Sirju, Brianna - CENT Portfolio.pdf

BRIANNA SIRJUMusic Business Management

INDEX:Maysides and Special Guests - Pg. 2

Event Analysis - Pg. 3

MBM Label Showcase - Pg. 4

Written Documents - Pg. 5

Durham College Relay for Life - Pg. 6

Volume 11 Magazine Show - Pg. 7

Hello,

This is my Music Business Practicum portfolio, illustrating the work I took part in as an event coordinator at Breakthru Events Producion. Throught the year I got to help plan multiple live music events, work as an event analyst during live shows, and draft event proposals.

After working in event planning for the past school year, I have developed new skills, honed familiar one, and have stopped unproductive skills. I have learned alot about what goes into palnning and event and had the opportunity to do the hands-on work with Breakthru.

Next year, I hope to again work for Breakthru as its manager.

Brianna Sirju

April 15, 2014

The Maysides with Special GuestsThe show with The Maysides and Special Guests was my first Breakthru show of the semester. I worked as a stage supervisor ensuring that no one who was not allowed on stage stayed off stage. I learned about all the work that has to be done on event day, such as observing for problem, stage managing, and obtaining feedback from all stakeholders.

Breakthru Events Event Coordinator

Event AnalysisHaving to attend each Breakthru event we plan, one of our jobs on show day is to observe what went well and what did not go so well. With the gathered information, an event analysis is to be written up. I wrote this event analysis after working at Durham College’s Relay for Life event.

Brianna Sirju March 24, 2014

Event Analysis

On the 7th of March, Breakthru assisted Volume 11 with their live music event at E.P. Taylor’s.

The show included performances by Wild Frontiers, Cheap Date, Dual Seize, Lint, and Nude

Akomplice. With 100 tickets sold, the crowd seemed to be active and positively receptive to the

music. The crowd, as well as the artists were energetic and lively.

Although it, presumably, went unnoticed by attendees, there were a few things that went

wrong during the night. One major downside to the event was that people had snuck in to the

event. Unfortunately, the side entrance to E.P. Taylor’s from the seating area was open, and

delegates who stumbled upon the event could easily access the show through the bar without

having to pay for a ticket. In addition, the headliner that night expected free food and drinks.

This was uncalled for as there was no prior agreement made with Breakthru about

complimentary food and beverages. Also, there was a band drinking on stage during the event,

which is not allowed at E.P. Taylor’s. Furthermore, the event started late because production

setup took too long. Lastly, there was an individual present at the event taking photos. This

proved to be a problem as the agreement made with management at E.P. Taylor’s is that

Shattered, MBM TV, and Backstage are the only ones allowed to take photos of the event.

Thankfully, these problems can be fixed and improved for our next event. To prevent people

from sneaking in and not buying a ticket, we simply have to ask security to be more vigilant and

have the side door closed. As for bands asking for free food and beverages, contracts should be

drafted between all parties (the band, Breakthru, and Volume 11). By having contracts drafted,

agreements and violations can be made clear to all parties. Starting late can also be stopped by


MBM Label ShowcaseAs part of my job during this particular event, I was in charge of having to sell merchandise for one of the showcase bands. In addition to selling merchandise, I helped HighCut Records, one of the labels ont the showcase, gain subscribers for their newsletter. Therefore, for this event I did not only help out my initiative, but others as well. Putting on a show with other initiatives is a partnership and we need to help one another sometimes.


Brianna Sirju February 17, 2014

Before a Show “To Do” List

• Fill out event form

• Bands o Scout bands o Finalize bands o Establish bands’ equipment requirements o Brief bands about venue policies and arrival time

• Book venue

• Establish general info

o Age restrictions (if any) o Time of event o Ticket price

• Send info to Homegrown to create collateral materials

o Posters o Tickets

• Find sponsorships

• Inform MBM initiatives

o MBM CP o Volume 11 o Backstage

• Establish required equipment

o Mics o Lights o Speakers o Instruments

• Create set list

• Brief team of event-‐day tasks

Written Docu-mentsThe following documents, from top to bottom, are an event proposal, Breakthru contract points, and a before show “to do” list. The event proposal is of an idea to have an ice skating/music event at Shagwells. Following is the Breakthru contract points. I came up with five points to include in our contract with Homegrown Promotions. Finally, the “to do” list is of tasks and job that must get done before show day. As illustrated in the photo, there are many aspects to a show during the planning process.

Brianna Sirju February 7, 2014 Event: Ice skating at Shagwell's (Recommended by Marni) Purpose/objectives of the event To enhance Breakthru's project scope and expand our events off-‐campus. Event site This event would be suitable at Shagwell's since they have both an ice rink and a bar. Target audience We would market the event to Durham College students, as well as the local community. The event would be all ages to allowing under age guests to skate, while 19+ guests can use the bar and/or the rink. Set up We could possibly set up a small acoustic performance upstairs at the bar. This would entail a small production from MBM CP; thus a couple mics and speakers. Collaboration As previously mentioned, MBM CP would be an initiative who would help out with the event. Homegrown would, of course, promote and help market the event. In addition, Volume 11 would be there to write about the event and our expansion. Backstage would also be included, as they would take photos of the event, and Shattered would make a video of it. Lastly all the labels and TakeOver would be included if their artists wanted to do an acoustic set; however, the acoustic set could also be an Open Mic arrangement. Timeline I would estimate the event to be on a Friday from 8 p.m. to 1 a.m., this would allow for an acoustic setup to be arranged an hour after late classes end. As for the performances, they would start at 9 p.m. and all artists would be able to perform 3 songs; we could have 4-‐5 artists. The rest of time guests can socialize on and off the ice, while giving MBM CP sufficient time to clean up gear before the end of the event.

Homegrown Publicity & Promotions will, to the best of their ability, place flyers around campus at the earliest possible time for each of Breakthru's shows. Using the information Breakthru provides for Homegrown Publicity & Promotions, they will make clear, effective posters for all of Breakthru’s events. Homegrown Publicity & Promotions will provide posters for the event whether it is on or off-campus. Homegrown Publicity & Promotions will do their best to target an appropriate audience for each Breakthru event through efficient poster designs and distribution. Homegrown Publicity & Promotions will accurately promote Breakthru’s all-ages, E.P. Taylor’s events; thus always including that students must have their student ID upon entry, and outside guests must be 19+ with valid ID. Homegrown Publicity & Promotions will include the latest Breakthru event on each newsletter they send out.


Durham College Relay for LifeThis year, Durham College’s Relay for Life took place on April 4, 2014. On event day, I helped my team load the gear in to the gymnasium and 11 a.m. Thorught the event, I observed what was going well and changes we could make for next year. The job was over after 12 hours and all the gear had been packed up.


Volume 11 Magazine ShowAt this show, I talked to many stakeholders and inconspicuously asked them what they enjoyed about the show, what could be changed, and if they would have may suggestions for future shows. Stakeholders at the show included MBM student attendees, MBM initiative workers (MBM CP, Volume 11), bands, different program Durham College students, and outside guests. I also observed the crowd and stage to ensure that only the people allowed on stage were on stage and that the crowd wasn’t getting too rowdy.


Sirju, Brianna - CENT Portfolio.pdf

Documents

Transcript of Sirju, Brianna - CENT Portfolio.pdf