Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

FUNNELLING YOUR DATAThe Effective Way

Image credit: http://www.economist.com/node/15579717

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

CONTEXT

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

WHY IS DATA THE CENTRE OF ATTENTION?

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

DATA REQUIREMENTS

Plan IterationsImplementation TrackerSpends Tracker

THE MEDIA PROCESS ALSO RELIES HEAVILY ON DATA AT EVERY LEVEL

DATA REQUIREMENTS

CompetitionMedia EnvironmentPast ActivityBenchmarking

DATA REQUIREMENTS

Plan PerformanceTrackers :

GRPs,Brand, Sales, Spends,Media Research, etc.

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

AND CRITICAL AT EVERY STAGE

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

AN OPPORTUNITY FOR MEDIA AGENCIES & PUBLISHING COMPANIES TO REINVENT

Can Data be made available FAST, to all stake-holders across devices / screens ?

Can Data get processed from multiple sources and correlate to see a multi-dimensional view for the business ?

Can Dashboards & pre-formated reports be provided for quicker insights and faster decision making ?

IF DELIVEREDTeams focus on generating inference and valuable decision making insights.Eliminate need to set up runs and create pivot table reports.Saves time & cost with lesser manpower.

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

AND ACHIEVE BUSINESS TRANSFORMATION VIA DATA AUTOMATION

FROM

Offline / Back office Detailed ReportsHistoricalStructuredBehind Firewall

TO

Embedded / RealtimeDashboardsPredictiveUnstructuredCloud / Mobile

ADD THE DATA EDGE WITH

RENEE MEDIA GROUP

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

WHY PLACE YOUR BETS WITH RMG

EXPERTISEFounded by Nitasha Sadhwani - a media professional with over 17 years experience in Media & Marketing with Corporates and Ad Agencies in IndiaExperience in all aspects of media (Planning, Buying, Selling and Media Services at client end).Excelled at Group M, Madison, Sony Entertainment Television, Reliance ADA Group, Tata Tele.

PRODUCTEngineered to manage data from multiple sources and generate customised output,FAST - Set templates for often used reports and generate insightful outputs at the click of a button. Secure backbone with virtualisation capability to serve multiple teams with different needsDashboards to make decisions on the fly and on the move.

SERVICESenior resources deployed to understand the brief and to oversee delivery.Strict adherence to timelines Transparency, confidentiality and data integrity at all stages

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

PRODUCT OVERVIEWTracks competitive activity across Media.

Manages multiple sources of data.

Processes large volumes of data - cleans, groups and analyses before dashboard stage.

Easy and accessible user interface

Feature rich interface

Web based and mobile apps can also be created as a layer.

Reports can be exported in various formats (email, pdf, print, etc)

Drill down of reports possible

Report creation completely customised as per client requirements

Effective  Analysis  and  Presentation  of  Data  

Gainful  Insights  to  boost  Productivity

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

SERVICE CUSTOMISED FOR

MEDIA AGENCIES

Category Activity Report

Missed Activity Report

Unified Dashboard for Media

researches

Media Consumption and TG

Profiling

Deal Tracking and Campaign-

wise Consumption

MEDIA HOUSES

Inventory Management

Yield Management

Channel performance

Missed Clients Reports

Deal Tracker

Content performance

tracking

Pricing insights

ADVERTISERS

Unified Dashboard linking

Marketing and Media Data

Media Plan and

Implementation Summary

Competitive Activity Report

Media Snapshot

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

SAMPLE REPORTS

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

REPORTS OVERVIEWReports

Multiple reports templates demonstrated

The report pages have pre-defined report options that cover all aspects of Viewership and competitive monitoring

Data is cleaned and calculations / formulae application done at raw data stage

Download Options

Each Graph / Table can be downloaded as a picture or in excel format.

The entire report page can be downloaded

One click to e-mail

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

REPORT TEMPLATESFilters for dynamic data viewing:

Weeks,

Genre,

Channel,

TG,

Markets,

Category

PAGE 1 PAGE 2Channel Share Trend Category FCT by ChannelReach Trend Client Count by Week (Trend)TVT’000s Contribution Category FCT by Genre Top Programmes Brandwise FCT by category

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

PAGE 1 - VIEWERSHIP DETAILS

Data  can  be  visualised  dynamically  by  changing  the  filter  selections

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

PAGE 2 - ADVERTISER DETAILS

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

CUSTOMISATION OPTIONS

The dashboard can be completely customized for the layout, type of graphs, and aesthetics

Access for Viewing

Login pages can be developed and access restriction can be given for users

Complete controls for users and data management can be given to Administrator

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

OTHER REPORTING POSSIBILITIES

FCT Management

By Day-parts, clients, network and channel

Deal and Sponsorship Tracking

Promo Usage Tracking

Client Management

Missed client status

Client Activity Report by Cost and Inventory Parameters

Power Ratios

Revenue Vs Performance Vs Inventory across channels

Demographic Analysis

Profiling of viewers on channel, Skews towards any demographic parameters

Yield Tracking

Most productive slots, most profitable clients and categories, what are key factors influencing yield

Library Tracking

Movies, Airing frequency, performance and inventory

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

DON'T GET HELD UP CALL US TO GET THE EDGE !

Con ten t s s t r i c t l y c on f i den t i a l & p rope r t y o f RMG

Strategy & Business Development:

Louie Fernandes. RaLpH - louie.ralph@zeussellingsolutions.com - +91-9867153498

THANK YOU