John Sutton - Portfolio.pdf

Port fol io Book + John T Sut ton

Spring + 2012 + Undergraduate Year

Page 11 GRA 122 + Graphic Design Principles II

Pencil Line Studies: Vertical, Mixed, and Roman Pages

An exercise in precision, patients and dedication. Each figure necessitated including gradations strokes, finely angled top, bottom, left and right accents. Every feature was affixed into the page by every movement of my hand. One perfect page was the culmination of the experience gained from one hundred previous pages.

Repetition makes right: For

these line exercises I used

a Strathmore 400 Series

Drawing Paper Pad and C.H

Hanson wide rule soft tip

pencil for more control and a

thicker line. Careful spacing

and letting were considered.

Page 13 GRA 112 + Graphic History II

Valentines Day Heart Collage A place to sit with someone special. This was my motif for this project. We were instructed to create a Valentines using a known photographer or designer as inspiration. I choose Adrian Brannan, a graduate of the Glasgow School of Art. Through this technique of photomontage, when viewed from a far, is a landscape of color and shapes.

Photography: I attempt to

see the world in order to

capture moments, then

through editing design them

into something special.

Photo-manipulation is an

unique new for digital art

that I thoroughly enjoy.


HEAO Letterform Design An early study of basic typeface form and function. Beginning with the letter H, we study the unique shapes present within H E A O. From there we look at letting, kerning, and a paragraph’s rag. We were guided into looking carefully at typography from both an overall perspective and at the micro level to see small details.

Early Letterform Studies:

These by hand creations

introduced me to the objects

and shapes inside letterform,

how it serves it’s a functions to

communicate and how one

letter relates to those next to

it; the white space between.


Letterform Divisions Creating a visual system is a process of encoding and decoding packaged messages of information. In this visual system, I have created my own language through the use of letterform divisions. The goal was to subdivide a letter into sections based on a system of dividing lines. The end result bared resemblance to an alien alphabet.

Deconstruction: And

then reconstruction

into something entirely

new. I truly enjoyed

this project. Seeing the

letter form I created

being manipulated into

a new shape and form.


3D Black and White Interaction

Design is elegant. Through design we solve problems efficiently while producing a quality result. This project was solved by a etching the black on white interaction on to a piece of glass (25cm, 15cm, 5cm) in order to cast a precise shadow to those measurements to the millimeter. Problems generate a environment for design solutions.

Production: I had a very

complex initial idea, but

through the guidance

of Michelle Fehler I was

able to discover a much

simpler design. The cast

shadow is accurate to within

3mm of the measurement.

Page 21 Created with the hope of joining the MVCD 3+

Master of Visual Communication Design (MVCD 3+) Poster Submission

I entered the ASU design program with the intention of passing the milestone. Yet when I discovered the 3+ graduate program, I knew it was for me. I already had an undergraduate degree from the University of Portland in Organizational Communication (Visual Comm focus). Challenging, yet always rewarding, MVCD is my quest.

Motivation and Design:

I wanted each of these

posters to ref lec t an

important lessons from

my first two semesters

of the undergraduate

program. Typography,

color and imagery.

Summer + 2012 + Master of Visual Communication Design

Page 25 GRA 590 + MVCD Summer Design Studio II

Studying Tension, Dots and Space This exercise began the summer MVCD 3 + graduate boot camp extravaganza. During this course we worked through a collection of assignments from both the first and second year of the undergraduate design program. One of the first projects, we studied how tension between objects influence the direction the viewer’s eye follows.

Proximity: Various design

elements on the page

inf luence both each

other and the overa l l

layout. These simple

exercises developed that

concept into nine frame

progression of tension.


Image Tension Study and Illustration, Coke-Cola Can

A touch of the creative. The assignment involved using only lines and dots to represent the most basic of shapes to recreate an image through tension. Both logic and intuition were needed to affix each line or dot into it’s proper place. While representational of the actual image, abstraction is imploded to create a dynamisms by design.

Texture and intuition: Each

of these were considered

when placing both dots and

lines in order to resemble

the coke can. I also tried to

express the fizziness of soda

products through the size

and proximity of dot and line.


Image Tension Study and Illustration, Ableton Live Launchpad

In both of this image reconstructions the line and dot tension images reflect the logic of repetitious elements in order to invite the comparison of how each element relates to the one next to it, and also to the overall image composition. Applying fundamental studies to instructional assignments is an rewarding experience.

Repetition and Logic: In

contrast to the coke can, the

launchpad’s construction

is very grid based through

the channels the button

placement creates. These

two illustrations show each

side of the design spectrum.

Page 35 GRA 590 + Summer MVCD 3+ Design Studio II

Exploded Diagram Illustration

What’s at Your Fingertips: A Look Inside a Computer Mouse

A

A

B

B

C

C

D

D

E

E

F

F

G

G

H

I

H

I

Command inputcircuit board

Laser housing

Top cover

Illumination gel padding

Tracking laser

Scroll wheel

Bottom housing

Screw

Illumination circuit board

Attention to details is king. Design is meant to be well produced and thought out. An exploded diagram is where details and the overall are both very important to consider. Each piece of this puzzle is a result of the previous piece’s construction; One step leads to the other. Once put together, this completes the puzzle.

Devil in the detai ls:

Finding the right line

weight for each of the

pieces of the mouse

took time and prints.

Also setting up a clear

labeling was important

to in system creation.

Fall + 2012 + Master of Visual Communicat ion Design

Page 40GRA 590 + Core Visual Communication Studio I

visual symphony

Team Identity: Visual Symphony A team of talented designers, Visual Symphony was developed during the Fall 2012 semester by David Rose, Jennifer Testamarck, Wendy Ho, and myself. We viewed ourselves as creating rhythm through our design, each of us contributing different talents that helped our group achieve a growing harmony throughout the semester.

Teamwork: Though

col laborat ion our

group developed the

colors to ref lec t our

personal i t ies, the

f o r m s to r e p r e s e n t

symphony, and the

t ypography to sync.

Page 47

Anticipate. Immunize. Defend.

NTiViRUS

NTIVIRUS

ANTIVIRUS

ANTIVIRUS

NTIVIRUS

NTIVIRUS

ANTIVIRUS Anticipate.

Immunize.

Defend.

ANTi ViRUS

your digitial defender

antivirusAnticipate.

Immunize. Defend.

ANTi ViRUS

Anticipate. Immunize. Defend.

Anti Virus

GRA 321 + Technology for Design I

Letter + Number Combination Project

anti virusyour digital defender.

Home

anti virus status

Update

Consider running a virus scan.Virus de�nitions may be out of date.

History Settings

scan options:

anti virus tip:

quick

Do not open any �les attached to an email from an unknown or suspicious source and update your anti virus software regularly.

11/10/12

11/13/12

11/13/12

full

Scan now

�rewall status

spyware status

need helpcheck our website.

anti virusyour digital defender.

Knowing how to utilize the shapes and features of each letterform opens the door to new design possibilities. Interesting combinations of letters and numbers reveal hidden messages that can act as a surprise inside logos.I created an anti virus company logo that gave the user a clear picture of what could be affecting your computer.

Combined Meaning:

Utilizing the strong

forms of the Akzidenz-

Grotesk typeface, this

anti virus system is

imbued with boldness

and an implied safety.

Website Layout - A Micro Look

Website Layout - A Detailed Micro Look

50 Years of Phoenix Zoo History, Website Hierarchy

Designed to show how each attraction, animal, place, or person relates to each other and how that interaction fits into the entire view of Phoenix Zoo history. Most of all this needed to be a very interactive display for an audience of all ages. Accessibility and fuctionality went hand in hand with engaging users to major zoo events.

GRA 321 + Technology for Design I Page 50

Organic Information:

My inspiration for this

project comes from a

very naturally flowing

progression of people

and events through

careful use of line and

circles to connect each.

Website Layout and Details

Above all else, the large scale interactive display needed to be functionally fun. Scrolling horizontally allowed for more of the screen to be viewed and accessed by more people of all ages. Simply by dragging the screen with your hand led the audience through 50 years of Phoenix Zoo history and featured all major events and people.









Page 51 GRA 321 + Technology for Design I Page 52

Interaction: The display

invites viewers of all

ages to learn about the

Zoo through a natural

progression of time.

By utilizing horitzonal

webpage design, this

principle is conveyed.

Page 57

Flip-Book and Digital Video It’s all in their eyes. So much emotion is conveyed through facial expressions, particularly the eyes. Stories are told through the way one person looks at the other. I utilized this in the creation of my short video about the wild west, typeface, and difficult responsibilities. A very fun and rewarding project.

GRA 422 + Motion and Interaction Design

A Typeface Shoot Out:

Trajan Pro vs. Comic

Sans, I used both in the

creation of this short

animation. This is an

classic western cowboy

story I tell. Yet the type

characters come to life.

Page 59

Film Introduction Redesign Many of the morals and values present throughout the Star Trek franchise align very close to my own. I wanted to redesign an the Star Trek Generations film introduction. These videos pushed my knowledge of film editing and effect creation, but were always enjoyable to work on.


Space: The Final Frontier.

These are the voyages of

the Starship Enterprise.

Its continuing mission:

to explore strange new

worlds, to seek out new

life and new civilizations...

Page 61

Personal Intro and Outro Bumpers One of the most identity infused projects of the year, our personal intro and outro bumpers spoke to who we are as designers as well as people. These were to be placed before and after each of the videos during the semester and needed to reflect ourselves. A very exciting project that introduced most of us to Premier and After Effects.


Visualization: This form

of musical expression

tries to match what the

sounds is doing and it

has always been very

interesting to see. While

creating this I tried to

match beat and rhythm.

2012 Republican Primary by State, Stop Motion Video

Our task was to create a short video that encapsulated the core concept of an infographic project created in another class. I wanted to represent every state in this video and how they voted in the 2012 republican primaries in a informative, fun and energetic way. The music from this piece reflects the Republican Grand Old Party feeling.

Page 63 GRA 422 + Motion and Interaction Design

Information Display:

Much can be interpreted

by the viewer as they

watching a video with

fast motion. I count on

this while each state

changes color with the

music synced up to it.

2012 United States Republican Primaries Infographic

The inspiration for the pervious stop motion video, each dot represents how every United States county voted and who they voted for in the 2012 Republican Primaries. Subdivided by state and month, all counties are represent on a single piece of paper. With a glance, much is understood.

Page 66Page 65 GRA 590 + Core Visual Communication Studio I

Information Display:

Much can be interpreted

by the viewer as they

watching a video with

fast motion. I count on

this while each state

changes color with the

music synced up to it.

Spring + 2013 + Master of Visual Communication Design

Page 69

CAsh Donations, End Disasters.

Sending monetary aid immediately givesrelief workers the �exibility to purchase what is needed.

PSaid Poster Design Contest



A very emotional project. With so much bad happening around the world, what are those who need aid suppose to do? A question that PSaid want to answer by sending monetary aid in the place of cumbersome supplies. Cash donations allow relief workers the flexibility they need to purchase what is need. Designed for others in need of aid.





GRA 590 + Core Visual Communication Studio II

A Call to Action: By

visually showing those

suffering and through

the very wishful slogan,

my hope is that my

designs would inspire

someone to send aid

to those who need it.

Page 71

Young Package Competition, A-Okay Wireless Router

A-OKAY WIRELESS ROUTER QUICK SETUP GUIDE

When the antenna and center reset button are green, everything is A-Okay with your router and you can connect to the internet.

If the internet seems too slow or isn’t working the center button and antenna will turn red. Simply press the button to �x your connection.

To get started remove all items from the box, then begin to connect the power (included) and internet cables (not included).

Once all cables are connected, plug in the USB drive to your computer and press the center green button to connect to the internet.

Your A-Okay Wireless Router comes packaged in a re-ply cardboard container and uses all available inside space to achieve sustainability.

Each item is protected by form-�tting the surrounding cardboard to contain your new wireless technology safely and ef�cently.

Simplicity is the best start. This is the driving force behind my wireless router design. Made for those who want their technology to just work. A similar button placed on two devices make for simple set up, usage and monitoring. Another interesting problem that required complexity to be striped away and allow basic functionality to just work.


The Basic Necessities:

Anyone looking needing

to set up their wireless

network through this

router would have no

problem. The single

but ton press does all

the work for them.

Page 73

Grand Central Terminal fell into disrepair, threatened

several times with demolition. Is eaquassi oditiunt alist

pro delitiore nos eatio es renet etur sum eati sam fuga.

Icabo ectur, volorepratet vitaquodi (1) debit in recto

illuptia nonsequas res corrum vendic tet, idunt. Sant,

qui blam etur, sinvenis ent quissi sim quia vella veliquam

labo. Iqui quidel imus reni dia as re, id quas endunti

orerior ernam (2), si conse volupta corum et hillendesci

rest volupta tecuptas dolorec taspernat. Faceper chillup

tureptius, cor mi, eumque res andic tore por modipsam,

sum et lit et doluptat. Or sequi dicia ea quas sum (3), qui

cus aritatat volenderunt pa acit ipsum dolore pa aute

Threatened several times with demolition. Is eaquassi

oditiunt alist pro delitiore nos eatio es renet etur sum

eati sam fuga (4). Icabo. Ectur, volorepratet vitaquodi

debit in recto illuptia nonsequas res corrum vendic tet,

idunt. Sant, qui blam etur, sinvenis (5) ent quissi sim quia

GRAND CENTRAL STATION, THE STATUARY OF ORDER AND CHAOS IN NEW YORK CITY

FROM TRANSPORTATION TO SAFE HAVEN, NYC TURNS TO GRAND CENTRAL FOR SHELTER

4 5

1

2

3

4

5

7

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THE INTERIOR OF GRAND CENTRAL STATION, WITH THE SUN STREAMING THROUGH. THOSE WHO PASS THROUG THESE DOORS PROMTE PURPOSE AND FIND SERIENITY THE CHAOS.

6

Pamphlet Design: Grand Central Station Turns One Hundred

Story telling doesn’t just involve images and text. Where something is placed on the page also can influence how and what story is being told. In this pamphlet design, one hundred year of Grand Central Terminal history are presented in only a few spreads. A layout’s purpose is to correctly display story information through reasoning.

GRAND CENTRAL TERMINAL TURNS ONE HUNDREDRail travel declined sharply, and Grand Central Terminal

fell into disrepair, threatened several times with demoli-

tion. Is eaquassi oditiunt alist pro delitiore nos eatio es

renet etur sum eati sam fuga. Icabo. Ectur, volorepratet

vitaquodi debit in recto illuptia nonsequas res corrum

vendic tet, idunt. Sant, qui blam etur, sinvenis ent quissi

sim quia vella veliquam labo. Iqui quidel imus reni dia as

re, id quas endunti orerior ernam, si conse volupta corum

et hillendesci rest volupta tecuptas dolorec taspernat.

Faceper chillup tureptius, cor mi, eumque res andic tore

por modipsam, sum et lit et doluptat. Or sequi dicia ea

2 8 9

Grand Central Terminal fell into disrepair, threatened

several times with demolition. Is eaquassi oditiunt alist

pro delitiore nos eatio es renet etur sum eati sam fuga.

Icabo. Ectur, volorepratet vitaquodi debit in recto il-

luptia nonsequas res corrum vendic tet, idunt (8). Sant,

qui blam etur, sinvenis ent quissi sim quia vella veliquam

labo. Iqui quidel imus reni dia as re, id quas endunti

orerior ernam, si conse volupta corum et hillendesci rest

volupta tecuptas dolorec taspernat (9). Faceper chillup

tureptius, cor mi, eumque res andic tore por modipsam,

sum et lit et doluptat. Or sequi dicia ea quas sum, qui

cus aritatat volenderunt pa acit ipsum dolore pa aute

THE NEW YORK PEOPLE, PAST AND PRESENT, CREATE EACH NEW DAY IN GRAND CENTRAL

8

9

GRA 322 + Technology for Design II

The Big Picture: Is really

comprised of smaller

details. Those delicate

features are found in

the type size, kerning,

and layout all create

that overall aesthetic of

graphic design quality.

Page 75

Book Cover Redesign

Ender’s Game has always served as a reminder of what can become lost in translation from the encoder to an overall audience. Transference is very difficult when two entities cannot understand each other. This lesson I will carry with me, and remember while designing. Typeface, imagery, color, and other elements convey the future.


Inference through design

fiction: The creation of

a theme through proper

use of type and images

communicates a strong

sense of the subject

mater ial that can be

found inside the book.

Pentagram Who we are. The work that we do. And why we do it.

Signage and graphics for the U.S.-Canada border crossing.

‘...a bold and daring piece of federal design. Too daring, perhaps. The sign is being dismantled for fear that it will be a target for terrorists.’

Who we are. The work that we do. And why we do it.Pentagram

US Land Ports of Entry Signage and Graphics

Campaign and graphic identity for this year's film festival.

‘We wanted to try a simple, modern idea that was purely visual. The hand drawn arrows capture the energy and excitement of the Festival.’


Sundance Film FestivalPromotional Posters


Pentagram is our work, and We are Pentagram.

“Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.”

Presentation and Class Handout, Looking into Pentagram

Pentagram is where ideas are shaped by everyone, and everyone is an equal member. I would love to work where big picture thinking is tempered by the reality of design problems. This presentation and handout represents the website design of Pentagram; typeface, images, and layout as well. I aspire to work with Pentagram during my career.

Page 77

PentagramLondon

We work in London, New York, San Francisco, Berlin and Austin. Each of our clients works directly

with one or more of our partners. This reflects our conviction that great design cannot happen

without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of

work that spans five decades.

Sundance Film FestivalPromotional Posters

The Playing PlacePromotional Posters

Wirelessly Protected Cellular security alarm

Cass Art’s Watercolour Pads

New Work Museum of Arts and Design

United Airlines First Class Seat

LOCAL CONTACT

11 Needham Road

London W11 2RP

T +44 (0)20 7229 3477

F +44 (0)20 7727 9932

New York 204 Fifth Avenue

New York NY 10010

T +212 683 7000

F +212 532 0181

E [email protected]

San Francisco 220 Montgomery St. #865

San Francisco, CA 94104

T +415 398-4063

E [email protected]

Austin 1508 West Fifth Street

Austin, Texas 78703

T +512 476 3076

F +512 476 5725

E [email protected]

Austin Leibnizstrasse 60

10629 Berlin, Germany

T +49 (0)30 27 87 61 - 0

F +49 (0)30 27 87 61 - 10

E [email protected]

John T [email protected]

602-448-1936


Matching their design:

The goal of this project

was to design ourselves,

the presentation, and

our handout as if we

were visiting from our

chosen company. It was

an honor to think that.

Martin Luther King Jr. Campaign Team Playpen was tasked with developing a campaign for the Martin Luther King jr. Committee that would embody the essence of Dr. King’s message. Raise, Guide and Unite are simple, bold words that inspire action in the ASU community during 2013. We are very pound and excited to have won this opportunity and this contest.

Page 79 GRA 590 + Core Visual Communication Studio II

Rise ASU Community:

We developed a poster

highlighted campaign

that includes over sized

banners s trategically

located on ASU campuses.

Additionally a website and

Envite will be provided.

Page 81

SILLY PUTTY PROMOTION

Maricopa Integrated Healthcare System Campaign and Products

While team Playpen did not win the chance to work with the MIHS team of volunteers and doctors, we were honored to present our Heartprint design to those who we know care for the underprivileged. Our design relies on viewer investigation of the thumbprint in order to discover the subtle heart hidden within insider the lines.

touch a life.VOLUNTEER


Unity through the heart:

A volunteer’s touch is

one of the most personal

gestures a person can

make to someone who

just wants a friend to

care. This is what the

Heartprint communicates.

Colophon

Type size: 13pt Letting: 19pt Kerning: manualTracking: 75pt

Hammermill 80lb cover weight matte white paper

Hammermill 60lb text copy weight white matte paper

Padded bound with pad paper adhesive binding compound

Padded Bound with Utrecht black two inch gaffers tape

Canon Rebel XSi 12.2 MP with EF-S 18-55mm f/3.5-5.6 IS Lens

Lightroom 3.2Illustrator CS5InDesign CS5Photoshop CS5

Xerox 2011 iGen4 Freeflow Smart Press Version 3.03

ASUS G75VWWindows 7, Intel Core i7, Nvidia GTX 260M

Type size: 13pt Letting: 18pt Kerning: manual Tracking: 50pt

Type size: 9pt Letting: 13pt Kerning: optical Tracking: manual

Type size: 6pt Letting: 9.6pt Kerning: optical Tracking: manual

Cover - Heavy

Cover - Back Text Pages Book Binding Added Binding

Digital Camera Programs Used Printed WithCreated On

Title - Book Text - Book Subtitles - Italic

Design Program: Master of Visual Communication 3+ ASU Herberger Institute for Design and the Arts

Typography - Avenir

Materials

Production

John Sutton - Portfolio.pdf

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