepreneurship Venture Lab 2012#2 assignment of Stanford's venture class 2012.

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Assignment:

Turning a "bad" business model/idea (here: market entry of Starbucks coffee houses in Italy) into a good one.

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The Idea:

Positioning Starbucks as the leading provider ofco-working spaces in Italy; this business will focus on the collaborative and get-work-done aspect about the public space Starbucks.

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