Tanya Space Portfolio.pdf

7/26/2019 Tanya Space Portfolio.pdf

1/20

[email protected] 585.200.1150

TANYA SPACEDES IGN PORTFOL IO


2/20

For over 20 years I have used strategic design to help my clients communicate moreeffectively to their desired audience. My aim is to create a positive impact on thereader and I always approach design with the end user in mind, while never losingsight of my clients design and brand goals.

I have worked with a range of clients to solve their communication challenges, makingcomplex information easier to navigate and conveying emotionally challenging

topics in a sensitive and respectful manner. I give particular thought to how imagerystrengthens a message and brings additional layers of communication to each story.

As a designer I am not ego driven. My goal is to get the best solution for thechallenge in front of me. I have incredible attention to detail. By approachingeverything as a wholistic communication I bring value beyond just the design solution.

Thank you for taking the time to review my work. If you do not see what yourelooking for please reach out. I am happy to provide additional samples and answerany questions you may have.


3/20

Financial Review

ReimbursementfromGovernmentAgencies(feesfor service) 98%

UnitedWay 1%

Other Revenue 2%

ReimbursementfromGovernmentAgencies(feesfor service) 53%

UnitedWay 1%

Other Revenue 46%

ReimbursementfromGovernmentAgencies

(feesfor service) 99%Other Revenue 1%

Services89%

ManagementandGeneral 11%

Services89%


Services90%


HILLSIDE

CHILDREN'SCENTER

HILLSIDE

WORK-SCHOLARSHIP

CONNECTION

SNELLFARM

CHILDRENSCENTER

SummarizedConsolidatedBalance Sheet(atJune 30) 2014

Cash andInvestments $4,606,985

AccountsReceivable 18,453,803

Property 64,735,161

Other $10,588,282

Total Asset s $98,384,231

Liabilities $79,892,854

NetAssets 18,491,377

Total LiabilitiesandAssets $98,384 ,231


C ash and Inv est me nt s $40 0

AccountsReceivable 1,952,364

Other 10,912,612


Liabilities $808,601

Net Assets 12,056,775

Total LiabilitiesandAssets $12,865,376


C as h an dI nv es tm en ts $ 50 ,3 10

AccountsReceivable 651,535

Property 3,262,695

Other 86,893


Liabilities $3,580,725

Net Assets 470,708

T ot a l L i ab i li t i es a n d As s et s $ 4 ,0 5 1, 4 33

Operating Report (for the year endedJune 30)

O PERATI NG R EVE NUE S 2 01 4

ReimbursementfromGovernmentAgencies(feesfor service) $108,945,173

UnitedWay 589,955

Other Revenue 1,986,000

Total Operating R evenues $111,521,128

OPERATING EXPENSES

Services $100,258,232

ManagementandGeneral 12,054,036

Total Operating E xpenses $112,312,268




UnitedWay 64,059

Other Revenue 6,522,777

Total Operating R evenues $14 ,009,94 9

OPERATING EXPENSES

Services $11,688,370

ManagementandGeneral 1,501,096

T ot a l O p e ra t in g E x pe n se s $ 1 3, 1 89 , 46 6




Other Revenue 25,079

T ot a l O p er a ti n g R ev e nu e s $ 4 ,1 3 9, 9 34

O PERATI NG EX PENS ES 2 01 4

Services $3,768,578

ManagementandGeneral 432,381

T ot a l O p er a ti n g E xp e ns e s $ 4, 2 00 , 95 9

Operating Report(for the year endedJune 30)

OPERATING REVENUES 2013 2014

ReimbursementfromGovernmentAgencies(feesfor service) $121,182,138 $120,483,131

United Way 1,331,040 1,027,369

P ub li c S up po rt 8 ,6 41 ,74 1 8 ,4 90 ,9 95

Other Revenue 3,437,753 2,801,912

Total Operating R evenues $134,592,672 $132,803,4 07

OPERATING EXPENSES

S er vi ce s $ 11 6, 29 6, 26 7 $ 11 6, 17 7, 54 0

ManagementandGeneral 14,482,698 15,226,129

T ot a l O pe r at i ng E x pe n se s $ 13 0 ,7 78 , 96 5 $ 1 31 , 40 3, 6 69

SummarizedConsolidatedBalance Sheet (atJune 30) 2013 2014

C a sh a n d In ve s tm e nt s $ 28 , 88 0 ,7 0 0 $ 3 3, 8 75 ,9 5 7

AccountsR eceivable 22,722,360 21,701,245

Property 74,118,918 72,294,407

Other 5,363,402 5,588,151

T ot al A ss et s $ 13 1, 08 5, 38 0 $ 1 33 ,4 59 ,7 60

L ia bi li ti es $ 92 ,2 34 ,5 55 $ 8 4, 89 9, 52 0

Ne tAsse ts 38 ,8 50,8 25 48 ,56 0, 240

Total LiabilitiesandAssets $131,085,380 $133,4 59,760


O PERATI NG R EV ENUE S 2 01 4

Pu bl ic Sup por t $ 8,8 82, 58 4

InvestmentGains(losses) 3,122,993

Total Income $12,005,577

OPERATING EXPENSES

Fundraising Expense $968,196

ManagementandGeneral 266,993

T ot a l O pe r at i ng E x pe n se s $ 1 ,2 3 5, 18 9

G ra nt s to A ffil ia te s $ 8, 34 0, 99 3


C a sh a n d In v es t me n ts $ 2 6, 8 69 ,7 5 1

AccountsReceivable 532,437

Property 1,216,019

Other 7,967,454

Tot al Assets $36,585,661

Liabilities $179,761

Net Assets 35,405,900

Total LiabilitiesandAssets $35,585,661

91%ReimbursementfromGovernmentAgencies

(feesfor service)

1%UnitedWay

6%Public Support

2%Other Revenue

88%Services

12%ManagementandGeneral

HILLSIDE CHILDREN'S FOUNDATIONHILLSIDE FAMILYOF AGENCIES

REVENUES

REVENUE

REVENUE

REVENUE

EXPENSE

EXPENSE

EXPENSE

EXPENSES

27

2014 Annual Report

Strengthening Community, One Family at a Time

Hillside wanted an annual report

that would reinforce their brandat a big picture level but without

losing focus on their mission to servechildren and families. The design

reects Hillsides scope and impactwith a modern and clean look that

leans towards corporate while still

emphasizing each personal story.

Design and copy work togetherto allow the viewer to ip through

quickly and still walk away with the

essence of each individual narrative.

HILLSIDE FAMILY OF AGENCIES

2014 ANNUAL REPORT


4/20

2013 ANNUAL REPORT

forbelievingThank you

This annual report balances the

requirement to reinforce the brand

with depictions of the donor as thehero of the narrative. I integrated

data, perspectives, and stories withoutcluttering the experience for the

reader. The client requested an elegantdesign in contrast to the previous

years technical focus. Decreasing the

page size allowed for more pages on

press without signicantly increasingcosts. This allowed for a better use of

white space, color, and fonts to achieve

the clients goals.


2013 ANNUAL REPORT

2

.

,

.

.

.

, .

celebrating theof Hillside Family of Agenciesheart

.

,

.

ThisyearsAnnualReportfocusesonour

donorstheindividuals,families,foundations

andcorporationswhochoosetoinvestin

HillsideFamilyofAgencies.Hillsidewas

founded176yearsago,basedon thegood

willandgenerosityofour community,and

thatlegacyofphilanthropycontinuestoday.

Manyoftheserviceswe providewouldnot

beviablewithoutdonorsupport.Our donors

makeitpossiblefor Hillsidetotouchthelives

ofyouthandfamilieswho otherwisewould

spendalargeportionof theirliveslooking

fornurturanceandcare.Today,Hillside

FamilyofAgenciesanditsaffiliatesprovide

servicestothosewhoneedsomeoneto bea

voiceforthemin theircommunities.Hillside

alsoworkswiththe familiesofouryouthto

helpwithparentingskillsandto assistthem

ineffortsto understandthechallengestheir

childrenfaceastheygrow.

We are deeply gratefulthatourdonors and

friends have chosen to investtheir resources

in Hillside Family ofAgencies.We believe

the people and organizations listed within

supportus because they feelstrongly about

ourefforts to build successfullives forthose

we are privileged to care for.Ofthe many

worthwhile community organizations they

support,ourdonors tellus Hillside is a

preferable choice forthe following reasons:

We collectand analyzedatato informour

decision-making and quality improvement

efforts.We continuallymonitorindustry

best-practices and research to see whatis

mosteffective.Ourdonors knowthatwe use

theircontributions judiciously.

The dedication and excellence of ourstaff

helps us do more with every donation we

receive.We investin ouremployees and

theirability to create quality through several

donor-supported scholarship funds.

Hillside has stood up to rigorous

independentevaluation by leading national

organizations including the EdnaMcConnellClark Foundation,Venture Philanthropy

Partners and the Social ImpactExchange,

which has named Hillside Work-Scholarship

Connection as one ofthe mostimpactfulnot-

for-profits in the United States.

We are committed to our strategicintent,

which is:In partnershipwithyouth,

families andcommunities, wewillbe

theleader in translating researchinto

effectivepracticesolutions thatcreate

value(outcomes/cost).This focus enables

us to prioritize ourefforts and assure our

resources are used wisely.

As impressive as ourresearch and dataare,

we cannotforgetwhatinspires allofus at

Hillside Family ofAgencies every day

theyouth and the families who succeed.

The youth who are adopted into forever

familiesthe young men and women who

stay in school,graduate and go on to college

and careersthe youth who overcome

tremendous personal,socialand economic

challenges and forge ahead to live successful

H IL L I E E I E

J E C H I T I E

E Y L H

E XC E LLU LUE C LUE H I E L

E E Y C E

KEY K

I C H E L E L I C HI CH E

C U ITY F U TI F

I C E E E C U T Y

U T

H IL L I E T L C E

FI CI L E IE

I I T T I

3

1

livesthese are the achievements thatdr ive

us forward.

Longtime Hillside friend and supporterEric

Zellerrecently said itbest,Find away to

change achilds life and I guarantee that

yourlife willalso be changed.Allofus at

Hillside Family ofAgencies are inspired

every day because we knowthatourwork

impacts the lives ofothers.It would notbe

possible withoutthe generous supportofour

many donors. We thank each and every one

ofyou for believing in ouryouth and their

families,and forbelieving in Hillside.

RogerB.Friedlander

Chair,Board ofGovernors

Dennis M. RichardsonPresidentand CEO

, ,

.

,

,

.

.

. ,

.

.

.

.

,

.

.

.

.

.

,

,

.

,

,

,

.

.

,

.

,

,

HILLSIDE OVERVIEW

2

JOE AND CHRISTINE DAMBRA

4

GERRY LAMARSH

6

EXCELLUS BLUECROSS BLUESHIELD

8

GREG AND DEBBY CARVER

10

KEYBANK

12

MICHAEL AND ANGELA PICHICHERO

14

COMMUNITYFOUNDATIONFOR

PRINCEGEORGES COUNTY

16

DONOR SUPPORT

18

HILLSIDE AT A GLANCE

26

FINANCIAL REVIEW

29

BOARDS & ADMINISTRATION

32

4

.

.

.

InNovember2011,JoeDambrahearda ScripturereadingatSt. PiustheX

Church thatstuck in his mind.It was abouthowwe need to takecare of

the poor,Joe says,because attheend of time,Jesus willputpeople on

the leftside orthe right side,based on howtheyve treated otherpeople.

Afew weeks later,when he was visiting his children in Chicago,Joe walked

down astreetand sawa young woman with two children.She couldnt

havebeen morethan 18 or20, he says.Shewas sitting on theground,

freezing,and looking formoney.It would have been so easy to do

something,butIjust walked by and didntdo anything.Ithoughtaboutit

afterward and Ithoughtthatwas horrible.

, , , .

,

. ,

, .

,

. , .

,

. , .

, .

. . .

.

, , , .

. .

. .

a higher calling to give

*

ur

:htt:

yt

h.ri

f-t

i

ttiti.h

tl

Joe Dambra pictured with hismother Geraldine Dambra

Hillside Childrens Fund

Crestwood Spring Fund

Crestwood Friends of Children

Hillside Childrens CentersAlternative forIndependent Youth Program

Thank You

5

InadditiontotheDrop-InCenter,

AlternativesforIndependentYouth

providesCrisisCounseling,Street

andJailOutreach,ScatteredSite

ApartmentProgram,TransitionalLiving

Program,Educat ionand Employment

andCaseManagementservicesto

helphomelessyouthescapeunsafe

environments,securestablehousing

andreturntoschooloremployment.

Formore information:

Contact Saul Jeng at (585) 654-4469

[email protected]

Orvisit hillside.com/AIY

, .

.

, , ,

, .

, ,

.

, . ,

, .

, .

.

2,570 students inMonroe County Schools

were identified ashomelessin 2012-13*

When Joe received aletterfromHillside abouthomeless youth in Rochesterabouttwo weeks

later,he thought,Im notgoing to screw this up, Im going to do something.He began to

donateto Hillsides Alternatives forIndependentYouth (AIY),which provides services for

homeless youth in Rochester.He took advantageofa programoffered by his employer,

Johnson & Johnson,to match every dollarhe donates with an additional$2.

Joe is especially inspired byAIYs Drop-In Center,where homeless youth can getamealand

supportservices.The Centerreallycares aboutthe kids and theyreally try to help,he says.

With supportfromhis wifeChristineand theirfamily,Joedecided to becomemorepersonally

involved.When wewereyoung,we would go to ourgrandmothers fordinner.The house was

crowded and itwas justmacaronifordinner,butit was great.This is whatAIY gives these

kids.Itprovides alittle haven.So we started making dinnerforthemoncea month.Joe has

also volunteered as amentorattheDrop-In Center.

Its good to knowthatyou mightbe helpingkids who are nevergoing to be able to pay you

back,buttheir life is alittlebetter,he says,butit really is driven bymy faith.Mymother and

brotherhave been involved.Its afamilything.Its veryeasy to stayoutin Chili and justsend a

smalldonation.Ittook my family to giveme the courageto reallygetinvolved.

*Source:http://nysteachs.org/info-topic/statistics.h

tml

J m r i ct r i th h i m t h r r l i n m r

28

(f t n J un

T

u li u t , , , ,

n t n t in ( ( , , ,

T , , , ,

T

un i in n , , ,

n nt n n l , ,

T , , , , 7

nt t f li t , , , ,

( t J u n

n n t nt , , , ,

unt i l , , , ,

t , , , ,

t , , , ,

T , 7 , , ,

i i liti , ,

t t , , , ,

T , 7 , , ,

(f t n J un

T

i u nt f n n tn i (f f i , , , ,

nit , , ,

u li u t , , , ,

t nu , , , ,

T , , , , 7

T

i , , , ,

n nt n n l , , , ,

T , , ,77 ,

( t J u n

n n t nt , , , ,

unt i l , , , ,

t , , , ,

t , , , ,

T , , 7 , ,

i i liti , , , ,

t t , , , ,

T , , 7 , ,

i u nt fn nt n i

(f f i

n it

u li u t

t nu

i

n nt nn l

Quick Facts

1,508 Employees

6 CCC OutpatientMentalHealth Clinics

2 CCC Family Resource CenterSites

2 CCC Day TreatmentSites

2 HCC Day TreatmentSites

1 HCC School-Based Service

6 HCC IndividualResidentialAlternative Group Homes

(41 beds)

3 HCC Scattered Site ApartmentSites

2 HCC Non-secure Detention Facilities (24 beds)

3 ResidentialCampuses,CCCinScottsville(26beds),

HCCinRochester(99Beds)and inVarick(119beds)

19 HW-SCSiteswithintheRochesterCitySchoolDistrict

Quick Facts

13 Employees

5HW-SC sites within the Prince George's County

PublicSchools

Monroe Region

Prince George's County, MD

Monroe,Ontario,Seneca, WayneandYates Counties ofNewYork

at a glance

Number ofFamilies Servedby Service

Adoption 162

Customized 55

Day TreatmentEducation 305

DevelopmentalDisabilities 86

Ea rl y Ch il dho od D ev el opmen t 5 34

Family Development 1,271

Family Finding 53

FosterCare 234

Home- and Community-Bas ed Services 218

Non-Secure Detention 404

Outpatient Treatment 1,088

Residential Treatment 320

Youth Development 3,360

Monroe Region GrandTotal* 7,209

*Grandtotalis less thanthesumof allservicenumbers becausemanyfamilies havechildrenenrolledin multipleprograms

Number ofFamilies Servedby Service

Youth Development 240

29

financial review

OperatingReport (forthe yearended June 30)

OPERATING R EVENUES 2012 2013

PublicSupport $11,862,179 $9,039,556

Investment Gains(Losses) (537,280) 1,866,406

Total Income $11,324,899 $10,905,962

OPERATING EXPENSES

Fundrais ing Expense $940,301 $1,018,456

M a na g em e nt a n d G e ne r al 2 5 8, 3 07 2 9 4, 2 76

T ota l O per a ti n g Ex pen s es $ 1 ,1 9 8, 6 08 $ 1 ,3 1 2, 7 32

G ra nt st o A ffi li at es $ 5, 31 2, 42 5 $ 7, 42 2, 82 9

SummarizedConsolidatedBalance Sheet(at June 30) 2012 2013C a sh a n d I n ve s tm e nt s $ 1 6, 0 69 , 97 3 $ 2 0, 2 79 , 83 2

AccountsReceivable 1,083,206 1,134,395

Property 1,216,019 1,216,019

Other 10,204,622 10,864,846

To ta l A ss et s $ 28 ,5 73 ,8 20 $ 33 ,4 95 ,0 92

Liabiliti es $289,413 $338,286

Net Assets 28,284,407 33,156,806

Total LiabilitiesandAssets $28,573,820 $33,495,092

OperatingReport (forthe yearended June30)

OPERATING R EVENUES 2012 2013

Reimbursement from GovernmentAgencies(feesfor service) $124,276,454 $121,182,138

United Way 936,743 1,331,040

Public Support 12,061,403 8,641,741

OtherRevenue 3,387,488 3,437,753

Total OperatingRevenues $140,662,088 $134,592,672

OPERATING EXPENSES

S er vi ce s $ 12 3,9 68 ,6 24 $1 16 ,2 96 ,2 67

Management and General 14,164,992 14,482,698

Total OperatingExpenses $138,133,616 $130,778,965

SummarizedConsolidatedBalance Sheet(at June30) 2012 2013Cash and Investments $24,273,551 $28,880,700

AccountsReceivable 27,088,952 22,722,360

Property 78,414,274 74,118,918

Other 4,605,594 5,363,402

T ot al As se ts $ 13 4, 38 2, 37 1 $ 13 1, 08 5, 38 0

L ia bi li ti es $ 10 1,8 34 ,0 06 $ 92 ,2 34 ,5 55

Net Assets 32,548,365 38,850,825

Total LiabilitiesandAssets $134,382,371 $131,085,380

REVENUES

Reimbursement fromGovernment Agencies(feesforservice)90%

United Way 1%

PublicSupport 6%

OtherRevenue 3%

EXPENSES

Services89%

Management andGeneral 11%

HILLSIDE CHILDREN'SFOUNDATIONHILLSIDE FAMILYOF AGENCIES

,

, ,

'

'

nr , n t ri , n , n nt C u nt i r

,

,

,

G r n t t l i l t h n th u m f l l r v i n um r u m n f m i li h vh il r n n r l l i n m ul t i l r r m

32

Hillside Family

ofAgencies

OFFICERS

Chair

RogerB.Friedlander

ViceChair

RobertB.Stiles

Secretary

Jose J.Coronas

Treasurer

DianaL.Nole

PresidentandCEO

Dennis M.Richardson

GOVERNORS

Deborah J.Daum

Richard J.Gangemi, MD

WilliamH.Goodrich

Kevin N.Hill

Alan Illig

BarbaraG.McManus

AngelaB.Pichichero

Efrain Rivera

Leonard J.Shute

RobertC.Tait

John E.Van De Wetering

Crestwood

ChildrensCenter &

Hillside ChildrensCenter

OFFICERS

Chair

Philip D.Fishbach

ViceChairs

Sarah B.Adams and

T.C.Lewis

Secretary

MonicaL.Monte

Treasurer

Todd M.Liebert

PresidentandCEO

Dennis M.Richardson

DIRECTORS

NancyL.Castro, PhD

David L.Cleary

Craig F.Curran

Denise T.Dragoone

Carolyn T.Friedlander

Richard J.Gangemi, MD

James C.Haefner

Joanne C.Larson,PhD

CandiceA.Lucas

GaryMauro

MarieW.McNabb

James C.Moore

Doren P.Norfleet

VirginiaBiesiadaONeill

Jan M.Parisi

Todd A.Trehan

Hillside

Work-Scholarship

Connection

OFFICERS

Chair

Gerard Q.Pierce

ViceChair

Howard R.Jacobson

Treasurer

DanielR.Wegman

CEO

Dennis M.Richardson

DIRECTORS

Sarah Amering

AnneM.Kress, PhD

MiltSender

John M.Summers

Snell Farm

ChildrensCenter

OFFICERS

Chair

Deborah J.Daum

ViceChair

ChristineM.Valkenburgh,

Esq.

Secretary

Harvey E.Tremper

Treasurer

Jo A.Slovak

PresidentandCEO

Dennis M.Richardson

DIRECTORS

David L.DuBois,Jr.

Philip Jones

GaryL.Short

LeviH. Weaver

Hillside Childrens

Foundation

OFFICERS

Chair

James K.Merkley

ViceChair

DanielJ. Diefendorf

Secretary

DanielMason

Treasurer

Brian C.Callahan

CEO

Dennis M.Richardson

TRUSTEES

RobertW.August

RobertM.Baker

Timothy J.Bancroft

Gregory H.Carver

Douglas R.Hilfiker

Louise H.Klinke

BarbaraG.McManus

Shawn P.ODonnell

Jason P.Torres

Gregory Woodard

y

C hi r t in fi r

ll l f

r i nt

h l

u ti i r t r

ll h l :

C hi t r t n u l it fi r

ll l f

,

uti ir t r u ti n

ll h l

,

Chi u n u r

n r ni ti n l

l nt fi r

ll l f

.T

r i nt

ll h l

u ti i r t r

vl l l

v

r i nt

ll - h l h

C n u l t n t

ll l f

u ti i r t r

ll h l :

l

Chi Fin n i l fi r n

tr t i l nt fi r

ll l f

.

r i nt n C

ll l f

y , J

n r l C u n l

ll l f

y

u ti i r t r

ll h l :

u ti i r t r

ll h l

board membership

T T

C u n i l n r i t t i n

r t t u t i n

r t nt

r t t fi l h l

n u t n u r i

r t t fi C hi l r n

n F il r i

r t t fi

nt l lth

r t t fi r l

i th l nt l i i li ti

l li n r Ch il r n n F i li

u in C un il r t t

C t l u r h il n th r

F i li T t h ri n

r t t

u n r i C l it i n

r in r ' C u nt

u n il t n t i n i t i n

r

ti n l t r u n n

l u th r i

r t t i t i n

C unit n i nti l

n i

r t t C l i ti n r

C hi l r n n t l l th r i

r t t C l it i n

h l

r t t C un il F il

n Ch il C r in n i

rin r ' Ch r

C r

h t r u in lli n

nit t t Ch r

C r

nit u l n

r i C u n t

nit C ntr l r

nit r t r h t r

T

r l

T

C n fi l n T

T n r h i i n

33

h

r . F ri l n r

h

r t . t il

. C r n

T

i n L. l

nni . i h r n

r h . u

i h r . n i,

illi . ri h

i n . i l l

ln I lli

r r . nu

n l . i hi h r

r i n i r

L n r . hut

r t C . T i t

h n . n t r i n

h

h il i . Fi h h

h

r h . n

T. C . L i

ni L. nt

T

T . Li rt

nni . i h r n

T

n L. C t r , h

i L . Cl r

C r i F . C ur r n

ni T. r n

C r l n T. Fr i l n r

i h r . n i,

C. n r

n n C. L r n , h

C n i . Lu

r ur

ri .

C. r

r n . r t

ir ini i i ill

n . ri i

T . Tr h n

h

r r . i r

h

r . n

T

ni l . n

nni . i h r n

T

rh r in

nn . r , h

ilt n r

hn . u r

h

r h . u

h

C hr i ti n . l n u r h ,

.

r . Tr r

T

. l

nni . i h r n

T

i L. u i , r .

h i li n

r L . h r t

L i . r

h

. r l

h

ni l . i n r

ni l n

T

r i n C . C l l h n

nni . i h r n

T T

rt . u u t

rt . r

Ti th . n r t

r r . C r r

u l . ilfi r

L u i . l in

r r . nu

h n . nn ll

n . T r r

r r r

Clyde Comstock

ChiefOperating Officer

HillsideFamily ofAgencies

Barbara Conradt

President

CrestwoodChildrens Center

Executive Director

HillsideChildrens Center:

Greater MonroeRegion

Maria Cristalli

ChiefStrategy and Quality Officer


Cecilia Griffin Golden,PhD

Executive DirectorofEducation

HillsideChildrens Center

Helen Halewski,PhD

ChiefHuman Resources

and Organizational

DevelopmentOfficer


A.Thomas Hildebrandt

President

HillsideChildrens Foundation

Daniel Lesinski

Executive Director

DevelopmentalDisabilities

Services

Augustin Melendez

President

HillsideWork-Scholarship

Connection

Linda Miller

Consultant


ElizabethNolan

Executive Director


CentralRegion

Paul Perrotto

ChiefFinancialOfficerand

StrategicDevelopmentOfficer


DennisM. Richardson

Presidentand CEO


Michael Snyder,JD

GeneralCounsel


Karen Sylvester

Executive Director


Western Region

Executive Director

SnellFarm Childrens Center

ACCREDITATIONS

Councilon Accreditation

LICENSES

NewYork State Education

Department

NewYork State Office ofAlcohol

and Substance AbuseServices

NewYork State Office ofChildren

and FamilyServices

NewYork State Office of

MentalHealth

NewYork State Office forPeople

with DevelopmentalDisabilities

MEMBERSHIPS

Alliance forChildren and Families

Business CouncilofNewYork State

Catalogue forPhilanthropy

Families Togetherin

NewYork State

Human Service Coalition of

PrinceGeorge's County

JuvenileDetention Association

ofNewYork

NationalNetwork ofRunawayand

Homeless Youth Services

NewYork State Association

ofCommunity and Residential

Agencies

NewYork StateCoalition for

Childrens MentalHealth Services

NewYork StateCoalition

of853 Schools

NewYork StateCouncil ofFamily

and Child Caring Agencies

PrinceGeorge's Chamber

ofCommerce

RochesterBusiness Alliance

United States Chamber

ofCommerce

United Way ofBuffalo and

Erie County

United Way ofCentralNewYork

United Way ofGreaterRochester

EDITOR

MaryHadley

PRINTING

Canfield and Tack

DESIGN

TanyaSpace GraphicDesign

administration


5/20


6/20

Foundedin1854, theYMCA ofGreaterRochesterwas

establishedbya smallgroupof volunteersdedicatedto

improvingthesocial,mental, andspiritualcondition ofyoungmen.Throughtheirefforts,theYhashelpedspuranew

conceptof socialservicesin Rochester.Forover150 years,

committedvolunteersupportfor theY hasunfoldedand grown

intoan organizationthattoday servesover128,000 men,women,andchildren regardlessofage, income,or background.

TodaysY nurturesthepotentialof childrenandteens, improves

thehealthand well-beingofcommunitymembers, andprovides

opportunitiestogive backand supportneighbors.The YMCAofGreaterRochesterservesthecommunity through15 operating

units,including2 overnightcamps.

In2006, the YMCAopened itsEastside FamilyYMCAbranch,

principallyservingthe communitiesof Peneld, Fairport,Gananda, Wayne, and Webster. Residentsofthese communities,

and othermemberscoming fromacross the region, are offered

the opportunityto improve theirwell-beingthroughyouth

development, healthyliving, and social responsibility.

Designed toaccommodate 12,000 members, the Eastside Yhad

animmediate and signicantpositive impacton the community.

Today, the branchhasbecome the agship of the Rochester

YMCAs, serving6,000 familiesand over18,000 members.

The Background

The Y. So Much More

Expansion InitiativeEastside Family YMCA

EXPANDING OUR

COMMUNITY

FOR A HEALTHIER

TOMORROW

Thank you forconsideringsupporting theYMCA movementin Rochester.

Compliance with branding

guidelines is both a challenge and anopportunity. At rst glance the clients

vision was at odds with the corporate

standards. My design pushed theboundaries to deliver the appealing

and distinctive look required while

maintaining the brand standards for

YMCA communications.

YMCA OF GREATER ROCHESTER

CAPITAL CAMPAIGN INITIATIVE

THEPROJECT

The expansionwill include a beautiful newand renovated 21,000 square-footfacilitythatwill include a newtwo-storyyouth and familygymnasium, a sportsperformance center,expanded communityspace forseniors, on-site physical therapy, a group exercise high-intensitystudio, expanded wellnessspace forcardio-tnessand stretching, and designated

programspace forthe Ys signature chronic disease preventioninitiatives.

Withthese newspaces, the Eastside Ywill be able toadd newgroup exercise classesforhealth-seekers, improve cardioequipmentspace, create a state-of-the-artspinstadium,and dedicate appropriate space forcommunityinitiativesand missionadvancement. Thesenewspaceswill accommodate signature programmingunique tothe Y suchas the CancerSurvivorprogram, YDiabetesPreventionprogram, Bariatric Recoveryprogram, VacationFunClub, and 50 Moving Forward.

The expansionwill include a beautiful new and renovated21,000 square-footfacilitythatwill include a newtwo-storyyouthand family gymnasium, a sportsperformance center,expanded communityspace forseniors, on-site physicaltherapy, a group exercise high-intensitystudio, expandedwellnessspace forcardio-tnessand stretching, and

designated programspace forthe Ys signature chronic diseasepreventioninitiatives.

Withthese newspaces, the Eastside Ywill be able toaddnewgroup exercise classesfor health-seekers, improve cardioequipmentspace, create a state-of-the-artspinstadium,and dedicate appropriate space forcommunityinitiativesandmissionadvancement. These newspaceswill accommodatesignature programmingunique tothe Ysuch asthe CancerSurvivorprogram, YMCAsDiabetesPreventionProgram,Bariatric Recoveryprogram, VacationFun Club, and 50 MovingForward.

Youth andFamily GymnasiumA3,500square foottwo-storyfamilygymnasiumwill giveyouthandfamiliesmuchneededdedicatedspace forsports,recreation,

andhealthysocialization.Thisadditionalspacewillalsoincreaseavailabilityof opengyminthecurrentgymnasium,allowingEastsidetobetterservemembersandthe community.

SportPerformance CenterThe 4,000 square footCenterwill provide

opportunitiesforinnovative classessuchas Powerand Performance,

Functional Fitness, and TRX, whichiscritical toEastsidesabilitytomeet the needsof membersand newhealth-seekersinthe community. Additionally,Eastside will use thisnew spacetopartner withlocal school

The Projectand The Priorities

districtsto designcollaborative conditioningprogramsforsportsteamsand injurypreventionand reductionseminarstothe community, alongwith small group and individualizedtrainingprogramsfor members.

Community RoomThe700 squarefootCommunityRoomwill enableEastsidetoexpandhealthandwellnessseminarsto thecommunityandserveasthe primegatheringplaceforall communityhealthpreventionprograms,suchasthe YMCAsDiabetesPreventionProgramandBariatricRecovery.

Community WellnessCenterThis1,000 squarefootCenterwill providemuchneededspaceforincreasedhealthand wellnessopportunitiesforpeople ofallages.DiversiedY programming,suchas VacationFunClub

(Out-of-SchoolDays),YMCAsDiabetesPreventionProgram,andtheLIVESTRONGCancerSurvivor Program,willbeoffered here.

Spinning StadiumAnew, state-of-the-art2,400 square footspinningstadium

will be located onthe second oor. Indoorcyclingbikes will bepermanentlyplaced inthe stadiumstyle studio, makingthisanideal and unique environmentfor spinclassesand programming.

Core SpaceA3,300squarefootcore spaceandafunctionaltnessdomainlocatedonthesecondoorwillbe addedtoprovide

memberswithanareato focusoncoreexercisesandstretching,massage,andotherwellnessactivities.

Health Care Partner SpaceThis6,900squarefootareais earmarkedfora communityhealthcarepartner,providingcollaborativeservicesincludingorthopedics,imagery,andphysicaltherapy.Throughthispartnership,individualsinourcommunitywillreceivecustomizedhealthplansandwillhaveaccesstotheEastsidebranchforonsitephysicaltherapy.

TheYMCAneedsto raise$1Min philanthropicfundsto supportthisexpansioninitiative.Weare pleasedtoannouncethatone ofourmostloyal andgeneroussupporters,RayandErikaHutch,haveestablisheda matchinggiftchallengetosupportandencourageadditionalgiftsforthisvery importantinitiative!Toparticipateinthischallengeanddoubletheimpactof yourgift, allnewgiftsandpledgesin supportofthecampaignwill bematcheddollar-for-dollar.Yourleadershipsupportof thisprojectwillmakeasubstantialdifferenceinboththe numberofcommunitymembersservedandthevarietyof programmingoffered.

We welcome contributionsfromindividuals, foundations,and corporations. We ask thatyou considerpartneringwithusas we continue tostrive tomeetthe changingneedsofourcommunity and serve membersby expandingspace andprogramming. Together, we can continue toimprove the healthand well-beingof ourcommunity. Ourcapital campaigneffortisvolunteerdriven and isbeing led byour board memberandCampaignChair, KeithWilliams.

The YMCAoffersa varietyof philanthropic optionstothose whowish tocontribute tothis effort.Optionsinclude:

OutrightGifts GiftPledges

GiftSecurities Planned Gifts

Todiscuss yourcontributionor formore informationonways tosupportthe EastsideFamilyYMCA,please contact:

KevinFitzpatrick, Executive Director

of the Eastside FamilyYMCA

[email protected]

Ifyou prefertogive online please goto:rochesterymca.org/eastside-expansion

The Challenge


7/20


8/20

2007 Annual Report

Compassion.

.. . ,.

,

,

,

This design communicates the

overarching theme of compassion.

Large black and white, intimate

photos in combination with asoft color palette emphasize the

message without losing the element

of sophistication and dignity I was

looking to convey.

VISITING NURSE SERVICE

ANNUAL REPORT

1

Compassion. Its what we deliver.Compassion. Its what we deliver.

Compassionis definedassympathetic

consciousnessofothers distresstogether

withadesiretoalleviateit.Itisdescribedas

lovingwithpassion;placingtheneedsofthe

belovedaboveour own;being considerateof

theneeds, struggles,andfeelings ofothers;

makingmyselfavailableto helporcomfort.As

oneofthefivevaluesofVisitingNurseService

ofRochesterandMonroeCounty,Inc.(VNS),

compassionis demonstratedbyacting with

dignity,sensitivity,andcourtesy incaring for

ourpatients, theirfamilies,and eachother,

andisaboutmorethanprovidinghomecare

services.InthisissueofourAnnualReport,

wewillhighlightthemanyfacetsofVNS

compassionasseenthroughtheeyesof our

patients,staff,volunteers anddonors.

Faith Madison, HHA & RuthSchubert

32

Paula CallerameHomeHealthAide

Ive hadthe privilege of caring forCharlotte, along termhome health care patient, since October 2005. Though shesbeen dealing with the dailychallenges of herdisabilityformanyyears, Charlottes level of independence is nowmorenoticeablyslipping away.

Ibecame awareofCharlottescaseafter aVNSoccupationaltherapistrequestedadditionalcare becauseofincreasedfallsCharlottehadbeen experiencing.Initially,wespenta coupleofhourstogether,one daya week.Thecare andcompanionshipIprovideCharlottehasgrowntofivedaysaweek.

IhelpwhenIhaveto,butforthemostpartImgoingtoletCharlottedothethingsshecan.ShehasaverybusylifeandIenjoy helpingherat theMonroeDevelopmentCenterforphysical,occupationalandeven watertherapy.Itsfascinatingformeto watchherwalkacrossthe pool.Iwatch inamazement,really,becauseshedoes sowellwith thetherapy,turningandmoving.And,I gettoseeadifferentsideoftherapyI normallywouldnt.Charlottestaughtme howtobetter dealwithsomeonesphysicaldisabilities;I admireher somuch.

You cantspend alot of time togetherand keepyour distancefromour patients. We are examples foreach otherandwereto helpeach other. Charlottes livedindependentlyin herapartmentfor 27 years, andits mygoal to keepher here aslong as she wishes. Its awonderful job, being an HHA.Theres a lotof joythatI get outof this work, outof whatI do, andthats whathas keptme atVNS for15 years.

Charlotte JensenLong-term CarePatient

Whenthe needarose,I gotthe aideservice addedto mycare.EventhoughtI havePaula,she stillrespectsmy independenceandletsmedoasmuchasIcanformyself,likedressing.Thatsveryimportantfor thosewithdisabilitiesfeelingindependent.

Ive done alotof self-advocacyand work on behalf of thedisabledas a volunteerthrough AmeriCorps, in the SpeakersBureau. I work to encourage people in the communitythrough mypresentation andother outlets to getto knowthe person first. Forgetthe chair, look beyond that: thedisabilitycomes second, the person comes first. Paulaencourages me to stayfocusedon whatI can do, andto notbe discouragedby mylimitations.

Iwanttoliveasindependentlyaspossible,beactiveinthecommunityandcontinueto remaina self-advocate.AndVNSPaulahelpmemaintainmy life,independenceandevenmysenseofhumorthroughmychallenges.Itslikewere

thebestoffriends.Sincemymom passedaway,Paulahasbecomepartofmyfamily.

VNSishereto helpfriendsand

neighborsin our community lead

liveswhichareashealthy and

independentas possiblewhile

receivingthecareand supportthey

need.Weknowhowdauntingitcan

beto maketherightdecisions

regardinghome care.From findingan

agency to selectingthe most

appropriateservice, to assigningthe

qualified staffor volunteers, to filing

insuranceclaims or creatinga

paymentplan, we helpevery stepof

theway. WithVNS, patientsand meal

recipientsand their familiescan rest

assured they arereceivingthe most

professional, dependableand

compassionateservices available.

Compassion for people in need


9/20


10/20


11/20


12/20

The main challenge was how toconvey energy and excitement

using simple illustration in a static

format while also creating instant

recognition: rooftop party!

YMCA OF GREATER ROCHESTER

SAVE-THE-DATE POSTCARDS

YMCAofGreaterRochesterAssociationOfce444EastMainStreetRochester,NY14604rochesterymca.org

SavetheDateYMCAofGreaterRochestersUPONTHEROOFattheXeroxRochesterInternationalJazzFestivalWednesday,June26at5:30pm

LocatedontherooftoppatiooftheCarlsonMetroCenterYMCAJoinusforthisexclusivedonorrecognitionevent,locateddowntownintheheartoftheJazzFestival.Enjoycomplimentary

valetparking,heartyhordoeuvres,andopenbar!Questions?ContactLyndaSeraneat585-263-3924.Invitationisforthcoming.

YMCAofGreaterRochesterAssociationOfce444EastMainStreetRochester,NY14604rochesterymca.org

SavetheDate!YMCAofGreaterRochestersUPONTHEROOFattheXeroxRochesterInternationalJazzF

estivalWednesday,June25,2014at5:30pmLocatedontherooftoppatiooftheCarlsonMetroCenterYMCAJoinyourYfamilyatthisexclusivedonorrecognitionevent,locatedintheheartofdowntownRochester.EnjoycomplimentaryvaletparkingandareceptionoverlookingtheJazzFestival.Questions?ContactLyndaSeraneat585-263-3924.Theinvitationisforthcoming.

WE CAN DO SO

MUCH MORE

BECAUSE OF YOU.

The Y. So Much More

COMMUNITY

BRINGS US

TOGETHER


13/20

The client requested sell sheets

that work to communicate key

messages quickly and graphically.

Using an approach similar to posteror presentation design gives each

distinct message equal importance

and allows the audience to absorb

the information with ease.

EVALUATIVE CRITERIA

TRADE SHOW TAKE AWAYS


14/20

Sometimes the primary objective is

to be eye catching and engaging.

Colorful and organic, this posterstands out on the classroom walls

and serves to reinforce a value

essential to the success of the class

and the students.

HILLSIDE WORK-SCHOLARSHIP CONNECTION

CLASSROOM POSTER


15/20

Simple, direct and provocative,

these ads were designed to be easily

tailored to a variety of publications

and audiences.

MEALS ON WHEELS

ADVERTISING

Volunteer. Call (585) 787-8326.Delivering Meals One Smile at a Time

Nearly 6 million seniors

face hunger every day.

What can you do?


You know us.

He needs us.

We need you.


One hour a weekcan teach your childa lifetime

of compassion.

ilii


16/20

The message conveyed in this

annual appeal is best expressed withminimal design and a simple layout.

This campaign was brought back

multiple years, each year putting a

different face to hunger.

MEALS ON WHEELS

DIRECT MAIL FUNDRAISING APPEAL

ButGusdoeshaveyou.

MEALSONWHEELS

Yourgifttodaywillhelpgivehimthedailynourishmentheneeds.

iiiill

iiili

iii.

iilil

liilii

li.l

iiliil.

ilii

Gus is alone and hungry.

He is unable to leavehome or cook for himself.

He has no friends orfamily nearby.


17/20


EMPLOYEE GUIDEBOOK

A TRAV

ELERS COMPANION

In 1837, a small group of women

responded to the needs of children in

the community by founding what has

become Hillside Family of Agencies. We

follow in the footsteps of thousands of

employees who have touched the livesof children, youth, and families

throughout Central and Western New

York. We carry forward their calling and

build on their accomplishments by

identifying community needs, pioneering

new programs, overcoming obstacles,

and celebrating children and families.

The journey is not easy. The path ahead is

often unclear. Our passion for children and

families drives us forward. Our Mission and

Shared Vision guide us toward excellence.

This pocket-sized booklet integrates

childrens artwork with simplemessages serving to inspire

employees and reafrm the guiding

principles behind Hillsides culture

and mission.

To build betterfutures withchildren, youth,and families

W H Y W E R E H E R E

Some men see things

as they are and say,Why?

I dream of things that never were

and say, Why Not?

~George Bernard Shaw

32

4 5

I believe we develop

passion for different things

through our life experiences.

I feel very fortunate to

have been able to have a

career at Hillside that has

provided me with work I feel

passionate about the

opportunity to work with a

great group of people who

are committed to making this

world a better place for

children and families.

~Hillside employee

W H A T W E B E L I E V E

Family matters.

Todays children are

tomorrows familiesand communities.

Every family hasstrengths.

Hope inspiresgrowth and change.

We can make adifference.

If nothing ever changed,

thered be no butterflies.

~Author Unknown

76

T H E V I S I O N W E S H A R E

Respect all peopleOur diversity makes us stronger.

Empower everyoneEmpowerment allows individuals,teams, children, and families toreach their potential.

Achieve resultsWe embrace best practices andcontinuous improvement.

Create partnershipsChildren, youth, parents, andfamilies are our partners.

High performanceWe recognize and develop everypersons strengths and assets.

We are ever

mindful of howmuch isentrusted to oursafekeeping bythe children,families, andcommunities weare privilegedto serve.

98

Its a place to builda career,

fulfill a passion,

answer a calling.Never doubt that a small group

of thoughtful, committed citizens

can change the world.

Indeed, it is the only thing that ever has.

~Margaret Mead

O U R V I S I O N S H A P E S H I L L S I D E

14 15


18/20

COLGATE

PRESENTATION TEMPLATE

Colgate needed to bring togetherover 75 pages of data from multiple

sources into a single cohesive

presentation that could also be

executed and edited internally.Incorporating a subtle grid into

the design provided a clear

organizational structure to streamline

content. Over 20 slide templatesfrom which to pick provided the tools

needed to create an attractive and

professional presentation.

Section Title

USE THIS TEMPLATE FOR A HORIZONTAL CHART

94%

46%18%

CATEGORY ONE CATEGORY TWO CATEGORY THREE

CHART OR DIAGRAM HEADLINE(Among all People Sampled)

SECTION TITLE Subsection Title3

Instead of bullets, somepages may work better

using The Grid to organize

Key Points on the page

Ages 35-49 report thisand that and many other things

that need to be reported

2 SECTION TITLE

Intro Pages Headline Here

this is a bullet highlighting the information that is providedon the following slides

the second bullet goes here, it also highlights theinformation that is provided on the following slides

the third bullet goes here, it also highlights the information

that is provided on the following slides

the fourth bullet will go here, this single column slide is a

great way to provide a resting spot for the eye, it gives theaudience a visual pause helping the flow of information

the fifth bullet will go here, this single column slide is agreat way to provide a resting spot for the eye, it gives the

audience a visual pause helping the flow of information

58%

33%

53%

14%

Total (n=509)

FREQUENCY OF THIS AND THAT(Among all People Sampled)

Less Often

Daily, but not allthe time

All the time

17%

30%

27%

17%

18 to 34 (n=115)

35 to 49 (n=117)

50 to 64 (n=156)

65 and older (n=121)

EXPERIENCE THIS ALL THE TIME(Among all People Sampled)

Use photos in

circles for iconography

76%

Use grids to break upthe information

58%

Highlight and call outs inthe top area

(5-7 out of 10)

THIS IS WHERE THE HEADLINE WILL GO

76%D

AILY

5 SECTION TITLE

58%57%

Say this and that butnot this and not

that just the other thing

19%

Say this and thatbut not this and not that

just the other thing

USE THIS TEMPLATE FOR A LARGE VERTICAL CHART

6 SECTION TITLE

47% men 58% women

vs

reported the condition

secondary information

should be gray and smaller

CHART HEADLINEChart Subhead in Black and Smaller Below Headline

(Among all People Sampled)

Thehighest number of peopleanswered thequestionlike this 25

This Information on this Line needs to Highlighted 19

Subsectionof thecircleddataonthelineabove 11

Circleddataon thelineabove 8

Subsectionof thecircled 7

Another categorysubof thecircleddataon thelineabove 4

Dataonthe lineabove 3


Highlighted Information Can be Bold and Circled 17


Circleddataon thelineabove 5

Subsectionof thecircled 3

Another categorysubof thecircleddataon thelineabove 3

This and this and this or that 11

Another lineof informationcan go here 7

Cleanandsimpleandeasytoreadthe data 4

Redcircles, arrows andlines canhighlight withoutclutter 2

This information is Highlighted 57

Base (509)

%

Sources shouldbe ingray,smaller anditalicized

EXAMPLE OF A 2 COLUMN PAGE

SECTION TITLE Subsection Title4

A two column example with

bullets instead of grids lines

It allows for a bit more text

depending on the size of thechart next to it

Sometimes photography should

go on the left, sometimes on theright, sometimes in the middle

Youll want to vary positionbutthe photos do tend to interfereless when on the right side of the

page so that should be theprimary placement

23%

53%

24%

Total (n=509)

VERTICAL CHART(Among all People Sampled)

Less Often

Some of the time

All the time

This is the Summary of the Page

Highlight important informationwhile conciselyrecapping the story

Four of five talking points telling the story

Less copy, more white space summarizes thecontent and makes it easy to absorb

Use red highlightsfor quick emphasis

A SLIDE WITH LESS INFORMATION MIGHT LOOK LIKE THIS

7 7 SECTION TITLE


19/20

The

Business

of

Culturefollowmeattwitter@tasha_space

TMRE2014

October20,2014

speaker-

TashaSpace

ManagingDirect

or,

CSSPACE

What do we mean by culture?

music

books

dance

painting

sculpture

movies

tv

food

styles

customs

trends

celebrities

Culture is not simplythe arts and popular culture

theseareexpressions

ofculture,

notcultureitself

Culture isalways changing

CULTURE

dynamicshifting

reacting

evolving

Cultureis

noteasily

measured

BrandRolesinCulture

provoke aconversation

amplify aconversation

challenge theirowncategory conventions

entertain us challengeinstitutions

address acultural tension

supportasubculture

promote moralsandvalues

play with us

helprightandwrong

challenge thestatus quo

inform aconversation create a new way of

doingorbeing

takinga standbasedon values [notprofit]

create with us helppeople adapt/adjusttonew conditions

invite people toparticipateandexpress theirvalues

Having MANY choiceschanges howwe decide

MANYCHOICES

Fast,emotional,

subconscious-

whichoneperformsbetter?

FEWCHOICES

comparative,logical,calculat

ing-

whichoneshares

myvalues?

WhichonedoIlike?

Whichoneentertains

me?

Whichonemakesme

feelgood,

feelrespectedetc.EricKandel,Nobel-Prize

winningneuropsychiatrist

Consumers(AUDIENCES, FANS AND FOLLOWERS)

are savvier

both individuallyand collectively

Medialiteracy

NOWtaught asearly

assecondgrade!

SEETHIS

EVERYWHERE!!!

Start by looking at cultureas a set of relationships

The rate ofchange has

accelerated inculture

WHAT

CHANGED

???

CS SPACE

CONFERENCE PRESENTATION

The doodles in the margins provide

the audience with insight into the

presenters thought process giving

validity to the communicatedinformation. The doodles do double

duty serving as a vehicle in which to

expand on key points without adding

unnecessary clutter to the real slides.


20/20

Thank you!

Tanya Space Portfolio.pdf

Documents

Transcript of Tanya Space Portfolio.pdf