Target audience questionnaire results
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Transcript of Target audience questionnaire results
What is your age?
0
1
2
3
4
5
6
7
8
7
4
2
6
0
6
14-20 21-30 31-40 41-50 51-60 60+
Age
Num
ber o
f peo
ple
In our questionnaire…
We asked a variety of different ages to get a varied response to
our questions.
Are you male or female?
41%
59%
GenderMale Female
There was a general opinion given equally from males and females as we only asked 18% more men, which in our case averages to around 2 more males.
When do you watch television the most?
6am or earlier
6am - 9am
9am - 11am
12pm - 3pm
3pm - 5pm
5pm - 8pm
9pm - 11pm
11pm+0
2
4
6
8
10
12
Time of day
Num
ber o
f peo
ple
To conclude…
The majority of people tend to watch television in the evenings
from 5pm until 11pm. More specifically from 9pm – 11pm.
What channel do you most frequently watch?
BBC 1
BBC 2
ITV 1Channel 4
Five
0
10
20
Series 1
The most popular channels we found from our results was BBC1 and ITV1.
Do you watch documentaries?
Yes74%
No26% Our results
show us that almost ¾ of the general public
do watch documentaries.
What genre of documentaries do you prefer?
Sports
Food/Nutrition
Lifestyle
History
Factual
Other
0
5
10
Series 1
Despite food/nutrition being the least popular documentary genre in our results…
We decided to use that as a reason to create the documentary about fruit and vegetables, to
make it a more popular topic after seeing our documentary.
Our most popular result was history, however we felt that there was so many documentaries at the time with this genre and very little about
food/nutrition. Another reason why we still pursued the topic of fruit and vegetables.
What is your favourite colour?
BlackWhite
Red
Blue
Green
Other: Pink
Other: YellowOther: Purple
Other: Lilac
Other: Turqoise
0
5
Series 1
To conclude…
Our results shown us that the most popular colours were purple, white
and green.As a result of this, we tried to consider
these three colours primarily when creating our draft print
advertisements.
What gender voiceover do you prefer?
56%41%
4%
Male Female Don't mind
As a result of the response to this question asked, we chose a male
voiceover for the documentary because it
had slightly more preference.
What age voiceover do you prefer?
5
11
7
4
01
20-30 30-40 40-50 50-60 60+ Don't mind
Number of people
Similar to the previous question…
Because of the higher preference toward age 30-40 for over
voiceover, we used this age barrier when choosing over
voiceover. To ensure they were of a matured age.
Would you watch a documentary about fruit and vegetables?
Yes58%No
42%
Not sure7%
58% of the people we asked said that they
would watch a documentary with the
topic of fruit and vegetables, despite it not being a popular genre in a
previously asked question.
Do you think that Fruit and Vegetables are too expensive?
Yes68%
No32%
This question was asked to find out some general
thoughts and opinions of the general public, for
conversation topics in our documentary. For example the
idea of the cost for fruit and vegetables being too high.
Where do you shop for your Fruit and Vegetables?
ASDATesco
Sainsbury's
Morrisons
Lidl
Aldi
Other: MarketsOther: Independent shops
Other: Iceland
0
10
20
Again…
This question was asked to find out some general opinions so they can be used within
our documentary. In this case, to find out where people do and don’t tend to shop for
their fruit and vegetables, so we could consider our interviewees.
Are you children fussy eaters when it comes to Fruit and Vegetables? (Answer if
applicable)
33%
37%
30%
Yes No N/A
This allowed us to keep finding out information
about the general public, to then be used in our documentary research.
Do you eat your ‘5-a-day’?
Yes74%
No26%
Because our main topic in the documentary is eating
5-a-day, we asked our audience if they eat their 5-a-day on a day-to-day
basis.
Would you consider yourself to be healthy?
Yes84%
No16%
This was the final question in our questionnaire and was very
interesting because as a result of this we found that 3 out of the 25 people asked do eat their 5-a-day but don’t consider themselves to
be healthy. And 8 out of 25 people don’t eat their 5-a-day
but do consider themselves to be healthy. Therefore this was an
interesting research point.