Creating Synergies

Your Associations Marketing Provider

HAVE YOU EVER THOUGHT OF YOUR CUSTOMER AS A…

Automotive Retailer

Physician

Audiologist

Lawyer

Hotelier

Each of these is a customer for the other and vice versa

Same is true for your business

ASSOCIATION MARKETING LETS YOU REACH YOUR CUSTOMERS IN A NEW WAY

• Segment as per industry and profession

• Find the entire segment in one place

• Narrow down to your audience more cost-effectively

• Meet your audience one-on-one for live feedback, product launch, networking and everything else under one roof

What we do

AN INTRODUCTION TO THE ASSOCIATION MARKETING PROCESS

We Plan, Design and Execute the Endorsed Programs

for your brandWe work with the 20,000 plus

associations in Canada

We study your product/service, market,

competition and most importantly its consumer.

We then negotiate the right mix of associations and their membership

profiles to connect your message

We work with associations in one of two ways or a mix of both:

1. Association Marketing - We utilize all the standard programs an association already provides to its members. This approach allows you to target your advertising and marketing programs, increasing their relevancy and effectiveness within the market you are trying to reach.

2. Endorsed Provider Marketing - This requires a strategic relationship with the association. Entering into an endorsed provider relationship allows you to use many of the same association marketing opportunities available to everyone else, but it also gives you the additional advantage of having the "seal of approval" from the association.

HOW WE WORK

a bit

ABOUT US

Sugar Spring is a venture by Rohit Phillips, started with the intention of linking brands to their

consumers through the numerous membership based Associations in Canada. Rohit is a

marketing and advertising professional with more than 15 years of B2B, Agency and entrepreneurial

experience. Rohit lives in Brampton, ON with his beautiful wife and two lovely daughters.

Rohit@sugarspring.ca

647 949 4572

www.sugarspring.ca