Task: Advertising- Target Audience Profile

Why is target audience important?Can I create a target audience profile?

What information do I need to include?

Planning your target audience

Target Audience

Teenagers-young adults

girls

Women that are busy and want their perfume to stay on

At school/work

womenFeminine women

16-25

Planning your product

Product

Brand Name

Target Audience

Slogan USP

Emotion

Sparkle, Shimmer, Dimmer

A fragrance that shines

Teenage girls/ young women

Megan Byrne

Special, unique, expensive

The bottle is going to be clear and white and silver so most women will like it weather they are girly or not.

Target audience Profile• You need to create a made-up person who

typically reflects your chosen target audience and would wear your product.

• You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better!

• You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.

What do I need to cover?

ImageName /Sex /Age

Where do they live?Financial status?/

Type of Job/Level of Education

Hobbies/interests

Conclusion • End of today’s lesson

• Plan your profile• What image will you use?• What gender will you choose?• What important information do you include?• What desires might the target audience have about

themselves or their lives?

FINISHLINE

•Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’