Target AudienceLesson 3

Lesson Goals

Understand importance of identifying target audience

Know how to target a particular audience

Be able to create a target audience profile

#target #audience#profile

Target Audience

Your target audience is the person or group of people that the final product will be aimed towards.

The audience can be categorised using the following groups: Gender Age Ethnicity Income Location Accessibility

Understand importance of audienceBe able to profile target audience

#target #audience#profile

Your Task

Choose one of the following: Mens Aftershave Ladies Perfume

Create a mind map identifying the key areas you would need to consider when planning the product. For example: Colours Style Packaging

Understand importance of audienceBe able to profile target audience

#target #audience#profile

Male Target AudienceThink about the key features…

Female Target AudienceThink about similarities across the range…

Male and Female AudienceWhat is similar? What is different?

What do your audience like?Think of a typical member of your target audience…

Your Task

Use fakebook to create a profile for a person who represents a typical member of your target audience.

The profile must include details of each of the following: Name Age Sex Location Income Interests and Hobbies

Understand importance of audienceBe able to profile target audience

#target #audience#profile

Key Words

Target Audience

Profile

The person or group of people you are designing a product for.

Description of the characteristics of a member of your audience.